87 Blogging Mistakes You Should Absolutely Never Make

By: | October 2, 2016 | Tags: , , , , | 75 comments

A blogging mistake could cost you traffic and subscribers Click to read why MostlyBlogging.com #blogging #bloggers

Wouldn’t it be nice if you had someone to troubleshoot for you?

Someone who could experience the challenges of blogging and solve them, so you don’t have to?

You know, you could reap the benefit of their experiences and not have to go through the rollercoaster ride that is blogging.

You do have someone like that– me!

My two-year blogging anniversary occurs next month.

This post will give you the benefit of my experience, so you can avoid making these 87 blogging mistakes, and just go straight to the successes.

Blogging Mistakes:

  1. About page is disorganized, about you, not how you solve your readers’ problems, or missing. For instructions how to write an effective About page, read How to Write a Killer About Page That Will Attract New Followers.
  2. Anchor text is Click here or Read. The Collective Mill blog advises making your anchor text your keyword. The blog explains this is one of the ways to grow your blog since your SEO will improve.
  3. Asking readers to read your blog post It sounds needy. Give them a reason to read your post instead of a plea.
  4. Avatar is missing. People trust people they can see.
  5. Avoiding risk-taking Controversy breeds page views.
  6. Backlinks are missing that could get you new traffic to old posts— a wasted opportunity.
  7. Being impatient for success Disillusionment may set in when that success doesn’t come as quickly as you expect it. Don’t be discouraged. Blogging is a marathon, not a sprint.
  8. Being narcissistic You can write about yourself. It just shouldn’t be the only topic you write about.
  9. Believing blogging is fast.There are many facets of blogging. Bloggers’ biggest complaint, according to surveys, is how time-consuming blogging tasks are.
  10. Believing blogging myths There are so many blogging tips articles on the internet, you should believe methods that are based on data and research.
  11. Blog isn’t backed up. Backing up your blog is advisable, so you don’t lose your articles.
  12. Bloggers write but don’t say anything. For example, I recently read on a blog, “You need a sales funnel.” I immediately wondered, “What’s a sales funnel?” The writer never told me. I also wondered, “How do I get a sales funnel?” She didn’t say. I guess I could Google these questions, but then why do I need to read her blog?
  13. Blogging in isolation Associations are everything in blogging. You don’t blog in a bubble.
  14. Blogging without help You don’t have to work alone on your blogging tasks. Many website creators are willing to help you.
  15. Broken links Replace your broken links, or you’re losing an important opportunity to get traffic to old posts, and you are frustrating your readers. If you self-host, I recommend the plugin Broken Link Checker.
  16. Burnout Risk Accept that you can’t do it all. I spread myself pretty thin, so I can share the effects of my efforts with my readers, but I accept that I just don’t have the time, energy, or desire to do it all. I outsource and limit my social media promotion.
  17. Call to Action is missing. Your readers are interested in your content, or they wouldn’t be reading your blog post. Don’t lose an opportunity to ask them to support you by sharing, subscribing, or purchasing your product or service.
  18. Call to Action is in the wrong places. You don’t want to make this blogging mistake. Readers may not stay on your page long enough to get to your Call to Action.
  19. Comments you make on other blogs are cursory. You will get the attention of other readers and increase your traffic by writing in-depth comments. Also, writing a thoughtful comment is a way of showing the admin blogger you read the post.
  20. Complaining John Jantsch advises, “Present and focus on the positive points so you don’t sound like a whiner.”
  21. Data is missing. Case study posts are convincing because you can present data in screenshots. My post This is How to See 621 People At Your Blog in 1 Day offered four case studies. Each one presented data in screenshots. I predict it will be one of my most viewed posts this year.
  22. Deleting all your comments Here’s what happened (mostly so no one else has to go through it!) I mistakenly hit the trash icon under my post on the WordPress Dashboard. (I thought I was checking to see what was in my trash folder.). Well, a box opened that said ‘Delete Post’ or ‘Undo’. And when I clicked ‘Undo’, the post republished itself. So it was like it was brand new — with no comments. And they were pretty clever comments, too. Darn it. From LutheranLiar
  23. Don’t use UncategorizedTag your posts keywords you think readers will search for in search engines.
  24. Editorial calendar is ignored. You need a plan, according to Karissa Ancell.
  25. Email list is missing. You can capture Emails with an Email list. MailChimp and Aweber are popular Email services.
  26. Email subject lines are weak. You could have great articles, but readers need to open your emails to learn about them.
