Niche Building: How to Create Better Blog Content That Will Bring You an Enormous Audience

By: | June 9, 2015 | Tags: , , , |

Janice Wald

Niche building hacks: How to find and maintain a niche

Find and maintain a niche, so your readers won’t be missing.

Niche building.

Do you know your own mind?

I’m sure your immediate answer is, “Of course, I do.”

Well, that’s great.  Then, maybe you’ve mastered niche building.

Excellent.  With 164 million blogs out there*, your blog has got to be standout strong, so strong that it will not only standout from the crowd, but warrant your readers to send their readers to you.

According to recent statistics, 77% of Internet users read blogs.  This post will ensure they are reading your blog.

That all starts with finding and maintaining a niche.

Let’s start niche building.

Here is a test to see if you need to work on niche building:

ramblings, musings, observations

If any of these words are in your blog name or tag line, I’m sorry, but odds are you didn’t pass.

According to, Musings is not a niche.  Furthermore, defining your blog as musings, or any synonym that denotes a thinker, is  amateurish.

People can “muse” over focused content.  However, if their focused musings turn into random ramblings, they may need to read the tips in this post.

 Why You Need Niche Building Hacks

1. Visitors will stay longer on your blog. Naturally, this could lead to you getting comments, reblogs, your posts getting shared, return visitors, and permanent visitors in the form of followers.

People are attracted to your blog initially because the content interests them.  If you bounce from content to content, these initial visitors will bounce to another blog.

2. Your traffic will increase.

According to, if you are suffering from low page views, the cause could be erratic content that doesn’t go together.
Page views are the amount of pages each visitor checks out while they are on your site. If they are low, it can be a sign that your traffic isn’t suited to your other content.

I saw it in my own statistics.  In November, before I found my blogging niche, my visitor count was low.  My content was so diverse, my blog was called “bipolar” by a friend.  Imagine what my acquaintances were thinking!

Attempting to help me, someone asked me if I knew what my blog was about.  I honestly didn’t.

In January, just two months later, when I found my niche, my visitor count tripled.  Since then, it has more than quadrupled.

3. According to, it technically isn’t even a blog without a niche.  The author says the definition of niche in the blogging world is “a group of post topics that are related to one another”. In other words, a niche is a theme.

The blog admin. compares a blog to a tree, and calls the niche the roots or the foundation.

A niche gibves a blog its roots.

A theme provides a foundation for a blog just like the roots provide a foundation for a tree.

How to Find a Niche

Blogs have two purposes to inform and/or to entertain.  Sadly, I am not the Jerry Seinfeld of my day. (I am dating myself.  Do my younger readers know who Jerry Seinfeld is?  Good thing I did not mention Lucille Ball.) You will not find humor instruction here.

Your blog has to have a purpose.  Assuming you are also not a Jerry Seinfeld or a Lucille Ball (Sarah Silverman?), you need to inform your readers.

In order to find your niche, you need to ask yourself three questions:

1. What do I know about?

The tree infographic above says your niche needs subpoints which will become the post topics.  Shoot for eight subheads, so you don’t run out of ideas in the future.

Two of my niche’s subpoints are traffic tips and time-management tips, for example. You might take note that these, and my other blog posts, try to solve problems for my readers.

According to, some of the most profitable blogs try to solve problems for their readers.  Apparently, there are problems bloggers can attempt to solve in any niche.

Don’t feel like you have to have all the answers today.  Since I am interested in offering blogging advice, I spend a lot of time reading about it.  (See the Sources section at the bottom of this post.)

2. What am I passionately interested in?

Only if you find the topic interesting can you make it interesting enough for others. Also, if you write about a topic that interests you, you won’t get bored and quit.

3. Is that topic popular?

It’s impressive if you know about obscure topics but not if you want traffic to your blog.

Knowing your theme and knowing your audience work together.  You can’t inform your audience if you don’t know who that audience is.

