Despite the rapidly growing prevalence of it, video content is often neglected or put off by bloggers and business owners. Many still see videos as a decorative little gimmick; something that they could take or leave. If you’re still holding onto this attitude, then you need to turn it around soon! Video content is an exceedingly powerful marketing tool, and the following post will show you why.
The first thing about video content that makes marketers’ mouths water is that it’s great for SERP* rankings. Google absolutely adores video content these days. After all, it owns YouTube! If you have a relevant, engaging and keyword-optimised video on one of your pages, it can really help the SEO performance of the whole site. Furthermore, video content is generally more engaging and shareable compared to traditional blog content. Whether you buy YouTube views or you strike viral gold, your video content has a much higher chance of being shared compared to blog posts and articles. As long as it’s able to hook your target market in with a thumbnail and a title, video content will do absolute wonders for your web traffic.
Using the right kind of video content will also help to improve your customer’s user experience. Getting traffic to a site, as I’m sure you’re aware, really isn’t all that difficult. The challenge is getting your target market interested, and convincing them to stay on the page, have a look around, and eventually convert. A large proportion of web users these days actively go looking for video content over other types. This means that featuring videos on your site will up their user experience, and improve the average time-on-site from your customers. Having videos on your site will also help to build your credibility. So many large and small businesses are taking advantage of video content that it’s almost expected once you land on any page. If you want to keep your site looking professional and modern, then at least some video content is an absolute must.
Last, but certainly not least, video content is exceptionally cost-effective. People have been able to post videos online for a long time now. However, there was a period where the most flashy, polished content was only for the largest of businesses. Now, all of that’s changed. Go onto YouTube right now, and I guarantee you’ll see a high-quality video made by an amateur just for the heck of it. When you invest a little money, it becomes even better! There are countless firms and freelancers out there who will produce a fantastic standard of video for your business for a relatively small investment. Still, this isn’t an excuse to choose a cheap service which is going to cut corners. Standards may have gone up, but that doesn’t mean everyone with a camcorder can shoot professionally.
If you were still putting off video at the start of this post, then I hope I’ve changed your mind. Video content is an exceedingly powerful marketing tool; don’t go on neglecting it!
*SERP – Search Engine Results Page
This post was contributed.