This Is What Happens When You Care About Your Target Reader

By: | August 10, 2016 | Tags: , , | 26 comments

#bloggers should not use themselves as their target reader

Did you know there are controversies in blogging?

One of them is over who should read your blog.

Who is your target reader?

Who do you want to receive joy from your content?

You have two choices, the person in the mirror or everyone else.

Are you writing for yourself or your readers? Do you want to get satisfaction by writing your content, or do you want everyone else to get satisfaction from reading your content?

What is a Target Reader?

Target reader can be defined as who you want your audience to be. Who do you want to get empowerment from your blog?

After reading your blog, someone’s life should be better as a result.  Is that person you or someone else?

I believe you should strive to give satisfaction to your target reader.

[bctt tweet=”Your goal should be to help your audience, not yourself.” username=””]

9 Reasons You Should Not Be Your Own Target Reader

Brian Clark advises, “Don’t focus on having a great blog. Focus on producing a blog that’s great for your readers.”

As a blogger, everything that you do flows from understanding your audience and seeking to help them as much as possible.

  • How to get blog traffic is often cited as the biggest challenge bloggers face. Not having traffic leads to discouragement and disillusionment with blogging. Blogs are left abandoned within a year. When other people like your content, your traffic rises which increases confidence and happiness.
  • When your readers like your content, they are more likely to share your posts with their social media followers. This, in turn, leads to your blog traffic rising due to the additional exposure.
  • When your readers like your content, they often link to you. This, in turn, improves your ability to be found in search engines and improves your Alexa score. They may view additional pages and posts on your site which improve your bounce rate.
  • When your Alexa score is low, opportunities often appear that wouldn’t otherwise. For example, when my Alexa score decreased (low is good), I started getting requests from people. They wanted me to link to them for example. Since we were like-minded bloggers, they published my links as well.
  • Bloggers generally become bloggers to empower other people. If you are writing for yourself, you could start a diary or journal. I’ve read bloggers have voices that long to be heard. The point is for the voice to be heard by other people.
  • There are other places you could write just for yourself where your page views don’t matter. Medium is an example of a site where you could write for yourself.
  • Caring about your target reader is so important, it could lead to outcomes like monetizing your blog.

Consider these comments from blogging expert Julie Syl Kalungi, “I find that most bloggers totally miss on the “WHY you blog, and WHO are you targeting, and ARE you serving their needs?” Once those questions are addressed in a selfless not attached to the outcome way, the income is not only regular and solid, it’s certain!”

Conclusion

For the reasons above, if you want to experience blogging success, you should not be your own target reader.

What about joy? You want joy? Give other people joy first, and then your joy will come. Give to others first, and then enjoy all the rewards you will get.

So many bloggers write about their “rants,” “musings,” or “ramblings”. They even put those words in their tag lines.

One of those bloggers, The Ranting Monkey, put “ranting” in his blog name.

He and I once had a discussion about these concepts. He observed, “Self-preservation and cooperation are not mutually exclusive.” In other words, you can help your readers and yourself at the same time.

Please share this post, so bloggers desiring success can know the advantages of writing for others.

Readers, do you write for yourself, others, or, like my reader observed, both of you? I look forward to your views in the comments section.

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  1. Donna DeGuglielmo at 5:44 am

    I love the art and this stood out to me among other things… Brian Clark advises, “Don’t focus on having a great blog. Focus on producing a blog that’s great for your readers.” grt comment and wisdom.

    also how to do … this? … This, in turn, improves your ability to be found in search engines and improves your Alexa score. how to link my blog to someone elses blog ugh! or no ugh! 🙂 thank you donna marie

    • Janice Wald at 3:19 pm

      Hi Donna,
      Short of coming out and asking someone who writes in your blogging niche to link to your site, there is not much you can do. The goal is to write the best content, so others will want to link to you and share your writing with their readers.
      That is the point of writing for other people. If you share content that helps other people, other admin bloggers will be more likely to share your writing with their readers and link to you.
      Focus on composing writing that helps other people. Anything else is a perk. The point of my post is if you focus on creating the best content to help others, those perks will come.
      Janice
      Janice Wald recently posted…This Is What Happens When You Care About Your Target ReaderMy Profile

