Nike? That’s not fair. The picture is right here.
Name another brand.
However you answered, I’m confident you didn’t have to look it up; it was in your head.
It was in your head because the brand was memorable.
Companies with memorable brands are famous. They have so many clients and customers you know about them.
Do you want readers to know about you? Then, read this post.
What is a blog brand?
Finding and maintaining a niche and finding and maintaining a brand are different goals. A niche and a brand are not the same.
A niche is your topic, what your blog focuses on. The niche is your area of specialty, your subject matter.
According to Crime Fiction Writer Sue Coletta, “A brand is you.” It’s style. It’s your style, at least your online style. Amanda of Kaleidocope, agrees. “A brand is how you want your blog to be perceived.”
You need a persona, an online presence, and it should be a persona you carry with you across all your social media, not just on your blog.
Examples of Blog Brands
The Value of a Blog Brand
In a world where brands have less than a second to capture someone’s attention, it takes a lot of creativity and a tailored approach to cause someone to pause in their Twitter or Instagram feed and pay attention to your message. WebPageFX
First impression are very powerful and you can win or lose influence right there and then. This is particularly true when it comes to blogging. A new reader will immediately either be drawn in by your branding, or they will decide it’s not for them, and click away. kaleidoscopeblog.net
How to Get a Blog Brand
Elle and Company, a design blog, proposes a plan for finding a blog brand. Their suggestions include defining the type of audience you are trying to engage. Then, you can set your voice’s tone. For example, Melinda is trying to woo readers that appreciate self-deprecating humor.
In conclusion, clearly, having a brand takes creativity. Whatever you want to be the administrator of a great blog or a great company, you’ve got to be memorable which takes creativity. Never substitute creativity for the other two C’s–consistency and content. Consistently turning out strong content will make your blog good. Creativity, consistency, and content will make your blog great.
Readers, if you think other bloggers could benefit from these creativity in blogging tips, please share.
Do you have any tips for having a creative social media brand? How are you going to make your brand standout? I look forward to your views.