  27. Everything looks the same. People are in a rush, so they skim blog posts. If you want them to stay on your page, so they get to the bottom where they can comment and share, you need to format your post. Use  bullets, bold, and numbering.
  28. Facebook groups are left out of your social media plan. After search engines, Facebook is overwhelmingly my leading referrer of traffic. Many of the bloggers I meet say so too. This is caused by our ability to self-promote in Facebook groups.
  29. Font is illegible. For example, the font color is white, and the background is black.
  30. Font colors vary. Don’t use different colored fonts. They look like links. Also, blogger Melyssa Griffin cautions you against using fun fonts since you might not be taken seriously as a blogger.
  31. Format of your blog post is always the same. People don’t like “one-trick ponies”, according to Mashable.
  32. Google Analytics is ignored. It tells you where your traffic comes from so you can continue to direct your efforts there and play to your strengths.
  33. Graphics are missing. Whether you feel you have time for Pinterest is irrelevant. In the visual society in which we live, you can’t ignore the power of a graphic to pull in your reader.
  34. Hashtags are missing when you promote at Twitter, Google+, or Instagram.
  35. Having a thin skin You need to fluff off negativity. Blogging is not for the faint-hearted.
  36. Headline is generic and not clickable. It should follow a formula in which it makes the reader a promise. 13 Foolproof Ways to Stop Writing Ineffective Blog Headlines explains the formula and how to offer the fulfillment of a promise in the headline.
  37. Headline wasn’t analyzed with the CoSchedule Headline Analyzer. It gives you a clickable headline without the guesswork.
  38. Ignoring the analytics in your dashboard. Check them daily.
  39. Ignoring commenters. Without readers, your blog is a diary. Ignoring them is rude to people who tried to support you with their comments. They might forgive rudeness once or twice, but ultimately, they can still get your information without commenting. Don’t shoot yourself in the proverbial foot by giving people reason not to comment on your blog.
  40. Images are slowing down your blog’s loading time. People could leave your site if they are frustrated waiting for your post to load. Do you really need all those photos? If yes, consider using a free tool like SlideShare.
  41. Inconsistent blogging schedule If needed, have a shelf post for when you get extra busy.
  42. Incentives aren’t used. They will help you get new subscribers.
  43. Read More tag is missing. You get more page views if the readers click twice.
  44. Introduction is boring. There are many interesting ways to hook your readers.
  45. Landing page is missing. If you give people your blog URL, what will they find when they get there? Why chance you won’t make a good first impression? Here is my landing page if you’d like to see an example.
  46. Leaving out related posts Why miss an opportunity to get traffic to older blog posts? My readers tell me they’re grateful for links to related content I published before they met me. I have a “Related Posts” section at the bottom of my blog posts, but I’ve seen  “Related Posts” under the paragraphs they relate to.
  47. Making mechanical errors in your writing Use Grammarly to help avoid them.
  48. Making your first paragraph too long According to the Sticky Blogging Formula, the introduction should contain a problem.
  49. Making your Pinterest pins horizontal An admin of a community board wrote me to tell me to knock off pinning horizontal pins to her board. Why risk angering people? Research explains vertical pins have the most success on Pinterest.
  50. Manually posting your blog posts to your social media accounts. Automation with schedulers like Buffer and Hootsuite are effective since they are set to the optimal times to post and quicker than manual posting.
  51. Mechanics are weak. Use Grammarly. Content may be king, but mechanics matter. A blogging mistake could cost you traffic and subscribers Click to read why MostlyBlogging.com #blogging #bloggers
  52. Money is not invested in your blog. I understand many of you might be hobby bloggers, but people invest money in their hobbies.
  53. Money-making is your immediate goal. I’m sure most of us would like to make money eventually from doing something we love. However, when you are new and first finding your audience, your goal should be building a readership and honing your niche. There are many ways to make money from blogging, but you can pursue that down the road.
  54. Networking is not a priority. Bloggers who don’t network don’t expand their circle of readers.
  55. Niche is missing. Bloggers who just write about their musings can “muse” to themselves in the mirror or a diary. According to Olivia Derby.com, having a niche will help improve your SEO.
  56. Not following a blog you love According to blogger Cathy Lawdanski, subscribing to a blog you love makes sense since it’s good for both you and the admin blogger.
  57. Not including image tags You need to tag your images just like you tag your posts. Use your keyword.
  58. Not guest blogging Writing for someone else will expose you to their readers and help you grow your blog. Also, sometimes meeting someone else’s expectations makes you a better blogger.
