Why These 7 Email List Providers Are the Best in 2018

By: | March 22, 2018 | Tags: , , , , , , ,

Email List Providers for 2018

Are you sending a newsletter to lists of subscribers?

You know why you need an email list:

Paying an email list provider is a form of mail marketing but is more affordable than advertising.

You own your email list.

When you send an email blast, you’re able to offer your email list offers and discounts and make sales that those offers generate.

Sending an email newsletter is certainly quicker than sending direct mail.

Considering the benefits of having an email list, I’m shocked when I hear bloggers don’t have email list providers or don’t use the providers they pay.

Not all email list providers are the same. Many differences exist.

There are so many choices!

Which email marketing service is the best? Which are the right email list providers for you?

After spending a week researching email services, I’d like to offer my recommendations.

These email marketing tips are based on the following criteria:

Technical help 

Do the email list providers allow content offering monetization tips?



Friendliness of customer support

Additional miscellaneous information

I did research other aspects like segmentation although I noticed most of these email marketing services seemed to offer this feature.

My review of the email list providers available in 2018 will describe the features of seven providers in order of merit. Number 8 is a runner-up.

The rationale for my criteria:

Technical help Since I don’t consider myself terribly tech-savvy, this criterion was important to me.

Is content offering monetization tips allowed? I blog about how to monetize frequently, so this mattered to me.

Pricing Most of us are on budgets.

Testimonials Good word of mouth is important.

Friendliness of customer support I would appreciate customer support that is readily available and patient.

Since I currently use Aweber, my reviews will focus mostly on the Aweber email vendor.

Email List Providers

Email Marketing Programs: Recommendations in Order of Merit

  1. Aweber

Technical help:

Available 7 days a week but not 24 hours a day.


Aweber now has technical support 24 hours a day, 7 days a week.

Is content offering monetization tips allowed?



After the first 30-day free trial, the cost is $19 per month for up to 500 subscribers.


Vishwajeet Kumar recommends Aweber. “Today most of the email marketing programs don’t allow the money-making and affiliate niches. For me, you can go with GetResponse or Aweber.” Since I’m in the money-making niche, this was important to me.

Reginald Chan can validate my experience. If you want to include affiliate links in your newsletters, MailChimp is not for you. MailChimp frowns on that practice.

Friendliness of customer support:

Anthony from Aweber customer support was knowledgeable and extremely generous with his time when I was new and needed assistance. In addition, Aweber sends you tips on how to improve your emails.

When I initially had questions about this new email service, the Aweber customer support team members went out of their way to ensure I was happy. In fact, they designed a custom template according to my specifications for me for free.

Additional information:

Aweber offers email service in 13 languages. If you have readers in other countries, you’ll be able to communicate with them in their home language.

In addition, Aweber sends you a multitude of resources to help you. For example, their Launch Pad feature asks your experience level before showing you their resources.

When you sign up with Aweber, you are offered video tutorials, PDFs, case studies, and webinars that can help you.

Using the Aweber email list provider saves me a great amount of time. I no longer have to send out emails! Aweber pulls from my RSS feed and does it for me at the time I scheduled whenever I publish a new post. That may have been available with other email list providers, but if it was, I wasn’t aware of this feature.

In addition, the company asks its users what features they want to see so they can provide them. In fact, Aweber recently gave the confirmation emails that your new subscribers see a sleek makeover.

Once, someone found themselves on my list and couldn’t remember why they were there. They unsubscribed but they were threatening me with punitive actions. I didn’t know why they were on my list either. At Aweber, there is a spot where I can add why the person is on my list. For example, if they ask me to sign them up in exchange for a spot on my Link Exchange, I can note it.

For these reasons, Aweber is my Number 1 choice for email marketing solutions. After trying three of these email marketing solutions and researching 9, I can confidently recommend Aweber as the best of these email providers included in this review.

2. SendPulse

Technical help:

Excellent. Technical help is available 24 hours a day, 7 days a week including holidays.

Is content offering monetization tips allowed?



SendPulse is free to use if your subscriber list is under 2,500.


