3 Important Reasons You Need to Use Targeted Email Lists

By: | June 28, 2020 | Tags: , , , ,

Contributed Post

Use Email to Boost Your Blog’s Performance

Whether or not you use targeted email lists, email is the perfect way to increase your blog performance, but it’s going to take a little effort. 

Image courtesy of Pexels

Put together, blogging and email are the perfect pair. They work seamlessly together to engage readers and keep them coming back for more.

Most bloggers you meet today are already utilizing email marketing in their promotional efforts and for good reason. It’s a simple, cost-effective way to communicate with readers and keep them up-to-date on your most recent posts. 

Email is a great way for bloggers to improve performance and keep readers engaged. If you’re finding your blog needs a little extra boost, maybe it’s time to start building your subscriber list and improving your mass email efforts

Here’s a sneak peek at what we’ll cover in this article: 

  • Build your subscriber list and never stop growing it
  • Send mass emails about posts and blog updates
  • Build relationships and engage with your readers
targeted email lists

Image courtesy of Pixabay

You want to see your blog performance grow month after month. With the right steps, marketing to targeted email lists can help you reach those goals.

Here’s How to Boost Your Blog Performance

Email allows you to easily send messages to your readers to notify them of new blog posts, sponsored campaigns, giveaways, and more.

While there are plenty of ways you can make email work for you, in this section we’ll look at three ways that email can help take your blog to the next level. 

Image courtesy of Pixabay

Growing your subscriber list is one of the most important parts of using email to improve your blog.

Build Your Subscriber List and Never Stop Growing It

Before you can start using email to improve your blog performance, you first have to build up a decent-sized subscriber list. Without a substantial subscriber base, your email efforts are already being limited.

When you’re ready to start growing your subscriber list, you’ll want to make it easy for your readers to opt-in to your emails. To start out, you can do a few simple things to start collecting email addresses, such as: 

  • Creating a simple subscribe button on your blog that is visible from all pages of your blog
  • Use a pop-up modal to encourage users to subscribe before they leave your site
  • Tell your social media followers that they can opt-in to receive emails about upcoming blog posts

There is a good chance that many of your monthly readers are checking back periodically to see what new content you’ve released. Using email will allow these loyal readers to opt-in and receive a notification as soon as you post something new.

This will keep your blog top of mind and keep them engaged and on the lookout for your next blog topic. 

If you don’t have a large loyal following on your blog yet, then another option to encourage readers to opt-in is to provide an incentive. This could be a give away of a $50 gift card that you purchased or a product giveaway from one of your sponsors. 

Whatever the case, people love giveaways and the chance to win something free. That’s why incentives and competitions are a great way to build your customer base. 

So what is the most important thing about building your subscriber list? It never ends. You need to continue growing your list to keep seeing your blog performance increase.

And don’t forget to take the time to clean that list out every once in a while, dead contacts won’t help you see higher post views. 

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Send mass emails to your readers to let them know about new posts or any other important updates you have to share.

Send Mass Emails to Promote New Posts

Once you’ve built up a substantial subscriber list, it’s time to start sending emails. Mass emails are a great option for bloggers because it’s a quick and easy way to get your message out to your entire subscriber list. 

Here are just a few examples of how you can use mass emails to promote your blog and see higher engagement rates: 

  • Send emails out teasing a new blog post you’re getting ready to launch
  • Let readers know when you’ve posted something new and encourage them to check it out
  • Partner with your blog sponsors to run contests and giveaways through email to bring more people to your site

A common misconception with mass emails is that it’s a batch and blast type of marketing. While yes, it does take advantage of sending one message to a larger audience, it also allows you to add customization to add a touch of personalization to your messages. 

An added benefit to mass emails is they don’t have to take hours to create or break the bank. In fact, you can find email platforms that connect with your Gmail account for easy integration with all your Google accounts. 

Mass emails are a great way for bloggers of all sizes to reach their customers in an efficient and effective manner. 

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Relationship building is important when connecting with your customers. Sending emails will keep your blog top-of-mind and help build a stronger relationship with your readers.

Build Relationships and Engage With Your Subscribers

Building a relationship with your readers is a very important part of blogging. You need to be able to connect and engage with them on a personal level to keep them coming back. In many cases, loyal readers feel like they are friends with their favorite bloggers and want to stay up-to-date with their lives. 