  59. Not optimizing your posts SEO matters!
  60. Not using a pin scheduler People might be awake and on social media when you are sleeping. Use a pin scheduler like Viralwoot and ViralTag and set it for a 24-hour clock.
  61. Not using Publicize I assumed since I self-host, Publicize wouldn’t work on my site. After all, my other social media followers aren’t included in my sidebar count, just my WordPress and Email blog subscribers. I manually put my new posts on my social media. Then, I connected Publicize. Although the total of subscribers in the sidebar isn’t affected, now when I publish, my posts go to my social media accounts. I don’t have to do anything.
  62. Not promoting to StumbleUpon A reader wrote that she wants to get 100 page views a day from StumbleUpon. People are getting 150 just from StumbleUpon and up (Note: If you’d like to join my StumbleUpon group, let me know in the comments section.)
  63. Old posts are ignored. Change your tags, add an infographic. Update the information. Add on to them and republish as  new posts.
  64. Omitting external links Readers will welcome a way to access content besides your own, a new voice on the topic. My readers have written to thank me, so I know. Also, external links to related articles improve your SEO.
  65. Only having the “Subscribe” box in your sidebar You need to also capture Emails with an Email account like MailChimp are Aweber. They are free services. You have nothing to lose. If you don’t have an added way of getting Emails, you could lose the Emails you have if your blogging service shuts down or shuts you down. You are also depriving yourself of getting additional Emails. You do not have to self-host to have an Email account.
  66. Paragraphs are too long. It should only be a 1-3 sentence hook.
  67. Pain Points are missing. The Sticky Blogging Formula advises you to write primarily about problems you can solve for your reader.
  68. Perfection is your goal. You don’t have time for perfect posts. Your readers are waiting for your content.
  69. Picking a niche you find boring If you aren’t interested, the odds are you won’t be able to get anyone else to care about your information either.
  70. Posting potentially offensive or off-color material too often Consider the remarks of famous blogger Ryan Biddulph upon seeing I’d published a guest author’s “off color” article. “Sometimes I write a colorful post and promote along colorful channels. Only sometimes, though ?.”
  71. Procrastinating Pushing off writing your article will ensure your post is inferior since you will be rushed. Additionally, readers could get tired of waiting for you to get around to publishing and find another, more consistent, blog to read.
  72. Promotion is too narrow. New readers won’t find you.
  73. Rambling Readers need to know what the post is about. If you focus on your topic, they will.
  74. Refusing to host guest authors You can publish and give yourself a break from writing. You will also feature a different voice who has expertise other than or in addition to your own. Your readers win, you win, and your guest author, who gets new exposure, wins.
  75. Sitting for too long Blogger Kathleen Aherne recommends standing while your pictures are downloading to counteract this.
  76. Social Media is ignored. People aren’t psychic. If you want readers, you have to promote your post. There are many free ways to get the word out about your articles. According to Building a Brand Online, unsuccessful blogs are fizzing out because they are not connected to social media.
  77. Spamming Don’t try it. It’s rude, and you will lose the respect of the blogging community.
  78. Static pages are left off your blog. In addition to providing information for your visitors, pages get ranked at search engines. Therefore, having pages improves your SEO.
  79. Stats depress you when they are low. Use them as an opportunity to improve.
  80. Taking your spouse or significant other for granted Bill at The Money Professor blog explains blogging almost ruined his marriage.
  81. Target reader is ignored, or you don’t consider your target reader at all. Having a target reader will help you focus your writing.
  82. Telling nonbloggers about your blog. They all don’t care or understand. Other bloggers and blogging groups are available who will understand your blogging joys and disappointments.
  83. Testimonials are missing. According to the Bandwagon Effect, please want to get out with the virtual crowd and follow what’s popular. Testimonials give you credibility.
  84. Thinking for other people. For example, in recent months, I stopped pinning my screenshots to Pinterest. I felt people wouldn’t be interested in sharing my screenshots. Then, I read we should have multiple pins for each post on Pinterest, so I returned to pinning them. Immediately, people started sharing my screenshots on Pinterest. I learned not to try to think for other people.
  85. Time-wasters. You should outsource blogging tasks.
  86. Too many tags. Don’t be too specific. You will box yourself in.
  87. Visuals are missing According to Blog Marketing Sea, all your statistics will rise with a long post. However, readers will be put off looking at all that text without visuals such as screenshots to break it up.

