The blogging world was rocked on March 5 when Moz changed the way they calculate their Domain Authority Ranking metric.
Bloggers wondered, “Will I be affected? If so, how? Will my Domain Authority Ranking go up or down?”
Consider these comments:
Piyush Narayan: “I would love to use these extensions (referring to the MozBar Chrome extension and other Chrome extensions) to drive traffic to my website.” (Source: Here are the 10 Best Free Chrome Extensions.)
He is in luck. Happily, the Moz Chrome extension is designed to help you beat the competition and send traffic to your site.
This post will tell you
What is Moz?
What is the MozBar?
The value of the Domain Authority Ranking metric.
How to use MozBar Chrome extension to check your Domain Authority Ranking and other websites’ Domain Authority Rankings.
How to use MozBar Chrome to find search words to drive traffic to your blog.
How to use the MozBar Chrome to conduct competitor analysis.
It gets better: The Moz SEO bar is free.
Let’s dive in.
The Moz Chrome Extension helps with link prospecting, competitor research, and offers metrics such as the Domain Authority Ranking.
How to Use the MozBar SEO Tool
What is Moz?
Moz is an SEO analytics company started by Rank Fishkin in 2004. Moz’s analytics tools are used by bloggers and marketers worldwide.
Moz has a community of over 600,00 who use Moz’s tools to check their SEO analytics.
Moz’s Link Explorer helps SEOs know their Domain Authority Ranking and Moz’s Keyword Explorer helps website creators search for keywords that have high search volume but low online competition so their keywords can rank on Google and other search engines.
Moz’s tools help you conduct
- SERP (Search Engine Results Page) analysis
- Competitor research
- Link profile analysis
In a recent survey, Moz was considered to have one of the best SEO tools in 2019.
Clearly, the Moz SEO toolbar is a powerful and necessary tool.
What is the MozBar?
The MozBar SEO tool is a free browser extension. When you use the MozBar, you will see an SEO toolbar on your site so you can access important analytics by Moz.
For example, you can use the MozBar as an SEO keyword checker. You can also use the tool to see important metrics like your website’s Domain Authority ranking and other people’s Domain Authority Ranking.
If you look to the right, you’ll see the Number 44. That number indicates your Domain Authority Ranking.
The MozBar SEO tool is easy to move to the top or bottom of your screen and is easy to turn off.
What is Domain Authority Ranking?
Moz developed the Domain Authority Ranking. For years, the Domain Authority Ranking, or DA, has served as a metric that tells the blogging world the quality of the website. The DA starts at 1 and goes up to 100.
Is the MozBar Domain Authority an accurate metric of how well you’ll rank in Google’s Search Engine Results Pages?
Although the merit of the Domain Authority Ranking has been questioned, my observation based on my experience serves to show that the MozBar Domain Authority Ranking is indeed a world-wide recognized metric as to the probability that your articles will rank on Google.
Experts on Quora agree as well that your DA is considered a predictor of how well your posts will rank on Google.
How to use the MozBar SEO Tool to check your DA and other websites’ Domain Authority Rankings
There are times when you’ll need to know your DA and the Domain Authority Ranking of others.
For example, if you monetize your blog, the higher your DA, the more money you can ask for sponsored posts. Also, sometimes people might want you to publish a relevant link in one of your older articles.
Step 1: Download the MozBar.
Step 2: Sign in to Moz.com. You need to be signed in to use Moz’s tool. Make an account if you don’t already have one.
Clicking the blue M will make the MozBar appear.
This is what the MozBar SEO toolbar looks like.
Starting from the left, you see metrics for the URL of the page you are on: If you click the first icon with the magnifying glass, the MozBar will actually do an on-site page audit for you that will boost your SEO.
The next icon, the pencil, is a link highlighter. The icon with KW is only available for the premium version. Paid versions of Moz will show you your Page Optimization Score.
Next, you see Page Authority Ranking, Your MozBar Domain Authority Ranking, and your Spam Score.
People who pay for Moz get to see the Spam Score. This could determine your DA. However, when you use the MozBar, you get to see your Spam Score for free.
Helpful Feature: You can decide if you want the SEO bar at the top or bottom of your screen. The bar moves with just a click of a button.
MozBar Alternative: If you don’t want to add the MozBar as a Chrome extension, sign in to Moz’s Link Explorer. When you use the Link Explorer, you only get 10 free queries a month. When you use the MozBar, your queries are unlimited.
How to use MozBar to Find Search Words to Drive Traffic to Your Blog
Step 1: Sign in to https://moz.com/.
Step 2: Click the blue M on the browser extension in order to bring up the MozBar.
In order to do keyword research, you need to know what content you want to write about.
One day, I’m planning on write about Slack. Follow these steps.
Step 3. Go to the site you’re planning on writing about and click the magnifying glass on the MozBar.
In this case, I’d go to Slack.com. I want to see the meta description and the other on-site information. Clicking the icon with the magnifying glass enables me to read the website’s meta description.
It’s true: I can see Slack.com’s on-page description. I can use these phrases as my SEO keyword phrases when writing about Slack so people looking for this type of information find my article.
Generally, the focus SEO keyword will be in the Page Title and the Meta Description. You should use these as possible keywords for your post.
Wrapping Up: How to Use the MozBar Extension
The MozBar for Chrome is an important SEO tool and should be part of your arsenal of blogging and marketing tools. I know other bloggers have reported success with the Moz toolbar as well.
This post gave an overview of the SEO toolbar by Moz and explained
The value of the Domain Authority Ranking
How to use the MozBar Extension to check your DA and other people’s DA
How to use the MozBar to do competitive research to find search words to drive traffic to your blog.
Plus, since the MozBar is a browser extension and not a plugin, using the MozBar as your SEO toolbar won’t slow down your site.
Readers, please share so other bloggers learn how to use the SEO toolbar by Moz.
Are you familiar with the MozBar extension? If so, do you agree it’s user-friendly? If not, do you think you might download the Moz toolbar? Do you have an alternative you prefer as your favorite SEO tool?