Why These 11 Email List Providers Are the Best (2024)

By: | March 22, 2018 | Tags: , , , , , , , , , , , |

Are you looking for the best B2B email list providers?

This post offers reviews of mailing list providers to send your newsletters for you.

The reviews are based on personal experience as well as objective criteria so you can choose the best email database provider for you or your company.

These marketing list providers are reputable email list providers. I chose the most popular to include in this guide to this guide to finding an email list provider.

Let’s dive in and discover new email list providers.

Mailing List Companies

After extensive research, I compiled the list of the best mailing list companies. This article reviews those mailing list companies. I conducted the research when I found myself without an email list provider.

After exhaustive research, I published my findings.

Here you will find reviews of the best mailing list companies:

  • Aweber
  • Mailmodo
  • SendPulse
  • GetResponse
  • Constant Contact
  • MailChimp
  • Drip
  • MailerLite
  • ConvertKit
  • Atomic Email Verifier
  • Selzy

Email List Providers for 2018

Do you know your choices when it comes to the best email list providers?

Are you sending a newsletter to lists of subscribers?

Then, you should be aware of the selection of email list providers you can choose from.

You know why you need an email list:

Paying an email list provider is a form of mail marketing but is more affordable than advertising.

You own your email list.

When you send an email blast, you’re able to offer your email list offers and discounts and make sales that those offers generate.

Sending an email newsletter is certainly quicker than sending direct mail.

Considering the benefits of having an email list, I’m shocked when I hear bloggers don’t have email list providers or don’t use the providers they pay.

Not all email list providers are the same. Many differences exist.

There are so many choices!

Which email marketing service is the best? Which are the right email list providers for you?

After spending a week researching email services, I’d like to offer my recommendations of the top email list providers.

These email marketing tips are based on the following criteria:

Technical help 

Do the email list providers allow content offering monetization tips?



Friendliness of customer support

Additional miscellaneous information

I did research other aspects like segmentation although I noticed most of these email marketing services seemed to offer this feature.

My review of the email list providers available in 2018 will describe the features of seven providers in order of merit. Number 8 is a runner-up.

With the 2020 addition, you’ll have a total of 9 email list providers to choose from.

Let’s learn about the best email list providers.

Here is how I analyzed the best email list vendors:

The rationale for my criteria:

Technical help Since I don’t consider myself terribly tech-savvy, this criterion was important to me.

Is content offering monetization tips allowed? I blog about how to monetize frequently, so this mattered to me.

Pricing Most of us are on budgets.

Testimonials Good word of mouth is important.

Friendliness of customer support I would appreciate customer support that is readily available and patient.

Since I currently use Aweber, my reviews will focus mostly on the Aweber email vendor.

Email List Providers

What is a mass Email service?

A mass email service is a company that distributes emails to a large number of people. There are normally pricing tiers. The more people you want your email or newsletter distributed to, the more the mass email service charges. 

Therefore, you want to make an informed decision before choosing to use a mass email service. The email list providers reviewed in this post are all mass email services. 

Use these reviews of email list providers to make an informed choice before deciding which mass email service to use.

Email Marketing Programs: Recommendations in Order of Merit

Bring on the mailing lists providers:

  1. Aweber

Aweber is my Number 1 choice among the reputable email list providers.

Technical help:

Available 7 days a week but not 24 hours a day.


May 2021

Aweber integrated with Canva. This allows you to make designs right inside your Aweber account. 

Also, not previously reported upon the original publication of this post, Aweber allows you to send a sequence of emails and promote to your audience. 

December 2020

Aweber recently released statistics for your notification. In addition, Aweber now offers holiday templates. These are timely considering the holidays are upon us.

April 2020

Aweber expanded its landing page builder functionality and incorporated a “Meet the Team” Hub. 

The Meet the Team Hub allows you to connect several email accounts belonging to team members to a single Aweber account.

Aweber now has technical support 24 hours a day, 7 days a week.

In a recent development, Aweber now integrates with Facebook, WordPress, PayPal, Squarespace, Wix, and Shopify.

