5 SEO Tips To Double Your Blog Traffic in the New Year

By: | December 29, 2015 | Tags: , , , ,

 

#seo #searchengineoptimization

Janice, the businessman criticized, you don’t have enough SEO articles on your site.

Too true, I admitted, but he did not stop there.

He actually offered to rectify the situation by having his boss, the director of an Internet marketing agency, author an SEO article just for MostlyBlogging‘s readers.

When I saw these 5 SEO tips were going to double your blog traffic, it was icing on the cake. He had me at SEO.

5 SEO Tips To Double Your Blog Traffic

The Value of SEO

An on-site blog does wonders for SEO if it is properly executed.

  • Active blogs add relevant, fresh content to your website, something Google loves.
  • It allows you to optimize for keywords not covered on your main website.
  • If the blog is executed and marketed properly, it drives tons of relevant traffic to your blog and main site, which not only boosts rankings for individual pages and the domain, but also generates more leads.

 

Here are five important SEO tips for making your blog perform as just described:

1. On-Blog Optimization

Your blog must be properly configured for SEO. Some blogging platforms are better than others on this score; I like WordPress. Items to pay special attention to include:

  • URL structure. It should be the post title with hyphens separating words. No weird symbols or meaningless strings of numbers.
  • Title tag should default to the blog post title (H1 tag); this way, title tag, post title and URL are consistent, maximizing user experience.
  • The post editor should have places to add Meta descriptions** and tags; and allow for modifications to the title tag.
  • The platform should allow for a category structure.

You can use the Google Search Console to identify SEO issues with your blog.

 

2. Topic Selection

To attract relevant traffic, you need topics of interest to your relevant audience. How do you find relevant topics?

  • Ask your [readers]! SEO nerds often overlook this very simple technique. People who talk to customers and prospects all day know what their burning issues are, and they also speak the language of the customer, which helps immensely with the title.
  • Review your FAQs and those of competitors.
  • Track hot topics through social media to see what conversations are trending in your niche. Many online buzz monitoring tools are available to do this.
  • Email an online survey to current customers and prospects asking them what topics they’d like you to cover on your blog. Give them several prompts so they don’t have to think too much, but also give them room to make suggestions.

If you pick topics prospects are interested in, they will read your blog if it is properly marketed — a topic I’ll get to shortly.

 

3. Keyword Selection

Presumably, product and service pages of your website cover strategically important SEO keywords.

Use your blog to optimize additional keywords, in particular long-tail keywords* that are relatively specific and have a high probability of conversion.

Over time, your blog posts will appear more and more prominently for more and more types of search queries.  What does this add up to? More traffic, and more opportunities to close sales (admin blogger’s commentary: if you are monetizing your blog).

 

4. Title and Post Composition

Title composition is crucial for attracting readers, so they should be interesting as well as incorporate keywords. In fact, upon publication, the former is more important than the latter.

The Emotional Marketing Value Headline Analyzer is an excellent tool for tweaking headlines to make them captivating. Down the road, post titles and title tags can be rewritten, blander but with better keyword insertion, which is good for long-term SEO. Just make sure you don’t change the URL when rewriting.

For post composition, the key for SEO is quality: that’s what Google looks for … as well as your human readers. Quality means engaging, informative and useful. Word count matters: some posts should be lengthy, detailed, researched and extremely valuable. This “evergreen content” will generate social shares and links from relevant blogs, both of which, particularly the links, are important for SEO.

 

5. Blog Marketing

Lots of great blog content is overlooked, so actively and intelligently marketing your posts is essential for attracting traffic.

A lot of bloggers go through the motions of mechanically sharing their posts on their social media pages. This alone is usually not enough.

A better approach is to connect with influential bloggers in your niche and related niches, develop relationships with them, and seek their help in publicizing your content.

This takes time and requires a “give-to-get” mentality where you go out of your way to help other bloggers do the same thing you’re trying to do: build relevant traffic. It still works, and that’s what is truly great about blogging!

 

Author Bio

Brad Shorr is the B2B Marketing Director at Straight North, an Internet marketing agency that works with businesses across the United States to increase their online visibility by building and executing inbound marketing campaigns. With years of writing experience, some of Brad’s work has been featured on Forbes, Smashing Magazine and Moz.

Admin Blogger’s Commentary: We thank Brad for coming here today (with his representative Bri’an) to expose us to information about how SEO can help build blog traffic.

When I have asked other bloggers what is their Number 1 traffic referrer, most admit search engines lead the most traffic to their blogs. These SEO tips work!

Readers, please share, so other bloggers know that SEO still matters as we head into 2016.

Do you know any other SEO tips you can share in the comments section? I look forward to your views.

Glossary:

*Long-tail keywords: According to SEOPressor, Long tail keywords are more than 3 words. They are definitely a lot more targeted [to specific traffic] and not as broad.

**A meta description is an element that describes your page to search engines.

Related Posts and Pages:

8 Backlinking Mistakes That Every Blogger Should Avoid

How to Significantly Rise in the SEO Ranks

How to Increase Blog Traffic Like an SEO Expert

Link Exchange (If you have subscribed to this blog and would like to be added to the link-building group, write your blog URL and niche in the comments section.)

