What Is the Purpose of a Website? 5 Smart Tips

By: | September 15, 2020 | Tags: , |
what is the purpose of a website

What is the purpose of a website?

Is it to entertain your visitors?

Is it to educate your readers?

The purpose of a website is to make your visitors happy.

You should make your visitors so happy they return to your website again and again and share your content so other readers visit your website, return often, and share your content as well.

This guide explains how to make your visitors happy by improving your visitor’s experience.

Blogging Tips: How To Improve Your Audience Experience

Maintaining a blog is both a good hobby and a marketing strategy. However, you might be reading this because you’ve realized that your blog has yet to reach its full potential.

When you study your metrics, you see that your audience isn’t growing as fast as you hoped it would, then you begin to wonder what’s wrong with your blog.

You may not have realized it, but more than just the content you produce, it’s very important to improve user experience. Put your visitors first, and give them a pleasant time on your site. That way, they won’t leave your blog in favor of another’s.

There are many ways for you to improve your audience experience. This article explores some of the top tips you can follow.

By the time you’re done reading, you’ll know the real answer to the question, What is the purpose of a website?” and how to achieve that goal.

1. Start Networking With Other Bloggers Regularly

It’s wrong to think of other bloggers as competition all the time. While it may be true that you’re competing for the time and attention of the same internet audience, these other bloggers can also work to your advantage by helping you grow. This works when you network with other bloggers regularly.

Remember the all-too-common principle in business: it’s not how much you know, but who you know.

Connecting with other bloggers from time to time can give you new insights into improving your audience’s experience. It’s like learning from each other, particularly from other bloggers who have been in the industry longer than you have.

You can adopt practices that other bloggers have been doing that ensure that their visitors stay happy on their site. This can help you undo any mistakes that you might not have even known you were making.

Here are some tips to apply when networking with other bloggers:

The tips enumerated above also allows you to make sure that your content helps support SEO performance as these also form search engine optimization tactics when it comes to websites in general.

2. Incorporate A Clear Call-To-Action Prompt

Every blog needs to have a clear call-to-action prompt. This refers to links or buttons that easily take your audience to the next step, such as linking different topics from your homepage or any other services that your blog may have.

To take it one step further, you can even have a button where interested members of your audience can easily contact you for any questions they wish to discuss. The main objective of call-to-action prompts is for your visitors to remain longer on your site while also taking the next necessary step for them to purchase, click on a particular blog post, etc. 

If you don’t have one yet, then it’s a good idea to start having one. It’s easy to take this feature for granted, particularly when you’ve been too focused on other aspects such as your website’s look, content, and design. Make sure that you include CTA buttons in discussions with your design agency.

Here are other ideas of call-to-action prompts that you should incorporate on your blog:

  • Link to other related blog posts
  • Option to subscribe to your blog, newsletter, and other updates
  • Link to log in to your website
  • Links to other pages within your blog
  • Online scheduling tool to make appointments

These can help create a good customer experience on your site as they can navigate through different topics or services with ease.

3. Choose Colors And Fonts That Are Easy To Read

It’s normal for any blog owner to want their page to look attractive. But don’t forget to draw the line between what’s attractive and what’s not.

The design should never go above the functionality of your blog. This means that working to make your blog look attractive doesn’t mean doing so at its expense. Your blog’s content should always be the topmost priority, whereby it gets read.

Remember that the harder it is for your audience to make out what your page is trying to say, the higher your audience’s chances of walking out of your blog, too.

Here’s one of the best tips you can remember regarding font color: Always aim for a stark contrast between the background and the text itself. That way, you’re guaranteed that your blog looks clean and easy to read.

Regarding the font style, choose one that’s legible. Don’t be too obsessed about having a unique font style, as this isn’t what’ll give your audience a pleasant experience on your site. You need to choose one that they can read without having to squint their eyes.

4. Take Care Of The Page Loading Speed

Another very important aspect of improving audience experience on your blog is its page loading speed. Visitors won’t even stay long on your blog if it takes too long for the text or media to load. No Internet user will ever have the patience for that.

A good place for you to start is by checking your site’s bounce rate. If it’s very high, then there’s a good chance that it isn’t loading quickly enough.

Be mindful of the following:

  • Improper compression of media
  • Large image sizes
  • External scripts
  • Too many videos
  • Poorly coded plugins

5. Optimize For Mobile Users

Many Internet users today are browsing from their mobile phones or tablets mainly due to their convenience. During their idle time, people whip up their gadgets and fly time away surfing through the Internet.

Therefore, for audience experience to improve on your site, it’s very important that you also have it optimized for mobile and tablet users. This means that your blog should be designed to have an interface that doesn’t get distorted, regardless of the gadget used to view it.

For instance, if your buttons or links are too small for mobile users to click, this can drive mobile users out of your site. 

Here are some tips to ensure that your blog is mobile-friendly:

  • Make sure the font size is big enough to read on a small mobile device.
  • Include a mobile menu, which means scrolling vertically compared with the horizontal style on a desktop interface.
  • Stick to focusing on one thing each page, as your space is now more limited on a mobile screen.

What is the Purpose of a Website: FAQ

What is the goal of a website?

A website should leave your visitors satisfied so they return again.

What is the purpose of website design?

A website design should please the visitor by being visually pleasing, easy to navigate, and fast loading.

Conclusion: What is the Purpose of a Website?

Now you know how to go about improving your overall user experience on your blog. With these tips, you’re not only able to drive more traffic in, but you’re also enticing a bigger audience to linger longer on your blog. A loyal audience will keep coming back to your blog, choosing it above other blogs in the same niche. Go ahead and start applying these tips.

Host blogger’s comments:

When asked, “What is the purpose of a website?” many people explain your website should empower your readers to solve their problems. This is true.

However, if this were the only purpose of a website, humor blogs, for instance, wouldn’t exist.

To recap:

You improve audience experience by

  • networking
  • including a call-to-action
  • making your website aesthetically pleasing
  • boosting loading speed
  • optimizing for mobile users

Follow these five strategies to boost your user experience.

“Make your visitors happy.” That is the best answer to the question, “What is the purpose of a website?”

Readers, please share so others know the real answer to “What is the purpose of a website?”

Can you suggest additional ways to boost user experience or any better answers to the question, “What is the purpose of a website?” I look forward to your views in the comments section.

This post was contributed and made possible by the support of our readers.

  1. Hugh W. Roberts

    I often get asked, “How do I get people to read and leave comments on my blog?” I always respond with the question – “Do you read and leave comments on other blogs?” I’m always shocked when I hear the reply – “Oh, I don’t have time for that!” Networking is just as crucial as ensuring responding to all the comments left by readers.

    Thanks for the great information, Janice.

    • Janice Wald

      Hi Hugh,
      Great to see you! Sadly, I’m guilty about not networking enough. I heard we should put our links on blogs in our niche or it will hurt our SEO. You have so many blogging tips posts, I consider you in my niche, but I have scaled way back commenting and leaving my links on other’s blogs not in my niche. Thanks for commenting. You know I admire how you find the time you do to network and respond to comments.

      • Hugh W. Roberts

        I’ve always made it my first priory to respond to all comments before I do anything else, Janice. I don’t know about you, but If I keep leaving comments on a blog and get no response, I stop leaving comments on that blog. For me, not responding to coments is like inviting somebody for coffee and ignoring them. I was taught very early on in blogging to never ignore your audiance.

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