5 SEO Tips To Double Your Blog Traffic in the New Year

By: | December 29, 2015 | Tags: , , , ,

 

#seo #searchengineoptimization

Janice, the businessman criticized, you don’t have enough SEO articles on your site.

Too true, I admitted, but he did not stop there.

He actually offered to rectify the situation by having his boss, the director of an Internet marketing agency, author an SEO article just for MostlyBlogging‘s readers.

When I saw these 5 SEO tips were going to double your blog traffic, it was icing on the cake. He had me at SEO.

5 SEO Tips To Double Your Blog Traffic

The Value of SEO

An on-site blog does wonders for SEO if it is properly executed.

  • Active blogs add relevant, fresh content to your website, something Google loves.
  • It allows you to optimize for keywords not covered on your main website.
  • If the blog is executed and marketed properly, it drives tons of relevant traffic to your blog and main site, which not only boosts rankings for individual pages and the domain, but also generates more leads.

 

Here are five important SEO tips for making your blog perform as just described:

1. On-Blog Optimization

Your blog must be properly configured for SEO. Some blogging platforms are better than others on this score; I like WordPress. Items to pay special attention to include:

  • URL structure. It should be the post title with hyphens separating words. No weird symbols or meaningless strings of numbers.
  • Title tag should default to the blog post title (H1 tag); this way, title tag, post title and URL are consistent, maximizing user experience.
  • The post editor should have places to add Meta descriptions** and tags; and allow for modifications to the title tag.
  • The platform should allow for a category structure.

You can use the Google Search Console to identify SEO issues with your blog.

 

2. Topic Selection

To attract relevant traffic, you need topics of interest to your relevant audience. How do you find relevant topics?

  • Ask your [readers]! SEO nerds often overlook this very simple technique. People who talk to customers and prospects all day know what their burning issues are, and they also speak the language of the customer, which helps immensely with the title.
  • Review your FAQs and those of competitors.
  • Track hot topics through social media to see what conversations are trending in your niche. Many online buzz monitoring tools are available to do this.
  • Email an online survey to current customers and prospects asking them what topics they’d like you to cover on your blog. Give them several prompts so they don’t have to think too much, but also give them room to make suggestions.

If you pick topics prospects are interested in, they will read your blog if it is properly marketed — a topic I’ll get to shortly.

 

3. Keyword Selection

Presumably, product and service pages of your website cover strategically important SEO keywords.

Use your blog to optimize additional keywords, in particular long-tail keywords* that are relatively specific and have a high probability of conversion.

Over time, your blog posts will appear more and more prominently for more and more types of search queries.  What does this add up to? More traffic, and more opportunities to close sales (admin blogger’s commentary: if you are monetizing your blog).

 

4. Title and Post Composition

Title composition is crucial for attracting readers, so they should be interesting as well as incorporate keywords. In fact, upon publication, the former is more important than the latter.

The Emotional Marketing Value Headline Analyzer is an excellent tool for tweaking headlines to make them captivating. Down the road, post titles and title tags can be rewritten, blander but with better keyword insertion, which is good for long-term SEO. Just make sure you don’t change the URL when rewriting.

For post composition, the key for SEO is quality: that’s what Google looks for … as well as your human readers. Quality means engaging, informative and useful. Word count matters: some posts should be lengthy, detailed, researched and extremely valuable. This “evergreen content” will generate social shares and links from relevant blogs, both of which, particularly the links, are important for SEO.

 

5. Blog Marketing

Lots of great blog content is overlooked, so actively and intelligently marketing your posts is essential for attracting traffic.

A lot of bloggers go through the motions of mechanically sharing their posts on their social media pages. This alone is usually not enough.

A better approach is to connect with influential bloggers in your niche and related niches, develop relationships with them, and seek their help in publicizing your content.

This takes time and requires a “give-to-get” mentality where you go out of your way to help other bloggers do the same thing you’re trying to do: build relevant traffic. It still works, and that’s what is truly great about blogging!

 

Author Bio

Brad Shorr is the B2B Marketing Director at Straight North, an Internet marketing agency that works with businesses across the United States to increase their online visibility by building and executing inbound marketing campaigns. With years of writing experience, some of Brad’s work has been featured on Forbes, Smashing Magazine and Moz.

Admin Blogger’s Commentary: We thank Brad for coming here today (with his representative Bri’an) to expose us to information about how SEO can help build blog traffic.

When I have asked other bloggers what is their Number 1 traffic referrer, most admit search engines lead the most traffic to their blogs. These SEO tips work!

