5 Simple Ways to Increase Your Readers’ Time at Your Blog

By: | March 13, 2015 | Tags: , , , , , , , , , , , | 24 comments
Increase Blog Reader Engagement

Readers can spend more time at your blog with five simple changes.

Are you slow to attract new readers and followers to your blog?  Could your growth be quicker? It is not your opinion as to whether you have reason to be concerned.  There is a quick way to know for sure. Look at your blog stats.  If readers are considering reading your writing and potentially following your blog, they will check you, the writer, out first.  Are readers checking out your blog? Look at the stats for your About Me page.  If that number is high, people are checking out your blog, but if you are not getting more traffic or followers, you can correctly assume there is a problem that needs to be fixed.  Otherwise, they would stay at your blog long enough to read your posts or become a subscriber.

How To Get Readers To Spend More Time At Your Blog

The answer is engaging your reader with the look of your blog, the formatting.  This is what they will see before they’ve even read a word.

Have Interesting Headlines

My post 13 Foolproof Ways You Can Stop Writing Ineffective Blog Headlines explains there is actually a formula for writing effective blog headlines!  This is great because it takes the subjectivity out of devising a headline. The more compelling your headline is, the more the reader will be compelled to spend more time at your blog in order to read the article.

Make your reader a specific promise in your headline.  Don’t be vague.  Keep the promise by telling them how they can attain what you’ve promised in the article. Look at my headline.  Number (My headline is specific, not vague) + Simple (Everyone likes simplicity in their busy lives.) + Promise (Your readers will stay at your blog longer.)

Lists

People are busy.  They can read lists quickly.  For maximum reader engagement, your blog should not be an essay. Provide bulleted lists or numbered lists.  Lists of steps and ways to do things engage readers. When they see they can skim your steps and not have to read an essay, your readers will be more likely to spend time at your blog and not go elsewhere.

Have White Space

Having extra white space is the trend in graphic design.  That is what you are–a page designer.  Design your page with lots of white space in mind.

How to do this is simple. (I told you readers like simplicity.)  Indent a lot.

I am an English (as well as social studies) teacher.  I teach use of topic sentences and transitions between reasons.  Then, why don’t you see them here if I know to use them? It’s because I know what your readers know–they don’t want to read an essay.  They don’t have time.

Also, use subheads.  My page views increased once I started using subheads, so I’ve been using them ever since.  Do you make an outline before sitting down to type your post?  Whatever the important points in your outline would be should go in your subheads.

There are several reasons why leaving white space is an effective idea.  First, it’s more pleasing to the eye.  Posters designed to persuade people consider carefully placed use of white space.  Your blog is not a collage. Next, your readers will know they can carefully pick out what is useful to them and not have to go on a scavenger hunt through words to find what might be useful.  It would be easier to go to another blog–one with lots of white space.

Graphics

Have colorful graphics.  Red, orange, and brown pictures will be more likely to engage the Pinterest crowd to click on your pictures to come read your article.  Make your graphics long, and combine words with the picture.

Feel free to mix font styles.  My post 4 Simple Ways to Start Blogging Creatively explains how to make pinnable graphics. I’ve written several articles about Pinterest and how to engage its users to click on your picture and come to your blog.

I have more people clicking on one certain blog graphic over at Pinterest far more than my other graphics.  Do you want to see it?  It was the graphic I used with my MailChimp tutorial, How to Easily Increase Your Page Views. Did you click the link?

I’ve asked myself why that picture is doing far better than the others (and I’m happy to say the others are doing just fine).  The one difference that I can ascertain is that the photo follows the rule of thirds, and that makes it different from my other blog graphics.

Can you tell the subject of the photo is not in the center?  The subject is the mailbox on the far right.  The rule of thirds works when the other two-thirds of the photo is relevant.  Those other mailboxes are relevant.  The post is about mail, Email.

Infographics

While infographics do great with the Pinterest crowd, infographics do well with

How to Engage Readers

Follow these five tips and readers will spend more time at your blog.

all visual learners.  Look at mine.  It sums up the entire post with one graphics.  Talk about a time saver.

Of course the readers will spend time at your blog–you can give them all the information they need in one infographic!

My next post is an Easel.ly tutorial, which I highly recommend to make infographics.  I made the infographic to the right using Canva.

Follow these tips, and wait to see the concrete proof that your readers are spending more time on your blog.   Once again, the views of your About Me page will remain static, but your other page views will rise.

Readers, if you think others can benefit from these blog reader-engagement tips, please share!

Bloggers, have you tried any of these strategies?  Please share your experiences.  Are there any other tips you can put in the comment section to maximize reader engagement?  I look forward to your views.

