Thinking of Opening an Online Store? Read This First

By: | April 22, 2016 | Tags:

There’s something that makes a lot of sense about opening an online store from your home.

After all, online shopping is wildly popular. And maybe you’ve always wanted to sell things but didn’t particularly like the idea of opening a physical store. Maybe you didn’t much like the idea of interacting with people face-to-face. Having an online store lets you stay at home. And since dropshipping and print on demand are on the rise these days, you should really get started with this as soon as you can.

Bloggers can make money if they open an online store


Seems like easy money, right? Well, it’s not. It can certainly be a worthwhile endeavor, but you really have to have drive and passion. The people in it for a quick buck probably won’t get very far here. So if you’re thinking about opening some kind of online store, read on.

There is much that you need to think about when you open an online store.

How to Open an Online Store

The supposed ease of doing it

Spend some time on the Internet and the chances are you’ll see several articles telling you that you can do anything with little effort and cost. They’re the kind of inspirational articles that budding entrepreneurs are always clicking on. This is true in the world of online shopping.

Some articles make it seem like you need pretty much nothing to get started if you want to build and run an online store. After all, there are domain hosting services and web developers and designers that will sort out the website for you. Heck, there are several pre-coded, pre-designed templates out there, so you don’t even need those designers and devs. If you want to get the word out about your store, you can just use Google’s advertising services. There are even websites like ShipWire that will do all of the actual store work for you. Stocking, inventory, shipping – you can outsource it all.

Perhaps you will consider dropshipping. Dropshipping with Shopify is easy.

Bloggers can make money if they open an online store.


All of these things are mentioned in articles all across the Internet. It creates this inspirational narrative, the kind that young people wanting to start a business love to read. It makes the starting and running of a store sound incredibly easy. An “Anyone can do it! Everyone is already doing it!” kind of thing. Of course, you need to approach this mindset with a pinch of salt. It takes so much more to get started in this arena. You can’t just sit there at your laptop and let the Internet work its magic. You need to get hands-on, professional, business-like and market savvy.

What you’re going to sell

Your product should feel new and exciting. The first product test you need to perform is on yourself. Ask yourself: are you passionate about this product? This service? If you don’t have the passion, then you may not have the drive to take this all the way. (I’m aware I’m using the clichéd language found in the kind of articles I disparaged earlier. But there is truth to the need for passion and originality!)

Bloggers can make money if they open an online store.


You should research the competition thoroughly. Even with really inspired ideas, the chances are that there are similar products to yours out there. So find out more about them. What is it about those products that make them work so well? What is it about the website on which they’re being sold that is generating those sales? Use all of this to make comparisons to your own product. It will highlight the need for your product to have a unique selling proposition.

Before jumping into starting your own store, consider getting feedback from friends and family. See if they’ll then help you get feedback from their friends. Everything sounding positive? Then think about selling your product on a small scale. Use websites like eBay or craigslist to sell your items. If you’re getting encouraging sales, then it’s time to move onto the next step.

Write up a business plan

Never underestimate the importance of a business plan! It’s not just some fancy lingo that business studies students use to try to remind people that they went to college! You need to take the time to sit down and figure out what you’re doing from this point forth.

Bloggers can make money if they open an online store.


Are you going to get funding from outside investors? Are you funding it yourself? Whichever way you’re doing it, make financial plans. How much will it cost to produce the first batch of product? The second? How much will it cost to ship them out? What business type are you going to be operating as? And how much will the tax for that cost? And what about employees? If you’re working with other people, you’ll need to compensate them somehow.

Building an infrastructure

Once you’ve moved away from things like eBay or craigslist, you need to start building up your own website. The first thing you need to decide upon is your web hosting service. There are a bunch of options out there for you. You need to pick carefully! Research each host thoroughly. You need something that will allow you to accept payments. It also needs to be ultra-reliable; check those customer reviews to ascertain its suitability! You’ll also need to make sure you can get an SSL certificate for that website.

Are you not sure what an SSL certificate is? Well, open up Amazon or eBay on your browser right now. See that green padlock in the URL bar? That’s the result of having a valid SSL certificate. SSL stands for Secure Socket Layer. In short, it’s something that ensures trustworthiness. If you don’t have SSL, you’re going to have trouble making sales. This process will cost you, but it’s something you need. Visit an SSL discount coupon provider if you feel like saving some money here.