Readers, please share, so other bloggers know that SEO still matters as we head into 2016.

Do you know any other SEO tips you can share in the comments section? I look forward to your views.

Glossary:

*Long-tail keywords: According to SEOPressor, Long tail keywords are more than 3 words. They are definitely a lot more targeted [to specific traffic] and not as broad.

**A meta description is an element that describes your page to search engines.

Related Posts and Pages:

8 Backlinking Mistakes That Every Blogger Should Avoid

How to Significantly Rise in the SEO Ranks

How to Increase Blog Traffic Like an SEO Expert

Link Exchange (If you have subscribed to this blog and would like to be added to the link-building group, write your blog URL and niche in the comments section.)

Sources:

http://seopressor.com/blog/short-tail-or-long-tail-keywords

  1. Patrice M Foster

    Janice, These are all great tips to double blog traffic that actually work. Marketing’s still trying to understand SEO and Google, and social media…So glad that website like these provide a service for others. SEO seems confusing to me like a foreign language …Just wanted to write. Learning to deal with it and rise above these roadblocks and not focus too much on ranking focus on content. Please add me Link building Exchange group. http://patricemfoster.com/

  2. John Doe

    This was a homerun on SEO. In life, if you think about how many times you Google things a day, you come to realize how important S EO is

    • Bri'an Fields

      Hi a META description is the little snippet of information you see on search engine result pages about that given webpage that is used to entice the searcher to click that link. Hope this helps!

      • Janice Wald

        Thanks Bri’an. Thanks a great description. The article was featured on two other bloggers’ publications! Great job!
        Janice

    • Janice Wald

      Hi Antionette,
      I have some questions about Sverve.com
      1. How do I write you there or can I?
      2. More importantly, how come my graphic isn’t coming in with my article links, but other’s graphics are? How do you get your graphics there? I click “Feature Graphic” when I make the post. Thanks,
      Janice

    • Janice Wald

      Hi Toni,
      I visited your site last night and “spoke” with you there. Thank you for commenting on my SEO post. Nice to meet you this week. Thank you for the visit to my site and the nice comments about the value of the article.
      Janice

  3. tunisiajolyn84

    Thanks for the useful tips! I am slowly learning SEO. I still need to work on my headlines. Sometimes I got it and sometimes I don’t. Ah… I’ll just keep practicing.

    • Janice Wald

      Hi!
      I have a headline post coming out again very soon. I also started a headline writing service, I have so many ideas!
      I am glad you found the tips valuable. SEO is, at first, difficult, for many people. If you read the other comments here, you will see that many people struggle with an understanding of it.
      If you ever decide you could benefit from one-on-one help, let me know.
      Janice

  4. Pradeep

    I am new to this. And i seem to be on the right track.. all your seo tips are just what we think but just dont do it. Now when i am doing it, results are showing. Thanks

    • Janice Wald

      Hi Pradeep, I tried to return the blog love and visit your site, but it said it was under construction.
      I wanted to explain that if you like my SEO tips and find they produce results, I’d love to invite you to subscribe to my blog. I have SEO tips on this site routinely.
      Janice

    • Janice Wald

      HI again Pradeep,
      I am so glad you are seeing the results from my SEO tips. Thanks for writing and the visit this week.
      Janice

  5. melinda

    Huh?? I felt the wind in my hair from this article sailing way over my head. I did understand that WP is doing good with my titles’ words being separated by hyphens! Yay!
    Janice, I know he knows what he’s talking about, I am just lost here.

    • Janice Wald

      HI Melinda,
      When you write your post, do you tag your articles with tags and categories? If yes, good. You have now optimized your post, so search engines can find you.
      H1, etc. simply means you should put those tags (keywords) in your headlines and subheads.
      The more you use your keyword (have one main keyword for each article), the more likely someone looking for an article on that will find you.
      For example, recently, you wrote about the Pandora radio station. Pandora was in your headline. Pandora would be you keyword and one of your tags.
      By the way, your comment about the wind in your hair was really funny.
      By the way, BBFF, you were my Number One commenter for the year! Yay Melinda! THANK YOU!
      bbff Janice

      • melinda

        That’s seriously cool that I was your top commenter!! I was afraid Charles was gonna beat me out for that one! lol
        Thanks for the compliments.
        And your explanation was great. I get it now. You’re a great teacher!
        And thanks for using my own blog to explain it to me! I’m flattered that you knew it!!
        Here’s to a seriously wonderful blogging 2016!!
        Your BBFF, Melinda

    • Janice Wald

      Hi Richard,
      Glad you enjoyed the article.
      Guess what?! I got my WordPress stats report for 2015, and you were my fifth best commenter. THANK YOU! I really mean it. Thank you for your support of my blog in 2015.
      Janice

          • Richard Schulte

            Of course! (I’ll try to be a little less ornery!)

