Marketing Archives | Mostly Blogging

How to Grow Big with These 17 New Digital Marketing Trends

October 11, 2018 by Janice Wald 6 Comments

Digital marketing trends.

By definition, trends change.

Four months passed since the publication of my popular post How to Use The 12 Top Digital Marketing Trends to Make More Money.

Now that 2018 is nearing a close, are the digital marketing trends reported in that post the same or have they changed?

By the end of this post, you’ll discover the current digital marketing trends, the connection between digital marketing and SEO, and you’ll have a powerful action plan for growing your blog or business online.

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4 Insane (But True) Things About Comparative Advertising

September 29, 2018 by Janice Wald 7 Comments

Ad Wars: From Soft Drinks to Sneakers

Stephen Benton

How do you advertise a product or a service?

Most of the time, it’s through pointing out how good it is, and how much quality it can add to the life of a customer. At least, in theory.

When it comes to promoting a product or a service, it’s always the best practice to make it desirable to the potential customer by presenting its advantages:

superior quality
innovative solutions
better price (or better value for the same price)

without pointing a finger at the competitor.

Alas, it seems that all is fair in love and war (mostly war).

While it may seem unethical, brands often don’t settle for merely pointing out the strong points of their own products.

Sometimes, they can’t help but point and laugh at their competitors – and this often leads to advertising wars on all channels.

This post will show examples of comparative advertising from the following brands: Apple, Microsoft, Samsung, Coca-Cola, and Pepsi.

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The 5 Totally Avoidable Mistakes That Will Hurt You Online

September 27, 2018 by Janice Wald 18 Comments

Do you need an action plan to make your blog or business analysis easier?

In either case, the 5 mistakes described in this post can hurt your chances of online success.

Today’s guest author Susan Melony returns to offer you important business analysis tips.

By the end of this post, you’ll have 5 strategies, proven tips for online success.

Susan’s business analysis techniques are effective, proven, and easy to implement.

The 5 Totally Avoidable Mistakes That Can Still Sink Your Business Online

Susan Melony

With so much to wrangle with your online presence, making a mistake from time to time isn’t totally uncommon.

Maybe you have a poor interaction with a prospect or the public. Perhaps you let your SEO fall by the wayside and miss out on some traffic.

These things happen, right?

Not all mistakes are created equal, however. In fact, there are some seemingly “small” mistakes that businesses make online that eventually spiral into much, much bigger problems.

From branding issues that turn people off at a glance to bad budgeting and poor marketing choices, we’ve highlighted five surprisingly common mistakes companies must avoid online. If the items on this checklist don’t apply to you, chances are your business in on the right track.

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The Best UX Design and How to Use It to Make Money, 7 Ways

September 25, 2018 by Janice Wald 2 Comments

What is the best UX design?

Whether design tips help enhance graphics or the user experience at a website, they are important.

Visuals play a larger role in website design than they use to and are now part of the best UX design strategies.

For example, improvements in video are becoming make or break for many bloggers.

Also, Mostly Blogging offers many recommendations for graphic design improvements.

Today’s guest author writes 7 hacks explaining how you can improve your website.

It gets better: His 7 tips explain how to have the best UX design and generate income by implementing these tips.

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Why These 5 Best UX Design Trends Are Important for You Now

August 28, 2018 by Janice Wald 3 Comments

Do you speak hashtag?

If you do, you know what the hashtag #UX means.

#UX stand for User Experience.

The “users” are the people who visit your website.

Reasons to boost user experience vary.

One reason contains paramount importance if you want search traffic: Google likes posts that have the best User Experience.

Also, you became a blogger to help readers. Don’t you want them to have a good experience on your blog?

If they do, those visitors will return. If they return, they may subscribe.

Fortunately, guest author Rajeesh is here to tell you how you can maximize your readers’ experience on your blog.

Posts on Mostly Blogging previously explained how to monetize your landing pages.

Today’s guest author explains how you can effectively design your landing pages.

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SEO SEM Strategy: Here Are the 5 Things You Need to Consider

July 8, 2018 by Janice Wald 11 Comments

Do you have an SEO SEM plan?

If you’re going to leap to the top of Google’s search engine results pages (SERPs), you need a plan.

A strong SEO SEM plan is necessary if you want to get to the top of Google’s search engine rankings.

After all, there can only be one website at the top of Page 1 for your keyword.

Getting to the top of the search engine rankings has great perks: traffic and sales.

Guest author Joel House offers an unusual SEO SEM strategy.

His hacks include a search engine optimization and search engine marketing (SEO SEM) strategy that involves ideas not normally included in SEO SEM tips.

Unusual? Yes, but just as effective.

The post will end with a 6-step SEO SEM action plan for you to follow.

Bring on the SEO SEM hacks!

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Email Best Practices: This Is What You Need to Put on Your Opt in Form

July 5, 2018 by Janice Wald 8 Comments

Emails.

They’re not going away anytime soon.

According to a recent marketing report, email marketing is here to stay.

You know the benefits of email marketing:

Email lists enable you to send out your blog posts.

Email lists keep your list members informed about your products and services.

Email lists give interested readers a chance to receive your blog posts so they don’t have to keep checking back to your blog.

However, so many decisions need to be made when it comes to email lists, it can be mind-boggling:

What tool will you use to capture the emails?

Which of the many email list providers will you use to send your emails?

What will your email opt in form say?

The last question is answered in this post. Guest author Faye Napigkit offers tips for email sign up forms best practices.

By the end of this post, you’ll know how to effectively narrow down your many selections so you know what to put on your opt in form and you’ll see examples of successful email forms used by other websites.

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How to Easily Drive Traffic for Free with This Instagram Growth Strategy

June 21, 2018 by Janice Wald 10 Comments

800 million.

That’s how many users Instagram counted at the end of last year according to recent statistics.

If you want to stand out on this popular social media site, you need a plan.

Guest author Harris offers you a simple, free 4-part Instagram growth strategy.

Follow his tips and you’ll stand out on this crowded social media site.

If you follow Harris’s tips, you’ll build your Instagram followers and even make sales.

His Instagram marketing strategy offers you proven tips for building your brand on Instagram.

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How to Use The 12 Top Digital Marketing Trends to Make More Money

June 17, 2018 by Janice Wald 21 Comments

Plans.

Can’t live with them. Can’t live without them.

As a blogger, you’re taught you need to plan your content.

And not just on your blog.

You need to plan on social media as well as your blog’s editorial calendar.

Social media marketing planning can be complicated.

On Instagram, for example, you need to consider colors, content arrangement, and photo subjects.

Do you follow content trends before you make your blog and social media plans?

Based on an interview with blogging and marketing experts published in a widely-circulated marketing report, this post will offer you a 12-part action plan so you can make plans based on recent content trends and top digital marketing trends.

Are you ready to take your marketing skills to the next level?

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