by Zoe Price
As a startup business with limited funds, it’s very easy to overlook having a website, especially if your sales aren’t going to rely on it. With that being said, times have changed as far as the costs of website development are concerned, and it’s now much easier and cost-effective to get a website online for whatever startup business you own. But, why would you want the hassle if your business isn’t online-based? Here are some of the many important reasons why you should get a website online for your new startup as fast as yesterday.
Some online business owners spend thousands on their first website, but that’s not necessarily an investment that’s needed. If for example, you’re just a local barber, you may want a website online to show your prices and opening times. The cost of such a website these days can be anything from £0 to £50 (or completely free if you use the free website builder from Webeden.co.uk), depending on how much you’re willing to research. It’s not a very big cost for something that’s going to be accessible around the clock and something that’s so convenient for your customers to see when you’re open or closed.
It’s crucial for businesses to have at least an ounce of credibility these days. Otherwise, their business isn’t going to last long. Building credibility takes time and a website isn’t always going to be the answer. However, when you look at the information you can make available to potential customers, and the other things you can include on a website such as testimonials and reviews, it’s a sure-fire way to get started. If you start building credibility through your website, you’ll find it much easier to achieve during marketing and/or advertising campaigns.
If you own a startup, you’re going to find it very difficult to get your business off the ground. However, with a business website by your side and multiple marketing methods to take advantage of, you can get your business off the ground almost instantly. Whether you adopt a Facebook marketing approach, or you choose to invest some money into PPC (Pay Per Click) marketing, your marketing strategies are almost endless. Without a website, though, you’re not going to have access to such methods. Therefore, it’s crucial you have one, just so you open the door to multiple marketing techniques that could be the difference in your business becoming a huge success.
Boost Your Sales
As stated above, you could be a local barber that doesn’t see the benefit of having a website seeing as people can only get their hair cut if they walk through the door. The benefits, however, are actually limitless with a website. Not only can locals search for barbers in your area, but they also have access to your website when they want it, so they can see opening times and other important information. Granted, a website might not get you many sales as a barber, but for the small investment it takes to get one online, it’s worth its weight in gold whichever industry you serve.
With the many tools, features and resources now available online as far as getting a website online is concerned, it would be very silly to overlook having a website, especially given the fact the costs of getting one online are next to nothing these days. If you really want to take your startup seriously and ensure it has the best chance of survival, get a website online today and your business will start reaping the rewards from tomorrow.
This post was sponsored.