Today, people ask how to integrate social media and SEO, a question worth asking.
Do people care how to integrate social media into an action plan for financial growth? They should.
Today’s guest author and I will explain how to use an 11-part strategy to make money blogging.
The post references how to make money blogging using Instagram, Pinterest, and Facebook, Twitter, and Snapchat.
How to Make Money Blogging with an 11-Part Social Media Action Plan
by Nicholas Byrd and Janice Wald
As all of us know, if you don’t network on social media sites, the success of your blog will go in the wrong direction.
Social media networking has an important role in your website’s success. Social media definitely has an important role in your monetization strategy.
Now we are going to discuss the tips for using social media sites to make money blogging.
Select strategy over tools
Social media is actually still in its infancy, so there are constant changes and an introduction of new tools at lightning speed. By using the greatest and latest technology, you will have an advantage particularly when your target audience contains the more media savvy and younger customers.
Although, it is always essential to judge the impact and value of the social media networking tool. For example, you can analyze the merit of the tool by asking questions. For example, “Will the tool assist my website’s design?” If the answer is no, leave the glossy object on the shelf for another day.
[Host blogger’s comment: Many bloggers install plugins without truly analyzing whether they have a need for those plugins. The end result is your site is slowed and your website loses visibility in search engines.]
Match social media actions against goals
Do you have goals? If you start networking at social media sites without any clear action plan, your return on your time invested at those sites is likely to be negligible. This means that you must determine who your target audience is and then discover on which social media sites they are spending time.
Look forward
Even if you’re not currently monetizing, one day you may want to make money from your blog or website. You need to be aware of who comprises your target reader. This way, when you network at social media sites, if your target readers do end up signing up for your email list, they’ll be interested in your product or service.
Choose your social media channels wisely
If you do decide to make money blogging, you need to be familiar with brands who might want to hire you.
Most of these brands are on Twitter and Facebook, but there are many other social media networks like Snapchat and Instagram. These brands particularly don’t have any resources to be on all social media sites, so how do you prioritize?
You must select the social media sites where your target audience spends time. Twitter and Facebook have a tendency to reach a broad demographic, while Snapchat and Instagram have a younger user base.
[Host Blogger’s Comments: If you follow these directions, you can use Google Analytics to figure out where your audience spends time:
Step 1: Go to Analytics.Google.com
Step 2: Click Acquisition/All Traffic/Channels.
Step 3: Scroll down and click Social. You will see which social media sites are sending you visitors.]
Notice: You can change the date range. The view defaults to only one-week. This may not be enough to give you a comprehensive view of which social media sites are sending you traffic.
Make media kits
Media kits, the toolkits of the brand, have become the standard practice for many companies that might want to hire you. While you are building up your social media followers, make a media kit so you are ready if financial opportunities come your way.
Many graphic design websites have templates and strategies for tailoring your content.
This is an example of a media kit template.
Can you tell the media kit asks you to fill in at the bottom your number of followers at various social media sites? This way, if the company wants you to promote for them, they know at which social media site you can offer them the most exposure.
Become a social media expert or find one
Today, people don’t outsource like they used to. Since there is such a connection between blogging and SEO, bloggers become knowledgeable about SEO. As a blogger, you should be knowledgeable about all three: SEO, social media, and monetization.
Learn the buzz, the hype, that surrounds each social media channel. For example, many DIY bloggers I know are found on Pinterest and offered financial compensation to promote on Pinterest.
If you just don’t have the time to empower yourself, social media managers are available in the form of Virtual Assistants. Examples of places where you can find V.A.s include Fiverr, Upwork, and Facebook.
Balance your expertise with common sense
Still, all the knowledge in the world (and all the followers in the world) won’t necessarily convince brands to hire you. For example, I have a blogging friend who is approached by health food companies all the time. They want her to promote their brand.
People in my niche, for example, wouldn’t be solicited by health food companies. Since there is no relevant connection, I’d be wasting my time to try to solicit compensation from them.
Make sure your channels of communication are open
For example, I’ve had people at various companies ask to video conference with me. If I didn’t have my Skype set up and ready to go, I might have lost some of the business I contracted.
Be eager to say no
Don’t let your emotions come into play when making your strategy. You might have a great deal of fun at a certain social media site; perhaps your friends are there. However, if brands who might want to pay you aren’t there, why waste your time?
Champion change
You need to embrace change. Many social media sites are fleeting. (Did someone say “My Space?”)
As someone who offers blogging tips and wants brands to find me on social media sites, I need to embrace social media changes.
For example, I spent the weekend learning about additional Instagram techniques. Today, brands are on Instagram. If I refused to embrace change, I not only won’t be knowledgeable if brands come knocking on my door, I will lose out on financial opportunities.
Learn from failures
If you have been trying to monetize by focusing on one strategy– SEO or one social media site, make a change.
You are “putting all your eggs in one basket.” Google, for example, changes its algorithms and evokes penalties all the time. Also, as indicated above, the one social media site where you could focus your energies might fold.
Today, you need to branch out. Everything is connected and putting your focus in just one area, while time-saving, could be foolish.
Co-Author Bio
I am Nicholas Byrd. I love writing and I have been writing different articles and essays for the past many years now. Currently, I help students and other people who ask me for essay writing help. I have years of experience in writing academic as well as non-academic essays. Writing helps me to improve my knowledge, skills, and understanding about the world around me. I also focus on writing articles for different blogs seen online when I get free time.
Host Blogger’s Comments
Are you monetizing yet? Which social media site do you recommend for bloggers wishing to monetize? In the comment section can you please let us know your blogging niche and which social media site has been the most lucrative for you?
I will be happy to go first. My niche is blogging, and I have been able to monetize using Twitter. (Note: many people who offer me financial opportunities tell me they found me on Google, but this post is about and how to make money blogging using social media sites.)
Readers, please share so bloggers wishing to make money blogging discover this 11-part monetization strategy using social media.
