How to Easily Avoid Making These 3 Blogging Mistakes in 2017

By: | March 28, 2017 | Tags: , , ,
#Bloggers can avoid making these 4 blogging mistakes

  How to Avoid Making These 3 Blogging Mistakes in 2017

By Brendan Hufford

Everybody likes to have a romantic view of the “old days” when they started something.  This is true of everything under the sun, not just blogging.


They have these dreams of a time when things were easier, simpler.


When I started blogging in 2010, things were different. VERY different. Facebook sent massive amounts of organic traffic, people loved opening up emails from me, and people opted into every single offer.


But here’s the thing: Today IS the “good old days.”  Things don’t get harder, they just change.


With this essential mindset shift, know that 2017 is your year.  It’s the year you get massive traffic to your blog. It’s the year you double your blog revenue and add a bajillion subscribers.


Okay, maybe not a bajillion, but enough to keep growing your blog, but only if you avoid these three mistakes.

#1: Focusing On Only One Source of Traffic

When I started my first blog, Facebook was crushing it in terms of traffic. I could write on my site, share it to Facebook two times over the next week and 100% of my followers would see the post and most of them would click through to read the article.

But we all know what happened to that. When you post something to your Facebook followers, you can expect roughly 1% of them to engage with it.  Even then, the number of clicks through is extremely low.


Everybody who focused all of their efforts on Facebook was in for some rough times ahead.


But, the same is true now of bloggers that are totally focused on Pinterest, Quora, Reddit, or whatever is hot for traffic at the moment.  They may be getting great traffic right now, but times will change.


Some of my top tactics right now for traffic are:

  • Organic traffic from Google

  • Guest Posting (obviously!)

  • Perma-free Kindle Books


The only reason I’m pursuing these is because I’ve got solid strategies in place on Facebook, Twitter, Pinterest, Quora, Reddit, and other places.


Choose a traffic source, pursue it with intention, and then move on.  Don’t dabble in each (that’ll get you nowhere).  Instead, choose one traffic source to test and implement, and once you’ve completed your traffic test, revise your hypothesis or move on.


Which leads me to our next blogging mistake to avoid….


#2: Focusing On Every Source of Traffic


The number one mistake that I see bloggers making that’s holding them back is that instead of blogging, they become professional social media posters.  They spend all of their time posting, responding, creating images, trying to increase engagement, etc.


And then they do this across every possible traffic platform:

  • Social Media – Facebook, Twitter, Instagram

  • Search Engines (like Google, YouTube, and Pinterest)

  • Aggregators – Quora, Reddit

  • Forums


This is why so many companies pay a professional social media manager to handle this stuff.

You’ll never create epic 6500+ word content, like this, if you’re spending your time on everything.  Yes, your 349 Twitter followers may be neglected for a few months while you focus on Facebook.  Yes, your 179 YouTube subscribers may be left in the dust while you test and revise your Pinterest traffic strategy.

#Bloggers can avoid making these 4 blogging mistakes

#3: Writing Without Focus

But, Brendan, I have a topic!  I blog about:

  • Writing

  • Sports

  • Business

  • Health

  • Etc.

The problem here is that you don’t have anything that makes you special.  On WordPress alone, there are roughly 2 million blog posts published every day.

You NEED to stand out.

This is called your “unique selling proposition.”  In order to develop it, you need to figure out two important things:

  1. Your intended audience – The identity of your target reader.

  2. Your niche – The unique angle that you take in your blogging.  Develop this by completing the sentence: I write about ___________ for ___________.

Example:  At Nerd Fitness, Steve Kamb writes about people who self-identify as “nerds” but still want to be fit.

Don’t just write for librarians.  Write for librarians that want to be stronger.

Don’t just write for people who want to save money. Write for people who want to retire by 30.

[Read: How to Create Better Blog Content That Will Bring You an Enormous Audience: Niche Building]

#4: Trying to Go For it Alone (BONUS!)

