How to Make Your Blog Look More Professional

By: | February 2, 2018 | Tags: , , ,

3 ways you can look like a professional blogger

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Are you a hobby blogger or a professional blogger?

Does there have to be a difference?

Hobby bloggers often insist they are not interested in earning money from their blogs.

However, couldn’t your blog still look professional even if blogging isn’t your source of income?

Of course, it can.

Today’s guest author explains how to get your blog to look professional.

For some bloggers, the informal, chatty approach works well. For others, they need a blog that screams professionalism, expertise, and sophistication. If you fall into the latter category, and you feel that your blog simply is not cutting it at present, read on to discover how to make your blog more professional.

3 Ways You Can Look Like a Professional Blogger

Get your website redesigned – There is only one place to begin, and this is with redesigning your website. If your blog is lacking a professional feel, it is likely that a lot of this comes down to the design of your site. After all, if your website looks amateurish, takes forever to load, and is not easy to navigate, it is going to cheapen what you have to offer. You don’t need to spend a fortune in order to benefit from a website that looks sleek and sophisticated either, so there is no need to blow your budget on this. But you do need to look for ways to distinguish yourself through the design of your blog.

Include a physical mailing address – Your contact page plays a massive role when it comes to the professionalism of your blog. If you do not give people the option to get in touch with you, you are going to be doing your blog some serious harm. It’s important to make yourself contactable, and if you can include a physical address with this, even better. There is no need to include your home address. In fact, a virtual PO box address will work much better. A cheap virtual address for mail will give you a prestigious address for your website while also ensuring your mail gets conveniently sent to you online so you can access it no matter where you are.

Build your brand – Last but not least, you need to focus on building your brand if you are to make your blog appear more professional. Your brand is a lot more than the color scheme you choose, the catchy strapline you have across the top of your website, and the typefaces you have selected. Your brand is about the experience people have with your business, i.e. the experience readers have when they use your blog. If you truly want to make your blog more professional, then you really need to put together a strategy for improving and strengthening your brand. Put yourself in your viewers’ shoes – think about what they want and need, and then create your brand based on this while distinguishing yourself from the competition.

If you follow the tips that have been provided, you should have no trouble giving your blog a more professional feel. From adding a physical mailing address to updating your blog’s design, a few small changes can certainly make a massive difference.

Readers, please share so other bloggers learn how to look like a professional blogger whether or not blogging is a source of income for them.

This post was contributed.


  1. Joseph Peter

    Great tips for a good start,

    Blog without a trust is nothing, if you don’t have trust its meaningless to put up your email or contact address.

    • Janice Wald

      Hi Joseph,
      Thanks for writing. You actually raise a controversial point. People find it strange that I’d put my address on my newsletters, but I’m told by Email services that the law requires it. You’re right blogging does require trust.

  2. JoeHx

    I’m in the (slow) process of updating the look & feel of my two blogs. The have somewhat of an amateurish look to them now, or at least I think so. There’s always the fact that I am going to have a more critical eye on things I do than other people.

    • Janice Wald

      Hi Joe,
      Great to see you this past week. I think we are all our own worst critics. Good luck with your revamping your blogs’ looks. Thanks for writing to tell me about it.

  3. Manidipa Bhaumik

    Hey Janice,

    Having a professional design shouldn’t depend on whether one is blogging for money or not.

    Who doesn’t like loyal readers! And a professional looking website goes a long way in creating a positive impression in the minds of your audience. It gives the message that you are committed to your blog and hence would love to comeback to your site (off course when you serve them quality content they might want to read!)

    Thank you for sharing these helpful tips on creating a professional blog design.

    Take care and have a great day 🙂

    • Janice Wald

      Hi Mandipa,
      Thanks for writing this past week about my branding article. I agree that it shouldn’t matter if we blog for money or not. A nice looking blog will want to make visitors return. I agree with you.

  4. Smart Blogger

    I am still stupid as bloggers so I need a lot of guidance from you…

    Thank you

  5. Rick Toney

    It has taken me a while to understand the long list of factors needed to build a website which looks professional to a visitor and to look professional to what Google and Bing are seeking (meta descriptions, alt tags, H1, H2, etc. tags and much more). For me, choosing a light and flexible theme was important. One which would load quickly and was responsive. And, I just added a physical mailing address on the home page. Thanks!!!

    • Janice Wald

      Hi Rick,
      I hope you don’t mind that I looked at your website. If you’re in the housing market, it’s good you added an address. Addresses add to the feeling that we are real people and not out to scam anybody.
      I’m glad you found my tip about the address helpful. Thanks for reading what I published.

  6. Cristina Ortega

    Hi Janice!
    what a well thought out and executed article! I couldn’t agree more with all of your tips, but especially the first one… getting your website redesigned to look more professional. I cannot tell you how many enticing articles I have clicked on within google searches… only to be a taken to a completely unimpressive website. I have to say it, but it really just takes away from the credibility of the source.

