How to Get Tremendous Blog Traffic with Instagram

By: | October 20, 2015 | Tags: , , , , | 44 comments

Instagram helps bloggers get trafficHave you heard the expression, Where there is smoke there is fire?

When you hear about social media, you hear about Instagram. Everybody is using it.

Instagram is essentially a platform that allows you to share photos and short videos that look like a professional photographer took them.

According to expert social media manager Amanda Brazel, it is very easy to get noticed as well as make new connections by using Instagram.

According to recent statistics, Instagram boasted 300 million monthly users. Why not use it to get traffic to your website?

According to KISSmetrics,

No other platform provides an experience as incredibly… engaging as Instagram. With just a bit of creativity and thought… you can make some … magic for your brand. Learn how you can catapult your [website] to new heights.

KISSmetrics goes on to explain that if you are trying to increase your organic traffic, using Instagram is preferable to using Facebook.

In my first of a two-part Instagram series, I have invited guest author Lori White to explain how to use Instagram to get traffic to your blog. Lori has received blog traffic from Instagram, and she is here to tell you how you can use the popularity of Instagram to get traffic to your blog too.

Lori, take it away.

8 Ways to Strike Instagram Gold

Lori White, Stuckinmiddle.net

Have you harnessed the power of Instagram for your blog yet?

According to Forbes, Instagram “is shaping up to be the world’s most powerful selling tool.” With its ability to communicate an instant message with the power of a single image, it possesses mass potential.

Instagram has marketing appeal—when, that is, you use it strategically and to its full advantage.

Here are a few things you can do to maximize this marketing beast.

1. Create an Instagram account exclusively for your blog.

This holds true for all social media platforms, but particularly IG (Instagram), in my opinion. You want to keep your photos of your kids being cute and your cat napping adorably separate from your foodie or travel blog, you know? Your blog IG is the place for photos that reflect your blog’s purpose, your theme, and your professional identity as a blogger. Embrace that.

2. Post strong photos.

Instagram is unique among other social media platforms in that it is purely photo-based. This can be a challenge if you’re not a photographer or even a little bit visually-inclined. IG users, you see, reward powerful photos that hit a nerve or make them feel something. I’ve seen many IG posts that look like text ads…do you even bother to read them?

Memes, on the other hand, that are accompanied by striking graphics or a funny image, instantly capture my attention.

3. Hashtag wisely.

One thing that baffled me initially with Instagram was that it does not offer direct web links; instead, it groups and links photos together via a hashtagging system. By locating and tapping into popular hashtags, you can more quickly gain followers.

Our blog, for example, is oriented to an audience of parents of preteens and teens in the middle school years, and those adolescents as well. It offers them a forum to read and discuss pertinent topics, sometimes together, sometimes separately.

We used a site called Websta.me to isolate the ten or so most popular hashtags for our subject matter, and we generally use some variation of those ten in order to reach the widest audience. We used these tags to find and connect with other users that were similar to us, as well—another useful application for this tool.

4. Connect with others!

Along this same line, don’t just throw stuff out there into the Instagram void and expect it to work all on its lonesome. This was part of my frustration with Twitter when it first amped up. Everyone was sending out these massive quantities of tweets, and “following” you…but they really weren’t interested in you. They just wanted you to follow them back so they’d have one more number. So they’d look and feel really important.

Instagram doesn’t really work that way. It is perhaps the most connected to a brand most of us will ever get. I have personally “spoken” to, and been replied to, several of my personal favorite American Ninja Warriors via Instagram…extended, back and forth conversations. So use IG to truly connect with your followers, and perhaps refer them to blog posts you feel they might be interested in from time to time. You will see your numbers grow.

5. Take advantage of the fact that people will steal your photos.

This was a new one for me, but a great idea. People are always using photos that are copyrighted online, so make sure you protect them with a watermark of your blog contact details. If you acquire your own photos, like we do at Stuck in the Middle, from a stock photography service, make sure you watermark the copyright info on the photo, as well.

This extra step may take an extra minute or two, but it’s almost guaranteed to lead a potential reader in your direction.

6. Craft a solid bio.

In a few succinct sentences, tell your followers who you are, what your blog is about, and why they should read it. Include a link in this area to your blog.

7. Connect your Instagram account to other social media networks, including Twitter,

Facebook, and Pinterest.

When you post to IG, you can have it set to post automatically to the other accounts, as well, saving yourself a step.

8. And finally, conceive of some sort of Instagram competition.

What is it, exactly, about competitions that are so enticing? It doesn’t have to be huge, but offering some sort of reward or prize can draw people in and have them respond to a call of action. Make sure that call of action is clear, by the way. Do you want them to click like and share? Like your Facebook page? Follow your blog? Leave a comment? Scratch their heads and rub their bellies?