    • Janice Wald at 3:15 pm

      Hi Donna,
      Yes, you absolutely should tell your story in a memoir. However, your story should have a point, a theme. That point should help your reader. For example, is the story about you overcoming obstacles? If that is the case, the point is that your reader can overcome obstacles as well. They can overcome the obstacles the way you did in your book, perhaps. In these ways, the story helps them. It’s the same story. It’s just a tweak of perspective. Instead of writing about you for you, you are writing about you for them. Does that make sense?
      Janice
      Janice Wald recently posted…This Is What Happens When You Care About Your Target ReaderMy Profile

  2. Carla at 7:32 am

    I launched my first blog in 2005. When I did—actually before I launched – – I took the time to write out three or four different reader descriptions. Who these readers were what they were interested in what they weren’t interested in what they liked what they disliked etc.
    It’s been in valuable for me to do that every six months because as my blogs have grown and changed and evolved so have my readers.

    • Julie Syl Kalungi at 2:04 pm

      Carla,

      You just described a step every New Blogger and struggling blogger should to. In some circles its called creating your avatar. This in turn is supposed to be your North star guiding you and attracting that person in large numbers….aka traffic!

      Wow Janice what an honour to be mentioned by you in this truly insightful Post.

      Most bloggers do indeed rant and ramble on about all kinds and it sows. While others do it in a very calculated way to seem like its a rant or ramble when its a very well written SEO’d piece of content… Whatever your aim, it should be first and foremost to serve your audience and you next!

      Thank you Janice I appreciate you!

  3. Daniela Pesconi-Arthur at 7:46 am

    Hi Janice! This post is brilliant! It is just what I was looking for. I’m in the process of (thinking about) writing my second ebook, and I hadn’t even thought about who my target reader would be.
    Thanks for writing this post! 🙂

    Dani x

    • Janice Wald at 3:51 pm

      Hi Barbara,
      Even before reading your comment, that’ exactly what I was writing to other readers. Targeting the post to a demographic would definitely help with focus and direction.Thanks for writing me today.
      Janice

    • Janice Wald at 12:03 pm

      Hi Rob,
      Nice to hear from you again! It’s been a while. Coincidentally, I am linking to you in an upcoming Pinterest post I working on the day you wrote me! I will keep you apprised of the publication. Are you on Twitter? That’s where I let people know unless you get pingbacks. I don’t anymore.
      As far as your comments, I’m glad you agree with my point. I accepted people who write about “musings” to write in their disagreement, LOL.
      Take care. I hope you’re having a nice summer.
      Janice
      Janice Wald recently posted…This Wonderful Pin Scheduler is the Fastest Thing I’ve Ever Seen: ViralwootMy Profile

  4. Tracy Roy at 6:10 am

    So it is decided, I will target so called hipsters; people that value independent thinking and counter culture. As Etsy is also kind of an alternative way of purchasing things, this sould work well. The next thing is to find out more about my ideal customer. Here’s a list of questions I got from a website called TopNonProfits.

  5. Candace at 6:18 am

    I read a similar post on a mom blog where she discussed her reading through posts on facebook mom blogging groups and moms complaining about no one reading their blog. When she went and visited the posts, they read as more of a diary and explained in her post that people want to go to a blog to get some insight, tips, advice and not read a monologue update on your life with kids. I think it’s important for bloggers to consider the target audience because so you can consider what a person would gain from reading your post that they might get from someone else. Great article – thanks for sharing on the Pinterest Game.
    Candace recently posted…Updating Your Patio for Labor Day WeekendMy Profile

  6. Agent54 at 6:28 am

    I try to write humor. If I don’t think it’s funny, what’s the point. I think I know from funny. I hope I know from funny. Do I know from funny? Please read all my posts twice and tell me if I know from funny.

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