Are you interested in more readers? (Aren’t we all? I don’t think any bloggers would turn down more readers.) If you are interested, I still have your attention. Good. How does the number 70 million sound to you?
You didn’t misread the statistic, and I didn’t make a typographical error. 70 million users currently use Pinterest, according to 2015 stats*, and this post is going to tell you how to tap that.
In January of this year, I had 100 Pinterest followers. Now, just two months later, I am just shy of having six times that. You are welcome to check it out for yourself. Here is the link: https://www.pinterest.com/janicewald/. However, at the rate I’m getting followers, I expect it will be more than six times what I had two months ago when you click it.
Approximately six hundred people are currently looking at my blog post pictures. Approximately half of that number will click the pin and read the article that goes with it.
On your stats page you will be able to see the number of pinners (that’s what Pinterest users are called) that clicked your pin.
The goal is to find a Pinterest superstar, a person with so many followers that they are considered a Pinterest celebrity, at least by me.
How to Increase Your Pinterest Followers
In the Pinterest search bar, type your niche. For me, it would be blog. Hit Enter.
Look for the word pinners. Click it.
You have found a gold mine. Every pinner in your niche is in front of you on the screen. The best part, they are all in order by followers. Your goal is to find someone in your niche with many followers who might be interested in following your boards as well.
When I typed in “blog,” I had a plethora of choices. Thanks to Pinterest, I was not in the dark about who to follow. We are able to see the pictures people have pinned on their boards, at least a sampling of them.
One of the pinners that came up for me is @sueannedunlevie (www.successfulblogging.com). Her tag line is the same as mine. It reads, “I pin blogging tips.” Since I do as well, I knew we’d attract the same kind of followers. Plus, she has 3,085 followers.
If I follow them, and half follow me, I would have 1,542 Pinterest followers in addition to the followers I already have. All would be able to see my graphics. I know to make my graphics colorful and long. I read orange, red, and brown do best. See 4 Ways to Start Blogging Creatively for instructions on how to make engaging pictures. I use appropriate hashtags so pinners know what my blog posts are about, and I give them a call to action–a reason to click, just like I do at the end of my blog post.
I started following her, I started following her followers, and then something great happened. She invited me to pin to her Blogging Pros group board. I guessed I’ve made it to the big time! I got noticed by a blogging superstar!
The beauty is that when I pin, everyone in the group who pins to the board sees my pins. The odds of my traffic improving has increased since there’s a 50% chance they may click it.
I heard the statistic is 50% that half of the people you follow will reciprocate and follow your boards. Frankly, I have found it far more than 50%, but let’s lowball. Once half follow your boards, half will pin them. Half of those will click the pin and go to your blog and read the article that goes with the pin (the picture).
The more followers you get, the more traffic you should see on your stats page coming over from Pinterest. I know bloggers who get 40% of their traffic from Pinterest. You can too if you follow the advice in this post.
Readers, if you think others would like more blog readers and more fun in their lives since Pinterest is so much fun it is downright addicting, please share.
I have only been using Pinterest for two months consistently. What are your experiences? What kind of traffic do you get from Pinterest and how long have you been pinning? I look forward to your views.
Related post: 4 Practical Reasons Pinterest Can Make You a Better Blogger