          • Janice Wald

            No please don’t try to be less ornery. Maybe next year you can come in at number four LOL.

  6. Pingback: 5 SEO Tips To Double Your Blog Traffic in the New Year
  7. gigi

    Thanks for this post! I didn’t know about the Emotional Marketing Value Headline Analyzer. That is really cool. I just put one of my latest post headlines in and got a 0% grade! It said my headline was too neutral. I had posted a link to my new downloadable calendar and really hadn’t thought much about the headline for it! This is a helpful tool. Also, as a blogger,…what category/industry do you usually select in the dropdown menu? Thank you!

    • Janice Wald

      Hi Gigi,
      I agree it is a great tool. I chose media and communications since that’s the closest I could think of to social media. I’m sure anything that relates would be fine. Thanks for writing and the visit to tell me you liked it. Much appreciated.
      Janice

    • Janice Wald

      Hi Gigi,
      We are having a big blog party for New Years. I’d love for you to return and join us.
      Janice

  8. Linda at Mixed Kreations

    Great tips! I have Yoast now and it has helped me tremendously, now I’m going back and working on all my older post to improve there SEO

    • Janice Wald

      HI Linda,
      Great to see you! Happy New Year!
      I also have Yoast. I click SEO at the top, I am instantly in Google Keyword Planner, and I am guided as to what keywords would get me the most search engine traffic, and I tag my post those words. I love it!
      I am also sporadically changing tags and categories on my old posts.
      Thanks for writing and for the visit yesterday.
      Janice

      • Linda at Mixed Kreations

        I didn’t know about that benefit of Yoast. I’ve seen the SEO at the top but didn’t know to click on it. I will check that out with my next post. Thanks.

  9. Jed

    Excellent SEO tips. I’m still a long ways from feeling competent at this, but I do know that the posts where I do pay attention to SEO, tend to receive the most traffic. Thank you for the reminder that I can’t afford to not be attentive to this in the new year.

    • Janice Wald

      Hi Jed,
      1. I just visited your site. You have a beautiful family.
      2. Thank you for the compliments on my article. The guest author did it all. I merely formatted it.
      However, I do regularly have articles with SEO tips on my site. Thanks for the visit yesterday and for writing
      Janice

  10. Kourtney

    These are great tips. I am new to blogging and I feel like my head is swimming with information, but these were precise and informative. Thank you!!

    • Janice Wald

      Hi Kourtney,
      Thank you so much for the compliments on my guest author’s SEO tips.
      If you are new to blogging, you’ve come to the right site. I help new bloggers here. For basic blogging tips, I would love to encourage you to subscribe. I offer free perks for subscribing and plenty of networking opportunities for you to meet other bloggers as well.
      Janice

  11. Monica

    Great tips! I’m hoping to monetize my blog this year and I still have so much to learn about SEO. I’ve started making a list of things I need to learn more about, like Meta and Alt text. Thanks for the article!

  12. Mark

    Thanks for allowing Brad to share these five awesome
    SEO tips Janice!

    It definitely makes sense, to seek out qualified expert
    help, to guide us inn the areas where we personally
    lack enough expert knowledge of our own!

    Thanks much for featuring Brad Janice!

    His five proven SEO tips, have just made consistently
    ranking higher in the search engines, far more likely
    and probable!

  13. Robin khokhar

    Hi Janice,
    These tips are really good. The things you have mentioned are really essential to run a blog successfully. Keep up the good work.

    • Janice Wald

      Thank you. Robin, did you see my questions on your Sky scraper article? I was very impressed. I followed your blog, but I have many questions about the technique. If you could answer them, I would be grateful.
      Janice

      • Robin khokhar

        I think i have already done that but if you have further questions or any doubt, free feel to contact me.

  14. Asad

    Appreciate your level of detail and excellent tips for SEO. Will share with my contacts.

