5 Ways to Write a Headline That Will Increase Traffic the Best

By: | May 17, 2016 | Tags: , , , |
blog headline tipcs

Photo Credit: Fotolia

You’re typing on Google, searching away.

The bright blue text is set vibrant against that white, mute background.

That blue text is a headline. It’s a topic. It’s the thing, in bold letters, that attracts readers.

A few words can entice thousands to click, resulting in high traffic to your blog post and homepage.

Of course, how do you create a headline that’s worth the time to visit and read through an entire post? It takes some tenacity, a bit of creativity, and adjectives, but it’s a magic maker nonetheless.

5 Ways to Be a Successful Headline Writer

1. Choose a Relevant Topic

To get the clicks that can cause a visible increase in site traffic, your best shot is to write about a topic that’s popular. Though, the topic should pertain to your business and your own self-interests.

If you run a business selling futuristic digital picture frames, you’re not going to write about the Kardashians. Of course, if the Kardashians do use your product there’s an opportunity in and of itself for a headline: “How the Kardashians use Digital Picture Frames to Display the Selfie.” It has a nice ring to it.

2. Include Numbers

Do you always find yourself clicking articles that read: “Top 3” or “5 Best?” Something about a number and a promise of some sort grabs the attention of almost anyone.

Numbers work especially odd numbers. Odd numbers make us think that the facts listed are vital. There’s no fluff, it’s all action. When you read “Top 10,” isn’t there some sort of weight there? You have to read through 10 points, instead of 5. This post does it, “5 Ways to Generate Eye-Catching Blog Posts.” The 5 already promises a set value, you know how much you’re going to get right off the bat.

3. How-To

Everyone has problems and everyone wants to solve them.

How-tos are the accessible go-to’s of the internet. I’ve searched “how to tie a tie”, even on “how to wash laundry” in my younger days. It also helps if these how-tos are made for daily activities.

A quick search of how to do anything in the house, just like my past experiences, are a quick way to generate clicks and pique the interest of anyone.

However, how-to’s can be put towards anything, any subject, and any business. Don’t limit yourself.

4. Go for the WHY

When you can, go for the WHY. The why shows that your post means business. The call to action is set in bold at the top of the page and reaffirmed during the conclusion, for that one-two punch.

“Why SEO helps with Generating Eye-Catching Topics?”, “Why Fluorescent Lights are the Enemy of Selfies.” The why is an enticer. It’s the smell of fresh pastries from a bakery.

You’re promised something good, yet your taste buds have no clue what the thing tastes like until you chomp into it.

5. Use Adjectives

Adjectives are describing words, in a nut shell. These blog topics are eye-catching. You need some panache in order for those odd numbers and how-to’s to work. Adjectives are the garnish to the topic. You can write a blog topic like this: “3 Ways to Interview.” It’s not enough. It’s physically missing something. How about this: “3 Ways to an Effortless Interview.” With this one headline, you make use of all the tips and tricks, while describing something to the reader. No one wants to feel stressed for an interview, why not try to go for an effortless air? An adjective also gives your topic a polished appearance.

So, you’ve obtained the knowledge to build a perfect, eye-snatching, blog topic. They’re efficient, yet chock-full of explosive knowledge to kick up your site traffic. So go ahead, get right to it, and write the thing!


Guest author Brittany Torrano is a creative writer currently writing content on behalf of the digital marketing gurus at Marketing Zen. On her down time, you can see her swimming laps in a pool, running around her neighborhood, or holed up in a movie theater with a bucket of popcorn. You can connect with Brittany on LinkedIn.

Admin Blogger’s Commentary:

Readers, please share, so other bloggers know these powerful techniques for writing a clickable headline. What headline writing strategies do you use to motivate potential readers to click on your headlines? I look forward to your views in the comments section.

Related Posts:

The How to Write Powerful Headlines [Ultimate Guide]

3 Amazing Shortcuts for Writing Headlines in Record Time

6 Best Ways CoSchedule Can Help You Improve Your Blogging

  1. John Doe

    This was a really great follow up post to the other “how to” headline posts.

