Are you familiar with visual blogging?
You should be.
Visual blogging is all the rage.
First, there are many ways to engage busy readers. Visual blogging is an effective strategy that accomplishes this.
In the Digital Age, today’s information consumer understands information in visuals quicker than text.
Also, videos are trendy, so visual blogging has appeal.
Currently, videos have massive appeal. Therefore, it makes sense that visual blogging would have potential to bring you a boost in traffic.
Guest author Catherine Vanvonno is here to explain this technique, offer examples of visual blogging, and explain how it can lead you to make sales.
What is Visual Blogging and How Can It Improve Your Conversions?
by Catherine Vanvonno
How do you tell a story to an audience that’s already bombarded with different sources of entertainment and information presented through various platforms?
Easy: You keep it short and sweet.
One of the best ways to do this is with visual content. Visual content can take the form of images, videos, or infographics. This strategic way of conveying a message turns visitors into readers and ultimately, converts readers into subscribers or customers.
Bloggers, marketers, and business owners have adopted this platform of communication dubbed as visual blogging. It is different from conventional blogging in that in a visual blog post, images are the focus and are supported only by text.
Why You Need to Start Visual Blogging Today
It is easy to see how visual content can establish a company-consumer connection quickly. In just one glance, you can highlight the strengths of your products or ongoing promotions to capture the reader’s attention. Important company information such as contact details and announcements would also pop up and be easily recalled.
But like conventional blogging, relevance should be a priority in a visual blog. Utilize images that get your message across in the best possible way. The most striking image is a call to action in the visual blogging realm. Without a call to action, visitors will just be mere readers.
If you are looking for ways on how to use visual content, here are various ways to stir your readers to action:
Make a Tutorial on How to Use Your Product.
Most how-to tutorials take the form of a video. The audience can easily follow through if they just sit and watch how you use a certain product.
However, product tutorials can also be in the form of infographics or a collage of photos. Remember that more than just the platform used, it is creativity that sparks interest in a visitor and moves them to try your products.
Make sure that your sequence of steps is logical, the instructions are clear, and the images vividly show what consumers should do.
Be Strategic in Using Your Videos.
In the USA alone, product videos increase conversion rates by 73% of adults according to this survey. To take advantage of this finding, you must be strategic on where to place your videos. For instance, embedding it on your Products page beside a description is a smart way to capture audience attention. Videos must be placed at the center, on top, or above a text to increase engagement from visitors.
Tie it All Up with Your Social Media.
Social networking sites are a gift to marketers and business owners. Through these channels, you can connect to your audience almost directly. Now, people are more likely to trust recommendations they see from their newsfeed than paid ads on TV or on print.
There are many ways to tie your visual content with your social profiles. You can use Instagram or Pinterest to showcase images of your products or invite consumers to post their own photos using your brand. You can create a YouTube channel that you can link on your blog, share on your Facebook page, or use on your company website. You can also hire a highly skilled virtual employee to manage all this for you so you don’t get overwhelmed by this side of your business.
Whatever route you wish to go, the goal is to build and sustain a connection with your target market through a platform they can relate to by using means they can understand.
Visual content stirs up emotions and churns ideas in people without the use of words. It is this unique way of connecting people that makes this blogging format a sure hit.
In an age where people are bombarded with facts, connection is disrupted by popping and beeping notifications, and communication is reduced to internet abbreviations, visual blogging provides an alternative way of speaking volumes to people in the limited amount of time they can spare. It is the impact you bring to this brief instance that transforms visitors into business patrons.
Catherine Vanvonno, the author, is the President and Executive Director of 20Four7VA, a global Virtual Assistant (VA) Service Provider. She holds a doctorate degree in Applied Statistics, Research Design and Program Evaluation from Virginia Polytechnic Institute and State University and has over 10 years experience in facilitating evidence-based strategic planning, product development, brand management, legislative communications, and medical policy. She is married and has four children. You can reach her at firstname.lastname@example.org. http://20four7va.com/|twitter.com/20Four7VA
Host blogger’s comments:
Readers, please share so other bloggers discover these visual blogging techniques.
What are your experiences? Do you feel visual blogging contributes to your blogging success? I look forward to your views in the comments section.