How To Make Readers Stick On Your Blog
Over 3 million blog posts are published daily.
Guess how many of these blog posts would see the limelight?
If you ask me, I would say 10%. I think my guess is even higher. Maybe it’s somewhere around 5%. Well, all that doesn’t matter.
There’s a reason why you created your blog in the first place. You created your blog to educate or entertain a group of people. Or, probably to share your unique story you believe the world needs to hear.
There is a group of people you have in mind who you believe would be your blog readers.
So, let’s assume you have a few people reading your blog today. Let’s say they are 100 in number.
How can you make those 100 readers keep coming back to your blog?
How can you make them share your blog contents with their friends on social platforms like Facebook, LinkedIn, Twitter, and Instagram?
Attracting traffic to your blog is hard. I know.
But keeping that traffic is even HARDER!
The truth is if you can keep a few people who visits your blog today, then you’ll find it easier to grow your blog readership from 100 to 1,000.
Keeping readers is where the work is and this is where most bloggers fail.
I want you to succeed with your blog.
Yes, I believe you could turn your hobby blogging into a professional blogging career that earns you a lot of money, even more than your current job. This post will tell you how you can have a blog so successful, you can stake steps in that direction.
A lot of people have achieved this.
People like Darren Rowse of ProBlogger and Lindsay Ostrom of Pinch of Yum.
In fact, Lindsay was able to turn her hobby blog into a business that now earns over $30,000 per month.
She made this transformation because she knows how to keep her blog readers coming back.
So how can you do the same?
I mean, how can you keep readers coming back to your blog, and wanting more from you?
Stand For Something Unique
Don’t just create an average blog that does what hundreds or thousands of other blogs do.
Your blog has to be different. Your blog has to stand for something unique.
Because you can set-up a blog within 4 minutes doesn’t mean you should create a “me-too” blog.
Don’t start your blog because almost everyone you meet is a blogger.
So how can you make your blog different from every other blog out there?
First, you have to recognize your competitors.
Who are they?
How do their blogs look like?
What makes people come back to read them?
What problems do they solve?
Who are their readers?
Write the answers to these questions on a piece of paper.
Then you should find ways you can do better.
For example, take a look at the design of their blogs, and make yours different and more attractive.
What makes people coming back to those blogs? Try to do better by giving more and better reasons why readers should come back to your blog.
Try to solve the problems your competitors are solving even better.
Create Epic Content On Your Blog
You shouldn’t be creating average contents that offer the same information that can be found on your competitors’ blogs.
Your blog is made to serve people, so it should serve them well.
When you publish epic contents on your blog, these good things begin to happen:
- You build your personal brand.
- You build an audience that trusts you.
- You overcome objections.
- You naturally attract more opportunities into your life.
- You deepen your loyalty with people who already know you.
- You make selling way easier (even if that’s not your primary goal).
- You build a reputation with search engines (Google, Bing and Yahoo!).
- You crush your competition.
All these benefits cannot be ignored.
But I’ll like to expand on the last point.
Let’s assume you decide to quit your job tomorrow and start a business.
You can easily introduce your new business to your blog readers, who have so much trust in you.
They would be happy to buy your product. They would even recommend it to their friends. That reduces your customer acquisition cost.
So you don’t have to worry at all about getting customers for your future ventures. You know you already have those customers who care so much about you and what you’re doing on your blog.
Respond To Every Comment On Your Blog
Blogging is a two-way communication.
You’re writing to communicate with your readers. If they find your contents educating, entertaining and interesting, they’ll want to communicate back.
When they do communicate back, they do in the form of dropping comments on your blog or sending you an email message.
When you don’t respond to those comments or emails, your readers who have taken the time to send you an email feel neglected. They hate you as a result or refuse to read your blog again. It means a valuable fan lost.
Ignoring your readers’ comments won’t help your blog move forward.
So start communicating with everyone that drops a comment on your blog or send you an email.
You should even become friends with them on Facebook, or follow them on Twitter. It shows them that you truly care.
This was a guest post by Michael Akinlaby. Michael is a freelance writer and SEO Consultant. He’s the founder of RankRain, an Internet marketing agency that specializes in Content Marketing and Search Engine Optimization.
Please share, so other bloggers know how to turn readers into subscribers.
How do you turn visitors into subscribers? Are there any tips and tricks you can offer in addition to what Michael shared? I look forward to your views in the comment section.
Note: Janice will be responding to comments as her summer vacation allows.
MostlyBlogging is looking for guest authors.
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