While this isn’t the number one mistake I see bloggers making, it IS the one that kills your blog the fastest.  The best way to grow is with accountability and mentorship.  You don’t need somebody to work with you on your site, you just need a mastermind group.

I credit my mastermind group with every single smart move I made on my websites in the past two years.  I’ve be nowhere without them.  If you want to make 2017 the best year your blog has ever had, you absolutely must join a mastermind group.

Let’s Do It!

Since we’re committed to making 2017 the banner year for our blog, we’re going to make sure we avoid these mistakes:

  1. Focusing on only one traffic source – Diversify your traffic.

  2. Trying to get traffic from everywhere – Test, revise, move on.

  3. Writing without focus – choose an avatar and a niche.

  4. Trying to do this alone – Join a mastermind group.

    (Host Blogger’s Comments: Brendan recommends the MastermindJam Group.)

[Read: How to Save Money, Time, and Stress [Cross Promotion]]

[18 Facebook Groups You Need to Join Today]

[This is the Way to Quickly Increase Your Blog Traffic: Blogger Collaboration]

Conclusion

Commit to tackling one of these mistakes in the comments below.  Comments are my oxygen and I read every single one.  Let me know what you’re working on. I’d love to help!

Author Bio: 

Brendan Hufford has started and sold two blog-based businesses.  A teacher by trade, he can’t resist sharing teaching others to replicate what he’s done. Writes about SEO for photographers at PhotoMBA.net and personally at BrendanHufford.com.

Readers, please share so other bloggers know about Brendan’s tips and can avoid making the blogging mistakes he warns about.
Have you ever made these blogging mistakes? Can you think of any other blogging mistakes you can add to the list?
I look forward to your answers in the comments section.
 Related Post:

87 Blogging Mistakes You Should Absolutely Never Make

  1. yogesh

    nice article …. keep posting more like this keep thanks for sharing.After a long time, you have come with a interesting topic.keep posting the article and good work

    • Brendan

      Thanks for reading yogesh!

  2. Donna DeGuglielmo

    Hey ya Brendan great article will be tweeting it out maybe a classic for every year who knows looking good… from all sides. 🙂 thanks janice for having such good sharers of good stuff to know about. Not feeling alone on your site but like Brendan suggested get into a mastermind group. But you and your hostesses are masterminds 🙂 blessings donna maria

    • Brendan

      Thanks for reading the article, Donna 🙂 My mastermind group has been an abosulte game changer for me and my writing / business.

  3. John Doe

    Brandon you have a very nice writing style, very easy to understand what you’re saying. Thank you for all the useful information

    • Janice Wald

      I agree. He did great.
      Janice

    • Brendan Hufford

      Thanks so much!

  4. Robbie Cheadle

    A very interesting read. I don’t know what a mastermind group is, could you please explain if you have a moment.

      • Robbie Cheadle

        Thank you for answering, Janice. The links are most helpful.

    • Brendan Hufford

      A mastermind group is a group of people who meet regularly to help eachother accomplish goals. Lots of times the word is thrown around for any type of “group” whether it be on Reddit, a forum, Facebook, etc.

      The accountability of a regular group of people who meet on a regular basis to selflessly help eachother accomplish their goals is the most important part of it.

  5. Philip V Ariel

    Hi Brendon,
    This is indeed a very timely post for bloggers. especially the newbies.
    Yes, we all did these mistakes on our online journey.
    The #1 Focusing only on one source is indeed a great mistake, this I did in the beginning of my blogging.
    journey. And the last BONUS one is also an interesting point to make note of.
    Yes, joining in groups will surely enhance our knowledge and viewability of our pages,
    Thanks for these great reminders here at Janice’s place.
    Have a great time of interaction ahead.
    Best
    ~ Philip

    • Brendan Hufford

      The mastermind group is more like an accountability group that help’s us meet our goals, versus getting more visibility on our pages. If you want to go to the next level in your work, you HAVE to surround yourself with people who will push / pull you there. I think that mastermind groups are one of the best ways to do that.

    • Brendan Hufford

      Thanks so much, Jasmine!

