You know what to do, right? You’ve heard it many times before.
If you want to get more eyes on your blog, you should guest post.
For years now, much has been written over the value of guest posting. If you want to increase your visibility, guest posting is the answer.
This post is going to challenge the value of guest posting and explain a much quicker way to accomplish the same purpose to get more visibility to your content and increase your readership.
By the end of the post, you will receive an action plan for getting more followers right away.
The Value of Reblogs
There are many reasons why you might want to consider reblogging someone’s post.
- Their content can help your readers. A valuable blog is informative.
- You have external links into your site which help Search Engine Optimization.
- You may not be able to write, but your site can still publish content.
- It only takes a moment to push the “reblog” button.
Many reasons prevent writers from producing new content. Writer’s block, personal tragedies, and illness are all examples of unforeseen circumstances that could prevent you from producing new site content.
The Difference Between Reblogging and Guest Posting
Guest posting is valuable for many of the same reasons reblogs are valuable, but there are differences.
- Someone else may be able to present content that is more informative than you can. For example, I recently hosted a guest blogger who was more knowledgeable about using StumbleUpon to increase blog traffic than I was.
- You may not be able to find a reblog offering the information you want your site to share, so you would arrange a guest author to write about it. For example, I admired blogger Lysa Wilds‘s promotion techniques, so I asked her to guest post for me.
- You may have a conflict on a day your site usually posts that you are aware of ahead of time, so you schedule a guest author.
- Not every platform allows for reblogging of posts.
- Some bloggers copy-write their posts.
Why do I suggest reblogging over guest posting?
- First and foremost, reblogging is much quicker.
- Search Engine Optimization is enhanced if you have links into and out of your site. Reblogging provides for this just like guest posting does.
Action Plan for Getting More Followers
I have written about taking the luck out of blogging. Do not sit around hoping someone with a larger following will reblog you. Take control!
- Find a blogging buddy in your niche with more followers than you have.
I have had many thoughtful, kind, gracious, complimentary bloggers reblog my writing. However, I am defining blogging buddy as someone with whom you make prior arrangements with to reblog your post. (I will take this opportunity to give a shout out to my first two blogging buddies, Shawn Griffith of Down Home Thoughts and Benjamin of Human Interest.
- Ask them to reblog you.
- You pick the post that you want them to reblog.
It should be free of mechanical errors and representative of what their readers will see on your site. If there are errors in your post, your potential new followers will assume you regularly have errors in your writing.
Make sure you have internal links back to other posts within the post that will be reblogged. This will improve Search Engine Optimization.
It should have outbound links to authority figures. This will give your post an air of credibility and help with Search Engine Optimization.
According to RazorSocial‘s Ian Cleary, the post should be at least 1,500 words. If you really want to maximize your chances of Google finding the post, it should ideally be 2,000 words long.
- Return the favor and reblog the host blogger.
- Thank your buddy for the reblog in the comments section.
- Check off notify me of new comments via Email.
- When you get comments on your reblog, go to the host’s blog and respond to the comments. Answer any questions on the host’s blog that you may get about your post.
- If the opportunity presents itself, let the commenter know that you have similar posts like that on your site.
- If they ask a question that you have already answered in a previous post on your site, incorporate your link into your answer.
- Promote the reblog like you would any post on your site.
I have never failed to grow as a result of a reblog. You can experience growth too if you find a blogging buddy. Isn’t community what blogging is all about? Should you use it to your advantage? If you want to grow your readership, absolutely!
You are encouraged to share your blog topics in the comments section with a link. If you find someone with your theme (niche), click on their link and make arrangements to reblog each other.
Readers, if you think others can benefit from these ideas about reblogs, please share.
What are your experiences with reblogs? Have they helped grow your traffic? Contrast reblogs and guest posts. Which has resulted in more growth for you? I look forward to your views.