Readers, in the two years I’ve been blogging, these are the mistakes I consistently see around the Internet. Please share, so other bloggers don’t make these mistakes.

Have you ever made a blogging mistake? Which mistakes do you make? Do you have suggestions for how to fix them? I look forward to your views in the comment section.

Related Posts

Do You Make These 3 Blogging Mistakes?

How to Avoid Making These 5 Content Creation Mistakes

8 Types of People Who Should Not Be Blogging

8 Backlinking Mistakes That Every Blogger Should Avoid

Sources:

Social Media Marketing Mistakes

12 Blogging Mistakes Most Beginner Bloggers Make

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  1. Great post, Janice. I’ll be blogging for 1 year on Dec. 1. I still have a lot to learn, but after reading these mistakes, I am excited that I have learned to avoid a lot of them. Probably because of all I’ve learned from you. Thanks for linking to my post.

  2. Thank you for a fantastic post. This will be really useful to reference all the time. A picture with an avatar definitely adds credibility.

  3. Thank you, BBFFJ! Thanks to you, I don’t make all 87 mistakes anymore!!
    I love the graphic about dressing sloppily for the fancy party!!
    Melinda Mitchell recently posted…Declutterathon DazeMy Profile

  4. I’m glad I found this blog post, I really needed this advice! I’ll keep a look out for your future blog post!

  5. These are some really fantastic tips.I appreciate how detailed you are and that you didn’t just give the generic “common mistakes” I’ve seen over and over again. Definitely tucking this gem away in Pinterest to refer back. I especially appreciate the link to writing a killer “About Me” page.
    Jenine recently posted…How to Make the Most of What’s Left in the Year: Revisit Your GoalsMy Profile

  6. Very helpful and thought provoking information. I’ve shared it on about 5 platforms.

  7. Thanks! I really needed to know this information, now lets see how I can make improvements to mine 🙂

  8. I have noticed adding a photo good for Pinterest does help. They are easy to create. Plus there are many programs that will help create and design them.

    • Hi Sandy,
      I used to agree that adding a good photo for Pinterest helps. I use bright colors and make long pins. Since the algorithm change, my Pinterest traffic is slowed. I recently read multiple pins like that help. Since I’m making more than one pin, my Pinterest traffic is starting to pick up. That’s why I used two graphics on this post. Also, it helped to break up all this text. Thanks for writing, Sandy.
      Janice
      Janice Wald recently posted…The Pitfalls of Blogging – What You Need To Know About Being a Better BloggerMy Profile

  9. Hi Janice,

    All are winners to me. Or losers. #1 is a big mistake but even more glaring, not telling your story in detail. Before I trust advice I check the source. If I learn the source’s true, complete story I don’t see words on a screen, or a blogger. I see a real human being I can connect to, learn from and bond with, and this is where the magic happens. This is where I form a deeper emotional bond with bloggers. When I read a thorough, transparent About Me page.

    Ryan
    Ryan Biddulph recently posted…Are You Ready to Build a Successful Work at Home Business?My Profile

  10. Lots of gold and platinum nuggets here Janice! Excellent and informative post! Thank you!

  11. thank you for this list. I think I may have made every mistake listed and then some. Blogging is hard work….