  6. Pankaj Dhawan

    Everything is good except that I am working all alone for now. But yes, I am considering hiring or teaming up with someone.

    • Brendan Hufford

      Check out mastermindjam.com

      It’s the best place I’ve seen to find mastermind groups that actually help you grow and don’t fizzle out.

  7. Marcie

    Great post. I’ve finally got what I think is a good plan for social media. Do some Twitter and FB and I’m looking into stumble cause I’ve heard a lot of talk about it in my blogging group.

  8. Ryan Biddulph

    Hi Brendan,

    The thing that gets me is seeing Quora folks asking if it’s OK to blog on 243 topics LOL. Love ’em to death but online logic and offline logic seem to deviate at times.

    Would you attempt to be a doctor and lawyer simultaneously? Hell no! Then why blog on self help and blogging tips and entertainment, when Leo Babauta spends 100% of his energy blogging on self help, Janice and I spend nearly 100% of our time posting on blogging tips (I post a wee bit on travel ;), and Perez Hilton spends 100% of his time posting on entertainment? We stand out because we specialize; the Jack of 3 or more trades never stands out because it takes clarity and a laser focus to stand out, and you have little clarity or focus when 3 or 4 niches pull you around, damaging your credibility and hurting your blogging campaign.

    Super post.

    Thanks for sharing 🙂

    Signing off from Thailand.

    Ryan

    • Janice Wald

      Hi Ryan,
      I am so flattered by your comments! It’s not every day I get compared to Perez Hilton and Ryan Biddulph! =) Seriously, thank you.
      I blog often about the need for a niche for the very reasons you stated.
      Readers will be confused. My blog started to thrive when I focused on my niche, blogging tips.
      Thanks for writing these thoughtful comments and again for the kind words.
      Janice

  9. Joseph Anthony

    Thanks Brendan, for your wonderful tips to improve mistakes in blogging.

    In the beginning stages of blogging, I have felt lazy and lost consistency in blogging. Your tips was very useful to increase consistency in Blogging.

    Regards,
    Joseph Anthony

    • Janice Wald

      Hi Joseph,
      I believe nice to meet you is in order, so nice to meet you! I am glad you liked the article and found it helpful. I help bloggers here, so you’ve come to the right blog.
      Janice

  10. Kathleen Lovlie

    Excellent advice as always, but what in the world is a mastermind group?

    Dumb question?

    • Janice Wald

      Hi Kathleen,
      There is no such thing as a dumb question.
      Someone else wrote and asked the same question. Here is how Brendan, the author, answered:
      A mastermind group is a group of people who meet regularly to help each other accomplish goals. Lots of times the word is thrown around for any type of “group” whether it be on Reddit, a forum, Facebook, etc.

      The accountability of a regular group of people who meet on a regular basis to selflessly help each other accomplish their goals is the most important part of it.

      I hope that helps.
      Janice

      • Kathleen Lovlie

        Thanks! Sounds amazing and so not gonna happen in my world.
        Have a great weekend!

        • Janice Wald

          Why not?
          Janice

          • Kathleen Lovlie

            Small town, very insular, only doc… Been here 20 yrs and still very much the outsider. But life changes, and new opportunities might come.

  11. Ola

    The problem with social media is that depending on your niche, sponsored posts don’t come your way unless you can have to numbers to back it up. It’s annoying but understandable I guess. So you’re forced to give it your attention.

    • Janice Wald

      Hi Ola,
      Thanks for writing me. I agree with Brendan’s tips regarding social media.
      I promote in many places, but not EVERY place.
      Janice

  12. Grammy Dee

    Thank you for sharing this post at the #WednesdayAIMLinkParty. I shared it on social media.

  13. Santanu

    Focus is the key to reach to any goal and also the main reason behind every failure. I think this is a common reason which every blogger faced in their early days of blogging. And the best part is that one can become more stronger after realizing the fact. Many thanks for sharing this awesome article.