Pospi recommends SendPulse:

“I successfully signed up for the service. Sincerely, I’m loving it already…

I already exported my subscribers from MailChimp. It was easy and I already created my first campaign. Thanks for bringing SendPulse to our knowledge. I love it.”

Friendliness of customer support:

Friendly, generous with their time. SendPulse emails you tips on how to improve your emails.

Note: I left since they frowned on content offering monetization tips. I would recommend the site for bloggers that don’t have this concern. SendPulse brags that it increases open rates. It’s true! You get a second chance to reach subscribers who didn’t open your email the first time. Send Pulse uses AI and AI always increases ROI.

[Read: SendPulse Review: How to Save Money with This New Email Service]

3. GetResponse

Technical help:

Help is available 7 days a week.

Is content offering monetization tips allowed?


Pricing: GetResponse is free for the first month. Therefore, there is no risk for the first 30 days. Afterward, plans start at just $15.00.


Vishwajeet Kumar also recommends GetResponse.

Friendliness of customer support:

Unknown. I never used the service.

[Read: How to Triple Your Productivity with GetResponse, 1 Amazing Tool]

4. Constant Contact

Technical help:

Live phone and chat support are offered 5 days a week, not 24/7.

Is content offering monetization tips allowed?



Constant Contact offers an “Email Plus Plan,” which includes surveys, registration forms, coupons, and more. Email Plus starts at $45 per month for up to 500 contacts and scales to $115/month for up to 10,000 contacts.


WPBeginner recommends Constant Contact as your #1 choice for 2018.

Friendliness of customer support:

When I spoke with them and asked questions while trying to pick an email service, they were friendly.

5. MailChimp

Technical help:

Only for paid plans.

Is content offering monetization tips allowed?



Free if you have under 2,000 subscribers and send less than 12,000 emails per month. Pricing plans begin at $20.00 per month.


I was happy with the service for 3 years. Blogger Reginald Chan recommends MailChimp for its affordability.

Friendliness of customer support:

They were rude when they showed me the door. I was a loyal user for three years and they didn’t even tell me which terms of use I violated. I read the terms of use and figured it out myself.

Note: I left since they found my tips about blog monetization violated their terms of use. However, while I was there, I was not able to put people’s names in the email greeting. If it was possible, I didn’t know about it. One subscriber received a Hi Name greeting. Other vendors allow this without (much) technical knowledge needed.

6. Drip 

Technical help:

Live chat support is available.

Is content offering monetization tips allowed?



Free for up to 100 subscribers. Pricing plans start at $41.00 per month.


Dave Schneider recommends Drip. Blogger Liz Dean does as well. “I’ve spent the last month really getting into the weeds and the integrations it has; plus, it’s automation and rules are so powerful,” she reported.

Friendliness of customer support:

Not applicable, I never spoke with them.

7. MailerLite

Technical Help:

I never used this email list provider.

Is content offering monetization allowed?



Coach David Lee calls MailerLite, “The Free Email Automation Tool.”


“Just switched from ConvertKit to MailerLite and I am happy (especially with the cost),” reported Toni-Ann Hylton Mayembe.

Additional Information:

Coach David provides a helpful tutorial post and a video explaining how to set up MailerLite.

8. ConvertKit Honorable Mention

Technical Help: 

Users interviewed about their favorite email service provider cited “ease of use” as one of the reasons they prefer ConvertKit.

Is content offering monetization allowed? 

My research found no mention of content limitations.


For up to $1,000 subscribers, $29.00 per month.


When the members of the Living the Laptop Life Facebook Group were asked about their favorite email service providers, they overwhelmingly answered, “ConvertKit.”

Additional Information:

Email service providers require you to give a mailing address It’s the law. Many people feel uncomfortable revealing their address. ConvertKit allows you to use theirs.*

Wrapping Up

This concludes my assessments of these 8 best email marketing providers.

Email marketing is a great way to grow your business.

Which provider do you use and why? I look forward to your views in the comments section.

Readers, please share so bloggers and marketers considering choosing an email service or not sure which of the email list providers to choose, have this guide.