Related Posts:

4 Practical Reasons Pinterest Will Make You a Better Blogger

How to Quintuple Your Page Views Using Pinterest

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  1. maryhopecampbell at 6:26 am

    I’m learning from seeing other bloggers blog that when you have an outward focus–being interested and commenting on other people’s blogs and posts, you reap what you sow. I’ve been doing more “outreach” and that has influenced my blog readership somewhat.
    Thanks for the interesting tips!

    • Janice Wald at 4:33 pm

      Hi
      WordPress held a blogging event, and I networked. I had sizable growth. My main problem is finding the time to do everything blogging, my job, and my personal life entails and still have time for the networking. I know I’d have more success but there are only so many hours in the day. Thanks for the tips.
      Janice

        • Janice Wald at 10:27 pm

          However, if we use platforms like Triberr and Topsy that help us network but save us time doing it, then we CAN do everything, right? At least that’s where my head is at today. Thanks for writing.
          Janice

          • maryhopecampbell at 6:55 am

            Hummm…I’m still not sure we can do everything, but those platforms do sound helpful. 😉
            You are welcome, Janice.

  2. T.O. Weller at 8:05 am

    Your use of a headline is a great example of how it’s done! So far, my best result was a post that included a number + a need. (“Make Money Writing: 77 Trusted Sources”)

    I learned something else from that post: when you’re first starting out, you need influencers to link to you. When I recommended them in my post, they linked to me. The crowd followed.

    • Janice Wald at 4:25 pm

      Hi,
      I actually just wrote a post on how to find and use influencers today! Here’s the link http://wp.me/p5jxvv-B3.
      I agree with you, and that is what I wrote in the post. I’d be curious as to your opinion on it.
      So, the only way we can grow our blog is to write about other people with bigger blogs, ask them to share it, and hope they say yes?
      I hope (idealistic as I am) that’s too simplistic. The bottom line is getting additional eyes on our blogs. Reblogging, guest blogging, and having influencers share are all those ways.
      Thanks for your thoughtful comments.
      Janice

  3. Everything's Coming Up Rosie at 10:31 am

    Great post! Another stat in mind, I’d how long they are staying. When they do come to your, are they looking around, what pages are you going to? The most posts are the ones to keep in mind… That’s what they are interested in reading.

    • Janice Wald at 3:48 pm

      Hi Rosie,
      I am so glad to see you are on WordPress.com. Can you please explain to my readers and me where we see those stats? Recently I’ve been told only if we have a business account at WordPress can we see those things. I have installed Google Analytics. Where do we go to see that information? I have extensively looked and was advised by a WordPress group at Google Communities it wasn’t possible. Please advise. Thank you so much!
      Janice

    • Janice Wald at 3:44 pm

      Hi,
      Most people are visual learners, so they are definitely going to understand the information better. As far as traffic, it’s hard to know what it would be without the pictures. That’s why I love WordPress stats. It tells me how much traffic I got from Pinterest because of the pictures. Thanks for writing.
      Janice

  4. Naijahomecaterer.wordpress.com at 3:44 pm

    You are indeed a good teacher, am inspired by your write ups. Although the only thing am lacking in my blog is just the picture i don’t use after posting on different post. But i wil get to do dat with time. Thanks, i really enjoy ever knowing your blog.

    • Janice Wald at 3:43 pm

      Hi,
      As always, thank you so much for your support of my writing and kind words. I just wrote an article this morning on how to make infographics. Here is the link: http://wp.me/p5jxvv-CF
      It explains many people learn by looking at pictures.
      Thank you as well for saying I’m a good teacher. That’s what I do. I teach 7th graders history and English.
      Janice

    • Janice Wald at 3:35 pm

      Hi Bethie,
      I just put your kind words on my Testimonials page, anonymously, of course. What validation! Thank you. I told my husband what you wrote, and he was touched as well. Truly, an amazing compliment. Thank you again!
      Janice

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  8. God is Eternal 777 at 1:20 pm

    I read this post and I was like: “What! I was just thinking that not to long ago”. This post was great and I often find myself wondering why I don’t just delete the blog and start over (due to not getting any traffic for my blog or followers; though I am fine with the followers I currently have). Now, after reading this, I would NEED advice; if you are willing; could you check out my blog site. There are some questions that I would like answers including:

    1). What am I doing wrong? What could I keep and what could I change about the layout or structure of my blog?

    2). Are the blog posts okay and do they relate to the theme of my blog. (In Your Opinion)?
    3). Should I change the way I am speaking to my audience. If yes, what could I change about it?

    P.S. HARSH CRITICISM IS HIGHLY ACCEPTED. THANK YOU.
    God is Eternal 777 recently posted…Every Muslims thought on the terror organisation; ISISMy Profile

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