  14. Kathryn Maclean

    Hi Janice, and Brendan that was a very informative article. I do agree with all you stated but in particular the don’t go it alone. We have just welcomed Janice into our group at PAC. From a member referral.
    We hope you enjoy the group Janice.

    • Janice Wald

      I look forward to exploring the group as time allows. Thank you for coming by and welcoming me.
      Janice

    • Janice Wald

      Hi Kathryn,
      So far I am enjoying the group a great deal. It was exciting today that members of the group dropped by to comment on the article I posted.
      Thanks for commenting on my guest author’s article. I agree going it alone is too hard which is why I’m thrilled your group has embraced me. Thanks for all your support, here and in the group.
      Janice

  15. Carol ("Mimi")

    Thanks for the tips about what NOT to do. Pinned to a blogging group board.

    • Janice Wald

      Thanks for sharing my post, Mimi! Much appreciated! Glad you enjoyed the article!
      Janice

  16. krewjordan

    Thanks for the blog These mistakes are almost a rite of passage, but why waste that time with mistakes you can easily avoid the mistakes and this blog is very helpful for me thanks a ton

    • Janice Wald

      Hi Krew,
      I thought your comment about the “Rite of Passage” was funny. I am such a perfectionist. I believe if you do something, you should do it right!
      Janice

  17. Donna Harvey

    Thank You Brendan, that was a most Excellent Post. I am definitely going to put your tips on a Post-it note where I can see it. I do find myself spending tooooo much time trying to figure out what others are doing that makes them so successful. I just realized how much time I waste by doing that and not writing. I am obsessed with Gardening/Landscape/Design, and that is why I started my Blog. My goal was to help others to find out what a Stress Buster Gardening can be! Thank you for your tips, I Pledge to stay focused, and turn out more Quality Post about my Obsession(Gardening), than ever.

    • Janice Wald

      Hi Donna,
      I want to make sure you know how to get people to find your posts in search engines. Moz is a free tool that will let you search two keywords each day. It will show you the number of searches per month and the difficulty level.
      Go to https://moz.com/
      Scroll down to Keyword Explorer, Start Exploring Now. Then enter your keyword.
      Thanks for writing us.
      Janice

  18. Donna Harvey

    You are welcome. I think we all should be thanking you for sharing. I think I’ve learned more from your Blog and your Book than I have anywhere else. Thanks Janice I am going to check out Moz.

  19. Luis

    I totally agree, we should never fall on any of these three mistakes

    • Janice Wald

      Hi Luis,
      Thanks for the comments. Is your email lgbp51? If yes, I received the notification. Thank you for your support today! I am happy about our connection.
      Janice

  20. Jeanine

    Thank you for the great tips!
    (My son is named Brendan!)
    It was helpful for a lifetime writer, but new blogger lost in the technology
    world. I can complete the sentence!
    I write about our rescue dog spying
    on her Forever Family for families,dog lovers and anyone who enjoys humorous tails!
    A start, now on to the other tips of the tail! Thank you for sharing your knowledge with us bloggers, in whatever stage we are in, all the advice can inform, remind and help.
    Jeanine Michaels-Leftwich (Facebook)
    http://www.wusuppups.com

  21. Shirley Corder

    This is a really good post. I got here via Arfa’s blog. My only problem is where I can get enough time to do all these things! I am a freelance writer and my writing is suffering at the moment thanks to the alphabetical #atozchallenge – where I’m writing on the theme “Build a Better Blog”. My big error is the first one. I concentrate on Facebook and part of the time on Twitter. But that’s it. i don’t have time for all the others. R is Regarding Research as you Build a Better Blog. #AtoZchallenge.

    • Janice Wald

      Hi Shirley,
      Thanks for telling me how you found my blog. I always wonder. Don’t be too hard on yourself. I also concentrate mostly on Facebook and Twitter. I have to make a graphic to accompany my post, so I pin it to Pinterest. Do what you have time for. If it works, keep it up. Thanks for the compliments on this post and my niche building post. I have posts like this regularly. I’d love to have you as a permanent reader.
      Janice

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