Also, Aweber has an informative blog. You consistently receive helpful articles. For example, today, I received a post on how to be more effective at ecommerce.

Update: Aweber continues to provide help with marketing. For instance, recently, Aweber taught list members how to get more people to your event. 

Is content offering monetization tips allowed?



After the first 30-day free trial, the cost is $19 per month for up to 500 subscribers or you can also benefit from using Aweber promo codes and reducing the cost so it’s more affordable for your pocket.”



Vishwajeet Kumar recommends Aweber. “Today most of the email marketing programs don’t allow the money-making and affiliate niches. For me, you can go with GetResponse or Aweber.” Since I’m in the money-making niche, this was important to me.

Reginald Chan can validate my experience. If you want to include affiliate links in your newsletters, MailChimp is not for you. MailChimp frowns on that practice.

Friendliness of customer support:

Anthony from Aweber customer support was knowledgeable and extremely generous with his time when I was new and needed assistance. In addition, Aweber sends you tips on how to improve your emails.

When I initially had questions about this new email service, the Aweber customer support team members went out of their way to ensure I was happy. In fact, they designed a custom template according to my specifications for me for free.

Additional information:

Aweber offers email service in 13 languages. If you have readers in other countries, you’ll be able to communicate with them in their home language.

In addition, Aweber sends you a multitude of resources to help you. For example, their Launch Pad feature asks your experience level before showing you their resources.

When you sign up with Aweber, you are offered video tutorials, PDFs, case studies, and webinars that can help you.

Using the Aweber email list provider saves me a great amount of time. I no longer have to send out emails! Aweber pulls from my RSS feed and does it for me at the time I scheduled whenever I publish a new post.

That may have been available with other email list providers, but if it was, I wasn’t aware of this feature.

In addition, the company asks its users what features they want to see so they can provide them. In fact, Aweber recently gave the confirmation emails that your new subscribers see a sleek makeover.

Once, someone found themselves on my list and couldn’t remember why they were there. They unsubscribed but they were threatening me with punitive actions. I didn’t know why they were on my list either. At Aweber, there is a spot where I can add why the person is on my list. For example, if they ask me to sign them up in exchange for a spot on my Link Exchange, I can note it.

For these reasons, Aweber is my Number 1 choice for email marketing solutions. After trying three of these email marketing solutions and researching 9, I can confidently recommend Aweber as the best of these email providers included in this review.

  1. Mailmodo 


Technical help – Available 24/7 via chat, email, or phone

Is content offering monetization tips allowed? 


Their only terms of use are that the bounce rate remains below a certain standard to prevent spammers. Users are warned if a campaign has a 3% bounce rate and blocked if their campaign has a bounce rate of more than 5%. 

Pricing – Mailmodo has a free forever plan with an email sending limit of 10,000 emails per month. 

Besides that, they have 3 pricing plans. Silver ($49/month), Gold ($199/month), and Platinum ($499/month).

Testimonials – Rukham Khan from Email Vendors Selection gives Mailmodo an overall 4.3/5 rating –

“We gave Mailmodo a 4.3 on its strength of email templates and its value for money. The email templates are great-looking and all are editable with interactive elements. The value for money is obvious when you compare Mailmodo’s monthly sending volume prices with other software: it’s quite cheap.”

Friendliness of customer support – Excellent. You can book an email consultation with their in-house email experts to discuss your needs. 

They also give dedicated IP, SMTP, and whitelisting help for AMP emails and help you with email deliverability

If you’re more inclined to learning on your own, they also have a help center, email examples, case studies, guides, and a lot of other helpful content.

3. SendPulse

Technical help:

Excellent. Technical help is available 24 hours a day, 7 days a week including holidays.

Is content offering monetization tips allowed?



SendPulse is free to use if your subscriber list is under 2,500.


Pospi recommends SendPulse:

“I successfully signed up for the service. Sincerely, I’m loving it already…

I already exported my subscribers from MailChimp. It was easy and I already created my first campaign. Thanks for bringing SendPulse to our knowledge. I love it.”

