13 Inspiring Ideas to Make Videos People Actually Watch

By: | August 16, 2020 | Tags: , , , , , , ,
YouTube video idea generator

Are you looking for a YouTube video idea generator?

If you seek a YouTube content idea generator, you’ve come to the right place.

This guide shows you examples using 13 videos taken straight from YouTube.

It gets better: In many cases, this action plan tells you the tool used to make the video and most of them are free. In addition, I offer you tutorials for making most of these videos.

With your YouTube video idea generator in hand, you’ll be able to make your own videos to post on YouTube as soon as you finish this article.

That’s right. These are mostly-free actionable tips you can apply immediately.

Are you thinking, “I don’t need a YouTube video idea generator since I don’t make videos?”

Entrepreneur makes a good point. “Too many small business owners have chalked up YouTube video content as ‘not applicable’ to them. But, in today’s marketplace, you need to expand your message’s reach if you wish to capture audience attention.”

Video exploded before Covid-19.

Video exploded further during Covid-19.

Video is predicted to explode even more after Covid-19.

Stats you can’t ignore: 80% of consumers watched more videos during the Coronavirus shelter-in-place. This marketing trend toward watching more videos will continue and is predicted to rise to 82% by 2022.

Have you ever complained to yourself, “I am not active on YouTube, but I want to be? What do I make a video about?”

I have. Can you relate?

Then, you and I need a YouTube video idea generator.

This post answers the question, “What do I make YouTube videos about?”

What this post is NOT:

This post is not a video making tutorial.

This post is not a case study in how to generate YouTube views. Other Mostly Blogging articles about YouTube views share those instructions.

Related reading: If you are interested in generating more YouTube views see Not Getting Views on YouTube in 2020? This is What You Need to Know.

This post is not a list of tips to help you grow your YouTube subscribers.

This post is not a tutorial about how to start a YouTube channel.

This post is not an action plan to make music videos. However, the videos contained in this guide have music.

Instead, this post is a YouTube video idea generator.

By the time you are done reading this guide, you will have 13 video ideas. You can start using your YouTube idea generator today.

This post will show examples of YouTube videos made using 11 mostly-free tools: Camtasia, Canva, Spark Video, Lumen5, Instasize, Animoto, PixTeller, Introbrand, Renderforest, PosterMyWall, and the iPhone.

This guide also includes tips on how to market your products and services using YouTube videos.

Bring on the YouTube video idea generator!

General YouTube Video Generator Ideas

Even though this post’s focus is on generating YouTube video ideas, if you are interested in growing your following, in addition to being helpful in generating video making ideas, the tips in this section are valuable YouTube views hacks for increasing views as well as subscribers.

Make video content people can’t get anywhere else.

Some of the examples shown in this article are both funny and informative. Since most YouTube videos are one or the other, making helpful videos in an entertaining way helps you stand out in the crowded YouTube space. After all, over one billion people use YouTube (Source).

Pick a niche.

People sign up to be your subscribers since they are interested in your content. Therefore, you should stick to one area of content.

How long should your YouTube videos be?

Keep your videos short or vary the length.

People are busy. While they may go to YouTube to enjoy a longer video, YouTube gives them the option of selecting a shorter length video.

The site breaks videos into categories of length:

Most of the videos in this post are shorter than four minutes.

Note: YouTube is the one site where longer videos are encouraged. People go to YouTube to watch longer videos than on other social media sites. Also, a longer video keeps people on the site longer which helps YouTube.

When people stay on a website longer, the bounce rate is improved since people don’t “bounce away” so quickly. Therefore, making longer videos helps YouTube’s SEO.

Experiment with your YouTube start and end time. Check your analytics and replicate what YouTube start and end time generate the most views.

Organize your videos by categories.

Tags make videos easy for people to find but so do categories.

Make sure you use Royalty-Free music.

After making a video, Google notified a friend of mine he violated copyright infringement since he didn’t use royalty-free music.

Before we bring on the YouTube video idea generator, consider these comments:

“I genuinely don’t recommend any person to launch a YouTube channel in this day and age without an already successful past experience within a channel because it would be a lost cause in my opinion and the competition is way too intense :p. (Source)

If you are brave enough to forge ahead and still make YouTube videos, read on.

YouTube Video Idea Generator

Businesses are closed to the Coronavirus but video use is on the rise. However, coming up with video making ideas is challenging.

If you have ever wondered, “What do I make videos about?” here is your answer:


These are also called “walk throughs.”

People use video tutorials to give demonstrations.