*ProBlogger Facebook Group

  1. Mark | at 1:27 pm

    Hey Janice,
    Although I enjoyed this post, I would argue for the inclusion of Active Campaign!
    I moved from Mailchimp to AC and have found the flexibility and intuitiveness really incredible.
    They also provide a site-tracking script that allows you to see when a contact has looked at certain pages, for example.
    They’re pretty cheap for what they offer…
    Mark recently posted…Inbox Zero: The Ultimate Guide to Managing Your EmailMy Profile

  2. Gaurav Kumar | at 2:44 pm

    Hi Janice,

    Building an email list is the job of a blogger that start from day one. A blogger cannot think of building a blog without email subscribers. The main reason behind is that they subscribers are loyal visitors who keep on visiting your blog.

    Email lists also help to pitch affiliate products and generate leads or sales.

    The email list providers you have shared are quite popular. I have used aweber, mailchimp and getresponse. I was not aware about senpulse and drip. I have found activecampaign as the best email provider. You should also check them.

    Thanks for sharing the list.
    Gaurav Kumar recently posted…Meet JK Rowling to Help You Stay Away from the Cheap EssaysMy Profile

    • Janice Wald | at 3:38 pm

      Hi Gaurav,
      You’ve written a strong testimonial about the reasons bloggers need an email service. Why does Active Campaign beat Aweber, in your opinion? I haven’t heard of them. Thanks,

  3. Susan Velez | at 6:19 am

    Hi Janice,

    Great list of email services, I currently use GetResponse for my email service provider. I chose that one because they had a great Black Friday deal and I had used them before in the past.

    It’s important to choose the right email service provider.

    I’ve heard so many great things about MailerLite and would’ve probably gone with that one had I known about it when I started my blog.

    After all, wouldn’t it be great to grow your list to 1,000 subscribers for free? I think it would.

    I’ve thought about moving my GetResponse list because I haven’t reached a 1,000 subscribers yet. But to tell you the truth, I am lazy and don’t want to spend time moving my list.

    Thanks for sharing these email service providers with us. I’ll be sure to pass it along in case someone needs to know which one to get.

    Have a great weekend 🙂

    Susan Velez recently posted…How to Fix Errors In Google Webmasters ToolsMy Profile

    • Janice Wald | at 10:09 am

      Hi Susan,
      1. I was compensated for my review of GetResponse. When I researched it, it struck me as costly. Perhaps because it’s an all-in-one tool and you get what you pay for.
      2. I am shocked to hear you don’t have 1,000 subscribers. I realize you are still a relatively new blogger, but your blogging and social media tips are amazing!
      I have posted a lot about how to make optins that get subscribers. However, I find my most successful optins are NOT downloadables. My guest author offered ideas for creative optins. Creative optins work. Here is the link to his post: https://www.mostlyblogging.com/tag/how-to-get-people-to-subscribe-to-your-blog/
      I hope you don’t mind my putting in my two cents. Thanks for offering to share my post and for your comments.

  4. Davian | at 1:33 pm

    I have experience with Mailchimp and Aweber. I think Aweber is a much preferred option for beginners due to its active support. mailchimp has a crappy support especially if you are using the free versions. It won’t even reply to your emails.
    For me, the best way to make lists is by using facebook paid marketing and then retargeting them through Aweber lists.

    • Janice Wald | at 10:11 am

      Hi Davian,
      Thank you for commenting on my Email provider reviews. I tried Facebook paid advertising with no success. How do you retarget those ads through Aweber lists? I may use your ideas in a future blog post. If I do, I’ll link to you. Thanks.

  5. Kathryn Maclean | at 4:27 am

    Hi Janice,
    Hope you are recharging your batteries with your time off.
    When I saw this subject I was most interested. Great post.
    Great list of email client providers. I have written mine as well.
    Have saved yours and will share it.

    • Janice Wald | at 5:50 am

      Hi Kathryn,
      Thanks so much for writing me. I believe you signed up for my newsletters as well. Thank you!
      Thanks as well for your kind words about my reviews of these 7 email list providers. Thanks in advance for bookmarking and sharing as well.
      I also appreciate you asking about my trip. Yes, we’re having a nice time. We’re on our way to Ireland.
      Take care,
      Janice Wald recently posted…I’m Leaving on a Jet PlaneMy Profile

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