Friendliness of customer support:

Friendly, generous with their time. SendPulse emails you tips on how to improve your emails.

Note: I left since they frowned on content offering monetization tips. I would recommend the site for bloggers that don’t have this concern. SendPulse brags that it increases open rates. It’s true! You get a second chance to reach subscribers who didn’t open your email the first time. Send Pulse uses AI and AI always increases ROI.

[Read: SendPulse Review: How to Save Money with This New Email Service]

4. GetResponse

Technical help:

Help is available 7 days a week.

Is content offering monetization tips allowed?


Pricing: GetResponse is free for the first month. Therefore, there is no risk for the first 30 days. Afterward, plans start at just $15.00.


Vishwajeet Kumar also recommends GetResponse.

Friendliness of customer support:

Unknown. I never used the service.

[Read: How to Triple Your Productivity with GetResponse, 1 Amazing Tool]

5. Constant Contact

Technical help:

Live phone and chat support are offered 5 days a week, not 24/7.

Is content offering monetization tips allowed?



Constant Contact offers an “Email Plus Plan,” which includes surveys, registration forms, coupons, and more. Email Plus starts at $45 per month for up to 500 contacts and scales to $115/month for up to 10,000 contacts.


Passive Income Tree calls Constant Contact “the best overall email marketing software.”

WPBeginner recommends Constant Contact as your #1 choice for 2018.

Friendliness of customer support:

When I spoke with them and asked questions while trying to pick an email service, they were friendly.

6. MailChimp

Technical help:

Only for paid plans.

Is content offering monetization tips allowed?



Free if you have under 2,000 subscribers and send less than 12,000 emails per month. Pricing plans begin at $20.00 per month.


I was happy with the service for 3 years. Blogger Reginald Chan recommends MailChimp for its affordability.

Friendliness of customer support:

They were rude when they showed me the door. I was a loyal user for three years and they didn’t even tell me which terms of use I violated. I read the terms of use and figured it out myself.

Note: I left since they found my tips about blog monetization violated their terms of use. However, while I was there, I was not able to put people’s names in the email greeting. If it was possible, I didn’t know about it. One subscriber received a Hi Name greeting. Other vendors allow this without (much) technical knowledge needed.

Update October 2020

email list providers

When you sign up for Mailchimp, you receive tips in your inbox. 

Note: This review of email list providers shared that I left MailChimp. Apparently, I am still on the mailing list since I still receive tips in my email inbox. 

My opt-in forms are evidently still in existence too. I still get sign ups to my MailChimp list when I then transfer to my Aweber email list.

January 2021 Update: MailChimp has transparency. They just released an end-of-the-year report.

7. Drip 

Technical help:

Live chat support is available.

Is content offering monetization tips allowed?



Free for up to 100 subscribers. Pricing plans start at $41.00 per month.


Dave Schneider recommends Drip. Blogger Liz Dean does as well. “I’ve spent the last month really getting into the weeds and the integrations it has; plus, it’s automation and rules are so powerful,” she reported.

Friendliness of customer support:

Not applicable, I never spoke with them.

8. MailerLite

Regarding pricing, it seems SendPulse is as close to a free mailing list provider as you will find.

Technical Help:

I never used this email list provider.

Is content offering monetization allowed?



Coach David Lee calls MailerLite, “The Free Email Automation Tool.”


“Just switched from ConvertKit to MailerLite and I am happy (especially with the cost),” reported Toni-Ann Hylton Mayembe.

Additional Information:

Coach David provides a helpful tutorial post and a video explaining how to set up MailerLite.

9. ConvertKit 

Technical Help: 

Users interviewed about their favorite email service provider cited “ease of use” as one of the reasons they prefer ConvertKit.

Is content offering monetization allowed? 

My research found no mention of content limitations.


For up to $1,000 subscribers, $29.00 per month.


When the members of the Living the Laptop Life Facebook Group were asked about their favorite email service providers, they overwhelmingly answered, “ConvertKit.”

