Why You Need to Start Visual Blogging Today to See Results

By: | August 3, 2017 | Tags: , ,

Are you familiar with visual blogging?

You should be.

Visual blogging is all the rage.

First, there are many ways to engage busy readers. Visual blogging is an effective strategy that accomplishes this.

In the Digital Age, today’s information consumer understands information in visuals quicker than text.

Also, videos are trendy, so visual blogging has appeal.

Currently, videos have massive appeal. Therefore, it makes sense that visual blogging would have the potential to bring you a boost in traffic.

Author Catherine Vanvonno is here to explain this technique, offer examples of visual blogging, and explain how it can lead you to make sales.

What is Visual Blogging and How Can It Improve Your Conversions?

How do you tell a story to an audience that’s already bombarded with different sources of entertainment and information presented through various platforms?

Easy: You keep it short and sweet.

One of the best ways to do this is with visual content. Visual content can take the form of images, videos, or infographics. This strategic way of conveying a message turns visitors into readers and ultimately, converts readers into subscribers or customers.

Bloggers, marketers, and business owners have adopted this platform of communication dubbed as visual blogging. It is different from conventional blogging in that in a visual blog post, images are the focus and are supported only by text.

Visual Blogging

Why You Need to Start Visual Blogging Today

It is easy to see how visual content can establish a company-consumer connection quickly. In just one glance, you can highlight the strengths of your products or ongoing promotions to capture the reader’s attention. Important company information such as contact details and announcements would also pop up and be easily recalled.

But like conventional blogging, relevance should be a priority in a visual blog. Utilize images that get your message across in the best possible way. The most striking image is a call to action in the visual blogging realm. Without a call to action, visitors will just be mere readers.

If you are looking for ways on how to use visual content, here are various ways to stir your readers to action:

Make a Tutorial on How to Use Your Product.

Most how-to tutorials take the form of a video. The audience can easily follow through if they just sit and watch how you use a certain product.

However, product tutorials can also be in the form of infographics or a collage of photos. Remember that more than just the platform used, it is creativity that sparks interest in a visitor and moves them to try your products.

Make sure that your sequence of steps is logical, the instructions are clear, and the images vividly show what consumers should do.

Be Strategic in Using Your Videos.

In the USA alone, product videos increase conversion rates by 73% of adults according to this survey. To take advantage of this finding, you must be strategic on where to place your videos. For instance, embedding it on your Products page beside a description is a smart way to capture audience attention. Videos must be placed at the center, on top, or above a text to increase engagement from visitors.

[Read: How to Use YouTube to Be a Better Blogger]

Tie it All Up with Your Social Media.

Social networking sites are a gift to marketers and business owners. Through these channels, you can connect to your audience almost directly. Now, people are more likely to trust recommendations they see from their newsfeed than paid ads on TV or on print.

There are many ways to tie your visual content with your social profiles. You can use Instagram or Pinterest to showcase images of your products or invite consumers to post their own photos using your brand. You can create a YouTube channel that you can link on your blog, share on your Facebook page, or use on your company website. You can also hire a highly skilled virtual employee to manage all this for you so you don’t get overwhelmed by this side of your business.

Conclusion

Whatever route you wish to go, the goal is to build and sustain a connection with your target market through a platform they can relate to by using means they can understand.

Visual content stirs up emotions and churns ideas in people without the use of words. It is this unique way of connecting people that makes this blogging format a sure hit.

In an age where people are bombarded with facts, connection is disrupted by popping and beeping notifications, and communication is reduced to internet abbreviations, visual blogging provides an alternative way of speaking volumes to people in the limited amount of time they can spare. It is the impact you bring to this brief instance that transforms visitors into business patrons.