Here are ways to come up with a popular theme:

1. Brainstorm topics you might be knowledgeable about.  It can be anything at all.  Many bloggers blog about TV shows they like, movies, music, crafts, recipes, the news, the possibilities are endless.

2. If you still can’t think of any ideas, go to  This link will take you to the Popular categories of Pinterest pins.  These topics are currently trending.  Popular topics are currently listed from family photos to fashion and many other ideas as well.

3. If you want to look further for theme ideas, ask WordPress.

Go to WordPress/tags.   WordPress only lists the most popular tags, and the list is kept up-to-date.  As of this writing, travel, news, and music seemed the most popular.

4. Are you still stuck for a blog theme?  Then, ask your readers.  What questions have they asked you in the comments section of your blog posts?  That is what your community is interested in knowing about.  (I am actually writing this post at the request of a new follower.)

Once you have your list of possible blog themes, go to

You need a popular blogging niche. helps readers find a popular blogging niche.

Once you have brainstormed a list of topics that you might be knowledgeable about and are interested in, enter the topic where it asks you.

Buzzsumo can help bloggers find popular blog themes.

Buzzsumo can help bloggers find popular blog themes.

I searched the popularity of blogging since that is my niche.  Looking at the screen shot, I drew a conclusion that my topic is popular.  I used the search filter “last six months.”  The most popular blogging articles that came up were shared often on all the social media.

How to Maintain Your Niche

Once you find your niche, it is important to keep it focused.  You don’t have to write on the same topics all the time, but there should be an umbrella theme.

Once you have found your theme, there is an easy way not to run out of ideas.  Make friends with other bloggers in your niche.  Read their blogs.  Is it okay to steal their ideas?  Absolutely!  Just make them your own, and don’t plagiarize.

By looking at the Sources section, you can see that I have taken the ideas from six bloggers and combined them to make them my own.  Notice that I gave them credit since I used their ideas.

There are many ways to find like-minded bloggers.

1. Google

Search your theme’s name + best blogs. Type best (your blogging theme) websites.

2. Facebook

In the search bar, type your theme’s name.  Look for groups to come up.  Join them.

3. Twitter

Use hashtags to search for like-minded bloggers that are promoting their links on Twitter.

4. LinkedIn has communities full of like-minded bloggers.  The Blog Zone has bloggers of many niches.

5. Read the comments of the other blogs in your niche that you follow.  If other bloggers’ readers are curious about your topics, you might want to follow their readers’ blogs as well.

6. My post 7 Tips I Wish I Knew When I Started Blogging has lists of many groups that enable you to find like-minded bloggers.

In closing, the tips in these posts, compiled from articles from the blogs below, are good tips for everyone to remember, not just bloggers without a niche.

I wrote this post at a follower’s request.  If you think other bloggers could benefit from this information about having a blog niche, please share.

Readers, what do you think?  Is it necessary to have a niche?  If there are successful bloggers without one, are they the exception as opposed to the rule?  I look forward to your views.


    • Anonymous

      Great research, but I don’t want to blog. I do enjoy reading about how to interest readers- in any kind of writing. It’s a skill which we all need to know. Thanks

  1. Paardje

    Thanks so much Janice. I was particularly intrigued by the idea of sub-points so that you don’t run out of ideas and yet everything is complementary and coherent. I wonder if identifying the sub-points first (what do I want to blog about) and finding the common theme afterwards would work the same. It came to me as I was reading this post that this is kind of what happened to me.

    You’ve certainly given me something to think about 🙂 I sincerely appreciate you making the time to create this post.

    • Janice Wald

      Hi Paardje,
      1. I’m so glad you liked the article. How funny I told you it would take a week, and it took me a day. You inspired me! =)
      2. I agree with your conclusion. Even in teaching, we start backwards. Yes, I agree. Start with the subtopics, and then look for a broader theme that they all have in common.
      3. As you might have seen, the post is being well-received, so thank you again for the inspiration. Did you see your reader was interested too?

  2. Paardje

    Reblogged this on Of Snail Mail, Books & Vanities and commented:
    Here’s something I found very interesting as a follow up to my “Why Nobody Reads My Blog” post. I learned something worth thinking about and you might be interested too.