Video tutorials are ideal if you want to show viewers how to do something.

For example, Lisa Sicard made a video showing people how to post to Instagram from their desktop computers.

Video Making Tool: Camtasia

Lisa explained she uses Camtasia to make her video tutorials which is a premium tool.


Tell viewers how to do something.

Think of what works for your brand:

For instance, you might make a “How-to” video about how to use a tool in your niche.

In this video, I explained how to use two SERPCheckers, SERPRobot and Google Analytics. These are free keyword tools definitely relevant in my blogging tips niche.

Video Making Tool: Spark Video

Video Making Tool: Canva

This video accompanied my post on how to boost SEO, blog traffic, and engagement with blog commenting sites.

In essence, I typed my outline and inserted text, videos, images, and music.

This video accompanied my post about Instagram hacks:

This video falls under the category of “How-to” since I tell people how to make Instagram Story covers in the video. This is not a demonstration. I don’t show them; I tell them.

Video making tool: Spark Video

Here you will find a Spark Video tutorial.

Notice the difference between the How-to, where my videos tell people the information, in contrast to the Tutorial, where the video shows people a demonstration of how to follow the instructions.


Getting testimonials from happy readers, clients, or consumers is important. Testimonials are a sign of social proof and extend your brand.

Wouldn’t it be better to see and hear the person giving you a testimonial instead of reading the words?

When people see and hear someone, the message take on an air of credibility and the consumer feels trust.

Listen to Mark Newsome offering a testimonial for Justin Glover:


People don’t always want to be marketed to.

You need a YouTube video idea generator since people don’t always want to see the same type of content. No one likes “same old, same old.”

Especially on YouTube where people go to get informed and/or entertained, it’s important to vary your content.

Wishing people well at the holidays, for example, shows people you’re a real person, not just a marketer looking to make a sale.

Video making tool: Instasize

Here is an Instasize video tutorial.

Behind the Scenes

In behind the scenes footage, Michael Stelzner, the brains behind Social Media Marketing, is seen going to the gym and talking to employees during strategy meetings.

Watch him as he goes #BehindtheScenes to plug his convention:

Top Tips

You can summarize Top Tips from a blog post.

Make sure you offer the link to the post. Tags go in a separate tag section.

I’m a huge fan of HaylsWorld. Made in 2017, this was a Top 10 Instagram Story Tips video.

When you watch, notice she uses humor along with her instruction.

Video Explainers

You place these short video explainers at the beginning of a video. Video explainers can be helpful in breaking down more complex concepts. You can also use the video explainer instead of the video.

More information on the Renderforest video explainer can be found here:

Video Logos

Add video logos. They’ll boost your brand by being memorable. Many brands have logos, but you’ll catch people’s attention with video logos.

Tool: Introbrand

For an Introbrand tutorial, see Introbrand: This is the Video Maker You Need, 15 Reasons.

Animated Images

Images are effective and valuable for a variety of reasons.

First, they help by showing what you’re trying to say instead of just telling with words.

Next, Google likes a variety of images.

Last, over 60% of learners understand information better by looking at images.

Videos provide this variety. Therefore, some times having images that move are more effective.


Video Making Tool: PixTeller

Here is a PixTeller animation tutorial.

Tell a Story

You could tell a personal story.

Marketers should be relatable. As a video marketer, you are no exception.

If you watch this video by Neil Patel, you’ll see he starts telling stories approximately 41 seconds into the video:

Patel tells a story about Steve Jobs and others. It’s true: I’ve actually seen Patel get choked up when he tells stories in videos.


The beauty of social media is your ability to market your good and services for free.

In addition to marketing your paid goods and services, let people know about any freebies you are currently offering.

As you see in this video, I promoted our Mostly Blogging Academy free affiliate marketing course.

Video Making Tool: Canva

Notice I could use this video to promote my Blog Consultation Services.

Tool: PosterMyWall

I also used these “Colorful Particles” to market my Blog Critique Services:

Video Making Tool: Renderforest

For a Renderforest tutorial, see 18 Ways the Renderforest Free Online Video Maker Will Make You a Better Content Creator.

I also used this video to market my Blog Critique Service:

Video Making Tool: Animoto

You can find an Animoto tutorial here.

More YouTube video ideas

Put something that represents you behind you in the video. For example, I could put my blog’s name on a sweatshirt draped on the chair behind me. Subtle advertising.

If a plant represents you should you have a nature blog or a nature-themed channel, use that.

Related Reading: Social media sites that pay

Brand Advertising

I applied for a campaign with the WinPro Company. They chose me!