I can’t wait to hear about your success with using Instagram to propel your blog to greater heights. You can give me a shout out in the comments, and of course seek me out @Stuck_In_Middle on Instagram.

Me again: Lori did a great job! She makes using Instagram to get traffic to your blog sound easy, quick, and even fun.

Before you go make your Instagram accounts, let’s show Lori some blog love and go visit her at StuckInMiddle.net.

Readers, please share Lori’s article, so other bloggers get to discover the power of Instagram for increasing blog traffic.

What are your experiences with Instagram? Have you tried using it? Has it resulted in blog traffic? Do you think you might give it a try after reading Lori’s article? I look forward to your views.

Sources:

http://www.aprildidlake.com/aprils-blog/three-reasons-you-should-be-on-instagram

www.amandabrazel.com/grow-fast-on-instagram-with-these-6tips

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  1. Rebecca at 11:44 am

    Thanks for the great tips. I just started using instagram recently (for my blog), so I will definitely be using these. I really like ig more than other social media because it’s fun just to scroll through all the beautiful pictures.

    • Richard Schulte at 5:20 am

      My own personal experience is that there is hardly any engagement on Twitter. Attention spans there seem to be for about half a second. People click favorite or retweet without even following the link to visit your blog. It seems to be sadly superficial behavior from bored or fame-seeking users. Facebook, however, can be amazing–if you get lucky and something goes viral. Last weekend I was super fortunate. In a four day period, one of my posts was shared on an influential Facebook page and things went absolutely crazy. After about 80 Facebook shares, the spurt of traffic finally fizzled out, but during that time I received about 1000 visits and many new FB likes. The key is in creating something that people really, really like, then crossing your fingers and hoping for the best!
      Richard Schulte recently posted…Life in 1865 at Old Town’s Mason Street School.My Profile

      • Janice Wald at 10:10 pm

        Hi Richard,
        I have heard that about Twitter. However, while it does have that reputation, it is my second biggest referrer of traffic after Facebook (other than search engines). I use hashtags whenever I post on Twitter. Congratulations on your FB experience. Out of curiosity, did you put your link on the FB page, or did someone else? I don’t think my articles would lend themselves to that. Even if it did, wouldn’t it be considered spammy to post my link on someone else’s FB page? What do you think?
        Janice
        Janice Wald recently posted…International Weekly Link Roundup #2My Profile

  2. Elizabeth Hudson at 4:13 am

    Thank you Lori (and Janice)! While my teenagers seem to have been born hard-wired to understand this, I certainly was not. Your info has been really helpful info for an “older newbie”. Could you possibly elaborate or point me in a direction regarding your point #5 (protecting your photos with a watermark of your blog contact details? This make great sense; I’m not sure how it’s done.
    My blog is not public yet but will be soon.
    Thanks again!

  3. Melinda at 9:28 pm

    Lots of good info here, Janice. Thanks for hosting Lori. I will definitely go by and say hi to her directly.
    I still can’t even think about adding another thing yet. And my photos are that great to start with!!
    You BBFF, Melinda
    Melinda recently posted…Jeffery’s journeyMy Profile

  4. Aimee at 7:04 am

    Instagram is my favorite social media platform because it’s so engaging! I have made so many connections on instagram that have ended up carrying over into followers on my blog & other social networks. Hashtags stumped me at first too, but now they are a key part of my Instagram strategy. 🙂 Thanks for the awesome tips!
    Aimee recently posted…6 Tips for Running HillsMy Profile

  5. Wendy at 8:17 am

    I seriously need to use Instagram more! I have a personal account and started one for my blog, but I never use the one for my blog. I just didn’t see the advantage of of switching back and forth. However, since making my personal account public and using meaningful hashtags, I am getting a lot more interaction from people I don’t know, so it is starting to make sense. Think I’ll go back to a private personal account, and start really ramping the use on my blog account. Thanks for this helpful article!
    Wendy recently posted…The Pinterest Game #16aMy Profile

    • Janice Wald at 10:02 pm

      Hi Wendy,
      I had two Instagram accounts, one for school and one for my blog. It got two confusing. Although my students are disappointed, I just have one now for my blog. Thanks for writing. I need to step up my game too. That’s why I had Lori come to motivate us all, which she did admirably. Thanks for writing.
      Janice
      Janice Wald recently posted…International Weekly Link Roundup #2My Profile

  6. Pingback: How to Get Tremendous Blog Traffic with Instagram Part II
  7. Pingback: New to Instagram? So am I. Here’s help.
  8. Ali Isaac at 10:20 am

    Hi Janice! I recently joined Instagram (only because my 12 year old son set it up on my phone without me knowing!), and I really love it. I think it could work well for my blog if I learned how to use it efficiently, so thanks for all the tips.
    Ali Isaac

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