    Pls view and comment on the original here.

    • Janice Wald

      Thank you for the reblog. I am so touched and so pleased that you enjoyed the article I wrote for you..

      • Paardje

        I think you did us all a huge favor, not just me 🙂 Thank you very much once again.

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    • Janice Wald

      Hey Benjamin,
      Thank you so much for the reblog!! I woke up this morning, and there were so many new visitors and followers at my site! I am truly grateful.

  4. Hammad Rais

    Thank you so much Janice for this post!
    Honestly speaking, I’m unable to find my niche ever since I started blogging from Feb 2015. Reason I started blogging was to enter the world of Content Writing. I know blogging needs patience and commitment. Patience I have very much but when it comes to commitment, I’m falling behind as I have to balance my office+home time with blogging and I feel like its not working as I want it.

    • Janice Wald

      Hi Hammad,
      1. Thank you so very much for the pingback. I hope your readers enjoy the article. As you know, it’s important to have external links into your site. You may have improved my SEO ranking =).
      2. As far as your lack of time affecting your blogging: I don’t know what your readership is like. I have to assume with your Lego Movie avatar (You know I love your cute little Lego guy) you have an engaged readership. However, with a focused niche it would be that much better. I hope you don’t mind, I took the liberty of bringing you a link. I recently interviewed 16 professional bloggers about how they have time to balance blogging and life. Perhaps some of their tips can help:
      3. Thanks for everything: your visits (which afford me the opportunity to see your avatar =)), your pingback which not only improves my SEO but exposes my writing to new readers, and of course your reading what I wrote and commenting.

      • Hammad Rais

        Janice, thank you so much for this reply. 1. Your article was the 1st ever I have re-blogged and now I have decided to do it often. I received likes and this is helping out.
        2. Will definitely check that article you have shared.
        3. You will see me more often and thus my avatar. Although I was thinking about changing it up, as I’m using it since 2013, but now I have decided not to. 🙂

        Thanks again for such a helpful reply!!
        Have a nice day

        • Janice Wald

          Mine was the first ever that you shared? Wow! I am really touched. I don’t know about others, but I like your avatar.

          • Hammad Rais

            Yes it was and I have decided now to share more

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  6. Let's CUT the Crap!

    Fantastic post. Must take some time to digest all your points. Thank you. 🙂

    • Janice Wald

      Thanks so much for reading what I wrote and writing me. I saw you at the LinkedIn BlogZone this week.
      I tried to break the information up into three points: The Importance of a Niche, How to Get a Niche, and How to Maintain a Niche. Hopefully, this made this admittedly lengthy post (1300+ words is long even for me) easier to digest.
      I’m happy to read that even people who already have a niche are finding the last part valuable.
      Thanks again for today’s visit.

  7. kathleenduncan

    Great article.

    My niche seems to be grief. I started my blog after my son died in a car wreck. 20 months later, I want to write about life, joy, healing. It seems that the articles I write about grief, however, get more likes, comments and shares.

    • Janice Wald

      Hi Kathleen,
      Thank you so much for writing me and sharing this information.
      This would be my advice, for what it is worth: Decide what your blogging goals are. If you are interested in traffic, continue to blog about your experiences with grief. If you are interested in blogging about emotional healing, you might want to start a new blog. If, on the other hand, you don’t care about the traffic, keep doing what you are doing for the sake of the joy of blogging and not the traffic.
      Nice to meet you. Thank you for your visit to my site today.

      • kathleenduncan

        Thanks for responding. I’ll think on this. Option three may be what I go with.

      • kathleenduncan

        As I was considering what to niche to pick, my stats soared! Last year, 8400. In three days, 25K! All from an old post on grief. I think I have found my niche.

      • Janice Wald

        Hi Kathleen,
        It’s a sign! I believe in those things, I do. Thank you so much for following my blog. I am honored.

      • Janice Wald

        Thank you for writing to tell me about your boost in page views. I am excited for you.