They sent me a free product of my choice and asked me to film a video with my iPhone and send it to them.

You don’t have to make the video public if it’s for a brand.

Video making tool: my iPhone.

Ask Me Anything

You can answer any question in your AMA videos.

Try to answer the 5W’s.

Many people go to YouTube looking for the answer to questions just like they’d go to Google.com.

In fact, YouTube is a massive search engine, the second biggest.

Make YouTube videos that answer questions.

YouTube Comment Search

By searching the comment section of videos in your niche, you can make videos that answer those questions.

I’m a huge fan of Angel Yeo’s YouTube Channel, so let’s use her video on Instagram Story hacks as an example:

Angel offered her tips in her YouTube video. Look at the comment section:

People had questions about Angel’s video; if you look closely, you’ll see they are the same question: “How did you get the fonts shown in the video?”

Being the helpful YouTuber that she is, Angel made a video reply. However, many YouTubers may answer the question, but don’t make a video demonstrating the answer.

More YouTube views hacks

This is where you can generate views and subscribers, by making videos answering questions people in your niche have. Scanning comments sections for question marks isn’t that time consuming.

Of course, you can use any site as your YouTube video idea generator. For instance, you can find questions people ask about your niche at Answer the Public and Quora.

YouTuber Tim McQueen recommends using TubeBuddy as a YouTube video idea generator. Tim uses TubeBuddy for keyword research which helps Tim generate ideas for videos.


This video answers the question, “What is an Instagram shadowban?

What was my inspiration for the video?

I noticed many people asking this question at Quora, so I made a video offering the answer.

Video making tool: My iPhone

Live Video

This post displays recorded videos so I don’t have examples of Live Video to show you.

However, you can post Live Videos on Facebook, LinkedIn, YouTube, or Instagram.

You can find questions you can answer in your Live Videos anywhere. Quora.com, the popular question and answer site, is a great resource.

If none of these YouTube video idea generator tips inspired you to come up with your own ideas for live videos to help your brand, YouTube user Aria Mathew has ideas. “”We can use Google Trends to find a hot topic in our niche.”

Wrapping Up: YouTube Video Idea Generator

In closing, this post offered you a YouTube video idea generator. Bookmark these tips so you have an idea for a video when you need to make one.

Your videos last on YouTube for years in contrast to other social media sites where content is fleeting.

YouTube is a content library, a search engine, and a social media site. Post quality videos such a powerful site deserves. Hopefully, these ideas inspired you to make your own quality YouTube videos.

In addition, this guide offered 5 general YouTube video-making ideas as well as 17 examples from YouTube. In most instances, tutorials were offered so you can start making videos today.

Also, making money on YouTube was covered. I showed examples of marketing videos Michael Stelzner and I made.

As you read the YouTube video idea generator, did you ask yourself, “What if I want to combine ideas in my YouTube video? Don’t. Your video should be designed around one idea.

Promise yourself to start now that you have this YouTube video idea generator action plan.

Readers, please share so video makers discover these ideas for generating YouTube videos.

I look forward to your views in the comments section. Do you have any additional ideas to add to this list for people needing a YouTube video idea generator?

  1. Bella X

    Yes Youtube best way for social media marketing and above all it is free. Certain industries are allowed to use Youtube to market their products and services. Youtube has some guidelines. So I have kept away from using Youtube.

    Nevertheless I am a fan of YOUTUBE as I watch documentaries, shows, video everyday. It has replaced TV programmes for me. Moreover the shows, documentary are update and current.

    • Janice Wald

      Hi Bella,
      Thank you for this strong testimonial about the power of YouTube. You are right. YouTube is free and popular.
      Thanks for commenting.

  2. Moss Clement

    Hi Janice,

    Your article is excellent. And although I haven’t started doing videos, the insights and samples you have here are a fantastic inspiration for anyone. In fact, I watched Lisa’s video above and learned a few Instagram tricks.
    Thank you for sharing.

    • Janice Wald

      Hi Moss,
      Great to see you. I appreciate you calling my article “excellent.” I’m glad you feel my post is inspirational. Perhaps others will try YouTube based on these suggestions.

  3. Natalie Portman

    Awesome checklist! I actually do this for all of my blog posts, it’s really helpful if you’re trying to optimize content and draw more eyes to your site! Sharing on social and repurposing content to share with your audience is also incredibly important to cultivate that following and increase engagement. Indeed Prime

    • Janice Wald

      Hi Natalie,
      I agree with you. You should repurpose in a video and then put the video in your post. Thanks for your compliments.

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