Sources:

http://seopressor.com/blog/short-tail-or-long-tail-keywords

  1. Patrice M Foster | at 7:05 am

    Janice, These are all great tips to double blog traffic that actually work. Marketing’s still trying to understand SEO and Google, and social media…So glad that website like these provide a service for others. SEO seems confusing to me like a foreign language …Just wanted to write. Learning to deal with it and rise above these roadblocks and not focus too much on ranking focus on content. Please add me Link building Exchange group. http://patricemfoster.com/
    Patrice M Foster recently posted…Are you having Holiday Blues? Take it Easy!My Profile

  2. John Doe | at 7:34 am

    This was a homerun on SEO. In life, if you think about how many times you Google things a day, you come to realize how important S EO is

  3. tunisiajolyn84 | at 11:58 am

    Thanks for the useful tips! I am slowly learning SEO. I still need to work on my headlines. Sometimes I got it and sometimes I don’t. Ah… I’ll just keep practicing.

    • Janice Wald | at 10:01 pm

      Hi!
      I have a headline post coming out again very soon. I also started a headline writing service, I have so many ideas!
      I am glad you found the tips valuable. SEO is, at first, difficult, for many people. If you read the other comments here, you will see that many people struggle with an understanding of it.
      If you ever decide you could benefit from one-on-one help, let me know.
      Janice
      Janice Wald recently posted…How to Blog Like an ExpertMy Profile

  4. Pradeep | at 1:44 pm

    I am new to this. And i seem to be on the right track.. all your seo tips are just what we think but just dont do it. Now when i am doing it, results are showing. Thanks

  5. melinda | at 6:51 pm

    Huh?? I felt the wind in my hair from this article sailing way over my head. I did understand that WP is doing good with my titles’ words being separated by hyphens! Yay!
    Janice, I know he knows what he’s talking about, I am just lost here.
    melinda recently posted…Pouting PandoraMy Profile

    • Janice Wald | at 10:08 pm

      HI Melinda,
      When you write your post, do you tag your articles with tags and categories? If yes, good. You have now optimized your post, so search engines can find you.
      H1, etc. simply means you should put those tags (keywords) in your headlines and subheads.
      The more you use your keyword (have one main keyword for each article), the more likely someone looking for an article on that will find you.
      For example, recently, you wrote about the Pandora radio station. Pandora was in your headline. Pandora would be you keyword and one of your tags.
      By the way, your comment about the wind in your hair was really funny.
      By the way, BBFF, you were my Number One commenter for the year! Yay Melinda! THANK YOU!
      bbff Janice
      Janice Wald recently posted…How to Blog Like an ExpertMy Profile

  6. Pingback: 5 SEO Tips To Double Your Blog Traffic in the New Year
  7. gigi | at 1:53 am

    Thanks for this post! I didn’t know about the Emotional Marketing Value Headline Analyzer. That is really cool. I just put one of my latest post headlines in and got a 0% grade! It said my headline was too neutral. I had posted a link to my new downloadable calendar and really hadn’t thought much about the headline for it! This is a helpful tool. Also, as a blogger,…what category/industry do you usually select in the dropdown menu? Thank you!
    gigi recently posted…Happy New Year’s DayMy Profile

    • Janice Wald | at 3:31 pm

      Hi Kourtney,
      Thank you so much for the compliments on my guest author’s SEO tips.
      If you are new to blogging, you’ve come to the right site. I help new bloggers here. For basic blogging tips, I would love to encourage you to subscribe. I offer free perks for subscribing and plenty of networking opportunities for you to meet other bloggers as well.
      Janice
      Janice Wald recently posted…7 Ways Blogging Helps You Better Navigate LifeMy Profile

  8. Monica | at 2:15 pm

    Great tips! I’m hoping to monetize my blog this year and I still have so much to learn about SEO. I’ve started making a list of things I need to learn more about, like Meta and Alt text. Thanks for the article!

  9. Mark | at 12:32 pm

    Thanks for allowing Brad to share these five awesome
    SEO tips Janice!

    It definitely makes sense, to seek out qualified expert
    help, to guide us inn the areas where we personally
    lack enough expert knowledge of our own!

    Thanks much for featuring Brad Janice!

    His five proven SEO tips, have just made consistently
    ranking higher in the search engines, far more likely
    and probable!
    Mark recently posted…How Savvy Entrepreneurs Turn Advertising Costs Into Marketing Profits!My Profile

  10. Vrushali | at 9:15 am

    Great Thanks for the advice. Simple and to the point. I will start updating my website more regularly. Short, simple and crispy information…Cool! I think that measurement of SEO activities is very important things – it shows you the proper way. This is what we are all in the process of doing. I think this information will help me to improve the SEO of my blog.

    SEO = Quality content, competitive & realistic KW or key phrases, optimize your links and avoid spamming – simply the key to getting good rankings. Keeping the content fresh is really key. Also remembering to gain inbound links for specific pages and articles can really help…

    It’s clear to me that SEO does not only drive results but has the highest conversion rate when compared to other forms of online marketing. Keep the great articles coming, and I’ll keep coming back! 🙂

    • Janice Wald | at 7:42 pm

      Hi Vrushali,
      You wrote wonderful comments on my blog, and it took me six days to respond to you. I apologize. I usually reply within half that time.
      I regularly have SEO articles on my blog. This past March, I believe I had one virtually every Tuesday. You said you would keep returning. If you are not too offended that it took me six days to reply, I would love to have your readership.
      Janice
      Janice Wald recently posted…Blogger’s Pit Stop #23My Profile

  11. Qucik SEO Analysis | at 3:25 am

    First, I just want to reorder your tips.
    1. Topic Selection
    2. Keyword Selection
    3. On-Blog Optimization
    4. Title and Post Composition
    5. Blog Marketing

    After doing all these. don’t forget to do social sharing as much as you can,

  12. Douglas Rezende | at 2:08 pm

    Hello, I was very pleased to find your article here on google, a long time ago I did not read an article that explains so well about SEO. Thank you so much for sharing with us, I learned a lot from you.

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