How to Revive Old Posts with Fantastic Results

By: | May 27, 2017 | Tags: , ,

You can revive old posts with these 11 simple #BloggingTips

 

Do you ever run out of ideas for new blog posts?

I haven’t, and I’ve been blogging for almost three years.

After all, why would I continually need new ideas?

If I run out, I could just revive old posts.

I repeatedly tried to get new traffic to old posts.

However, it wasn’t until I received proper instructions for doing so that my post received, and is still receiving, a remarkable reception.

This article will explain those instructions to you.

By the end of this post, you will not only be able to write updated posts that receive high page views, social shares, and comments, but they will have an increased chance of getting skyrocketed organic traffic coming over from search engines.

What do I mean by “revive old posts?”

You should offer blog post updates. Update and add new information to the information you offered in the original article.

Do not revive old posts this way

What not to do:

  • Simply make the updated post longer

Example: 

In October of 2015, I published 30 Tools You Need to Create a Successful Blog.

I thought I knew how to revive old posts. I thought all I needed to do was make them longer.

Therefore, in April of 2016, I added 59 blogging tools to the list and published 89 of the Best Free Blogging Tools That Will Save You Time Blogging.

Don’t get me wrong. The reaction to the post was definitely favorable. Social shares were unusually high, especially for Twitter.

However, the article did not finish in the Top 5 of my best performing posts of the year, and I promoted it everywhere.

What Changed

In late February of this year, I had a conversation with a friend who is an SEO Expert, Ahfaz Ahmed. I expressed frustration over slow search engine traffic.

His response was simple: “Write an update post.”

How to Update a Blog Post:

These are the instructions Ahfaz gave me. This is what you should do to revive old posts:

His tips were actually extremely simple. Don’t you find that sometimes the simplest tips are the most effective?

  • Put the word “Update” in the headline. (I told you these tips were easy to follow.) Ahfaz explained that Google loves updates. Google becomes so impressed that you are updating the information, the powerful search engine will give your updated post increased visibility. The Writer’s Door Facebook Group actually has a special share thread just for updated posts.
  • Remove any broken links that are in the original post.
  • Update the information. For example, in my original posts, I recommended a site called “Topsy.” That site no longer exists, so I removed it when I updated the information.
  • Make the updated post longer. How long? According to Ahfaz and other SEO experts whose articles I’ve read, your updated post should be at least 2,000 words long. If this is a challenge for you, there are easy ways to write long-form content. Blogger Melyssa Griffin agrees with this practice. “Google loves long posts.”

The results:

In early May, I published 123 of the Best Free Blogging Tools that Will Save You Time Blogging (2017 Update). Do you see how I put the word “Update” in the headline? At the beginning of the post, I also mentioned the post was an “update.”

Additional actions I took:

  • I included the names of influencers in the post and linked to their website. Then, I sent them the post on Twitter and asked them to retweet it.
  • I linked to the tool makers in the post. Then, I sent the tool makers the post on Twitter and asked them to retweet it. Most of the 123 companies shared my article with their Twitter followers resulting in widespread exposure for me.
  • I shared the post all around. In addition to social media sites, these places included linky parties, Viral Content Bee, Just Retweet, Triberr, and Niume.
  • I Googled my competitors. No one came close to publishing an article offering 123 free blogging tools. Interestingly, two other influencers in my niche came out with tools posts that week but none with a list as long as mine and the tools I offered are free.
  • I put the post in the Big Up Your Blog Social Media Share on Facebook. Suzanne Elliott holds this event on Saturday. Since it’s a social media sharing event, people shared the article on their social media resulting in even more widespread exposure for me.
  • I optimized the post for SEO. I put the keyword, blogging tools, in the URL of the post. The first times I wrote about blogging tools, I put the entire headline in the URL. Melyssa Griffin recommends making your updated post “SEO friendly.”
  • I put the year in the headline. When you include the year, page views rise. The psychology is the same as an update. People want to see what’s trendy, new.

The results have been overwhelming:

  • Social shares are already 75% as high as the 89 blogging tools post which came out about 14 months ago. The 123 blogging tools post, the updated post, came out two weeks ago. Social shares are unusually high at all social media sites, especially Twitter and Pinterest. People bookmarked the post to return and read the tools later. Within hours of publication, I started receiving traffic from Pinterest to the post.
  • People have reblogged the post. This resulted in the page views and the social shares rising even higher. For example, author Debby Geis reblogged it. Others saw it and shared the post on their social media sites like Facebook and LinkedIn.
  • On Flipboard, the post received triple-digit shares (flips) within hours of publication.
  • Page views on the post are so high, the article has almost three times as many page views as my second-highest performing post in the last month.  The post is my third-best performing post so far this year. Plus, the post is still picking up page views now, weeks later.
  • Engagement is unusually high. At the time of this writing, there are over 70 comments on the post.
  • The post was published by a news blog! Receiving this link from a new blogging domain helps my SEO.

