How to Supercharge Your Visual Marketing, 7 Powerful Ways

2
By: | March 2, 2023 | Tags: , |
visual marketing

You know the importance of including video in your website content.

However, not everyone is equally confident when it comes to video creation.

Are there forms of visual marketing you can master?

Of course!

By reading this post, you will explore free visual marketing strategies in addition to video marketing.

Let’s start exploring visual marketing techniques.

Why is Visual Marketing Important?

  • Boost traffic
  • Make sales
  • Beat the competition
  • Educate your viewer
  • Be more relatable
  • Boost SEO

Boost traffic

Images are engaging and often attract the reader’s eye to make them interested enough to want to read your information. You use visual marketing to boost content marketing.

Make sales.

Images are memorable, so at sales time, your brand will come to mind.

Beat the competition.

Visual content is what makes your app stand out from your competition. High-quality images, videos, and even GIFs can offer your landing page the eye candy it needs and enhance your copy.

Educate your viewer.

The human brain responds to images and can process them quickly.

More than 60% of people are visual learners. They will learn your information better by looking at your images because images supplement your textual information.

Most people understand better through videos and static images rather than just reading. Therefore, visual marketing as opposed to solely marketing through textual information is the perfect way to get your message across.

In fact, marketing expert Bob Mackowski explains that 65% of consumers remember your message when it’s accompanied by an image. In contrast, only 10% remember your message when it’s not paired with a visual.

Be more relatable.

Use clear images and videos to show your audience that you share their pain points and relate to their struggles. 

Boost SEO

Finally, Google likes a variety of media, so your SEO gets a boost when you add media like images.

Is Visual Content Marketing Effective?

Yes!

Visual content marketing takes textual marketing a step further. When text is paired with relevant, eye-catching, memorable images, consumers become engaged and sales rise.

Examples of Visual Marketing

McDonald’s golden arches

Nike swoosh

Coca-Cola uses its famous red in all its visual marketing. The color brands the product.

How to Excel at Visual Marketing

Visme put out a guide to color psychology in visual marketing.

Use brand colors.

Do you have brand colors?

If not, choose them and use the same colors and fonts across channels.

Canva allows you to make a color palette with your brand colors.

Use a complementary color for your font.

visual marketing

My brand colors are orange and blue. They are in my logo, and on my blog, and I try to carry them across social channels.

Use video.

According to marketing guru Bob Mackowski, 55% of consumers watch videos daily.

Be consistent

As mentioned, Coca-Cola uses the same red in all its marketing materials.

Be different

Your goal is to engage your audience. You can even go so far as to use upside down text in order to stand out by being different from the competition.

Blog Marketing

When it comes to visual blogging, you have many alternatives.

Blog Graphics

You need to accompany your content with a relevant image.

However, you can’t choose just any image. You need to make a custom image. You want your audience to know that you went above and beyond for them.

visual marketing

You should also give thought to your photos. For instance, let’s say you are a food blogger. You need to give great thought to where you place the bun on a hamburger. The reason: The toppings need to show.

Also, you have to make sure that there is nothing behind the focus image that would distract the eye. People are judgemental and will be bothered by any clutter that appears in the photo.

You need a focal point. Do you think it’s the Diet Coke or the burger?

visual marketing

Have an attention-grabbing blog image with complimentary font colors. I often use white since white font easily complements your blog graphic colors.

Information about how you can make a gradient in your blog graphic like this one can be found in this article about Canva frames.

If you are planning to add text, know where you will place it ahead of time.

Other types of blog graphics are available to you in addition to the dominant image. For instance, you can take your data from your post and share the stats in an infographic.

Screenshots also show data and result in giving your post credibility.

You can also take your posts and turn them into an ebook. Amazon helps you make the cover.

Video Marketing

When a video accompanies a piece of written information, the article’s SEO scores increase.

Have a video explaining what your mission is and who you are.

Mine is at the top of my About Page.

Instasize is an affordable and easy-to-use video editor.

Instagram Marketing

There are many advantages of Instagram. For instance, more than 70% of marketers use Instagram for marketing.

