21 Experts Reveal Their Secrets to Blog Promotion

By: | March 28, 2015 | Tags: , , , , , , , , , , , | 60 comments

Are you so busy you don’t have time to read articles about how to deal with being so busy?

What if I told you there is only one instrumental task to blogging success that you absolutely have to find the time to take care of?  For many reasons, I feel networking is that answer.

I interviewed twenty blogging experts and asked, What is the #1 secret to blog promotion?

Did they agree with me that networking is key?  Did they agree with my guest speaker Lysa Wilds about all that successful blogging entails?  Did they agree with each other?  Did they echo the voices in my previous expert interviewLet’s find out.

 

Welcome to My Expert Roundup!

What is the #1 secret to blog promotion?

 

The Experts Weigh In

 

The Content

Guy KawasakiBlog good stuff. Everything else follows… Guy Kawasaki, meerkatapp.co/guykawasaki

 

It’s to have something that’s worth promoting. Promotion alone only gets it seen. Something useful and unique and relevant and well done? That gets it JulieJoyceinto the cycle where other people do the promotion for you. Julie Joyce, linkfishmedia.com

 

 

 Keep making good contents and RTs are going to come! Guillermo Paz, Author of the RV Blog Series, Series And TVseriesandtv.com

 

 

Mike WhitakerSalesman walks up to me with the mindset that his money is in my wallet, which is okay, since I see he has something of value in his hand. 🙂, Mike Whataker, theperfectbusinessforyou.com/4023/everybody…

The Readers

Rand FishkinAsk a question: Who will help me promote/share my content and why? Rand Fishkin, moz.com

 

 

 


Building a network of strong & loyal audience who love your past stuff and will gleefully share your new stuff.
  Mark Traphagen,    

 

Yaro StarakKnowing whom you are trying to reach and what they are trying to do. Yaro Starak, Entrepreneurs-Journey

 

 

Chris GarrettThe secret to blogging is Soylent Green*. (*It’s people.) Chris Garrett,

The Bloggers

John MeeseThe #1 secret to blog promotion is consistent persistance… Each social share or email blast by itself may not do very much, but brand awareness is cumulative. In time, it adds up!  John Meese, JohnMeese.me

 

 

Bill SlawskiResponding to your readers’ problems and issues in an effective manner.  Bill Slawski, seobythesea.com

 

 

The #1 blog promotion secret is building social relationships in your niche and delivering what your Sylviane Nucciotarget reader or client wants. Sylviane Nuccio, sylvianenuccio.com

 

 

Matt Banner

A detail many bloggers miss when it comes to blog promotion is consistency. You can promote one blog post​ effectively and generate a few shares and inbound links as a result. However, continuing to consistently do that for every blog post you publish will help you break the seal of consistent results. Matt Banner, OnBlastBlog.com

 

blogicianMost important thing is to gradually build the right connections and then get the influencers to endorse your work.  So the biggest secret is to build connections with the right people from day one. Know the influencers and build relationships.  Neil of Blogician

 

 

Sue Anne DunlevieInclude or link to influencers in your posts and then ask them to share your post is my #1 promotion key for beginning bloggers.

After you include or link to influencers, send them an email or a tweet that you have done so and, most of the time, they will share your post with their followers. This will get you more traffic than if you just shared your post to your own social media channels.

You will also start to build a relationship with influential bloggers by doing this. Continue that relationship by sharing and commenting on their posts. Once you have done so for at least 3 weeks, you could ask them if you could guest blog for them. Sue Anne Dunlevie, SuccessfulBlogging.com

 

Dennis SeymourJust one “secret”… It’s actually telling people about the piece of content 🙂 People usually don’t go the extra mile. Dennis Seymour, LeapFroggr

Syndicate, syndicate, syndicate… share your content via all social channels always including Twitter, Facebook, Google+ and LinkedIn, which also makes it easy for others to share. And don’t be afraid to do it more than once periodically sharing old posts via your social channels, especially those that were well received.  Also let others freely repost your content with a link back to the original post. 
Welcome to the ‘Age of Influence,’ where anyone can build an audience and effect change, advocate brands, build relationships Ted Rubinand make a difference.  Ted Rubin,

 

 

Debi StangelandThe #1 secret to blog promotion is promote more than once.  Get your posts in front of as many eyes as you can. Debi Stangeland, DebiStangeland.com

 

 

James ChartrandPutting in the effort and doing the hard work. James Chartrand, menwithpens.ca

 

 

A Combination of Factors

Truth is, there are no secrets. Give your readers value, network with other Ileane Smith bloggers and be consistent.  Ileane Smith, Basic Blog Tips

 

 

Lorraine RegulyThere are many. No number ones. Having others share your stuff is helpful, especially if they have a huge following.  Justretweet.com helps too. Lorraine Reguly,  

 

blog promotion tips

When sharing on social media, make sure your posts have value and visibility. Explain what readers will get out of checking out the post and use custom images to make sure it will stand out on people’s newsfeeds. Bold, bright colors such as red typically work well as it creates a sense of urgency. Vladimir Gendelman, Founder & CEO at CompanyFolders

The Results

The experts have spoken!

Their answers fall into four categories, and that is how they are grouped.  They feel the responsibility lies with the blogger, the blog reader, the content that is produced, or a combination.

The success of blog promotion lies in the blogger who should work hard and put in the time to network.

Others felt the onus lies with the blog readers who should share content they find valuable.

Other experts felt the above is irrelevant; if the content is strong, it will promote itself.

The final bloggers felt many factors matter.

Infographic of Ways to Promote Your Blog

Experts Reveal Their Secrets to Blogging Promotion

Now that the strategies for getting your content exposed have been laid out by the blogging experts, it is apparent that you,  too, can experience the blogging success they have.  So, what are you waiting for?  Go implement their ideas!

Readers, if you feel others could benefit from these tips, please share.

What is your opinion of the experts’ answers?  Are there any you agree or disagee with?  What have you found to be your biggest asset to blog promotion?  I can’t wait to hear your views.

 

 

 

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    • Janice Wald at 9:51 am

      HI Bianca, Thank you so much. With 20 different experts, and the 4 groupings I made, hopefully everyone can come away with something valuable to help their blogging.
      Thanks for coming to read what I wrote and comment.
      Janice

    • Janice Wald at 9:55 am

      Hi Julie,
      You said you were having trouble finding your audience due to the specialized nature of the theme. What do you blog about?
      Have you tried networking at my latest Meet and Greet? Perhaps there are some bloggers looking to network there that share your theme There are about 60 comments on it, so it might be worth a look. I got you the link if you are interested. http://wp.me/p5jxvv-Gh
      Janice

      • Julie Phelps at 11:39 am

        Thanks! I’ll take a look when I get home. I blog about various historical things, all of which have their roots in genealogy, but are all interesting to those who don’t happen to be related. I talk about people within their historical context and the relevance of their contributions today. It’s not for everyone, but those who have reviewed it have gotten sucked into the drama of it! Like this month’s focus is from a feminist perspective. I’ll take a look at the meet and greet from my desktop later– my laptop was murdered, so I’m chained to a desk for the time being.

        • Janice Wald at 2:20 pm

          Hi Julie,
          If you haven’t already been to my Meet and Greet, you should go to try to network with people interested in historical blogs. You could just copy paste this information on there. I got you the link, so you wouldn’t have to look it up. http://wp.me/p5jxvv-Gh
          I visited your site. I teach world history in the Middle Ages. I used to teach ancient world history. Some of my earlier posts referenced the Crusades, but not so much anymore.
          Janice

  1. Ahmad Imran ( at 2:13 pm

    Nice one, I like the words “Consistent Persistance” by John Meese. As a new blogger with hundreds of questions and uncertainties revolving around my blogging passion, these two words are the best dose of inspiration for me…

    • Janice Wald at 2:20 pm

      Hi! I agree. We need to be driven to succeed. My blog’s theme is offering blogging tips to new bloggers. Please feel free to send me any questions you might have. I will try to answer them. I am thinking of starting a frequently answered questions page and that way other bloggers can benefit from the answers too.
      Thank you for coming to my site today. Nice to meet you. Janice

    • Janice Wald at 10:02 am

      Hi Linda,
      I got reminded of something myself. Lorraine Reguly said to use justretweetit.com. I made a note this week when I’m home for spring break to check it out. I tried once, but thanks to her comment, I will pursue it.
      Thanks for coming over from New York (LOL), reading what I wrote, and commenting.
      Janice

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    • Janice Wald at 10:04 am

      Hi Neil,
      I am honored that you were able to participate. Thank you again, so much. I believe we have some traction going this morning, and people are writing and sharing what they are finding valuable. I, myself, am learning from all of you.
      Thank you again for your participation, and your help with the promotion.
      Janice

  3. Barb Knowles at 9:32 am

    One thing I disagree with is that long content is better. Of course, that writer went on to say that comments count in content. I write less than 500 words because I won’t read more than that myself. A longer post is almost immediately discounted by me. Personal preference….succinct and funny.

  4. Janice Wald at 10:12 am

    Hi,
    I’ve heard other bloggers, who agree with you, say that 500 or fewer words is best. However, I heard that search engines can’t find you if your post is shorter than 800 or even 1000 words. Also, the more tips I have, the greater the potential that someone will find something of value to come away with. I hope I haven’t sounded defensive. I think it’s great we’re discussing the merit of blogging strategies.
    Janice

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  6. Lorraine Marie Reguly at 9:05 am

    Janice, thanks for including me in this round-up! Promotion is something most bloggers struggle with. I’m surprised you didn’t ask Jon Morrow and Ana Hoffman for their opinions, though, as they are the king and queen of blog promotion! 😉

      • Lorraine Marie Reguly at 6:47 pm

        Tell her Lorraine Reguly sent you. She knows me. 😉

        And Jon Morrow? Find him at Boost Blog Traffic. But good luck getting ahold of him. He’s nearly unattainable. Of course, he’s paralyzed from the neck down and requires round-the-clock care, but he’s a genius and has A LOT to offer. He’s been giving to the blogosphere for years, and helps bloggers in every niche.

        His story is quite a fascinating one, really. I’d advise you to look him up, too.

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  8. Samantha Angell at 12:37 am

    I think there are a lot of truths in this post. Personally, I think that writing quality content people want to read is the most important. You can do all of those steps, but if you are writing about one species of bug (something not many people care about!) it is hard to build an audience.

  9. Didi Marie at 6:23 am

    “Include or link to influencers in your posts and then ask them to share your post is my #1 promotion key for beginning bloggers.” Brilliant- it’s mine. Thanks so much for the list! #SITSBlogging

  10. Lysa at 2:57 am

    Another great post Janice! You already know where I stand by I’ll repeat it for those who may not have read my guest post. Networking and Marketing go hand in hand. Promoting is Marketing. Networking is building relationships. They all work together in harmony when done right. No big secret just a lot of hard work!

    Thanks for the mention and I hope you have a great day!

    Much love,
    Lysa xx

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    • Janice Wald at 7:57 pm

      My pleasure JITENDRA,
      Where did you find the post? It’s rather old now. I always wonder where people find the older articles. Thank you for reading what I published and commenting.
      Janice

  15. Susan Velez at 3:25 am

    Hi Janice,

    Great roundup of experts to learn from. I hear it all the time, it’s all about being consistent and doing those tasks every day.

    The challenging part is continuing to do those tasks when you’re not getting the traffic you want. I love reading these types of roundups, it makes me realize that I am doing everything I am supposed to keep growing.

    Thanks for putting this together for people who want to know what it takes to grow a blog.

    Have a great day 🙂

    Susan

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