That’s why email is such a great tool. You can not only connect with your readers through your website but take that relationship a level deeper by reaching out via email. 

Maybe you don’t have a new and exciting blog posting this week but still want to find a way to connect with your readers — email is the perfect solution. 

Here are ideas on how you can interact with your readers via email, even when you’re not sharing your latest and greatest post: 

  • Send a message to let them know about an upcoming blog post you’re working on
  • Share an old blog post that you loved and thought your readers might want to check out
  • Promote your social media pages and encourage readers to follow you on each social media channel

Sending a quick message to let readers know you’re working on new content and can’t wait for them to read it keeps them feeling like they are part of your process and that they are still important to you.

The stronger connection you can make with your readers, the more loyal they will be and continue to engage with your content in the future. 

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Almost like they are made for each other, blogging and email make the perfect pair. Together, they can take your engagement and performance metrics to the next level.

Blogging and Email — The Perfect Pair

Together, blogging and email are a power couple. If you’re a blogger who hasn’t taken the time to build your email subscriber list and connect with your readers through their inbox, now’s the time to start. 

Email is a great option to improve your blog performance while building stronger, more loyal relationships with your readers. You don’t have to invest in the most expensive email tool to make an impact on your blog metrics, you just have to get started. 

Email Lists vs Targeted Email Lists

Host blogger’s comments:

Our contributing author wrote many advantages of email marketing, but there is another benefit when you market to targeted email lists.

What is the difference between email lists and targeted email lists?

What is an email list?

An email list is a list of emails that you own.

What is a targeted email list?

Targeted email lists are emails that you own and then divide into groups. Those groups are called segments.

Then, instead of sending mass emails to all your email list members simultaneously, you only send your emails to your targeted email lists.

For instance, in my blogging tips niche, I might have targeted email lists for the following categories: social media, SEO, entrepreneurship, and so forth.

There are three advantages to having targeted email lists:

First, no one considers my emails irrelevant. If someone signs up to get my blogging tips, and I’m sending them emails with links to tips explaining how to build their new small business, the recipient might get irritated and unsubscribe.

What if they simply don’t open the email? After all, they can see in the subject line what the post is about. In that case, my email will go to the recipient’s junk folder if there are enough unopened emails.

Also, my email sender will send me automated warnings that my open rates are low.

All these problems are solved when you market to targeted email lists.

How to get targeted email lists?

Easy! Discuss with your email sender how to segment your lists.

Important Note: There is one serious disadvantage to having targeted email lists:

Marketers have a practice of buying and selling email lists. Marketers will buy and sell an entire database of emails.

This angers your list members to discover their email was sold. They end up on lists they never subscribed to.

Best practice for using targeted email lists: Don’t buy targeted email lists. While it is true that people can always unsubscribe from the email list, they get angry they have to drop off a list they never signed up to be on.

Wrapping Up: Targeted Email Lists

Readers, please share so other bloggers discover these advantages for marketing to targeted email lists.

Do you have any suggestions you can add for using targeted email lists?

This post was made possible by the support of our readers.

  1. Amit Garg

    Hey Janice

    Undoubtedly, email marketing is one of the best strategies to drive traffic and boosts conversions.

    And like you mentioned above, a targeted email list has its own advantages.

    So one should consider these advantages of targeted email lists to make most of the email marketing.

    Thanks for sharing

    • Janice Wald

      Hi Amit,
      Great to see you. Thanks for writing to tell us you agree with the point of the post. We appreciate the validation.

  2. Punkaj

    After reading this i realize how many opportunities i missed. This is a great insights of Email marketing which I always ignore. But Now I make it important part of my strategy. Thanks!

    • Janice Wald

      Hi Punkaj,
      Thanks for writing to tell me you found the post valuable.

  3. Deepak Vutla

    Email marketing is important for building relationships with prospects because it gives you a chance to speak directly to them, at a time that is convenient for them. Be friendly and personable. its a really helpful article but it would nice if you could add some email templates that we could use.

  4. Veronica Kovach

    I always struggle to find a way to stay friendly and personal when sending out mass emails, thanks for the tips!

  5. Ben

    Thanks for the tips. As someone that is thinking about starting a small business, this advice will be very helpful in building my brand and reaching new consumers, especially because email marketing will never go out of fashion.

    • Janice Wald

      Hi Ben,
      I would agree with you, but many speculate email is dying out. Perhaps they think other types of marketing like social media marketing will replace it.

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