Catherine Vanvonno, the author, is the President and Executive Director of 20Four7VA, a global Virtual Assistant (VA) Service Provider. She holds a doctorate degree in Applied Statistics, Research Design and Program Evaluation from Virginia Polytechnic Institute and State University and has over 10 years experience in facilitating evidence-based strategic planning, product development, brand management, legislative communications, and medical policy. She is married and has four children. You can reach her at communications@20four7va.com. http://20four7va.com/|twitter.com/20Four7VA

Host blogger’s comments:

Readers, please share so other bloggers discover these visual blogging techniques.

What are your experiences? Do you feel visual blogging contributes to your blogging success? I look forward to your views in the comments section.

Author: Catherine Vanvonno

Related

How to Use Visuals to Boost Engagement, 4 Ways

Photo Source:

Pixabay

    • Janice Wald

      HI Mona,
      Thanks for commenting on my article. I am planning more posts on video use for bloggers due to the popularity of videos.
      Janice

  1. Saurabh tiwari

    Always a joy to read your articles. I agree with all these points.

    I think you can find lots of authentic parts of advice what un sharing and good for everybody who’s fresh in blogging or would want to improve the own blog.

    • Janice Wald

      Hi Saurabh,
      What kind words about my articles. Thank you. I am glad you feel this post, and my others, are helpful to both new bloggers and experienced bloggers looking to refresh their knowledge.
      Thanks for writing.
      Janice

  2. Judy Freedman

    I wanted to put a video on my blog post this week but could not figure out how to use iMovie. I did it once but this time could not get the pictures to import. Wish I had a techie person who could help me.

    • Janice Wald

      Hi Cathy,
      Thanks for coming by today. I was predicting people would be curious as to what Visual Blogging is.
      Janice

  3. kamal pura

    It was really a interesting post. Thanks for sharing the secrets.
    You did a great job.
    Thanks for sharing.
    Have a great week ahead.

  4. Leanne

    Video blogging is so scary for a lot of us. Feeling natural in front of a video camera – or even hearing my voice on a recording is quite strange. I completely agree that it’s engaging though and helps with getting to know the blogger and their product on a whole new level.

    • Janice Wald

      Hi Leanne,
      Thanks for coming by and commenting on my post. I agree with you. For this reason, I’d like to pursue YouTube instead of Facebook Live. I predict Facebook Live will surpass YouTube in popularity, but I need “baby steps.”
      Janice

  5. Susan Velez

    Hi Janice,

    I love creating videos for my tutorials. I know when I need to know how to do something, the first thing that I do is check out YouTube.

    I’ve been creating videos on YouTube about a month after starting my blog.

    It takes a little time to get comfortable in front of the camera. However, just like anything else, with practice, you get better.

    I still find myself messing up in the video. When I first started recording videos, I found myself starting over and over. It would literally take me hours to create one video.

    Today, I only take one recording. If it has mistakes I don’t stress it anymore, I am only human. My subscribers don’t seem to mind, at least no one says anything 🙂

    Thanks for sharing these tips, I’ll be sure to pass them along.

    Have a great day 🙂

    Susan

    • Janice Wald

      Hi Susan,
      Thanks for the comments and the share. You stressed the importance of starting over. With YouTube you can start over. With Facebook Live you can’t. That’s what consumers want but due to the “live” feature, it’s a lot more pressure. I think I will pursue YouTube.
      Janice

  6. Laura

    I’ve been hearing it’s all the rage to add infographics to my blog. Before it was podcasting. Now it’s video blogging. As a new blogger, I am looking for all the advice I can get, but wow, so overwhelming! But I’ll get a handle on things- blogging takes time and patience.

    I have only just started thinking about growing traffic to my blog, and your post has great information that is understandable, even to me. Bookmarking your blog- thanks!

    • Janice Wald

      Hi Laura,
      That’s what I do here: I help bloggers. I agree all this information can be overwhelming. I made the same observation when I first started. Because I’m a teacher by day, I know how to break things into pieces to make them more understandable. Thank you for bookmarking my site. I look forward to having your readership.
      Janice

  7. Emenike Emmanuel

    Hi Janice and Catherine,

    Visual blogging is awesome. We’ve already fallen in love with infographic on our blog and the performance has been an exciting one. Video is one aspect I haven’t really paid much attention to, but I hope to start exploring it soon.