Additional Information:

Email service providers require you to give a mailing address It’s the law. Many people feel uncomfortable revealing their address. ConvertKit allows you to use theirs.*

10. Atomic Email Verifier [UPDATED MARCH 2023]

  • Technical help

Customer support is available 24/7, you can ask a question by email or directly on the site via live chat. 

  • Is content offering monetization tips allowed


  • Pricing

The license costs $69.85 dollars, but you can check if an email is active even for free by using the trial version, which can be downloaded directly from the site. The trial version has all the same features as the full version.

  • Testimonials

You can leave and read reviews right on the site. Since the product has been on the market for a long time, there are many reviews, both new and old. 

  • Friendliness of customer support

I contacted both live chat and email, the guys in tech support were responsive and guided me the whole time I was trying to figure out how the software works. 


Update: October 2023

Selzy can be accessed here.

Technical help:

Live chat, email, and phone support channels are available 24/7 even for free users.

Is content offering monetization tips allowed?



Free plan includes up to 15000 emails/month and up to 1000 contacts. Paid plans start from $7/month billed annually. There’s also the pay as you go plan that charges $0.005 per email sent.


Anand S. on Capterra says: “I recently started using Selzy and I have been extremely impressed with its performance.One of the standout features is its user-friendly interface. It’s very easy to navigate, and I was able to set up my first campaign in just a few minutes.”

Friendliness of customer support:

Not applicable, I never spoke with them.


2019 Update

ConvertKit is quite a success! The company take in approximately 18 million a year. This email marketer leverages competitors.

2020 Updates

Facebook’s Divya Parker recommends Active Campaign.

October 2020

When you sign up with email list providers, you design an optin form to catch emails.

Bloggers put the form on their site so people wanting to receive regular tips can sign up.

Do you know how to put the optin form on your social media sites?

How to use social media to capture emails varies depending on the site. For instance, I found Facebook’s instructions convoluted.

However, when I want to capture emails on Instagram, I put a Swipe Up link in my Instagram Stories promoting my tips. Also, I have a LinkTree. One of the links in my LinkTree is to my sign up list. The link in my bio is to my LinkTree.

On Twitter, you might have the link to your sign up form in a pinned Tweet at the top of your Twitter feed.

As you can see, the method of capturing emails on social media sites varies.

September 2020

One of the email list providers I am not familiar with is SendinBlue. However, SendinBlue is an option for you.

The company advertises itself as one-stop-shopping explaining all your digital tools are in one place when you use the vendor.

August 2020

Techmintle recommends Substack:

“Substack is an email marketing platform combined with an editor and a search feature.

You write great articles on Substack and it is delivered to the email inbox of your email subscribers.

The business model of the Substack is based on charging 10% of the service charges from those who get paid, readers.”

May 2020

email list providers

I asked Instagrammers if they thought email marketing was still effective. As you can see, an overwhelming majority, 67%, said yes while only 33% answered “no.”

Here you will find more information about the pros and cons of email marketing.

Wrapping Up: Email List Providers

That concludes my list of top email list providers.

This post reinforced why you need a mailing list provider.

This concludes my assessments of these 8 best email list providers.

Email marketing is a great way to grow your business. For this reason, you need marketing list providers.

Which provider do you use and why? Who do you believe are the best email marketing list providers and why? I look forward to your views in the comments section.

Readers, please share so bloggers and marketers considering choosing the best mailing list providers or are not sure which of the email list providers to choose, have this guide.


*ProBlogger Facebook Group

  1. Mark

    Hey Janice,
    Although I enjoyed this post, I would argue for the inclusion of Active Campaign!
    I moved from Mailchimp to AC and have found the flexibility and intuitiveness really incredible.
    They also provide a site-tracking script that allows you to see when a contact has looked at certain pages, for example.
    They’re pretty cheap for what they offer…

    • Janice Wald

      Hi Mark,
      Thanks for commenting on my post. I see you’ve blogged about Inbox Zero. I have as well.
      Both you and the next commenter praised Active Campaign. I have not heard of this email list provider! Thanks for letting me know about the service.

      • Mark

        Hey Janice,
        No problem.
        I have found AC very intuitive and powerful.
        Certainly worth a look.

