Complicated, isn’t it?
Fearing gaining the knowledge is both time-consuming and complicated, search engine optimization, commonly called SEO, is an area most bloggers won’t venture into.
However, search engines are how you are going to attract new readers (and hopefully followers) to your blog.
It’s a Catch-22. Trying to master Search Engine Optimization takes you away from other blogging duties. However, if you don’t gain new readers, which search engines can provide, your blog may not grow.
Wouldn’t it be ideal if you could learn how to master search engine optimization without it being time-consuming or even complicated?
SEO Specialist Evgeniy Garkaviy has agreed to explain how to optimize your blogs for search engines so new readers can find you.
Welcome to my Interview with Evgeniy Garkaviy
Evgeniy hails from the Ukraine. He is the administrator of two websites, www.temi.co.uk and www.temi.uk. He graduated from a teacher training university where he received his education in computer technology. He has seen the evolution of Search Engine Optimization.
I have learned a lot in the SEO/webmaster world. However, my current knowledge covers much wider aspects of online marketing. At the end of 2013, I successfully passed Google’s exams to become Adwords certified partner, Evginey explained.
Evginey has experienced success using the methods I teach on this blog (see Related Posts) , so he is here to explain how he did it.
Let’s get to the questions.
1. Many of my readers are new bloggers. In simple terms, how do you explain search engine optimization?
Well, a lot has changed during the past few years in terms of Search Engine Optimisation.
I remember when I started to work in this niche. It was enough to submit your website [landing page] to a few quality directories with targeted keywords as anchor text.
Within time, your site appeared in the TOP 10 for a particular keyword… Today directory submission is mostly considered as spam by Google…
Rather than spending too much time discussing Search Engine Optimisation, I will attach this picture that can tell you the parts you should place your primary focus.
2. How do you tag a picture for search engine optimization? Is it important to fill in every section on your image before installing it in your blog post? If so, why?
Image optimisation is a very important process as well. It is true that not many webmasters pay much attention to this. But since the Google ranking algorithm is based on text information, the only way to tell a Google bot what your image is to add alt=”some text” tag. It will help Google to understand your picture.
Also, don’t forget that some traffic comes from Google Image Search. For some sites, it does not produce a large amount of traffic when, for others, like Pinterest, it produces a great deal of traffic.
3. When you fill out the image tags, what are the differences in the sections?
Alt tags. Since Google can’t read images, this tag is used to describe your image.
Longdesc. I’m not sure this tag has a big impact, but here you may add long descriptions.
Name. It would be better to use readable names instead of “1888138183.jpg”.
Title Tag. Similar to Longdesc., it has a very small impact but is certainly not going to hurt.
4. Please explain the difference between tags and categories? How many should bloggers use? What if the tags and categories are the same? Would it hurt if there is overlap?
Categories. Plays a big role in your site navigation. It makes it easier for a user like me to navigate between blog pages if the site is new for me. And, at the same time, websites with good navigation rank higher and do not lose potential buyers/clients.
Tags. Some time ago tags played a big role in SEO because, by using tags, you were able to add additional keywords to your page content. Today, I do not recommend adding many tags with targeted keywords because of the Panda algorithm. Personally, I’m using the tags feature to improve internal linking. There are special plugins on WordPress that allow you to automatically link your tags.
5. How soon in the blog post should bloggers use the keywords? How many times in the post maximum so we don’t look like spammers? Is there a minimum?
Well, for me, it is more important to keep your post more readable instead of focusing on the number of keywords. It will bring you new users and new links, too.
6. Is there anything else you can tell us about search engine optimization that would help my readers get their posts to Page 1 on Google?
On Page optimisation is very important. So I suggest thinking very hard about Title and H1-H6 tags…
For example, the blog that I co-own www.temi.uk ranks high for these keywords that are important to me:
“seo fundraising” – page 1 position 1 and this landing page (see the number of social shares it received)
“internet marketing for nonprofits” – page 1 position 5 and this page.
“googlea dwords grant for charities” – page 1 position 9 and this page.
This site was launched only few months ago and now ranks high for some competitive keywords.
However, it is not enough to work only with on page SEO. Links are still important. As you may see on the image I attached at the beginning of the post, the more people that link to your content the higher position for you in SERP (Search Engine Results Page).
7. What does it mean that Google is “crawling” my site? Is this good or bad?
To make a long story short, here is good information on Google’s site. I can just add that it is good and it means that your site becomes stronger. The more pages you have in Google index the more organic traffic to you.
8. What is organic traffic?
It is traffic that comes from search engines, not including paid advertising. Google, Bing and Yahoo are the most popular search engines. They rank sites due to their own ranking algorithm.
9. What is the difference between organic traffic and referral traffic?
Organic traffic, as I said previously, comes from search engines.
Referral traffic comes from other sites. For example, someone linked to you and you may notice in the analytics board that traffic comes to you from that website. It means referral traffic.
10. What is on page SEO and what is off page SEO?
On page SEO is a process of your website optimization [page content, title tag, image optimization, internal linking etc]. It is something you can add to your site to rank it higher.
Off Page SEO regards activity that is done on other sites. It is a process to rank your site higher through building links, citations and other connections to your site. It depends on another website to improve your current blog/page.
That’s our advice from an SEO expert. Thank you so much to Evginey for his time and valuable knowledge to help us try to understand and implement his tactics to optimize our blogs for search engines.
If you feel others would find any of his tips valuable, please share.
Readers, what are your experiences with search engine optimization? What are your observations of your stats? For example, are you getting referral traffic from search engines? I look forward to your views.