If you want to work your way up to being a top blogger, you need to have a social media strategy in place. Basically, it is the way to get your blog or brand name out there. You can write as many posts as you want. But if no one knows they are there, then it could be all for nothing. It is a great way to find like-minded people, as well as better interaction with your followers. There are a lot of different social media sites that you can use. It is good to use quite a few of them, though. They are all good for different reasons. So here are some tips to get your social media sorted out.
Use Your Blog Name
When setting up social media profiles, it is a good idea to use the same username for all of them. It is even better if you can use your blog’s name. People will immediately recognize you if it comes up. It will also help if people look for your social media profiles. If they want to tweet you, and they know your blog name, the chances are they will search for that. If all of your social media handles are different, it makes things much trickier for your followers. It helps to raise awareness for your blog name. So use it for everything.
Use Apps and Sites To Help You Promote and Grow
The thing about blogging is that it is such a growing business. As a result, there are plenty of new apps and websites that can help your social media to grow. An app like Crowdfire is good to have for sites like Twitter and Instagram. You can track your followers, as well as unfollowers. One of the keys to growing in social media is to unfollow people who don’t follow you (unless you really want to follow them, of course). So it is a great way to see who isn’t a follower or who unfollows. Websites like Social Proof can help you get some more views or followers too. So if you want to grow your Instagram, for example, it could help you to get fast Instagram views. The more views, likes, and shares you get, the quicker your social media profile will grow. As that grows, so will the promotion of your blog. They work hand in hand.
Schedule Your Posts
There are plenty of apps and websites that help you to schedule your social media posts. Then you can post things on the day that you want them to. It helps around busier times when you haven’t got time to pop online. It can also help you to post around the right times for your readership. If you have a lot of followers on the East Coast or in Europe, you can schedule posts to go live at the prime times for them to be seen. Some options for scheduling posts on Twitter are things like Buffer, Hootsuite, CoSchedule, and TweetDeck. There are options for other social media sites too, including scheduling for Instagram and LinkedIn. You can schedule your own Facebook posts quite easily.
This post was contributed.
Readers, please share so other website creators can use this social media strategy for getting visibility to their blog or brand.
Do you have any suggestions for standing out in the blogosphere in addition to the ideas mentioned in this post? I look forward to your views in the comments section.