Why is it Important for a Startup Business to Have Its Own Website?

By: | January 25, 2018 | Tags:

StartUp Business

by Zoe Price

As a startup business with limited funds, it’s very easy to overlook having a website, especially if your sales aren’t going to rely on it. With that being said, times have changed as far as the costs of website development are concerned, and it’s now much easier and cost-effective to get a website online for whatever startup business you own. But, why would you want the hassle if your business isn’t online-based? Here are some of the many important reasons why you should get a website online for your new startup as fast as yesterday.

Cost-Effective Solution

Some online business owners spend thousands on their first website, but that’s not necessarily an investment that’s needed. If for example, you’re just a local barber, you may want a website online to show your prices and opening times. The cost of such a website these days can be anything from £0 to £50 (or completely free if you use the free website builder from Webeden.co.uk), depending on how much you’re willing to research. It’s not a very big cost for something that’s going to be accessible around the clock and something that’s so convenient for your customers to see when you’re open or closed.


It’s crucial for businesses to have at least an ounce of credibility these days. Otherwise, their business isn’t going to last long. Building credibility takes time and a website isn’t always going to be the answer. However, when you look at the information you can make available to potential customers, and the other things you can include on a website such as testimonials and reviews, it’s a sure-fire way to get started. If you start building credibility through your website, you’ll find it much easier to achieve during marketing and/or advertising campaigns.

Instant Exposure

If you own a startup, you’re going to find it very difficult to get your business off the ground. However, with a business website by your side and multiple marketing methods to take advantage of, you can get your business off the ground almost instantly. Whether you adopt a Facebook marketing approach, or you choose to invest some money into PPC (Pay Per Click) marketing, your marketing strategies are almost endless. Without a website, though, you’re not going to have access to such methods. Therefore, it’s crucial you have one, just so you open the door to multiple marketing techniques that could be the difference in your business becoming a huge success.

Boost Your Sales

As stated above, you could be a local barber that doesn’t see the benefit of having a website seeing as people can only get their hair cut if they walk through the door. The benefits, however, are actually limitless with a website. Not only can locals search for barbers in your area, but they also have access to your website when they want it, so they can see opening times and other important information. Granted, a website might not get you many sales as a barber, but for the small investment it takes to get one online, it’s worth its weight in gold whichever industry you serve.

With the many tools, features and resources now available online as far as getting a website online is concerned, it would be very silly to overlook having a website, especially given the fact the costs of getting one online are next to nothing these days. If you really want to take your startup seriously and ensure it has the best chance of survival, get a website online today and your business will start reaping the rewards from tomorrow.

This post was sponsored.


Why Your Small Scale Business Needs a Blog

    • Janice Wald | at 10:29 pm

      Hi Rosie,
      I appreciate you writing with your perspective. I will tell you why. There is talk that people don’t like emails in their inbox so social media is the way people access blog posts. You’re bringing up an excellent point: If social media sites go down, people will still need information published in blog posts. For this reason, emails are still necessary.

  1. Ryan Biddulph | at 5:53 pm

    I see the credibility and cost effective nature of having a site as both making the decision a no brainer Zoe. From inspiring people to trust you through your professional branding on a website and the fact that a domain and hosting costs little, if you share value and build bonds with top bloggers in your start up niche, the sky is the limit.

    Ryan Biddulph recently posted…How 3 Cats Teach You How to Be Blogging InfluencersMy Profile

    • Janice Wald | at 10:30 pm

      Hi Ryan,
      I agree with your point about branding. Someone close to me wants me to focus more on monetization. I try to explain by building and reinforcing bonds with our readers, we ARE focusing on monetization. Thanks for writing.

  2. Asad | at 10:01 am

    Rightly said. Today every customer tries to search online for a product before going to market. Similarly, if I myself hear a name of some company, I probably search it online. If I do not get any result, I will not give priority to that company naturally according to current situation. Plus if you get succeeded to make customers reach your website or simply get better SEO that will be a game changing point. Thanks

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