Make sure you are aware of the orientation of your image. For instance, visual marketing in your Instagram grid requires a square orientation. I use 1080Ă—1080. However, an Instagram story requires a vertical orientation.

If you don’t adhere to these dimensions, part of your image can be cut off.

Instagram Stories

Instagram stories are widely used by brands. Brand stories often include photo carousels.

visual marketing

Make sure you make stories in a vertical form. Engage Instagrammers with the popular poll sticker.

Notice how I used this Instagram story to market my article about Instagram stories. This is an effective use of combining social media marketing and content marketing.

Instagram Posts

visual marketing

This is an example of an Instagram post. Note that it’s a perfect square.

I used this to market my post about digital marketing memes.

Inspirational quotes and memes are popular types of content for Instagram posts. Here you will find free meme generators.

If you need a resource for your inspirational quotes, here you will find 50 good vibes quotes you can use in your visual quotations.

Visual quotations are inspirational quotes accompanied by a relevant graphic.

visual marketing

This visual quotation accompanied my post about Thankful Thursday quotes.

Instagram Captions

Did you know using an emoji in an Instagram caption boosts engagement?

Of all your choices, can you guess which emoji boosts engagement the most?

Answer: the heart emoji.

Instagram Reels

Short videos continue to trend. Instagram is pushing out Reels, a new feature. If you want to grow your organic reach on Instagram, Reels is the way to do it. Here you will find free Reels editing apps.

TikTok Marketing

Short-form video continues to be the trend.

TikTok marketing is increasing in record numbers.

You can send your TikToks to Instagram with the click of a button.

Repurposing videos on different social media sites is a great way to save time on visual marketing.

YouTube Marketing

Visual marketing on YouTube requires a face on your video cover. The emotion on the face should match the content in the video.

Do you see the emotion on my face? I look almost giddy as I stare at the robot in anticipation of the AI’s tips.

Does it have to be YOUR face?

Ideally.

Recently, I watched a video with the face of a woman on the YouTube cover. When the video started, and I heard the voice of a man, I felt deceived, almost conned. As it turns out, he was introducing his female guest. It was her image on the cover.

Don’t forget to add channel art for a professional look.

Related Reading: YouTube Shorts Downloader

Facebook and LinkedIn Visual Marketing


The algorithm favors visuals.

Although you don’t have to share visuals on these social media sites, you should.

In fact, people add ”Photo for attention” or ”Pic for attention” to their images for those visual marketing benefits. They are trying to stir the algorithm.

Free Visual Marketing Tools

In order to make your visual quotations and follow these other visual marketing strategies, you need graphic design tools.

Here are four free and easy-to-use visual marketing tools I have personally used and recommend.

Visual marketing tools:

  • Canva
  • Fotor
  • PosterMyWall
  • Imgur.com

Related Reading: PosterMyWall: How to Make a Strong Visual Presence

Visual Marketing: FAQ

Why is visual marketing important?

More than 60% of people are visual learners. They will learn your information better by looking at your images because images supplement your textual information. Also, images are memorable, so at sales time, your brand will come to mind. Next, images are engaging and often attract the reader’s eye to make them interested enough to want to read your information. Finally, Google likes a variety of media, so your SEO gets a boost when you add rich media like images.

How effective is visual content marketing?

Visual content marketing takes textual marketing a step further. When text is paired with relevant, eye-catching, memorable images, consumers become engaged and sales rise.

Wrapping Up: Visual Marketing Methods

By reading this post, you received six advantages of visual marketing. You also discovered effective visual marketing strategies and free graphic design tools.

Use this post as an action plan for stepping up your visual marketing game.

Readers, please share so marketers can improve their visual content.

I look forward to your views in the comments section. Can you suggest more visual marketing strategies?

  1. Rachel L. Helberg

    I just wanted to throw out a huge THANK YOU!! I have been following you for years and you have continually provided THE BEST information – thank you. You break it down so even slower learners like me can understand, great job!

    • Janice Wald

      Hi Rachel,
      Thank you so much for the wonderful compliments on the article and for being a loyal reader all these years. I am glad you found the post helpful.
      Janice

Would you like to share your thoughts?

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Instagram
Pinterest
fb-share-icon
LinkedIn
Share