  12. Excellent post! I have been blogging for 2 years and never knew about backing up.

    • Hi Ellen!
      Thanks for writing! Great to see you! I will be blogging for two years on November 5, one month from today.
      I’m glad you found the “backing up” tip helpful. Hopefully. you clicked my related post link to get information about how to back up. With 87 ideas, I hoped there’d be a valuable tip on the list for everyone. Thanks for writing to tell me you enjoyed.
      Janice
      Janice Wald recently posted…The Pitfalls of Blogging – What You Need To Know About Being a Better BloggerMy Profile

  13. Thank you for this list. I never knew some of the things I am doing now are actually mistakes while comparing from the views of those experts.
    Sherab Tenzin recently posted…11 relevant reasons for anonymous bloggingMy Profile

  14. On number one.. what if I don’t want my readers to know about me? what will I put in the about page then?

  15. Hi Janice, great examples of what NOT to do. I know my mistakes is not sticking to a posting calendar, not updating old content enough and not using Grammerly on each post. One thing I did learn early on was to back up! I almost lost my entire blog with a new plugin. I try to back up after each new post now.
    I’m not perfection is one of them, something I’ve learned better to hit the publish button than worry about it being 100% perfect. Thanks Janice for sharing these with us.

    • Hi Lisa,
      I’m excited to see you here. I read Inspire to Thrive. Thanks for coming by. I am a subscriber of yours. Question for you: How do you get so much engagement on Google+ You had a massive amount of shares on one of your posts there.
      How scary that you almost lost your entire blog. I followed the instructions for backing up in the link I shared, so I think I’m good there.
      Regarding Grammarly, I recommend using the Google browser extension. It’s free. I have it on all my computers.
      Thanks again for coming by to tell me you enjoyed my post.
      Janice
      Janice Wald recently posted…The Pitfalls of Blogging – What You Need To Know About Being a Better BloggerMy Profile

  16. If an image could speak that anchor image at the top says lots, it spells doom and gloom lol!
    With that said this list is Powwowerful. Amazingly detailed. A resource in itself. You should repurpose it and use it as a lead magnet 🙂
    Thanks for sharing this with the blogger world Janice!

    • Hi Julie,
      Thanks for coming by.
      1. I always love it when you notice my graphics. Yes, we had a mirror break. Shattered glass seemed the perfect image. Thanks for noticing.
      2. As far as repurposing my list, I feel my knowledge is lacking. I already have my 89 free blogging tools list as my lead magnet. I use Sumo.me which is free. LeadPages is popular. It would enable me to have a PDF download for each post, but at $25.00 a month, it’s out of my price range. I tried Optin Monster which is $10.00, but I didn’t like it and opted out.
      3. Thank you for the high praise about my mega post. When I have time, I will list it as a resource in my sidebar.
      Janice
      Janice Wald recently posted…The Pitfalls of Blogging – What You Need To Know About Being a Better BloggerMy Profile

  17. It is so very helpful to see the pitfalls before we fall in. Thanks for your detail and for sharing my link that explains the perils of sitting for too long too often. I have fallen into a lot of these pits and some I have yet to climb out of.

    Thanks again, awesome information.

  18. What a fantastic list and I like how it’s alphabetized. My blog is about 20 months old and still in learning progress but this list is going to be a big help! Thanks for sharing!

  19. This post makes me really think about my blog. I think I am making some of these mistakes. I have some work to do.

  20. Very helpful suggestions! Facebook groups have been a great help to me! Just about every one wants to help promote others and help with your problems.

    • Hi Vickie,
      I am so very sorry for this delay in my response! I just saw your October comment on my 87 Blogging Mistakes post.
      Guess what: I have a post on the value of Facebook groups “on the shelf” but I am planning to use your comments and link to you when I publish.
      Thank you again for your comments and once again forgive my delay in responding. I just saw this here.
      Janice
      Janice Wald recently posted…How to Be a More Productive Blogger with These 7 Apps and TipsMy Profile

  21. All really great suggestions for avoiding blogging mistakes and many of them I’ve picked up from you in previous posts so thank you for that. I wish that your list had been grouped by topic because it was a bit daunting to read through 87 of them. I especially agree on your posts related to format of posts like font style and time for loading. Those things really put me off for following a blog.

    Rena
    http://www.finewhateverblog.com

  22. Nice Janice, Very informative. Can you answer my question that how can I know the broken links of my blogs?
    Muhammad Hassib recently posted…6 Ways to Build Online Presence for Your BusinessMy Profile

  23. Oh jeez, I make so many of these mistakes. No wonder my blog is not doing better.
    Thanks for this post, I’ll be studying it and trying to improve my blog by doing a few of these tips at a time.

