Why You Need to Start Visual Blogging Today to See Results

By: | August 3, 2017 | Tags: , ,

Are you familiar with visual blogging?

You should be.

Visual blogging is all the rage.

First, there are many ways to engage busy readers. Visual blogging is an effective strategy that accomplishes this.

In the Digital Age, today’s information consumer understands information in visuals quicker than text.

Also, videos are trendy, so visual blogging has appeal.

Currently, videos have massive appeal. Therefore, it makes sense that visual blogging would have potential to bring you a boost in traffic.

Guest author Catherine Vanvonno is here to explain this technique, offer examples of visual blogging, and explain how it can lead you to make sales.

What is Visual Blogging and How Can It Improve Your Conversions?

by Catherine Vanvonno

How do you tell a story to an audience that’s already bombarded with different sources of entertainment and information presented through various platforms?

 

Easy: You keep it short and sweet.

 

One of the best ways to do this is with visual content. Visual content can take the form of images, videos, or infographics. This strategic way of conveying a message turns visitors into readers and ultimately, converts readers into subscribers or customers.

 

Bloggers, marketers, and business owners have adopted this platform of communication dubbed as visual blogging. It is different from conventional blogging in that in a visual blog post, images are the focus and are supported only by text.

Visual Blogging

 

Why You Need to Start Visual Blogging Today

 

It is easy to see how visual content can establish a company-consumer connection quickly. In just one glance, you can highlight the strengths of your products or ongoing promotions to capture the reader’s attention. Important company information such as contact details and announcements would also pop up and be easily recalled.

 

But like conventional blogging, relevance should be a priority in a visual blog. Utilize images that get your message across in the best possible way. The most striking image is a call to action in the visual blogging realm. Without a call to action, visitors will just be mere readers.

 

If you are looking for ways on how to use visual content, here are various ways to stir your readers to action:

 

Make a Tutorial on How to Use Your Product.

 

Most how-to tutorials take the form of a video. The audience can easily follow through if they just sit and watch how you use a certain product.

However, product tutorials can also be in the form of infographics or a collage of photos. Remember that more than just the platform used, it is creativity that sparks interest in a visitor and moves them to try your products.

Make sure that your sequence of steps is logical, the instructions are clear, and the images vividly show what consumers should do.

 

Be Strategic in Using Your Videos.

 

In the USA alone, product videos increase conversion rates by 73% of adults according to this survey. To take advantage of this finding, you must be strategic on where to place your videos. For instance, embedding it on your Products page beside a description is a smart way to capture audience attention. Videos must be placed at the center, on top, or above a text to increase engagement from visitors.

[Read: How to Use YouTube to Be a Better Blogger]

 

Tie it All Up with Your Social Media.

 

Social networking sites are a gift to marketers and business owners. Through these channels, you can connect to your audience almost directly. Now, people are more likely to trust recommendations they see from their newsfeed than paid ads on TV or on print.

 

There are many ways to tie your visual content with your social profiles. You can use Instagram or Pinterest to showcase images of your products or invite consumers to post their own photos using your brand. You can create a YouTube channel that you can link on your blog, share on your Facebook page, or use on your company website. You can also hire a highly skilled virtual employee to manage all this for you so you don’t get overwhelmed by this side of your business.

 

Conclusion

 

Whatever route you wish to go, the goal is to build and sustain a connection with your target market through a platform they can relate to by using means they can understand.

 

Visual content stirs up emotions and churns ideas in people without the use of words. It is this unique way of connecting people that makes this blogging format a sure hit.

 

In an age where people are bombarded with facts, connection is disrupted by popping and beeping notifications, and communication is reduced to internet abbreviations, visual blogging provides an alternative way of speaking volumes to people in the limited amount of time they can spare. It is the impact you bring to this brief instance that transforms visitors into business patrons.

