How You Can Know What Day to Publish Your Blog Article

By: | January 28, 2015 | Tags: , , , , , , , | Leave your comments

What day should you publish your blog post?

 

 

Are you a blogger seeking some guidance about when to post your writing?  This post is a follow-up to How You Can Know When It’s Time to Blog.  While that dealt with what time on the clock was ideal to publish your writing, this post focuses on what day of the week is best.

Once again, this information is based on research, but I will also share my observations from my traffic statistics.

Facebook

According to research* any weekday is ideal to post on Facebook, but like my other post explained, it needs to be between 6:00 and 8:00 am to be effective.  Between 2:00 pm and 5:00 pm on weekdays is proven to be effective for increasing traffic as well.  I’m assuming the children are in the home then, and parents aren’t behind the wheel of a car, so they are free to go on Facebook.

As far as the weekends, according to the CoSchedule blog, both Saturday and Sunday are ideal to post on Facebook. Engagement will be twice as high on Saturday and Sunday as it will be on the weekends.

Twitter

There seems to be a huge difference between Facebook and Twitter use on the weekdays and weekends.  While Facebook users are active on the weekdays, Twitter users are apparently active on the weekends.  The best times to post your blog on the weekends on Twitter is between 1:00 and 3:00 pm.

Google+

No data available as to the best day of the week to post on Google +.  However, the research says for optimum traffic avoid nighttime.  However, I find I am successful by posting on Google+ in the evening.  I feel like my link will be there the next morning or after I go to sleep for people to find.  Google+ even tells me which groups plus 1’d my posts, so I know who is active after dark.

LinkedIn

The research* shows that if you post your blog links on LinkedIn on Tuesdays and Thursdays, your posts will have the greater chance of getting you high page views.  A successful blogger once explained the rationale to me.  LinkedIn is used by professionals.  On Monday, people returning to work are besieged by the Emails that piled up in their box over the weekend.  They won’t make it a priority to read your post.  Wait until Tuesday when they’ve had a chance to sort through their mail.

Pinterest

According to research*, Pinterest users are active Saturday morning.  These are mostly bloggers who write about how to make “do it yourself (DIY) crafts”.  They are active, apparently, in the wee hours of the morning on Saturday.

If you only post once a week…

For those of you that only post once a week, it should be the same day every week for consistency.  Your readers will know what day to expect to receive a post from you.  Is there a day that’s better than others?  Yes!  (Drumroll anyone?)  There are actually three optimum days.  Here they are–Monday, Friday, and Saturday.  Is there a time that’s best to post on those days?  According to the research* there is.  (Another drumroll?)  The best time to post on all three days is 11:00 am.

Sharing is caring.  Please share if you found this advice helpful.

Readers, I love hearing your feedback about your experiences.  Do your observations support or refute the research?  On what day of the week do you find you get the most traffic?  I look forward to your views.

 

Source: *http://www.pinterest.com/pin/135248795033158609/

 

 

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  1. Hmmm, great information! I’ve often times wondered about this. I would like to create a regular posting schedule, and stick to the same two days each week!

  2. Funny, I was just talking to a fellow who was studying marketing at college, and he mentioned that consistency is so important, as your article mentions.

  3. I tinker with these variables ALL the time. You’re right about consistency and times of day on FB. I’m not as diligent as I should be, but I can see the visits follow a pattern even between posts.

    • I like to post when I’m done writing between 6 and 8 pm, but that doesn’t coincide with any of the times. I guess I need to schedule my posts for publication more often.

  4. I’ve seen so much different data on this stuff, it’s hard to know which to follow!

  5. Great information. Consistency is important in all aspects of our lives. So, it makes sense with social media. I’ve read from other sources that Saturday a.m. is good for Pinterest.

    • I agree about consistency, and I’ve heard that too about Pinterest. Thanks for writing.
      Janice

  6. Hmmm. It seems I am consistently inconsistent. I like your data, but how does it apply to someone, say, on the West Coast? Do I post everything twice to make sure I get it on both ends of the time spectrum? I know I get fewer comments when posting to my Facebook groups simply because I am posting 3 hours later than everyone else (and even later because, like, I’m a late riser).

    • Hi I think you are right. Who are your readers? If they are looking at their Facebook feed at 3:00 PM and they are in New York you should post at 12 noon California time. Thanks for writing me.

    • Hi,
      I asked a seasoned blogger your question. She said that none of the research mentions time zones.

  7. Great tips! I’ve read similar post on when to post on different social media sites and I must say this one was the most helpful. Thank you! Stopping by from SITS.

  8. I find that publishing on Wednesday is the worst. Tuesdays and Thursdays tend to be pretty evening and I like Fridays and Saturdays the best. I try post twice a week: Monday or Tuesday and Friday or Saturday.

    • Oops, Tuesdays and Thursday are pretty EVEN as far as traffic.

      • Hi,
        My best day used to be Sunday which none of the research shows, now it’s pretty consistent. Thanks for writing.

  9. This is super helpful! I have been wondering and finally hooked up google analytics so hopefully that gives me more info about my audience! Thanks for the info.

  10. Hi Janice,

    Another great post full of tips, suggestions, and advice. I have never paid attention to which day of the week was better for posting but I do know that my blog does best when I publish my posts at 6 AM, 8:15 AM, 11:15 AM, 5:15 PM, and 10:45 PM to every one of my social media accounts! I had read that those times were the best times back when I was a newbie but can’t remember where I read it though. Any way that’s when I have scheduled all of my posts ever since. I do mix it up a bit every once in a while though. Wishing you a wonderful Thursday!

    Much love,
    Lysa xx

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