5 Creative Ways of Promoting Your New Blog Now

By: | August 23, 2016 | Tags: , , , , | 39 comments

Even new bloggers and marketers can have effective blog promotion

by Amin Ghale

Do you know why 95 percent of blogs fail miserably?

Lack of quality content?

No!

In fact, most writers fail dramatically even with high-quality content.

Then what is the reason behind it?

…Because they simply thrive on one COMMON RULE – “Push great content and traffic will come.”

And this is where most bloggers get it wrong.

Well, pushing vital content is important, it’s just not enough.

So here is the truth:

The secret sauce of building a blog audience lies in the marketing hands of a content creator.

If you are unable to sell your content in the market, you might not succeed in producing it in the first place.

Ideally, you want to use up your 30 percent of your time in creating the greatest piece you can create and 70 percent of your time promoting it.

But, is there any technique to promote the content if you are a newbie and you do not have anyone to hear you?

Now, let’s get into a stepwise guide to five super creative blog promotion procedures that you can employ to acquire instant traffic.

Start Guest Posting on a Niche-Related Site

A niche-related site is a site that resembles the interest of your website.

A couple of years back, Matt Cutts bamboozled many online marketers with a post that shook many online marketers to its core. His fitting line of decay about the fall of guest blogging had many wondering if guest posting was really dead.

Fast forward to 2016… And guest posting is still a legit thing if done correctly.

In contrast to 2012, now guest posting should be more focused on generating traffic from the article you have posted.

So, you get the idea about guest posting. But how do you find a guest host that is relevant to your website?

Here is how you can find sites that allow guest posting:

Go to Google, and enter these search strings:

Keyword + Guest post guidelines

Keyword + Write for us

Keyword + Be a contributor

Keyword + Accepting Guest Post

Keyword + Submit a post

Keyword + Guest post wanted

Keyword + I’ve been featured on

Keyword + Sites I have written for

These search commands should give you a head start for your campaign.

I will give you an example. I’m the online marketing manager of a company called Web Design Sydney.

So, if I have to find sites to guest post on, I will go for a query like web design + guest post guidelines.

It will get tons of guest post prospects.

The only problem is it might be really challenging to search the sites one after another.

So, here is what you can do:

Step #1: Download an extension named “Link Clump.” (Only works for Chrome.)

Here is how it works: Hold the shift button and take the cursor towards the result pages.

Left the click the mouse, and start to select the sites by dragging the cursor to the sites. This will open all the selected sites in new tabs.

But this doesn’t help, as it is still unable to extract the results in an Excel spreadsheet.

Here is a simple hack you can employ:

Step #2: Click the Link Clump button you see in your browser. You will see something like this:

Promoting your new blog is easy

Step #3: Click the “Add Action” button. A little configuration box will pop up in black background.

And in the Action section choose – “copied to the clipboard.”

blog promotion

Step #4: Go back to your search engine result pages. Start the same dragging process I mentioned above and paste it into an Excel spreadsheet.

Blog Promotion is easy even if your blog is new

Make This a More Effective Tip: In the search result page, you will see a gear icon in the right corner.

Select the search options button from there. Select never choose instant prediction.

Then, next to the bottom right drag the cursor to 100 results per page. Now, instead of 10, you will have 100 at a time. It saves you time that can be used for other productive work.

Step #5: You now need to sort your guest post prospects according to its authority on the web.

For this, we use two metrics – Domain authority and Trust Flow, coined by Moz and Majestic respectively.

The only problem is this link-building software allows you only limited searches. So how do you search so many sites?

Here is what you need to do:

Use this extremely efficient bulk Domain Authority and Trust Flow checking tool.

It is connected with the APIs of both the tools. So it searches the similar data these tools produce.

(Note: When you are collecting TrustFlow data, use the root domain, instead of the URL.)

Step #6: After you have all the data, sort the sites. Domain Authority should be greater than 15.

Step #7: Let’s begin the game of approach and build.

But before you pitch a site owner for guest post you need to do few things:

● Read about the blogger, his or her blogs, and post a few comprehensive comments.

● If the blogger has social media accounts, follow him or her there as well.

Step #8: Pitch them a streamlined Email.

Blog Promotion is easy even if you are a new #blogger

 

Why should you Email when it’s clearly mentioned on the site that you are allowed to guest post?

…Because it lets you stand out from the crowd. Makes sense?

Make This a More Effective Tip: Most of the bloggers are flexible when it comes to dropping a contextual link.

Like this one right here:

Blog Promotion is easy

I posted one of my blog’s links on a blog whose Domain Authority was greater than 30. So I got an editorial link as well as some decent

traffic.

Use Social Media Marketing to Promote Your Blog

This is one of the most highly productive marketing strategies if done well. If you are new in the blogging field, I don’t think you have many fans following after you…

However, if you already have built a nice platform in social media accounts, promoting your blog cannot be a difficult task.

Better utilize three little tricks to get a good result:

#1. Post with click-bait headline and an attractive image to harmonize with it. However, don’t trick your audience to buy something that your content doesn’t offer. Be natural and provide them what they desire, not what you wish them to see.

Blog Promotion

Source: Viralnova.com

#2. Know the demographics of your audience. Where is your audience situated? Are they from the same country or from various other countries? Which demography of people share your content the most? You need to understand the whole behavior fluctuation chapter of your audience with the posts you publish.

#3. Break down your content into different pieces or social snippets. And share them consistently the whole month. Don’t go crazy in just one day.

You have to blast the same content with different titles or social snippets every single time over the month. Here is a nice little tool that can help you out with this process.

But…

The problem most of us have is we don’t have any followers, right?

I am not going to detail down on how to build your social fan base.

That probably will be for the next blog post:

However, you can have a clear-cut idea from these posts here:

Coming back to the point, what if you don’t have any followers?

But you still need to promote your content.

This is what I do and even you should: (SEO is my niche.)

Leverage the power of Facebook and Google Plus Communities:

It really doesn’t matter how boring your niche is, you will still find social groups where are people are sharing thoughts similar to yours.

You just need to find them.

Here is how you find them:

Head over to Facebook and search Facebook groups with your main keyword as well as shoulder-hand keywords i.e. keywords that are relevant to your niche. For this post, I would go for something like SEO, content marketing, blogging, etc.

Connect with the club and start engaging.

See if the group offers some helpful insight or it’s just another group with spam all over it.

A spam page looks similar to this:

Blog Promotion

If the page is spammed to death, I would just leave a link and leave. I do not focus more on such pages as they are worthless. But it provides some social signal. So we can still drop a link.

Our target page should be the one that engages its audience and contains occasional links.

This way you can put a link if you offer quality.

Here, the page looks like it is filled with decent SEO lovers.

Blog Promotion is easy

Now, analyze the type of content that creates more value or attraction in the group.

So a case study looks suitable for this group.

Develop a juice-leaking case study and post it.

If this method doesn’t look viable to you, instead employ these simple hacks. It doesn’t assure that your thread will be read, but it can somehow make your thread look legit and strong.

At first, start with a simple thank you message to the admin of the page for the invitation.

After that, spend a couple of days asking some questions.

Remember NO LINKS to your content or you will look like a spammer.

After a week, try to connect with the people by including insightful comments.

Then, after some days, drop a link with expressive comments only where it looks like a good fit.

And, it’s similar in Google groups. I’ve also seen links from G+ hold some positive impact on a new site rather than a Facebook group or Twitter chat group.

Go to your G+ account and start to search communities using your keywords.

Always pick up the one that has good numbers. You can’t do anything with the group that has hardly any members.

Follow the similar procedure mentioned above.

Make This a More Effective Tip: With Google Plus, this nice little easy trick can work a great deal. After you drop your link, start blasting shares, comments, and +1’s of the community’s engaging content.

Create a Post to Lure an Influencer and Reach Out to Them

This tactic is a hidden treasure. And a highly effective method, if used systematically.

Attracting an influencer simply means developing a post targeted particularly for the influencer like boasting about how they motivate you. Or, how you hit the correct road from the wrong loop thanks to them.

But, earlier than developing any content, you have to understand who are the important people in your niche.

Here is how you can reach them:

Step #1: Search for top influencer in your niche:

Employ the tools such as Followerwonk to reach influencers of your website. This is how you use Followerwonk to get the detailed information of your influencer:

Go to Followerwonk and log in with Twitter. Place your site’s major keyword or related keywords in search.

Marketers need more promotion

Sort out the profiles according to social authority. Just hit the social authority tab once, and that’s it.