 

Catherine Vanvonno, the author, is the President and Executive Director of 20Four7VA, a global Virtual Assistant (VA) Service Provider. She holds a doctorate degree in Applied Statistics, Research Design and Program Evaluation from Virginia Polytechnic Institute and State University and has over 10 years experience in facilitating evidence-based strategic planning, product development, brand management, legislative communications, and medical policy. She is married and has four children. You can reach her at communications@20four7va.com. http://20four7va.com/|twitter.com/20Four7VA

Host blogger’s comments:

Readers, please share so other bloggers discover these visual blogging techniques.

What are your experiences? Do you feel visual blogging contributes to your blogging success? I look forward to your views in the comments section.

Related

How to Use Visuals to Boost Engagement, 4 Ways

Photo Source:

Pixabay

  1. Saurabh tiwari | at 11:26 am

    Always a joy to read your articles. I agree with all these points.

    I think you can find lots of authentic parts of advice what un sharing and good for everybody who’s fresh in blogging or would want to improve the own blog.

  2. Judy Freedman | at 1:53 pm

    I wanted to put a video on my blog post this week but could not figure out how to use iMovie. I did it once but this time could not get the pictures to import. Wish I had a techie person who could help me.

  3. Leanne | at 1:45 am

    Video blogging is so scary for a lot of us. Feeling natural in front of a video camera – or even hearing my voice on a recording is quite strange. I completely agree that it’s engaging though and helps with getting to know the blogger and their product on a whole new level.

  4. Susan Velez | at 4:35 am

    Hi Janice,

    I love creating videos for my tutorials. I know when I need to know how to do something, the first thing that I do is check out YouTube.

    I’ve been creating videos on YouTube about a month after starting my blog.

    It takes a little time to get comfortable in front of the camera. However, just like anything else, with practice, you get better.

    I still find myself messing up in the video. When I first started recording videos, I found myself starting over and over. It would literally take me hours to create one video.

    Today, I only take one recording. If it has mistakes I don’t stress it anymore, I am only human. My subscribers don’t seem to mind, at least no one says anything 🙂

    Thanks for sharing these tips, I’ll be sure to pass them along.

    Have a great day 🙂

    Susan

  5. Laura | at 9:53 am

    I’ve been hearing it’s all the rage to add infographics to my blog. Before it was podcasting. Now it’s video blogging. As a new blogger, I am looking for all the advice I can get, but wow, so overwhelming! But I’ll get a handle on things- blogging takes time and patience.

    I have only just started thinking about growing traffic to my blog, and your post has great information that is understandable, even to me. Bookmarking your blog- thanks!
    Laura recently posted…Golf Tips: Use Golf GPS To Improve Your GameMy Profile

  6. Sagar Chauhan | at 10:08 pm

    Always a joy to read your articles. I agree with all these points.

    I think you can find lots of authentic parts of advice what un sharing and good for everybody who’s fresh in blogging or would want to improve the own blog.

    @Regards
    Sagar_Chauhan

  7. Kathryn Maclean | at 12:28 pm

    Hi Janice,
    Video blogging can be very easy. I have discovered a service called Lumen5 that takes parts of your article and makes a video of it automatically. I really like it and have added it to promote my articles so far in my Facebook pages. It’s also free at the moment.
    Kathryn Maclean recently posted…Blog PromotionMy Profile

  8. John Doe | at 10:57 pm

    Great post. It seems like anytime you have anything that is visual,it is much easier to connect with the person You are trying to communicate with and have them understand what you’re saying.

  9. Hugh Roberts | at 8:05 am

    The first place I always visit when looking how to do something is YouTube, Janice. I’m also a big fan of visuals in ‘How To’ posts. I use them in mine and it always results in more traffic to the post which in turn attracts a lot more comments.

  10. Matt Hutson | at 5:47 pm

    Thanks for the informative post! Lately I’ve been considering putting videos into my book blog. Maybe live book reviews or upcoming book lists. Something along those lines.

    You’re definitely right that video is huge now.

    Regards,
    http://bookmattic.blogspot.com

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