How You Can Smarten Up Your Social Media Strategy

By: | September 23, 2016 | Tags: , , |

If you want to work your way up to being a top blogger, you need to have a social media strategy in place. Basically, it is the way to get your blog or brand name out there. You can write as many posts as you want. But if no one knows they are there, then it could be all for nothing. It is a great way to find like-minded people, as well as better interaction with your followers. There are a lot of different social media sites that you can use. It is good to use quite a few of them, though. They are all good for different reasons. So here are some tips to get your social media sorted out.

#Bloggers and #marketers need a social media strategy to increase #traffic.Image

Use Your Blog Name

When setting up social media profiles, it is a good idea to use the same username for all of them. It is even better if you can use your blog’s name. People will immediately recognize you if it comes up. It will also help if people look for your social media profiles. If they want to tweet you, and they know your blog name, the chances are they will search for that. If all of your social media handles are different, it makes things much trickier for your followers. It helps to raise awareness for your blog name. So use it for everything.

Use Apps and Sites To Help You Promote and Grow

The thing about blogging is that it is such a growing business. As a result, there are plenty of new apps and websites that can help your social media to grow. An app like Crowdfire is good to have for sites like Twitter and Instagram. You can track your followers, as well as unfollowers. One of the keys to growing in social media is to unfollow people who don’t follow you (unless you really want to follow them, of course). So it is a great way to see who isn’t a follower or who unfollows. Websites like Social Proof can help you get some more views or followers too. So if you want to grow your Instagram, for example, it could help you to get fast Instagram views. The more views, likes, and shares you get, the quicker your social media profile will grow. As that grows, so will the promotion of your blog. They work hand in hand.

Schedule Your Posts

There are plenty of apps and websites that help you to schedule your social media posts. Then you can post things on the day that you want them to. It helps around busier times when you haven’t got time to pop online. It can also help you to post around the right times for your readership. If you have a lot of followers on the East Coast or in Europe, you can schedule posts to go live at the prime times for them to be seen. Some options for scheduling posts on Twitter are things like Buffer, Hootsuite, CoSchedule, SocialPilot and TweetDeck. There are options for other social media sites too, including scheduling for Instagram and LinkedIn. You can schedule your own Facebook posts quite easily.

This post was contributed.

Readers, please share so other website creators can use this social media strategy for getting visibility to their blog or brand.

Do you have any suggestions for standing out in the blogosphere in addition to the ideas mentioned in this post? I look forward to your views in the comments section.

Related Posts:

Are You Wasting Your Time Promoting at These Social Media Sites?

How to Grow Your Social Media Presence in 30 Days and Pay Zero

How to Quickly and Easily Get Hundreds of Twitter Followers Part II

  1. John Doe

    Janice you hit the nail right on the head when you talked about using your blog name in all of your social media. It reflects back to all paid advertising in business. Restaurants spend tens of thousands of dollars on advertising . Sometimes they run specials but other times they don’t really say anything other than just their name. That is there name recognition ad they just want to keep their name in the publics eye and they spend thousands of dollars doing it even though they didn’t say anything they just say their name in big letters in the ad. People think why did they do that it’s just called a name recognition ad

  2. renee

    Great tips as always Janice! I like to do all my posting myself though so I don’t do the whole scheduling thing..I actually enjoy it..

    • Janice Wald

      Hi Renee,
      If you have time to post yourself and you enjoy it, that’s great. However, since I work outside the home and publish five times a week, I don’t have time, so the automatic schedulers come in very handy.
      How often do you publish on your blog?

  3. Bill Kasman

    The trick is to find the time to devote to writing on your blog whilst also spending lots of time interacting with potential readers on social media. It can be overwhelming at times.

    • Janice Wald

      Hi Bill,
      You mentioned the “overwhelm” that can come from keeping up with all the blogging tasks. I agree with you; it can be overwhelming. I have published many productivity posts with time-saving ideas for bloggers for that reason. Do you work outside the home like I do?

  4. Donna Parker

    Excellent advice, as always, Janice, you’ve really got me thinking now. Hope this weekend treats you well. 🙂

    • Janice Wald

      Hi Donna!
      Thanks for visiting me on Friday and commenting on my post. Glad it gave you food for thought!

    • Janice Wald

      Hi Enigma,
      Great to hear from you. Thanks for commenting on Friday’s post. I use Crowdfire to unfollow Twitter users who haven’t followed me back. I am not familiar with how to use it in conjunction with Instagram.

  5. Ryan Biddulph

    Being super social helps me on social Janice 😉 I respond to or Fave almost all my RTs. And I get many each day. Social is that key to me and engaging freely boosts my traffic, expands my presence and helps me build friendships that open many doors for all of us. Being social on social, engaging, asking, answering, is a fool proof way to make your blog grow like a weed through this often understood blog marketing channel. Check in 1-2 times a day. Chat! Thanks for sharing 🙂

    • Janice Wald

      Hi Ryan,
      You’ve certainly shared expert tips for growing anyone’s blog. I have blogged about the need for networking. You make it sound easy, so I wonder why more people don’t network. Social media is used for being social. Thanks for the important reminders.

  6. Stephanie D. Lewis

    I spent just $5 promoting (boosting) one of my posts on FB and it was the best spent money. Everyone should try it as an experiment. Tons of people clicked thru to my blog and became followers.

    • Janice Wald

      Hi Stephanie,
      I’ve heard mixed about paying for promotion. However, you sure can’t go wrong for five dollars. Thank you for letting us know.

    • Janice Wald

      Hi Conscious of the Heart,
      Thanks for commenting on Friday’s blog post. I’m glad you found the information valuable.

  7. Revolution2047

    Awesome advice, i’ll surely look forward to them. As a blogger, it becomes must to smarten our social media strategies.
    Thanks for sharing!

  8. Leanne

    I think finding the balance between blogging and social media is really tricky, especially if you are posting five times a week. I struggle to keep up with it all and I only post three times a week. I don’t schedule and I am fairly hands on, so I try to keep my social media to three or four types rather than ten or twenty!

    • Janice Wald

      I do post five times a week. I try to spread myself then on social media for maximum exposure, but at times it does feel very busy. Thank you for writing.

  9. Amrita Basu (Misra)

    I love schedulers .They are lifesavers for solopreneur. But not the automated robots replying to tweets They are a little freaky?
    Hopping over from the Bloggers Pit stop linky

  10. Bella D. @ Self-Publishing Made Easy Now

    Glad to find this article. Thank you for sharing your insights about the topic. I will surely take all of your smart advice regarding social media strategies.

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