Now those are the influencers you want to connect with.

Step #2: Check If they have a website (most of them do). Looks like Jeff has a website.

Marketers use blog promotion tactics

Prepare an Excel spreadsheet and jot the website down. Now it’s time to start the search for emails.

Use this email hunting guide for a quick help.

Either way, if you can’t find emails, you should also check their LinkedIn profile because most influencers do put their email there.

Blog Promotion is easy

 

Step #3: Study the website properly. Go through his high converting posts. Try to figure out the influencer’s model of attraction when it comes to content. Also, check if any of your previous posts resembles the content your influencer shares. If not, build one.

Step #4: Reach out to them with a sneaky little click bait subject line and enticing body content.

Something like this: (Name) I Followed your Instructions, here is the RESULT.

Writing a subject title is only 10% of the finished work. And the remaining 90% lies in the body part of your email. Make sure you are talking as a genuine follower rather than a seller trying to sell his content.

Remember one thing: Influencers are busy. There is the reason why they are called influencers. Never fill the body part with your long stories. Nobody wants to hear it.

Here is an example of my email pitch to one of the brilliant names in content marketing – Neil Patel.

Promote your blog through influencer outreach

Result: Not only did I get the share on Twitter; in fact, Neil offered me something I couldn’t deny.

Blog Promotion

Make This a More Effective Tip: If you have mentioned an influencer in your content, do mention that too. Though it can’t guarantee anything, it does help you prove your point.

Repurpose Content and Syndicate it Everywhere

Take your content and convert it into videos. Publish it to various video submission sites like YouTube, Vimeo, DailyMotion etc.

If you don’t want to do a manual distribution, get help from a distribution service like Oneload.

You can get a free plan that allows you to blast two videos at a time to 10 different channels.

Similarly turn your content into infographics, Slidedeck, and PDFs. Share them to slide submission sites and doc sharing sites like:

Note: Whether you are creating videos, PDFs or slides, always work with an SEO frame of mind.

Always have keywords in your titles and description. It gives you extra ranking gold.

Key Takeaway

If you need your blog to shine among the crowd of millions, you need to put extra efforts on your blog promotion strategies.

Now I want to know if you guys have anything interesting to share? What are the other strategies you have been using?

Tell us in the comments section below.

Admin Blogger’s Commentary: Readers, please share Amin’s post, so all bloggers, both new and veteran, can know these step by step ideas for blog promotion.

Related Posts:

10 Colorful Ways to Promote Your Blog

4 Simple Ways to Start Blogging Creatively

The Ultimate Guide to Blog Promotion

Promoting Your Blog Posts

5 Smart Things You Can Do to Be a Better Blog Promoter

5 Powerful Ways Busy People Can Promote Their Blogs

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  1. Donna DeGuglielmo at 6:03 am

    again this is a wealth of infomation here .. I wish i could do the guest posting but I have to wait until october 2016 which is not too far off. 🙂 blessings you and yours and your wonderful bloggers here 🙂

  2. Ravi Chahar at 6:46 am

    Hey Janice,

    Blog promoting is more important than creating the content. It’s always believed that if you write the guest post then it would be great because a new audience would be there to connect with you.

    It’s good to search for the niche blogs. People like to read about the similar niche with uniqueness.
    Thanks for sharing with us.

    Enjoy the day.
    ~Ravi
    Ravi Chahar recently posted…50 Content Marketing Tips to Explore Your Business.My Profile

  3. Bill Kasman at 11:08 am

    All this sounds awfully complicated but if you are trying to sell something and make a living with online writing then I guess you would have to do all these things and more. I don’t sell anything and I don’t try to make a living online, I just have fun with my two blogs and I am happy with the results so far.

  4. Catherine Heigle at 5:36 am

    Hey Janice,

    those are some awesome tips you shared. I got to say that I didn’t have much luck contacting influencers. I try to address them by name, refer to their previous works, reshare their tweets and facebook posts etc., when I contact them, but so far of 50+ emails I sent, I never managed to get one reply back. And it’s really disappointing when you spend so much time on making a good first impression.

    I will definitely try all your other tips too though. Thanks for sharing.