Consider these comments from readers in response to the article:

Wow, this is such a comprehensive list, thank you! I’ve never seen anything like this before, must have taken you ages. From Mica

Thank you so much for taking the time to research and compile this information! Very helpful! From Sarah Harris.

Hi Janice,

Such a great source of information…. loved your article… it almost took whole day to go through all these blogging tools… Can you tell how much time you took to write this article? Anyway, keep sharing such useful information…!

Thanks!! From Arvind

One of Debby’s readers commented: This is an incredible post. I can only imagine the time involved in drafting it, much less in gathering all the information.

My response: The post is an update, so it doesn’t take as much time to write as long-form content. However, it looks like it would take great time and effort to write due to the length. In reality, all I did was add to an already alphabetized tools list. Easy!

 

You can revive old posts with these 11 simple #BloggingTips

You see the stats on the post the day of publication, May 7. The post continued to pick up page views in the coming days primarily coming over from Flipboard and still does.

How do you know which posts to pick to update?

  • ProBlogger‘s Darren Rowse offers advice regarding which post to pick to update. If the post is continually receiving traffic, there’s interest in the topic. Then, that’s the article to update.
  • Buffer’s Kevan Lee recommends the content of the post you choose to be “evergreen“– timely all year round.

Concerns Over Updating Old Posts

  • Since the original content is in the old post, Google might see your updated post as having duplicate content as the original. Google likes fresh content. Not to worry. I changed, added, and replaced so much information, my new post would not be viewed as duplicate content.
  • What if you are updating and the year has no relevance? Should you still put the year in the headline? No, you should not. SEO expert Clay also publishes updated blog posts. He puts the word “Latest” in his headline.

Conclusion

In conclusion, people have asked how long it took to write an article describing 123 tools, so I wrote this article explaining the steps involved in the publication and the outcome so you can achieve the same results.

I received direct traffic, I got links to my site, I got the promise of search engine traffic, I gained widespread exposure on Twitter, and I got the promise of more Pinterest traffic since people bookmarked the post there.

In addition, reviving old posts helps my readers. The original posts were written some time ago. My newer readers never had a chance to read the information published in my posts before they signed up for my blog. Updating an older post helps my reader as well as me.

Readers, please share, so other bloggers know how to revive blog post content.

Have you ever repurposed an old post in order to get new eyes on the information? What was the result?

I look forward to your views in the comments section.

Photo Credit:

Rawpixels.com

  1. wp theme | at 2:57 am

    HI.

    Nice post With Good Templates.
    I Liked Your Website Its Very Helpfull To Me.
    And Also Very Impressives Site For Me.
    And Very Helpfull For Me In Future And Also Likes Urs wpthemesfree.website best wordpress themes.

    THANKS.

  2. Nabeeda Bakali | at 4:33 am

    This will definitely be useful for me int he future as I get some more posts and more blogging experience under my belt.

  3. Ramit | at 4:49 am

    Hello,

    Reviving old posts can seem to be a simple idea but its really an effective one.
    However, what does matters is how you go about doing it.
    Its much more than just making your post more long.
    The idea should be not to stuff words but make it interesting for readers.
    There are scores of things that you need to do.
    You might have to shuffle the blog post title too so that it invites the readers to read your post.
    Most of the things you have already listed.
    And they are really helpful.
    I just want to add one point.
    That’s my take.
    If you have lengthy paragraphs, you can well be with making them crisp and short.
    People seem to stick in if they get to read short paragraphs.
    Make them two or three sentences long.
    That said, the post has shown me the importance of old posts.
    If you have dished out value it stays there.
    And you can build upon it.
    Your readers appreciate it when they get added information.
    Thanks for sharing the post with us.
    Its a great one and has helped me a lot.
    Great Stuff!

    Best Regards.
    Ramit recently posted…Benefits of Reciting Hanuman ChalisaMy Profile

  4. Ryan Biddulph | at 8:45 am

    The influencer note/add is so smart Janice. I do this sometimes with new posts but thought not to add ’em to updated posts. Definitely add the UPDATE word in post titles too; this catches my attention 100% of the time. Pulls me in.