  8. Cecilia

    Great information, Janice, I liked to read through your thoughts. Great tips, thanks for sharing.

    • Janice Wald

      Hi Ceclia,
      Thanks for your visit today. I see you networked at my Meet and Greet as well.
      I loved the articulate way you wrote this comment. You are right–you did read my thoughts. I guess all our readers do, but no one has ever put it that way before, at least when writing to me. Thanks also for your compliment on my post. I’m happy to see it is being well-received, and it’s only been 12 hours since publication.

  9. D. Wallace Peach

    This was very helpful advice. I like the “tree” structure. That made perfect sense and helped organize my thoughts. Now it’s time to muse! Ha ha.

    • Janice Wald

      Muse–You made me laugh out loud. Funny.
      Thank you for the compliment on my tree map. I am home from school for the summer, so I have more time than I usually do when I write, so I had time to include an infographic. I’m glad the tree analogy was understandable. Thanks so much for reading what I wrote and sharing that.

    • Janice Wald

      Nice to meet you. Thank you for reading what I wrote and commenting. I clicked your link. Thank you for sharing it. Is Swipe Vault Free?

    • Janice Wald

      Hey Judith,
      Thanks for checking in with me today. Thank YOU for reading what I wrote and commenting.

  10. penpen

    Thanks for the tips. I have my niche but your advice on reaching out to others in that niche was spot on.

    • Janice Wald

      Hi PenPen,
      Thank you for reading what I wrote and writing me. I was concerned that readers who already had a niche wouldn’t find these tips valuable. However, as you saw, one-third of the post contained tips on maintaining the niche once it was established. Thank you for your compliments on my article in this area, and letting me know it still had value for you and others.

  11. Janice Wald

    Thank you for your interest in my article. I wanted to add that Buzzsumo is free to use to find popular topics.

  12. Samuel Muriithi (

    Nice advice, thanks Janice. I really needed info about finding like-minded bloggers. Oh, your friend has a way with words…”bipolar blog”.


    • Janice Wald

      Hi Samuel,
      Thank you for your visit to my site today. I agree. That’s why his use of the word “bipolar” stayed with me–quite memorable in a funny way. =)
      I’m glad you found my tips about finding other bloggers in your niche helpful. Let me know if your community becomes more engaged as a result.

  13. judiboomergirl

    This was a very helpful post. I’m going to try some of your tips.

  14. amadeozed

    Thanks for writing this helpful post. This seems like it would be good advice for any blogger, whether a novice or more experienced, to take into account. Dividing your blog into subtopics and then further dividing those subtopics into posts seems like a good way to organize your blog and will give you a strategy for how you approach creating and curating content for your site.

  15. hsampson

    Thank you Janice, you are always so generous with the information you share. I appreciate your effort and great heart. Thank you once more.

  16. Carolann

    I happen to disagree. I think bloggers that have a wider variety of topics to blog about have great success rates. After all, they are appealing to a wider audience and have much more interesting topics to blog about. Yes, you blog does have to have a purpose and that can be sharing the best of all things you know and love. I personally find niche bloggers content tends to get repetitive and stale after a while. Many of the huge bloggers are switching to lifestyle blogging because of that issue.

    • Janice Wald

      Hi Carolanne,
      Thank you for reading what I wrote and writing me. Hey, a difference of opinion? That’s the stuff great blogs are made of.
      I have referenced lifestyle blogger Tammy Bleck of Witty Woman Writing often in my posts. She was the one who originally inspired me to blog. She wrote on everything from her dog to her daughter to aging. However, when I tried to write on a variety of topics as well, my stats were consistently low.
      Tammy Bleck is funny. As I said in my post, entertaining writers don’t need a niche. However, if a blogger writes to inform, for the reasons the post stated, a niche gives the blog cohesiveness. I’m sure there are bloggers that are successful without a niche. I just have to wonder if they aren’t the exception instead of the rule.
      Thanks again for contacting me.

