Are you disappointed with the results traditional social media brings?
Are you considering abandoning your efforts at sites like Facebook, Twitter, Pinterest, and Google+?
At least, don’t abandon your efforts at Facebook. It is definitely worth your time invested in using it.
Recently, while answering questions at Quora, I was asked, “Should I have a Facebook account? As a blogger, do I need it?” My answer was simple. Yes!
Of all the social media sites, Facebook remains the most popular. The site currently has more than one billion users, covering 20% of the world’s population. According to recent news stories, Founder Mark Zuckerberg is trying to grow that number even further.[bctt tweet=”There are 31 ways Facebook will make your blogging easier.”]
31 Reasons Bloggers Should Use Facebook
- Facebook helps you massively increase your blog traffic. According to Danielle, the admin blogger from Snippets of Inspiration, using the site quadrupled her blog stats. Facebook is my second leading referrer of traffic next to StumbleUpon and was my leading referrer of traffic last year.
- Facebook has users that admit being addicted to using the site. This compulsion to use it could work to your advantage if those using it become part of your community.
- Facebook enables you to make new blogging connections. Mark Newsome reports that even after the groups he’s joined disbanded, the contacts he made in the groups were maintained.
- Facebook enables you to strengthen your blogging connections. Members of groups such as the California Mom Bloggers send each other holiday gifts. Also, as you become close blogging friends, which is inevitable if you are a successful blogger, social media sites give you a forum outside of the blog in which to connect and get to know each other better.
- Facebook has a tool called Messenger. I regularly message many of my blogging friends. This is just like Emailing them. Email is a valuable tool for bloggers to connect off the blog. You could use Messenger to reach each other about issues your other readers wouldn’t be interested in.
- Facebook allows you to find guest authors. While promoting there, I met the authors of my posts How to Have a Popular Blog [and Should You?] and Clarissa Wilson, the author of 5 Reasons Paper.li Will Make You See More Blog Traffic, among others.
- Facebook has great potential for your blogging future. Since the site is continuing to grow in numbers, you won’t be wasting your time promoting on a site that won’t be around for long.
- Facebook increases your knowledge. As a matter of fact, SocialCaffeine published a list of 37 Facebook pages that offer information about blogging and social media.
makestries to make sure using their site doesn’t put malware on your computer according to blogger Holly Jahangiri.
- Facebook groups allow you to promote your posts. Many groups such as The Women of MidLife allow you to self-promote.
- Facebook groups allow you to get your wishes granted. The Blog Engagement Group allows you to post a wish that other bloggers can grant.
- Facebook allows you to see who has been viewing your profile. If someone is interested, you might want to go network with them. Perhaps your reciprocating their interest will help them decide to become a permanent reader.
- Facebook allows you to advertise your blog across several platforms. You can post your blog link, graphics, and videos. All these can engage readers. For example, when I wrote about Grammarly, I posted it to my timeline believing many people want correct grammar wherever they are on the Internet whether or not they are bloggers.
- Facebook allows you to help other people. Bloggers usually find helping people fulfilling. According to SnippetsofInspiration, the site has many Reciprocation groups that allow you to help others. They may be hard to find since they don’t normally have “Reciprocation” in the title.
- Facebook groups allow you to find new ways to network. Since you will be finding new blogs to read and new bloggers to meet, networking, which is the key to blogging success, becomes a whole lot easier.
- Facebook groups allow you to find collaborators. While promoting there, I met Saso. He and I use to stumble each other’s links at StumbleUpon. (Note: If you are subscribed to MostlyBlogging, I’d be happy to stumble your links for you.)
- Facebook groups allow you to find giveaways. In my travels around the site, I met Smitha Arons who gave me tips on using giveaways to promote my Blog Critique Service.
- Facebook allows you to host giveaways. Blogging guru Kim Garst gives free Ebooks away in exchange for Email addresses.
- Facebook teaches potential readers more about your brand due to your Facebook page cover graphic. Many others have graphics that show laptops, exotic locals, graphics that indicate what blogging niche the admin blogger is in. At sites like Canva, you can select “Facebook cover.” Then your cover graphic will be the right size for your page.
- Facebook groups allow you to promote your pins. Groups often have various sharing threads. One of the popular threads is to share a link to a Pinterest pin. Pinterest Pals is a group designed for the sole purpose of sharing Pinterest pins.
- Facebook allows you to find your blogging connections on other social media platforms. Many groups, such as the Women of MidLife put together directories with their members’ social media profiles. I have been asked many times to add my Twitter handle to directories.
- Facebook is an easy place to promote due to the predictability of its users. Research exists which tells you to promote on there between 9 and 11 pm and on Sundays.
- Facebook enables you to make money if you have a membership site. Bloggers charge for joining their groups. Then, you get access to an exclusive group once you are a member. Daniela Uslan has a membership site.
- Facebook ads are an inexpensive way to advertise. Sue Anne Dunlevie recommends using them to advertise your blog services and products. Pennies per click is a low risk.
- Facebook posts can end with a call to action. This results in blog traffic since it entices your nonblogging followers to get engaged with your writing. For example, I once asked my readers if a post I wrote was inappropriate. I genuinely wanted to know. My call-to-action resulted in many page views from people who were trying to help me.
- Facebook enables you to find like-minded bloggers who are people with common interests. There are Christian groups, StumbleUpon groups, Instagram threads, Twitter threads. Pinterest groups and Pinterest threads. I’m sure those just skim the surface.
- Facebook is connected to Canva. You can turn your photos into blog graphics. Next to the upload button is the Facebook button. No need to upload the photos to Canva. Your photos will already be there.
- Facebook is linked to your blog. Make sure the social sharing button is enabled for the site, so readers can share your post with their followers.
- Facebook pages help you avoid looking spammy to your connections that have nothing to do with your blogging. These may include your friends, coworkers, family, and members of extracurricular groups. You can promote your links on your Facebook page. You still promote, but not where it looks like you are trying to manipulate your connections into reading your articles. According to blogger Jeff Bullas, the social proof that “likes” on Facebook pages provide is important for the Bandwagon Effect, a psychological manifestation that makes people want to get out with the metaphorical crowd and do what others are doing, check out what others are liking.
- Facebook is connected to Pinterest. When you pin a graphic, make sure Facebook is selected, and you can promote there at the same time.
- You can get blogging help from many Facebook groups. For example, the Genesis group, led by Merri Dennis, helps self-hosted bloggers with technical problems. Merri now maintains my site. I would never have met her if not for this group.
According to blogger Terri Webster Schrandt, “Facebook has helped with my blog traffic in the special pages I belong to. I learned about Twitterfeed.com from one of these groups. Many of us use StumbleUpon as well.”
Terri reported being in a group which was had a StumbleUpon sharing thread. A member stumbled her link. She received 300 page views to her post as a result.
In conclusion, many bloggers experience success using Facebook.
Facebook offers such a wide variety of opportunities, it is easy to find success there.
You will ease your blogging tasks such as blog promotion, make new connections and strengthen old ones, learn more, and get help.
Readers, please share, so others know the value of this site that currently boasts 20% of the population of humankind as its members.
What do you think is the most valuable part of Facebook for bloggers? Did I miss any benefits? Did you find any new ways it could help you with your blogging? I look forward to your views.