You’re typing on Google, searching away.
The bright blue text is set vibrant against that white, mute background.
That blue text is a headline. It’s a topic. It’s the thing, in bold letters, that attracts readers.
A few words can entice thousands to click, resulting in high traffic to your blog post and homepage.
Of course, how do you create a headline that’s worth the time to visit and read through an entire post? It takes some tenacity, a bit of creativity, and adjectives, but it’s a magic maker nonetheless.
5 Ways to Be a Successful Headline Writer
1. Choose a Relevant Topic
To get the clicks that can cause a visible increase in site traffic, your best shot is to write about a topic that’s popular. Though, the topic should pertain to your business and your own self-interests.
If you run a business selling futuristic digital picture frames, you’re not going to write about the Kardashians. Of course, if the Kardashians do use your product there’s an opportunity in and of itself for a headline: “How the Kardashians use Digital Picture Frames to Display the Selfie.” It has a nice ring to it.
2. Include Numbers
Do you always find yourself clicking articles that read: “Top 3” or “5 Best?” Something about a number and a promise of some sort grabs the attention of almost anyone.
Numbers work especially odd numbers. Odd numbers make us think that the facts listed are vital. There’s no fluff, it’s all action. When you read “Top 10,” isn’t there some sort of weight there? You have to read through 10 points, instead of 5. This post does it, “5 Ways to Generate Eye-Catching Blog Posts.” The 5 already promises a set value, you know how much you’re going to get right off the bat.
Everyone has problems and everyone wants to solve them.
How-tos are the accessible go-to’s of the internet. I’ve searched “how to tie a tie”, even on “how to wash laundry” in my younger days. It also helps if these how-tos are made for daily activities.
A quick search of how to do anything in the house, just like my past experiences, are a quick way to generate clicks and pique the interest of anyone.
However, how-to’s can be put towards anything, any subject, and any business. Don’t limit yourself.
4. Go for the WHY
When you can, go for the WHY. The why shows that your post means business. The call to action is set in bold at the top of the page and reaffirmed during the conclusion, for that one-two punch.
“Why SEO helps with Generating Eye-Catching Topics?”, “Why Fluorescent Lights are the Enemy of Selfies.” The why is an enticer. It’s the smell of fresh pastries from a bakery.
You’re promised something good, yet your taste buds have no clue what the thing tastes like until you chomp into it.
5. Use Adjectives
Adjectives are describing words, in a nut shell. These blog topics are eye-catching. You need some panache in order for those odd numbers and how-to’s to work. Adjectives are the garnish to the topic. You can write a blog topic like this: “3 Ways to Interview.” It’s not enough. It’s physically missing something. How about this: “3 Ways to an Effortless Interview.” With this one headline, you make use of all the tips and tricks, while describing something to the reader. No one wants to feel stressed for an interview, why not try to go for an effortless air? An adjective also gives your topic a polished appearance.
So, you’ve obtained the knowledge to build a perfect, eye-snatching, blog topic. They’re efficient, yet chock-full of explosive knowledge to kick up your site traffic. So go ahead, get right to it, and write the thing!
Guest author Brittany Torrano is a creative writer currently writing content on behalf of the digital marketing gurus at Marketing Zen. On her down time, you can see her swimming laps in a pool, running around her neighborhood, or holed up in a movie theater with a bucket of popcorn. You can connect with Brittany on LinkedIn.
Admin Blogger’s Commentary:
Readers, please share, so other bloggers know these powerful techniques for writing a clickable headline. What headline writing strategies do you use to motivate potential readers to click on your headlines? I look forward to your views in the comments section.