    Of course when redesigning your website, it gives you the perfect option into your tip #3… you get to reinvent your brand! It’s a chance to present your services/ products / etc., to your audience and find ways to connect with the people you have the opportunity of serving.

    sell my property fast los angeles

    • Janice Wald

      Hi Cristina,
      I am actually surprised to hear that Google recommends blogs that don’t enhance the user experience. I always thought that aesthetic appeal mattered. Certainly, return visits would. Thanks for writing to let me know.

  7. Moss Clement

    Hi Janice,

    I agree with you, the first thing to do to have a professional looking website is to redesign your website. There are some sites I visited ling time ago, but recently I found them look more professional because they’ve redesigned their sites.

    Redesigning your website is a great idea because it helps you attract more readers whim you can convert to loyal fans and customers.

    Even as Manidipa pointed out, it give the impression that you are really committed to your blog, which may lead to trust and credibility.

    Thank you Janice for this helpful tips.

    • Janice Wald

      Hi Moss,
      How often should people redesign their blogs, do you think? I am resistant to change and love the look of my blog. How often do most people change? Thanks for writing.

  8. Moss Clement

    Bytheway, I’m currently updating my post about the best books for bloggers and freelance writers to be republish on my site. I just included your book “An Insider’s Guide to Building a Successful blog.”

    Will let you know when it goes life!

    • Janice Wald

      Wow! I am so excited! Big smile here! What great news to start my Saturday. Thank you!

  9. Jimmy Crangle

    Last month i start Blogging and i’m not Perfect in this. in your article lots of advice for me. thanks for Share this.

    • Janice Wald

      Hi Jimmy,
      Congratulations on starting your blog recently. Thanks for writing to tell me and that you found these tips for how to look like a professional looking blogger helpful.
      I encourage you to sign up for more newsletters to get more blogging tips.

  10. Ashutosh Singh

    Hi Janice,

    Yes, It’s true, If your website or blog don’t look professional then it doesn’t attract many customers.
    The redesigned website complete around most of the part for your professionalism.
    And catchy website name and tagline helps also to improve your professionalism.

    I have also redesigned my blog a few days ago so if you have some time, please look at it and tell me whether it is near to professionalism or not.

    Thank you!
    Ashutosh Singh

    • Janice Wald

      Hi Ashutosh,
      I clicked your link. Thanks for having faith in my opinion. I liked your blog. You have orange at the top like me! My guest author wrote this post so I don’t know if I’m an expert in aesthetic appeal. Great Semrush review, by the way. Thanks for writing about how to look like a professional blogger.

  11. Ryan Biddulph

    Branding is so big. Gotta have a brand first then blog to convey a professional image. Some bloggers give little or no thought to branding and run into all types of struggles because it’s tough to be memorable with a blogging brand. I started off with a brand then built my blog, my eBooks, my courses, my videos and my images, all of it, around my brand. Gotta align to shine, right?


    • Janice Wald

      Hi Ryan,
      Thanks for your poem at the end of this post. Cute! I don’t know which came first for me, my blog or my brand. Whichever it was, I’m happy with the evolution. Thanks for writing.

    • Janice Wald

      Hi Kossy,
      If you bookmark, you can return to the post when convenient.

  12. Rena

    Excellent tips as usual Janice. A professional looking site is a must for anyone wanting to make money.

    • Janice Wald

      Hi Rena,
      Thanks for coming by. That’s why this post was beneficial: it helped people whether they want to monetize or not. Great to see you.

    • Janice Wald

      Hi Sharon,
      Your kind words about my blog are much appreciated! Thank you for your support.

  13. Sheeroh

    I think many times we focus on content creation and forget aesthetics. Janice, do you have any tips for speeding one’s site. I noticed that Entrepreneur is super fast.

  14. Grammy Dee

    Great tips! Thank you for linking up at the #BloggingGrandmothersLinkParty 24! I shared your post on Fb, G+, Pn, and Tw ♥

  15. A Couple for the Road

    Really awesome post… there are a lot of people out there doing it the “wrong” way, but that also means that most legitimate competition isn’t REAL competition. Do the right thing, provide value, and success will come.

    • Janice Wald

      Hi A Couple for the Road,
      I agree with your advice about professional blogging. The problem is that too many website creators believe success will occur overnight. When it doesn’t, their websites go abandoned. You are right. Provide value and success will come– to those who wait for it.

  16. Hugh Roberts

    Hi Janice, I completely agree about having a way to be contacted, but I’m not so sure about adding your email address to the contact page of your blog. It can be picked up by spammers and spambots and could result in your email box being full of spam. If you are going to add your email address to a contact page then disguise the email address by adding certain symbols that will make sense to readers, but not to spambots – e.g hughat(@)bloggingdot(.)codot(.)uk. That way, at least the spambots will get it wrong.

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