  2. Mona AlvaradoFrazier

    Since I tweet my blog posts it’s imperative to have a headline that is interesting. My go-to is Coschedule Headline Analyzer. You can type in your headline and have it analyzed for interest, whether you’ve used emotional or power words (both which increase views and clicks), and length.

    My second go to is a content generator, at portent.com. This is fun to use and comes up with some hilarious headlines based on the subject you type into the subject field.

    • Janice Wald

      Hi Mona,
      Great to see you! Thanks for writing me!
      I also love CoSchedule’s Headline Analyzer for all the reasons you mentioned. I might spend 20 minutes using CoSchedule to try and increase my headline score, but it’s worth it!
      I use to use Portent, but found it was too silly for me when I was rushing, which is… all the time!

  3. Carolann

    All great tips for sure! I love using Coschedule Headline Analyzer. It really helps me to get better headlines!

    • Beth McIntire

      I use Coschedule Headline Analyzer, too, and it’s worked wonders for me.

      • Janice Wald

        Hi Beth!
        Great to see you here! Thank you for writing and contributing to the discussion!

    • Janice Wald

      Hi Carolann,
      I also love CoSchedule’s Headline Analyzer. That seems to be the consensus here from the other commenters. Thanks for writing.

  4. Melinda Mitchell

    Thanks for having Brittany BBFFJ! Did she write the headline, or you?
    Brittany, I especially loved the reference to the “why” being bakery smells! Good one!

  5. GiGi Eats

    Well my blog post this week is I WAS POISONING MYSELF and today I have seen a massive traffic spike, hahahaha!

  6. Peter English

    Hi Janice

    That was another nice read.

    I recently read another topic whose outcome was roughly the same as your topic.

    Numbers + Adjective + Catchy Headline works best.

    For instance: I used Five Painful Questions about cramping answered… it worked pretty well. Such headlines keep on attracting visitors.


    • Janice Wald

      Hi Peter,
      That headline-writing formula is great advice! Thank you for sharing it!

  7. Prince Nelson

    Hey, you’re really doing a great job here
    And I love your blog, I have been following your blog long time, but I haven’t make any comment and this is my first comment, though I’m a blogger too, but I read every post you make here, I’m from Nigeria, I will like to get more traffic to my blog, hope you will tell me the step I’ll take, thanks…. Waiting for your reply

  8. Prince Nelson

    Thanks for the reply Janice Wald,

    I think I have subscribed to your blog, but if you think I haven’t, you can add my email I used to comment to the list of your subscribers.
    And also thanks for the few step you gave me,
    But do you think blogger collaboration you posted earlier can help me grow traffic to my blog cause I’m from another country?.

    • Janice Wald

      Hi Prince,
      1. I added your Email to the subscriber list. Thank you for subscribing.
      2. I also sent you an invitation to pin to our Pinterest group board.
      3. Do I think the Blogger Collaboration group can grow your blog even though you and I are from different countries? Yes! Absolutely. One of my closest blogging friends is from the UK. India, for example, is consistently in my Top 10 referring countries.

  9. Sofie

    Hi Janice, This posts came just in time. I have been struggling with my headlines from some time. I only came up with how-to’s and number titles. This gave me quite some extra options. Thank you again for an incredible helpfull post. ~ Sofie

  10. Kathleen - Bloggers Lifestyle

    Thanks Brittany and Janice. I have the hardest time writing headings, I will take some tips from here.

  11. Victoria

    Great list. I agree that I’m attracted to headlines with DIY or How To…in 5 Minutes! Headlines are something I’m working on, going from catchy and cute when I first started blogging to now SEO-based. Visiting from Saturday Sharefest.

  12. Mark

    Thanks for sharing another excellent “how to” post Janice!

    And while I definitely appreciate all five proven techniques.

    I must say, #’s 2-4, really are the most practical and proven for me!

    I love both your “why” and numbers examples.

    Thanks for sharing another excellent post! I’m definitely gonna share this one!

  13. bee turck

    such great tips! Going to make sure and always remember them! Thanks, Bee style-island.com

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