  2. Gaurav Kumar

    Hi Janice,

    Building an email list is the job of a blogger that start from day one. A blogger cannot think of building a blog without email subscribers. The main reason behind is that they subscribers are loyal visitors who keep on visiting your blog.

    Email lists also help to pitch affiliate products and generate leads or sales.

    The email list providers you have shared are quite popular. I have used aweber, mailchimp and getresponse. I was not aware about senpulse and drip. I have found activecampaign as the best email provider. You should also check them.

    Thanks for sharing the list.

    • Janice Wald

      Hi Gaurav,
      You’ve written a strong testimonial about the reasons bloggers need an email service. Why does Active Campaign beat Aweber, in your opinion? I haven’t heard of them. Thanks,

  3. Mohan

    Great post! I was also looking for a good email list provider as I am new to blogging!
    Your post just came in right time for me! Thanks.

  4. Susan Velez

    Hi Janice,

    Great list of email services, I currently use GetResponse for my email service provider. I chose that one because they had a great Black Friday deal and I had used them before in the past.

    It’s important to choose the right email service provider.

    I’ve heard so many great things about MailerLite and would’ve probably gone with that one had I known about it when I started my blog.

    After all, wouldn’t it be great to grow your list to 1,000 subscribers for free? I think it would.

    I’ve thought about moving my GetResponse list because I haven’t reached a 1,000 subscribers yet. But to tell you the truth, I am lazy and don’t want to spend time moving my list.

    Thanks for sharing these email service providers with us. I’ll be sure to pass it along in case someone needs to know which one to get.

    Have a great weekend 🙂


    • Janice Wald

      Hi Susan,
      1. I was compensated for my review of GetResponse. When I researched it, it struck me as costly. Perhaps because it’s an all-in-one tool and you get what you pay for.
      2. I am shocked to hear you don’t have 1,000 subscribers. I realize you are still a relatively new blogger, but your blogging and social media tips are amazing!
      I have posted a lot about how to make optins that get subscribers. However, I find my most successful optins are NOT downloadables. My guest author offered ideas for creative optins. Creative optins work. Here is the link to his post: https://www.mostlyblogging.com/tag/how-to-get-people-to-subscribe-to-your-blog/
      I hope you don’t mind my putting in my two cents. Thanks for offering to share my post and for your comments.

  5. Davian

    I have experience with Mailchimp and Aweber. I think Aweber is a much preferred option for beginners due to its active support. mailchimp has a crappy support especially if you are using the free versions. It won’t even reply to your emails.
    For me, the best way to make lists is by using facebook paid marketing and then retargeting them through Aweber lists.

    • Janice Wald

      Hi Davian,
      Thank you for commenting on my Email provider reviews. I tried Facebook paid advertising with no success. How do you retarget those ads through Aweber lists? I may use your ideas in a future blog post. If I do, I’ll link to you. Thanks.

  6. Kathryn Maclean

    Hi Janice,
    Hope you are recharging your batteries with your time off.
    When I saw this subject I was most interested. Great post.
    Great list of email client providers. I have written mine as well.
    Have saved yours and will share it.

    • Janice Wald

      Hi Kathryn,
      Thanks so much for writing me. I believe you signed up for my newsletters as well. Thank you!
      Thanks as well for your kind words about my reviews of these 7 email list providers. Thanks in advance for bookmarking and sharing as well.
      I also appreciate you asking about my trip. Yes, we’re having a nice time. We’re on our way to Ireland.
      Take care,

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  9. shakuni mama

    between aweber and mailchimp i like the mailchimp.. i know aweber is older than mailchimp BUT creative a email campaign in mailchimp is easy

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    • Janice Wald

      Hi Laxmi,
      Which service provider did you choose? I’m glad I could help.

  11. ThrowAwayMail

    Thanks for sharing this amazing list of email providers. Can we use any temporary emails for registration?

    • Janice Wald

      I’m sorry I don’t know. I would contact the providers individually to ask. As I indicated, the people at Aweber are enormously helpful.

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