  17. kennymarshall33

    Wow! This was definitely a wake up call for me! Thanks for the insight!

  18. D.G.Kaye

    Awesome tips as always Janice. Have you started writing that blog book yet? 🙂

  19. Janice Wald

    Hi Debbie,
    No, I haven’t. However, I do curate articles that will tell me how to do it when I am ready.
    Thank you for writing me today.

    • Annie Kate

      If you are writing a book you will want to read Nina Amir’s How to Blog a Book. I reviewed the second edition last week and it is great, whether you are blogging a book or booking a blog.

      And I’d love to review any book you write; every time I check in here I learn something new so I’m sure that your book would be very helpful too.

      • Janice Wald

        I hope you know how very flattered I am. I have told so many people how someone wrote offering to review my future book. Thank you again.

  20. Tricia Drammeh

    This is a great article. I’ve been at a loss lately and haven’t been blogging very often. I think part of my problem is that I feel like I’m bouncing from topic to topic. I’ve lost my focus. Thank you for these great ideas! I think this post will help me get back on track.

    • Janice Wald

      Hi Tricia,
      Thank you so much for writing me. As far as not blogging often: I have a big paper calendar on my desk at home. As I get ideas, even from other blogs that I read, I jot them down. I’m generally planned from a week to three weeks in advance. The calendar keeps me on track.
      Thank you for writing me today, and the nice comments about my article.

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  22. Teresa (embracing the spectrum)

    Great advice! I know what my blogging niche is and I do get good traffic when I post. I’m working on posting more consistently now.

  23. kristiinacraven

    Good info, Janice! I have struggled with this since I enjoy writing about a lot of things! Plus, I’ve been scared to go too niche for FEAR out of feeling like I’m excluding readers. But I’ve seen how narrowing the focus has made the difference in so many other’s blogs.

    I found it easier to figure out my niche after writing two pages about an imaginary “ideal reader”. Now, I plan to focus my blog on 40ish women who want to feel better and look better now they’ve entered their best decade, yet!!

    Also–I think it’s important to note that just because you have a niche doesn’t mean that EVERY article has to be about that…having a little bit of wiggle room helps people like me who have commitment issues 🙂

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  25. Lou Lou Girls

    Wow! Great post. Pinned and tweeted. We appreciate you stopping by to party with us. We hope to see you, tonight at 7 pm. Happy Monday! Lou Lou Girls

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  30. Kelly

    Thanks so much for mentioning my blog! I’m thrilled to be mentioned in the same company with people like the Blog Tyrant – he’s great! I’m also really happy to know that people find my content useful enough to share. I’m pinning this to my Blog Tips board.

    • Janice Wald

      Hi Kelly,
      Thank you for being gracious and writing me. I was happy to provide a link into your site. Your content helped me write my article. Thank you for pinning, and giving me that exposure.

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  37. Shirley Corder

    This is such a helpful resource, thank you. I intend bookmarking it and coming back to study it in more detail after the A to Z challenge.
    R is Regarding Research as you Build a Better Blog. #AtoZchallenge.

    • Janice Wald

      Hi Shirley,
      Nice to meet you. I have heard the A to Z Challenge is time-consuming but worth the results.
      I am glad you found my article on niche building helpful. I recommend it to many of my blog coaching clients who either struggle to find a niche or don’t see the value of a niche. I am delighted that you found the article. May I ask where you found it? It’s rather old now. Thanks for writing me.

  38. Bella D. @ Self-Publishing Made Easy Now

    As a blogger, it is good to know what your niche would be. Thank you for sharing your insights about this topic. This article will really be of big help to bloggers.

  39. Debby Winter

    Thank you for sharing all this useful information on how to optimize blog content. It is always a good idea to keep creating a better user experience, and if you can combine this with an increase in traffic and convertion rates than you should definitely give it a go. I much enjoy reading about SEO and have a special interest in recent indexing of voice and video material in Google, which is based on new AI technology. When you think you’ve seen it all there’s always something new to explore. Anyways, fabulous post keep up the good work!

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