    Just make sure – as you do wonderfully – that the update is robust, authentic and useful, deleting those broken links and references to closed out services, like your Topsy mention. Because I have come across a few bloggers who UPDATE posts yet, I see like 1 sentence of difference from the original. They are looking for search engine pop and easy increased traffic but get a fail grade for not being authentic.

    Great tips!

    Ryan
    Ryan Biddulph recently posted…My 10 Worst Blogging Mistakes (Amazon eBook)My Profile

    • Janice Wald | at 9:36 pm

      Hi Ryan,
      Thanks for writing with comments about my How to Update a Blog Post article. I agree with you. If people aren’t going to change more than a sentence, it’s not worth the time to publish it or read it.
      Hopefully, people will use my post as a checklist. You’ve inspired me to consider putting it on my resources page.
      Janice
      Janice Wald recently posted…5 Tips You Need to Make Your YouTube Videos BetterMy Profile

  5. Hugh Roberts | at 8:58 am

    Yes, I do this all the time, Janice, and I’ve had amazing results. Older posts get more exposer, more likes, more comments, more shares, meaning more traffic to your blog. I’ve said it before( and I’ll say it again) “There’s treasure in the archive of every blog. Go in there, retrieve it, and watch the rewards comes flooding in.”

  6. Rasma Raisters | at 9:13 am

    Thanks for the information. Interesting to know that old posts can get a new breath of life. I just don’t know if it would help mine. I have themed blogs and one of them is an armchair travel blog that is getting to be quite popular. When I started this I was not as good at it as I am now. I could probably look over the old posts and see what I could change because at that time I didn’t have as many followers as I do now. Do you think this is a good idea?

  7. John Doe | at 9:17 am

    Great post. Loads of fantastic information on updating an old post. The ideas you presented will save hours of our most important product,
    “TIME”

  8. dgkaye | at 2:42 pm

    HI Janice. Would you suggest copy and pasting and tweaking to a new post when reposting or making changes on the existing post and republishing? Just wondering about not losing previous comments. Thanks.

  9. SuburbanGent | at 7:53 am

    There are some really useful tips here that I am already planning on applying to a number of key posts, thank you ever so much for sharing! Often blogging is difficult because of the need to post new content, but reviving old posts and putting an exciting spin on them is something we will consider more over on our blog – thank you!

    • Janice Wald | at 8:17 am

      Thank you for your comments. I’m glad that you found my checklist for updating an old post useful. Where did you find my blog? I always wonder. Nice to meet you.
      Janice

  10. Ken Fernandez | at 2:44 am

    Thank you for sharing such a wonderful post. Everything about it is so informative. Anyways, good read indeed. I need to save this for future reference. Love your blog!

  11. penpen | at 2:04 pm

    Simple stuff. well told and accessible enough for me and my minimal blogging skills. always wondered what to do with new research or info on a blog post I’d already written. This is the easy solution. My blog very different from yours but I can see how I can adapt your suggestions. Thanks..

  12. Leanne | at 6:40 pm

    Janice you always do everything so intentionally! I am never surprised by your success because your posts are so thoroughly researched and then the research is applied. In contrast, I tend to just do my own thing and hope it goes okay 🙂 I revive old posts on my Wind-Back Wednesdays – I pick an older, less loved post, check it, re-vamp it, and then re-post it with a fresh look. I will never be writing 2000 word posts because I have the attention span of a gnat – Google might like them but I never finish reading them! I’m just happy to have stuff that I wrote a couple of years ago given the chance to find a new audience – but at the same time I love that you get so much action on yours – your efforts are certainly rewarded!
    Leanne recently posted…Five Things Friday ~ 5 Quotes Relating to Quantum ChangeMy Profile

  13. Sue from Sizzling Towards 60 & Beyond | at 8:07 pm

    This is great advice Janice as we write so many posts and it seems a shame not to reuse them in some way because they are still relevant. Thanks for linking up with us at #BloggingGrandmothersLinkParty I’ll be sharing on social media. Hope to see you at the next link up.

  14. Lori Hill-Smith | at 5:50 pm

    I’ve been working on doing this; great suggestions! Thank you for sharing at #BloggingGrandmothersLinkParty

Would you like to share your thoughts?

Your email address will not be published. Required fields are marked *

CommentLuv badge

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: