Are you familiar with content aggregator websites?
You should be. You need to use these content curation sites as part of your regular content strategy.
Using content aggregator websites to repurpose and promote your blog post content is an increasingly popular idea.
Content aggregator websites are organizations that gather website content from different places online. They curate, or store, your content.
This post will give you exposure to new content aggregator websites like Zest.is as well as recommending you give some older content curation websites a new look.
by Janice Wald with an introduction by Yam Regev
As budding or professional bloggers, we all have our sources of information, right?
Some of us use RSS feeds, others are using content aggregation websites, and I know many bloggers who are extracting information and inspiration by following different Twitter lists, Facebook groups and by taking Lynda or Coursera courses.
But whatever you are using, I bet you feel the sheer overwhelming level of information we, as bloggers, are facing on a daily basis.
We are lost in a sea of information.
When you try to distill the actual problem, you understand that is not information overload but a lack of filtration. This kind of (maybe missing) filter should be able to effectively surface and match content for us.
After a lot of searches, I might have found one platform that enables blogging professionals to own their personal growth by consuming the most relevant content, effortlessly.
I am a huge fan of Zest.is and you will be too.
Along with machine learning, it knows how to distill the mass amount of suggested information and extract the knowledge for the end user, making sure you consume only in-depth, insightful content that actually makes you a better marketing professional.
It’s this bit-sized kind of knowledge that helps us to improve our blogging talent in a micro-learning, continuous experience.
There are many social bookmarking sites that you can include in your content strategy but Zest.is is unique.
I can sum up Zest.is this way: Content Curation meets Marketing tips meets Educational Marketing.
Zest.is calls themselves “a tribe of marketers.”
As you know, bloggers are content marketers.
Read this post and you’ll see how you can incorporate Zest.is into your content strategy.
The website has been featured on Forbes and Entrepreneur.
According to a reviewer on YouTube, you’ll read the top 1% of the best marketing articles in the world at Zest.is.
What you can expect when you curate your content at Zest.is:
- The website is definitely a place for serious content creators.
- You can use Zest.is as a place to promote your work.
- The people who run Zest.is are extremely friendly and cheerful.
- You’ll also be able to use Zest.is as a place to find articles to use as research for future blog posts. The site is a veritable library of resources about blogging.
Filter by audio and video content.
Bookmark articles to read later.
- You can follow people on Zest.
- Posting to your blog from other sites is a form of off-site optimization. Therefore, posting at Zest.is boosts your SEO.
- After promoting my work at Zest.is, I receive blog traffic. Can you use promotion at Zest.is to boost your website traffic also? There’s one way to find out.
How to Curate Content at Zest.is:
Lisa Sicard recommends Zest.is.
UPDATE JANUARY 2019: Zest now shows your success score!
Other Content Aggregator Websites
Wakelet is another new place to curate your content and include in your content strategy.
After publishing an article about Wakelet, the new content aggregator website, I had the privilege of interviewing Wakelet employees.
They explained why they started Wakelet. They wanted a website with content curated by humans and not bots.
I wondered how to use this content curation site as a place to generate blog traffic.
The demise of StumbleUpon left a huge hole in the social media realm.
I asked the founder of Wakelet how to use Wakelet to generate blog traffic:
He explained there currently is no way.
However, it gets better:
He said the readers of Mostly Blogging can help Wakelet tailor its evolution so the website can help bloggers generate website traffic as well as be a place to store content.
He asked Mostly Blogging’s readers to state their blogging niche.
Then, in the Explore section, he’ll create those categories based on our niches.
Currently, the content in the Explore section is placed there randomly by Wakelet’s founders.
If you put your niche in the comments section, once we get twenty niches represented, they’ll create those categories for us and then guide their users to our content.
Exciting news! Put your blogging niche in the comments section and you can be in on the ground floor of the evolution of a content curation website.
Dexter Roona is a huge fan of Wakelet.
Having an online profile is important. Contently provides you the place to store your profile.
Brands find the blogger at Contently. They pay the site for that service. The site helps them find the blogger.
To become eligible for work, join the network by creating a free portfolio that showcases your projects and professional expertise.
Contently gives freelance creatives the opportunity to work with top brands on high-quality projects that pay well.
Through Contently‘s platform, freelancers matched with brands can pitch ideas, submit work, and instantly receive payment all in one place.
Contently is the best way to maintain an active, creative freelance career. Period. Erica Swallow, Freelancer
Moss Clement uses Contently to curate his own work to create a portfolio for potential freelance writing clients.
That was a link to Moss’s online profile. Here is a link to my Contently online profile. If potential clients want to see my work portfolio, BAM, it’s all stored for them at one website.
When I reviewed the Pocket app before, I raved about how I am able to read articles offline when I cruise each summer.
The Internet is costly and glitchy on a cruise ship. Being able to read offline to research articles or for any reason, is a joy.
Pocket has additional benefits as well.
Once you’ve stored articles of interest in your Pocket app, Pocket knows what content interests you and makes further recommendations for reading based on your interests.
This feature is helpful for blog research.
In the past, when I reviewed Medium, I was impressed with its widespread reach. I see articles curated at Medium all over the internet.
However, when my ROI disappointed, I stopped using the site.
That’s changed. Medium has such a high Domain Authority score, I have renewed interest.
If I leave my link at a website with a high DA, my DA could rise. This, in turn, gives me more visibility at Google.
Also, when people “clap” for my articles, that’s a real self-esteem booster.
I have also seen Medium on my referral traffic stats although not as much as Zest.is.
In closing, your content strategy should include submitting to content aggregator websites like Zest.is.
Takeaways: Why You Should Submit Your Content to Zest.is and other content aggregation sites:
You increase your site’s visibility.
You boost your website’s SEO by linking to your site. This process is called off-site optimization.
You meet like-minded content creators and curators.
Readers, please share so other users of content aggregation sites learn about Zest.is and the other websites mentioned in this post.
I look forward to your views in the comment section.
Is submitting your articles to content aggregator websites part of your content strategy?
If yes, do you submit your content to Zest.is? If not, which content aggregator websites do you use?