Bloggers can make money if they open an online store.


You’ll then need to hook yourself up with a merchant account for your store. You’ll also need to get your hands on some trusty e-commerce software that will allow the users to send payments. Make sure you’re in the know about all the steps of this stage. You’re going to have a lot of choice in this area, and you’re going to need to be careful. Check the terms and conditions of each option thoroughly to make sure you won’t get messed about financially in the long run. (This is, of course, one of the many reasons why you should always read the terms and conditions!)

Getting people to your shop

Here comes one of the trickier parts. You’ve no doubt heard a lot about the importance of Internet marketing. When you’re running a blog or an entertainment website, the ways to do this are much more clear cut. Search engine optimization will help those kinds of websites greatly. But don’t assume you can use the same SEO tactics that those websites use.

The reason that SEO works so well for those websites is because of the abundance of text. Search engine algorithms are very dependent on text. Writers can stuff their posts with all the keywords and other tricks that get the result they’re looking for. But when you’re running an online store, you’re a bit more limited. The writing visible on your website is going to be minimal. This means you have fewer opportunities to take advantage of SEO. You can use client outreach websites to have content created on other websites that link back to yours. But you’re going to need a little more than that.

Bloggers can make money if they open an online store.


See if you can get attention through more traditional advertising. Adverts in print media and on YouTube are still successful when deployed correctly. (Okay, YouTube may not sound like a traditional method. But, in a way, it is. After all, it’s making a video advertisement as opposed to messing about with webpage content and HTML tags!) You can try getting your advertising onto the most visited websites. Did you know that you can advertise your online store on Amazon? Sounds strange, but it’s true.

Oh, and don’t forget to use social media. Not only will this allow people to share your content more easily; it will also help you develop a persona. All brands should have an endearing, engaging personality!

Turning visitors into customers

You’ve heard of SEO. But what about CRO? That’s conversion rate optimization. It’s turning those visits into purchases. After all, what’s the point of getting people to flood to your store if those users aren’t going to convert into customers? It’s how you’re going to keep this business running, after all.

Bloggers can make money if they open an online store.



One of the more obvious suggestions to make here is to keep your products at an attractive price. If a good number of sales are what has got you this far, though, that might seem like redundant advice. So what do you need to get people exploring your store and eager to find out about your products? (And, y’know, hopefully, buy them?) One answer is beautiful design. The user experience (UX) is important for every website ever. But for an online store, it’s perhaps the most vital thing of all. The user needs to have a completely smooth experience when browsing and purchasing. Consider getting a professional UX review. If there are any problems with your design or sales flow, that reviewer will be able to find it.


We’ve covered a lot of ground here, and I hope this article has helped you out. But the truth is that this just about scratches the surface. There is a lot more research you need to be doing. If you’re in this with the hopes of it being a get-rich-quick scheme, don’t bother. This is going to take time, effort and research. Remain original and dedicated and you should be able to go far.

This post was contributed and made possible by the support of our readers.

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  1. Carolann

    Lots of great info here Janice. I’ve often thought about opening an online store but it’s so much work that’s what always deterred me. You really did a great job covering the essentials here. Thanks so much for sharing these nuggets.

  2. John Doe

    A lot of great info and a lot of work thanks for all the research

  3. Melinda Mitchell

    BBFFJ, Thanks for talking me outta it. I was about to jump in and drown! lol
    Just kidding!

    • Janice Wald

      Hi BBFFM,
      What were you thinking of selling?

      • Melinda Mitchell

        Oh, ya know, the usual.
        Dust bunnies, choice of small or large
        Soaking wet sponges
        Dirty mops
        filthy dishes
        Moldy bread
        the ebook I’m writing: How to Un-organize Your Whole House in 5 Easy Steps.

  4. Lee MacArthur

    Thanks for this article Janice. It is something I needed to see. I do plan to start an online store in about three years and I forgot about the SSL certificate so thanks for the reminder. I tend to research, read, and learn before I start out doing things.