    • amin at 7:27 pm

      Influencers are really pain Catherine. You need a strong point to get noticed in their eyes. Need to do something more unique. May be change in the subject line – Like hey Neil I followed your suggestion, and here is the result. These really grabs their thoughts. Or if you know one influencer ask him to introduce yourself to others. It works

  5. Stephanie D. Lewis at 9:02 am

    Loved this Janice! You have such a methodical and organized mind. And ironically I know Neil Patel…. Lol! But you know me and my zany ways of blog promotion….. My latest is to tell my kids to pretend they’re lost in a big store like Target, then find a kindly customer service person and tell them to announce “Will Little Miss Menopause come to the front desk to claim your child who can’t stop talking about your blog, Once Upon Your Prime!” Alternately illegally park your car at a big sporting event and wait for someone to announce on the PA system, “Will the owner of a tan Honda, license plate “Gr8Blog” and a bumper sticker which reads “onceuponyourprime.com is the bomb!” please move your vehicle before we tow it??

    I’ll let you know how these tactics work. 😉

    • Janice Wald at 9:33 pm

      HI Stephanie,
      I read your comments when they came in on Wednesday, and I laughed and laughed.
      Thank you for the compliments on the post. How do you know Neil Patel?? I mention him all the time in my posts and link to him, but he doesn’t retweet the links of the articles I mention him in.
      Janice
      Janice Wald recently posted…Blogger’s Pit Stop #38My Profile

  6. Steven at 9:51 am

    Hi Janice, thank you for your article. I agree that a good work still has to be promoted well. Sometimes, blog promotion looks similar to promoting yourself among employers by means of resume. There is an important thing that we have to take into consideration while promoting our blog or ourselves. This is that our blog promotion the same as our resume gets just a tiny part of the human time. As this article https://collegepuzzle.stanford.edu/?p=5410 says, your promotion will get 6 human seconds. I mean that if you make it through the screening to human eyes, those eyes will “size you up” within 6 seconds, and the person behind those eyes will make a decision whether to move on or to read your promotion. So it’s probably important to work on your promotion appearance first.

  7. Gary Mattoc at 4:08 am

    Hi Janice,
    I started a blog Year ago. Really enjoyed the blog as a platform to share my thoughts and ideas but when I start thinking about traffic, it gets demotivating. Has been dismal. I am trying to do some of the things you and others suggested but when it comes to SEO and some of these other ‘tech stuff’, I get turned off.

    I like the way your post is written, loads of info in a simple way. Since you started in long time ago, I figured that I should start seriously worrying if my visitors rate do not spike up in the next couple of years. Thanks for the time spent to teach.

    • Janice Wald at 3:46 pm

      Hi Gary,
      Thank you for writing me. Your comments are so timely, I will using them to introduct tomorrow’s post and linking to you. Many people feel this way about SEO. They feel demoralized as well by low page stats which is why I help content creators increase their visibility at my site.
      Thank you for the compliments on the readability of the article.
      Janice
      Janice Wald recently posted…Inspire Me Monday Linky Party #96My Profile

  8. Sylvia Kalungi at 3:53 am

    Awesome Post Janice. I have Bookmarked now to scheduling a time to dive deeper and test out that cool guest post finder tool.

    I agree wit GiGi, Click Bait headlines work every time. But the real hook lies n the Content and the First paragraph better deliver the promise or they ounce so. The Headline is just the curiosity seeker magnet. the content is the glue that keeps them there.

    I dot know how many times I have reached out to Some Influencers with above tactic…and I tell you, you gotta be patient. Some agree to see your content an you never hear from them again. I have found Female Influencers to be more open to share content…Could be biased lol!

    • Janice Wald at 9:54 pm

      Hi Julie,
      I use CoSchedule to make sure my headline is clickable. Is that what you and Gigi mean by click bait? I’m not familiar with the term.
      I found your comment about female influencers being more open to sharing content. I wanted to do a post about blogging and gender. I even contacted a blogging researcher about it but never heard back, so I never pursued it.
      Thanks for answering my question about the headlines and for your comments on the article.
      Janice
      Janice Wald recently posted…How to Share Social Media Content & Get Traffic With SniplyMy Profile

  9. Stephen Johnson at 10:54 pm

    Its a really good experience to read your entire blog.After reading this article one can easily get a fair idea about writing an effective blogs.I think after writing a compelling blog we should use use the above mentioned strategies to promote a blog.

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