  24. Awe, another great list. Though I’ve subscribed to your site, I’m going to schedule a day each week to read your content and highlight your suggestions for my to-do list. I’m also going to make a point to visit a few bloggers who leave comments on your posts. I feel like I need to expand my familiarity of other bloggers, not just the few big names.

    • Hi Bakari,
      1. Thank you for your compliments on my 87 Blogging Mistakes list.
      2. Please forgive my apologies for this lengthy delay in response. I am not normally this rude.
      3. You indicated in your comment you’d like to network with other bloggers. That’s a great idea! It’s important to “familiarize” yourself with like-minded bloggers. I took the liberty of bringing you a link to my Link Exchange.
      http://www.mostlyblogging.com/link-exchange/
      Network with the bloggers in your niche.
      Once again, please forgive my delay in responding to you and happy networking!
      Janice
      Janice Wald recently posted…How to Be a More Productive Blogger with These 7 Apps and TipsMy Profile

  25. I’ve been blogging for 4 years. As a person with a visual impairment, I’m having a hard time writing a comment because the text on the reply area is medium grey on light grey. People with visual impairments often prefer white letters on a black background, like me. 🙂

    You have a lot of good advice for new bloggers. I also hope that new bloggers will refrain from putting a link to their blogs in the reply section unless asked to do so. I made that mistake early on, too, and found out the hard way that it’s not appreciated.

    • Hi Joelle,
      Yours is a wonderful addition to my mistakes list. Thank you for suggesting it. People look at adding links as spammy. Thank you for commenting on my article as well as giving us the perspective of the visually impaired.
      Janice

  26. Thank you for the excellent advice. I read this through twice, writing down the ones I didn’t understand (I haven’t been blogging a year yet.) to investigate and memorizing for reinforcement the ones I do understand that I need to work on. Your blog has not only been helpful to me, but is the one I most look forward to reading.

    • Hi Rae,
      Hi Rae,
      Your kind words put a big smile on my face. Thank you for the compliments on my article and my blog. I am happy to have your readership.
      Janice

  27. The above comment is mine. My computer skills are quite underdeveloped.
    Rae

  28. Excellent! Every blogger should read this!

  29. Love love love this post, Janice! I used the Headline Analyzer for the first time and was astounded by the difference a few words can make in the score. You make so many excellent points here. Thanks so much for posting. Happy New Year, my friend! 🙂 xxx

    • Back at you Tina! Getting to know you better was one of the highlights of 2016.
      Thank you for the compliments on my article.
      Janice

  30. Great post containing valuable resources for authors. Thank you.

    • Hi Stevie,
      Thanks for the compliment on my article. Thanks as well for following my blog. Welcome!
      Janice

  31. Thanks, Janice, for all your great ideas. 🙂 — Suzanne

  32. Thank you for these great tips – it’s the best list I’ve seen to date! Thank you for sharing, and I will definitely pass this along.

  33. Thanks for introducing us about mistakes

  34. Really important to know ,Thanks !

  35. Hi Janice,

    This is an awesome resources. I made plenty of the mistakes you talked about here. Thanks to God I didn’t give up.

    Emenike
    Emmanuel recently posted…3 Insurance Companies You Must Avoid Like a PlagueMy Profile

  36. Hi Janice

    Great list. I’d like to add one! ‘You write in block paragraphs and don’t reformat your post to emphasise certain messages’.

    It’s true that people reading a post/article will skip through to find key messages. Why not make their life easier (and allow them to read efficiently) by making words bold, italic, using bullet points, increasing text font, in order to allow key points to emerge.
    Shivam Sahu recently posted…CISCE 10th Result 2018 – Check CISCE Class 10th Results 2018 at cisce.orgMy Profile

    • Hi Shivam,
      Thank you for the compliment on my monster list of blogging mistakes. May I ask where you found the post? I always wonder. It’s rather old now.
      As far as your suggestion: I agree. It’s a good one. White space is our friend. It annoys me as well when bloggers don’t make good use of it. Thanks for writing.
      Janice

  37. The #1 biggest mistake you can do while blogging? Not starting that damn blog sooner. I know I was guilty of this in the past, it took me a few months/years before I started my first blog. I was only focusing on direct marketing to affiliate offers without building my own blogs/email lists.

    So yeah, in my opinion, not starting creating that blog sooner, is the biggest mistake you can make if that makes sense.

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