You blog. What else?
Do you promote to Facebook and maybe Twitter, and then you’re done?
It would be understandable. Blog promotion takes time, a great deal of time.
What if I told you this post will explain how to get up to millions of extra eyes on your material with no extra time and no extra effort?
Pinterest group boards are community boards on Pinterest.com. They only have one owner, but they have multiple pinners. I have seen group boards with over two million pinners.
The Value of Pinterest Group Boards
- There are 72.8 million total Pinterest users.
- 49% of users say they browse Pinterest instead of catalogs.
- 9 million Pinterest users have connected their accounts to Facebook which would give you extra exposure.
By looking at the screenshot, you can see you will be getting triple the exposure with your blog graphic. Potential readers will see it on Pinterest, Facebook, and Twitter.
These are three ways to get social media exposure with only one graphic that you would be making for your blog post anyway. Three times more exposure with no extra effort makes using Pinterest a gold mine for social media exposure.
According to Whitney of The Common Great, Pinterest is her top traffic referrer, yet she spends less than ten minutes on Pinterest each time she goes.
According to Chelsea Marrs of DownbytheBay,
My best Pinterest tip is to join community boards! You can search for them and message the hosts for an invite. Community boards give you a lot more exposure for any pins you post there, as well as providing more inspiration for yourself!
Kirsten, of Musings of an Average Mom, agreed.
My best Pinterest tip would be to join group boards, especially if you haven’t built up a large Pinterest following yet.
Some group boards have thousands of followers and the group board can be found among every pinners personal boards. It’s a fairly easy way to get greatest exposure with least effort.
According to Ashley Faulkes of Mad Lemmings, The biggest tip I give on Pinterest is to make use of Pinterest Group Boards. So if you are not making use of these yet, now is the time!
1. Make Pins That Will Attract Swarms of Readers
- Make them longer than wider.
- Red, orange, and brown do best on Pinterest.
- Make sure you tag your pins appropriately. Use hashtags and your keywords. Keywords with topics trending on Pinterest get repinned the most offering you more exposure.
My posts 4 Simple Ways to Start Blogging Creatively and How to Blow the Roof Off Your Traffic Using Pinterest give further explanations about how to make pinnable graphics.
After the keyword should be a call to action. For example, “#Pinterest can increase your #blog traffic. Click to find out how.” Look at the screenshot above for another example of how to describe your pin using tags and a Call to Action.
Then type the name of your site in case the link to connecting the pin to your site gets broken.
2. Find Pinterest Group Boards
Several ways exist to help you find a board you’d want to join.
- Join the Facebook group Pinterest Collaborative Boards.
- Use a Pinterest Directory.
The Pin Junkie has a group board directory.
Pin Groupie is also excellent for this purpose. It is the only Pinterest group board directory I have ever used.
Go to Pin Groupie.com.
Type your niche into the keyword search bar. Hit “Enter”.
It will tell you the number of pinners and how recently someone pinned to the board, so you know if it contains active pinners.
3. Join Pinterest Group Boards
- You can ask for an invitation to group boards you like.
Recently the Pinterest waters became harder to swim through. Pinterest made a new rule that stated you can’t message anyone unless they follow you.
Things became tricky since you need to message the administrator of a group board to request being added.
Fear not. There is an easy answer.
You can’t write a comment to the person who owns the board. However, you can write a comment on their pin requesting to be able to pin to the board, and they will see it.
Write them on their pin detailing which board you want to contribute to and your Pinterest name. Go to Pinterest, and click your picture. Copy the URL. It will contain your Pinterest name.
- Follow the rules of the board. They are often clearly stated under the name of the board. Sometimes, the board administrator will ask you to Email them directly with this information instead of writing on a pin.
4. Use a pin scheduler to pin your pins at opportune times. According to research, the majority of Pinterest users pin on Saturday. The best times to schedule your pins are 8:00 am to 10:00 am, 2:00 pm to 4:00 pm and 8:00 pm to 11 pm on Saturday. The least busy times for Pinterest is any night from 5:00 pm to 7:00 pm and nights after 11:00 pm.
Ahalogy is so highly recommended as a pin scheduler that there is a waiting list to use it. It only took me a few short weeks to get to the top. Ahalogy is free for bloggers.
5. Check your referral traffic on your stats on Saturday. This has two purposes. Since your graphic will be most likely pinned on a Saturday, since that is when most users are on, checking on Saturday will give you a true indicator of whether using group boards is indeed boosting your traffic. Also, it would be futile to continue a method that isn’t working. Check your stats so that you see concrete proof.
In conclusion, since following the advice stated in the testimonials and made greater use of Pinterest’s group boards, my referral Pinterest traffic had doubled, and yours can too.
Readers, I am starting a new blog. To thank you for following me over to my site, I have made an exclusive Community Pinterest Board only for followers of my new blog, mostlyblogging.com. The site should be ready in a few days.
Even though we are not on a group board yet, sharing my graphic on Pinterest, or my article on your other social media, would be most welcome.
Readers, do you have any suggestions for using Pinterest to get blog traffic? I look forward to your views.
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