    • Janice Wald

      Hi Lee,
      So glad you found the article helpful. What are you planning on selling in your online store?

      • Lee MacArthur

        I plan to market designer hats for cancer patients that are not knitted. Thank you for asking.

        • Anonymous

          Wow, designer hats for cancer patients is such a great idea. I’m currently in residency right now and I plan on specializing in oncology, so I’m sure a lot of my patients would love that. Most of my patients that are doing radiation use wigs, which for the most part look real to me, but I’m not that in tunae with my fashion sense. I don’t see a lot knitted hats or hats for the most part, but I’m sure they would love it. I notice that my patients usually cover up the spots because they want to feel normal and part of the society without all these weird stares and glances their way. Keep me posted on what you plan to do!

        • Michael Del Rosario

          Wow, designer hats for cancer patients is such a great idea. I’m currently in residency right now and I plan on specializing in oncology, so I’m sure a lot of my patients would love that. Most of my patients that are doing radiation use wigs, which for the most part look real to me, but I’m not that in tunae with my fashion sense. I don’t see a lot knitted hats or hats for the most part, but I’m sure they would love it. I notice that my patients usually cover up the spots because they want to feel normal and part of the society without all these weird stares and glances their way. Keep me posted on what you plan to do!

          • Lee MacArthur

            I expect to start setting this business up to debut in about 3 years. This came about because my sister is on her second round of cancer (different type) and she hated the wigs, the knitted hats, and wanted something professional.

  5. Tracy Campbell

    Janice, it’s not easy making money from an online shop. But having one has provided sales for me and more importantly it gives me a platform where I can also share my passion for God and my passion for art and writing. Great post. 🙂

    • Janice Wald

      Hi Tracy,
      Thank you for writing. Tell us about your online store. What do you sell, religious items?

      • Tracy Campbell

        Hi Janice,
        I suppose after saying my passion is for God, one might think my items are “religious” in nature. But my art/writing is really an out-poring of that passion and an outlet to express my appreciation for the talent God has blessed me with. I currently sell whimsical greeting cards, printable note cards, and art prints. And in May, I’ll be selling an inspirational, coloring book via Amazon. It’s called Calm Coloring: Faith, Hope & Love (Art & Soul Therapy for Kids-At-Heart). My hope is that this faith-filled coloring eBook (suitable for ages 9 to 99) will inspire creativity, boost sagging spirits, and add color to the readers life in a fabulously fun way. Thanks for asking, Janice. 🙂

        • Janice Wald

          I think your goals are noble ones. Thanks for telling me.

          • Tracy Campbell

            Thanks so much for asking, Janice. 🙂

  6. Kathleen - Bloggers Lifestyle

    That was a good rundown and food for thought for those thinking of starting an online store. My son has an Ebay store selling fishing tackle. He is now developing his own store/website. Like you say it is a lot of work and many things to consider. I sold jewelry on my first website I really loved it and often think of going back into it. From your post it is probably a lot harder now than it was back then. Another great post you have added to the Blogger’s Pit Stop.

    • Tracy Campbell

      Hi Kathleen,

      You really should give a store another go. Otherwise, how will anyone know you’ve got talents and gifts to share.

      Your son’s fishing tackle store will be a hit among men (and some women too), I’m sure.

  7. Janice Wald

    Hi Kathleen,
    So glad you liked the article. If I can get my book published, I may be trying to sell that online soon! Thanks for telling me about your jewelry and your son’s business.

  8. Dr. Erica Goodstone


    Wonderful post. I have seen many of these webinars touting the instant success of an online store and then a special software for $1,000 that will spy on other stores and get your the top selling products. They just leave out the part about everything you shared in this post – getting traffic, converting visitors into buyers, advertising and even setting up the store in the first place.


    Dr. Erica

    • Dr. Erica Goodstone

      Oops, I called you Kathleen by mistake. Sorry Janice.

    • Janice Wald

      Hi Erica,
      I wanted to return to write a lengthier reply. I’m glad you found the post about opening an online store valuable. I don’t know if you read the other comments. It was fun for me to read what people fantasized about selling in their online store. It seems the post gave many creative ideas and hope online selling could become a reality. Thanks for writing. I’m sorry if I was short earlier.

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