    • Janice Wald

      Hi Asad,
      Thank you so very much for the compliments! I am flattered! Please share with your contacts! Thank you!
      Janice

  15. Sukh Kaur

    Thanks for the great tips Janice. Strategy’s to double blog traffic is so useful

    • Janice Wald

      Hi Sukh,
      I appreciate the compliments. I am glad you enjoyed the article. I have many more SEO posts coming up in the near future.
      I did go to your site to return the visit, but I wasn’t sure where to click for your blog posts.
      Janice

  16. samba siva

    how to select a keyword. I have a small blog. can I select high volume keywords

  17. Vrushali

    Great Thanks for the advice. Simple and to the point. I will start updating my website more regularly. Short, simple and crispy information…Cool! I think that measurement of SEO activities is very important things – it shows you the proper way. This is what we are all in the process of doing. I think this information will help me to improve the SEO of my blog.

    SEO = Quality content, competitive & realistic KW or key phrases, optimize your links and avoid spamming – simply the key to getting good rankings. Keeping the content fresh is really key. Also remembering to gain inbound links for specific pages and articles can really help…

    It’s clear to me that SEO does not only drive results but has the highest conversion rate when compared to other forms of online marketing. Keep the great articles coming, and I’ll keep coming back! 🙂

    • Janice Wald

      Hi Vrushali,
      You wrote wonderful comments on my blog, and it took me six days to respond to you. I apologize. I usually reply within half that time.
      I regularly have SEO articles on my blog. This past March, I believe I had one virtually every Tuesday. You said you would keep returning. If you are not too offended that it took me six days to reply, I would love to have your readership.
      Janice

  18. Aakiee

    I have a question, what is the best way of tagging and using keywords in a post

    ?

    • Janice Wald

      Hi Aakie,
      I hope you don’t mind if I answer your question with a blog post.
      A secret method of tagging that has increased my search engine traffic by 17 times! https://mostlyblogging.com/1-secret-tip-make-you-see-more-search-engine-traffic/
      As far as keywords: This post went viral on StumbleUpon so clearly people found it valuable: https://mostlyblogging.com/5-free-tools-help-easily-improve-keywords/
      Hope these helpful. If not, let me know, and I will have the author write you back. It was a guest post.
      Janice

    • Janice Wald

      I replied in a separate comment. I wanted you to know I tried to return the blog love and visit your blog but I got a 404 error.
      Janice

      • aakiee

        hello, and thank you so much for the love and help !! I will try your tips 🙂 I am sure they will help me a lot! and sorry for the issue, I don’t know what would be the problem but I fix it, However you are always welcome to visit my blog 🙂
        Sharing link here, I hope you won’t mind 🙂
        https://thelearnify.wordpress.com/

        • Janice Wald

          Hi Aakiee,
          Thank you so much for the wonderful comments about my tips. Greatly appreciated. I would love to encourage you to subscribe so you get all my tips. You would get access to a link exchange, which is one of the perks of subscribing to my blog. I know you are interested in SEO.
          Janice

  19. Qucik SEO Analysis

    First, I just want to reorder your tips.
    1. Topic Selection
    2. Keyword Selection
    3. On-Blog Optimization
    4. Title and Post Composition
    5. Blog Marketing

    After doing all these. don’t forget to do social sharing as much as you can,

    • Janice Wald

      I agree. Thank you for your comments. Your action plan sounds like my content marketing action plan! I’ve blogged about these steps often.
      Janice

  20. Douglas Rezende

    Hello, I was very pleased to find your article here on google, a long time ago I did not read an article that explains so well about SEO. Thank you so much for sharing with us, I learned a lot from you.

    • Janice Wald

      Hi Douglas,
      Thank you for writing to tell me you enjoyed the SEO article. Nice to meet you.
      Janice

  21. John Marc Ramirez

    Hi, I appreciate all of your 5 SEO tips in doubling the traffic of my blog. You have a great blog out here. 🙂 Thank you so much! You are a great writer, by the way.

    • Janice Wald

      Hi John,
      I visited your site. Clearly, you know a great deal about SEO. Therefore, I’m flattered by your kind comments about the quality of my SEO article. Thanks for writing to tell me.
      Janice

  22. Google Maps Extractor

    I must say this is the great article also this article is very informative. I learned a lot about the SEO tips. . Thanks and This is completely amazing! I love your ideas.. I like the way you have explained everything step by step.I am happy to visit your website and learn new ideas.
    Keep up the good work !!

  23. Bella D. @ Self-Publishing Made Easy Now

    Thanks for sharing these 5 SEO tips. Gaining traffic can really be challenging for bloggers. Articles like this are very helpful especially for those who are not so good with SEO strategies.

Would you like to share your thoughts?

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

LinkedIn
Share
Instagram
%d bloggers like this: