How to Increase Blog Traffic Like an SEO Expert

By: | April 12, 2015 | Tags: , , , , , |
Picture of Evginey Garkaviy

Evgeniy Garkaviy is an SEO Specialist.

Complicated, isn’t it?

Fearing gaining the knowledge is both time-consuming and complicated, search engine optimization, commonly called SEO, is an area most bloggers won’t venture into.

However, search engines are how you are going to attract new readers (and hopefully followers) to your blog.

It’s a Catch-22.  Trying to master Search Engine Optimization takes you away from other blogging duties.  However, if you don’t gain new readers, which search engines can provide, your blog may not grow.

Wouldn’t it be ideal if you could learn how to master search engine optimization without it being time-consuming or even complicated?

SEO Specialist Evgeniy Garkaviy has agreed to explain how to optimize your blogs for search engines so new readers can find you.

Welcome to my Interview with Evgeniy Garkaviy

Evgeniy hails from the Ukraine.  He is the administrator of two websites, and  He graduated from a teacher training university where he received his education in computer technology.  He has seen the evolution of Search Engine Optimization.

I have learned a lot in the SEO/webmaster world. However, my current knowledge covers much wider aspects of online marketing. At the end of 2013, I successfully passed Google’s exams to become Adwords certified partner, Evginey explained.

Evginey has experienced success using the methods I teach on this blog (see Related Posts) , so he is here to explain how he did it.

Let’s get to the questions.

1. Many of my readers are new bloggers.  In simple terms, how do you explain search engine optimization?

Well, a lot has changed during the past few years in terms of Search Engine Optimisation.

I remember when I started to work in this niche. It was enough to submit your website [landing page] to a few quality directories with targeted keywords as anchor text.

Within time, your site appeared in the TOP 10 for a particular keyword…  Today directory submission is mostly considered as spam by Google…

Rather than spending too much time discussing Search Engine Optimisation, I will attach this picture that can tell you the parts you should place your primary focus.

Bloggers can optimize their posts for SEO

Evginey advises bloggers to focus their SEO in these areas.

2. How do you tag a picture for search engine optimization?  Is it important to fill in every section on your image before installing it in your blog post?  If so, why?

Image optimisation is a very important process as well. It is true that not many webmasters pay much attention to this. But since the Google ranking algorithm is based on text information, the only way to tell a Google bot what your image is to add alt=”some text” tag. It will help Google to understand your picture.

Also, don’t forget that some traffic comes from Google Image Search. For some sites, it does not produce a large amount of traffic when, for others, like Pinterest, it produces a great deal of traffic.     

3. When you fill out the image tags, what are the differences in the sections?

Alt tags. Since Google can’t read images, this tag is used to describe your image.

Longdesc. I’m not sure this tag has a big impact, but here you may add long descriptions.

Name. It would be better to use readable names instead of “1888138183.jpg”.

Title Tag. Similar to Longdesc., it has a very small impact but is certainly not going to hurt. 

4. Please explain the difference between tags and categories?  How many should bloggers use?  What if the tags and categories are the same?  Would it hurt if there is overlap?

Categories. Plays a big role in your site navigation. It makes it easier for a user like me to navigate between blog pages if the site is new for me. And, at the same time, websites with good navigation rank higher and do not lose potential buyers/clients.

Tags. Some time ago tags played a big role in SEO because, by using tags, you were able to add additional keywords to your page content. Today, I do not recommend adding many tags with targeted keywords because of the Panda algorithm. Personally, I’m using the tags feature to improve internal linking. There are special plugins on WordPress that allow you to automatically link your tags.

5. How soon in the blog post should bloggers use the keywords?  How many times in the post maximum so we don’t look like spammers?  Is there a minimum?

Well, for me, it is more important to keep your post more readable instead of focusing on the number of keywords. It will bring you new users and new links, too.

6. Is there anything else you can tell us about search engine optimization that would help my readers get their posts to Page 1 on Google?

On Page optimisation is very important. So I suggest thinking very hard about Title and H1-H6 tags…

For example, the blog that I co-own ranks high for these keywords that are important to me:

“seo fundraising” – page 1 position 1 and this landing page (see the number of social shares it received)

“internet marketing for nonprofits” – page 1 position 5 and this page.

“googlea dwords grant for charities” – page 1 position 9 and this page.

This site was launched only few months ago and now ranks high for some competitive keywords.

However, it is not enough to work only with on page SEO. Links are still important. As you may see on the image I attached at the beginning of the post, the more people that link to your content the higher position for you in SERP (Search Engine Results Page).

7. What does it mean that Google is “crawling” my site?  Is this good or bad?

To make a long story short, here is good information on Google’s site. I can just add that it is good and it means that your site becomes stronger. The more pages you have in Google index the more organic traffic to you.

8. What is organic traffic?

It is traffic that comes from search engines, not including paid advertising. Google, Bing and Yahoo are the most popular search engines. They rank sites due to their own ranking algorithm.

9. What is the difference between organic traffic and referral traffic?

Organic traffic, as I said previously, comes from search engines.

Referral traffic comes from other sites. For example, someone linked to you and you may notice in the analytics board that traffic comes to you from that website. It means referral traffic.

10. What is on page SEO and what is off page SEO?

On page SEO is a process of your website optimization [page content, title tag, image optimization, internal linking etc]. It is something you can add to your site to rank it higher.

Off Page SEO regards activity that is done on other sites. It is a process to rank your site higher through building links, citations and other connections to your site. It depends on another website to improve your current blog/page.

That’s our advice from an SEO expert.  Thank you so much to Evginey for his time and valuable knowledge to help us try to understand and implement his tactics to optimize our blogs for search engines.

If you feel others would find any of his tips valuable, please share.

Readers, what are your experiences with search engine optimization? What are your observations of your stats?  For example, are you getting referral traffic from search engines?  I look forward to your views.



Related posts:

8 Easy Steps to Increasing Blog Traffic Using Google AdWords

How to Easily Get Your Blog Found on Google

7 Ways You Can Increase Your Blog Traffic Using Google

How to Increase Your Blog Traffic Using Google Analytics





  1. john doe

    I may have to re-read this 2 or three times to get a real understanding of the subject matter. This person was definitely an expert on this subject

  2. lderringer

    This is really interesting! I’m just starting to get into SEO and working on using it more effectively, so I really appreciate reading this.

    • Janice Wald

      Thank you for writing me. I am glad you enjoyed my interview.
      If you need more SEO tips, I have four other articles on Search Engine Optimization at the bottom of that post. Nice to meet you.

  3. K. Renae P.

    I love the new look Janice! Great interview.

    “Well, for me, it is more important to keep your post more readable instead of focusing on the number of keywords. It will bring you new users and new links, too.”

    This has been my approach. Since I don’t understand SEO and the changing algorithms, I’ve decided to just to do blogging best practices. This has worked for me.

    My question: Does Google hide or encrypt all/most search terms? If so, why.

    • Janice Wald

      HI Renae,
      Thank you for the compliment on my blog’s new look. I wanted something more streamlined, more contemporary. I wondered if anyone was going to mention the change.
      I will tell Evginey he has a question waiting for him.

    • Evgeniy

      Hi, could you please clarify what do you mean by hide search terms. You are talking about Google Analytics keywords data?

      • K. Renae P.

        Search engines are my top referrer. Google is consistently my top referring search engine. However, my ‘search terms’ typically show up as Unknown. WordPress says this is because of encryption on Google’s part or private searches.

        Is Google encrypting these search terms more and more?

      • Evgeniy

        Yes, that is true. Google started doing that few years ago. Actually you can review your search terms in Webmaster Tools.

    • Janice Wald

      Hi Style MD!
      Thank you for writing me. I keep reading about tagging images and writing about tagging images, yet I need to keep going back and checking what to put where. Evgeniy’s comments are great refreshers of how to optimize not just our posts, but our images.

    • Janice Wald

      Hi Mary,
      Thank you so much for the kind words. I’ve already written Evginey and told him his interview is being favorably received.
      Nice to hear from you. In January you mentioned you and your guy were “talking marriage”. I wondered how that all worked out for you.
      Take care,

      • Along Comes Mary

        Hi Janice! Such a great memory 🙂 Yes, we still do & since I brought home another puppy, he made a new rule: Next baby must be human LOL 🙂
        Thanks so much for the sweet words!! xo

        • Janice Wald

          My dog-loving, blogging friend Mary, thank you for following my blog. Now I can officially welcome you to Reflections. Welcome! =)

          • Along Comes Mary

            Aw, yay! You’re welcome!!

  4. Rebecca-Lynn Keddy

    Great information. I have to book mark this interview of Blogging and SEO

  5. cosmosmariners

    This is really helpful–I’ve been trying to figure out SEO for a while now. This is a great resource!

  6. Nicole Keener

    This was really insightful! I simply need to sit down and rearrange and figure out my blog. Thank you for this interview.

    • Janice Wald

      Hi Nicole, (Nikki?)
      I’m glad you liked the interview. Thank you for the kind words. I need a favor and didn’t know where else to write you. I promoted you and your Facebook group in my recent post. Could you please share it out for me on your social media? Here is the link Thank you.

  7. Pingback: Inspire Me Monday Linky Party #28
  8. Casey

    SEO makes my head spin! Thanks for helping me make a little sense out of the constantly changing world & understand where I should prioritize my time. [found via SITS]

  9. Pingback: How to Write A Killer About Me Page that Will Attract New Followers
  10. Pingback: 5 SEO Tips To Double Your Blog Traffic in the New Year
  11. Emenike Emmanuel

    Hi Evginey and Janice,

    What a great interview….. Evginey, you are an expert indeed when it comes to SEO. My major challenge is on how h1 and h2 to h6 should be used. Could you please explain that?



  12. Eiffion

    I find all this very hard with mental health issues it’s like a mine field

    • Janice Wald

      I’m not sure if I responded to this. This article is confusing since it was written by an SEO expert. I am a school teacher so my SEO tips are far easier to understand.

  13. Bella D. @ Self-Publishing Made Easy Now

    I liked this article for its briefness and being very informative. Traffic is surely every bloggers goal and it would mean some SEO work. Thank you for sharing your expert ideas about this topic.

Would you like to share your thoughts?

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.