    Thanks for sharing.

    Emenike

    • Janice Wald

      Hi Emenike,
      I also plan on pursuing video more than I have. Thanks for your comments. I’m glad you enjoyed the post.
      Janice

  8. Sagar Chauhan

    Always a joy to read your articles. I agree with all these points.

    I think you can find lots of authentic parts of advice what un sharing and good for everybody who’s fresh in blogging or would want to improve the own blog.

    @Regards
    Sagar_Chauhan

    • Janice Wald

      Hi Sagar,
      Thanks for coming by today. I’m glad you felt my guest author’s points were valid. Many bloggers like to stick to the traditional way of doing things, but like it or not, times are changing.
      Janice

  9. Saurav Deo

    Hey Janice, I am a great fan of your blogs, as it always adds something value to me. Thanks

    • Janice Wald

      Hey Saurav,
      What nice comments. Thank you for coming by to tell me you appreciate my articles. Thanks for writing.
      Janice

  10. Kathryn Maclean

    Hi Janice,
    Video blogging can be very easy. I have discovered a service called Lumen5 that takes parts of your article and makes a video of it automatically. I really like it and have added it to promote my articles so far in my Facebook pages. It’s also free at the moment.

    • Janice Wald

      I will check it out as soon as I am back at a computer. Thanks for letting us know about it; exciting!

    • Janice Wald

      Hi Kathryn,
      I had the best time creating my first Lumen 5 video. Thank you for helping me enter the Video Age. I look forward to using the tool frequently.
      If others are reading this, here is the link: https://lumen5.com
      Janice

  11. John Doe

    Great post. It seems like anytime you have anything that is visual,it is much easier to connect with the person You are trying to communicate with and have them understand what you’re saying.

  12. Hugh Roberts

    The first place I always visit when looking how to do something is YouTube, Janice. I’m also a big fan of visuals in ‘How To’ posts. I use them in mine and it always results in more traffic to the post which in turn attracts a lot more comments.

    • Janice Wald

      Hi Hugh,
      Thanks for writing me and contributing to the conversation.
      Like you, if I need to see how to do something, I go to YouTube.
      I am also a big fan of visuals. In How to posts, I try to use screenshots.
      I just discovered Lumen 5 which I will use to incorporate more videos.
      Nice to see you. Thanks for the Twitter share.
      Janice

      • Janice Wald

        I have a post coming out on how to use Lumen 5 soon. Stay tuned!
        Janice

  13. Matt Hutson

    Thanks for the informative post! Lately I’ve been considering putting videos into my book blog. Maybe live book reviews or upcoming book lists. Something along those lines.

    You’re definitely right that video is huge now.

    Regards,
    http://bookmattic.blogspot.com

    • Janice Wald

      Hi Matt,
      Since video is so popular, any ideas you have for incorporating them are good ones. They also keep people on your site longer resulting in more visibility at search engines for you.
      I have a post coming out soon on an easy free tool that makes videos. Stay tuned!
      Janice

  14. Elise Cohen Ho

    I enjoy both seeing visual content and adding visual content to my blog. At the moment this is mostly through pictures but I have some future plans to really kick things up a notch.

    • Janice Wald

      Hi Elise,
      I will be writing about how to incorporated Lumen 5, a free tool that turns our content into videos. Stay tuned!
      Janice

  15. catherine vanvonno

    Well, even on social media. People are more likely to watch than to read. Videos are powerful, and if used as tool for your marketing im sure you will find the right audience you are looking for.

    • Janice Wald

      Hi Catherine,
      Thanks for commenting. I like reading (a guest author wrote the post). The reason is I can skim the subheads to find the info I want. How can I fast forward in the video?
      Thanks for contributing to the dialogue and sharing your view.
      Janice

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