Are you a blogger seeking some guidance about when to post your writing? This post is a follow-up to How You Can Know When It’s Time to Blog. While that dealt with what time on the clock was ideal to publish your writing, this post focuses on what day of the week is best.
Once again, this information is based on research, but I will also share my observations from my traffic statistics.
According to research* any weekday is ideal to post on Facebook, but like my other post explained, it needs to be between 6:00 and 8:00 am to be effective. Between 2:00 pm and 5:00 pm on weekdays is proven to be effective for increasing traffic as well. I’m assuming the children are in the home then, and parents aren’t behind the wheel of a car, so they are free to go on Facebook.
As far as the weekends, according to the CoSchedule blog, both Saturday and Sunday are ideal to post on Facebook. Engagement will be twice as high on Saturday and Sunday as it will be on the weekends.
There seems to be a huge difference between Facebook and Twitter use on the weekdays and weekends. While Facebook users are active on the weekdays, Twitter users are apparently active on the weekends. The best times to post your blog on the weekends on Twitter is between 1:00 and 3:00 pm.
No data available as to the best day of the week to post on Google +. However, the research says for optimum traffic avoid nighttime. However, I find I am successful by posting on Google+ in the evening. I feel like my link will be there the next morning or after I go to sleep for people to find. Google+ even tells me which groups plus 1’d my posts, so I know who is active after dark.
The research* shows that if you post your blog links on LinkedIn on Tuesdays and Thursdays, your posts will have the greater chance of getting you high page views. A successful blogger once explained the rationale to me. LinkedIn is used by professionals. On Monday, people returning to work are besieged by the Emails that piled up in their box over the weekend. They won’t make it a priority to read your post. Wait until Tuesday when they’ve had a chance to sort through their mail.
According to research*, Pinterest users are active Saturday morning. These are mostly bloggers who write about how to make “do it yourself (DIY) crafts”. They are active, apparently, in the wee hours of the morning on Saturday.
If you only post once a week…
For those of you that only post once a week, it should be the same day every week for consistency. Your readers will know what day to expect to receive a post from you. Is there a day that’s better than others? Yes! (Drumroll anyone?) There are actually three optimum days. Here they are–Monday, Friday, and Saturday. Is there a time that’s best to post on those days? According to the research* there is. (Another drumroll?) The best time to post on all three days is 11:00 am.
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Readers, I love hearing your feedback about your experiences. Do your observations support or refute the research? On what day of the week do you find you get the most traffic? I look forward to your views.