Do you know why you need to examine visitor analytics?
You want to boost your blog traffic, don’t you?
First, you need to understand your previous blogging victories.
Why did certain posts bring you more blog comments?
Why did certain blog topics bring you more engagement?
Why did certain content lead to more social media followers?
This comprehensive guide functions as your web analyzer.
This web analyzer includes:
- General tips for blog writing
- How to analyze web traffic
- How to use Visitor Analytics to understand your website visitors’ behavior
By the time you’re done reading this post, you’ll know how to analyze your website data to publish blog posts that generate boatloads of traffic.
You’ll also know how to use the Visitor Analytics tool to do your analysis.
Let’s get started learning how to examine our visitor analytics.
10 Things to Understand About Your Blog Traffic…
…and how Visitor Analytics can help you make use of it.
How to get traffic to your blog? How can you reach a broader audience?
These are valid questions, and there is plenty of advice you can get in order to increase your blog traffic.
Success is never guaranteed. It depends on your competition and whether the things you write about are of actual interest.
But at the same time, you should be asking yourself: “How do I measure that traffic? How do I make sense of what people do on my blog?”
General Tips for Blog Writing
In general, consider the following when you create your blog strategy:
– Write quality content. Make the content original and preferably innovative. Include your own research and data.
– Have a clear niche. Readers get confused if you have a variety of topics. Google gets confused as well and gives visibility in the Search Engine Results Pages to blogs with a clearer content niche.
– Write with SEO in mind. This increases the chances of getting traffic from search results.
– Do guest posts to reach other target audiences.
– Have a link building strategy. Earn referral traffic from other sites, as well as SEO authority.
– Try gathering leads into email lists. Then, send out newsletters.
Now, all of that is a lot of work, but it will probably get you increased traffic to your website. Knowing how to get blog traffic is only the first step.
You now need to understand it and analyze it. You need to be able to deduce from stats and other data, what it is your visitors like the most, where they spend the most time on your blog, and where they drop off.
How to Analyze Blog Traffic
Below, we cover the main things to understand about blog traffic and suggest a tool that can help you with it: Visitor Analytics.
Understanding blog traffic with Visitor Analytics
1. Check which of your posts are the most popular
Not everything you publish will reach the same level of popularity, unfortunately. Some posts will be more popular than others. Check your analytics dashboard to see which ones get the most views.
Focus on similar topics in the future, to keep providing your audience what they are looking for.
For the ones that get fewer clicks, try to understand why. Maybe the title isn’t catchy enough. Or maybe the topic is of less interest. It could also be that those posts are less visible in your blog menus.
We suggest more ways to investigate further down the list.
2. Constantly check unique visitors, visitors, and page visits
You get data about these right from the first general overview in the Visitor Analytics dashboard. If the stats are on a red background, it means your blog is not performing very well. If they are on a green background, it means you are growing your blog audience.
The number of unique visitors should be equal to the actual number of persons accessing your blog in one day. So, you get an idea of how big your actual audience is from there. The “visitors” metric should be a little higher than “unique visitors”, as it counts the number of sessions in a day.
For example, if the same user reads your blog twice in a day, he/she will be counted as two separate “visitors”.
The “page visits” metric is also an important one, as it tells you how many times any page on your blog was loaded.
This will be an indication of how many of your posts your visitors are actually reading. You could have 80 visitors per day and 240-page visits. This would mean that, on average, people read 3 of your posts per visit.
If the number of page visits is not much higher than the number of visits, it means you should probably encourage visitors to navigate more. You can work on your blog design to add “related posts” and other similar features. Crosslink between posts as well.
3. Keep an eye on the bounce rate
Connected to the point above, the bounce rate is the percentage of people that access only one page during their session on your website. This can be interpreted as both a good and bad sign. It’s bad that people don’t read more posts when they reach your website.
But it’s not always as bad as you would think. If somebody is looking for a very specific problem on Google and one of your posts has the answer, then it’s likely that that person will land on the page, read it carefully, then exit. It will count as a bounce, but it doesn’t make your content any less relevant. Quite the opposite.
You could also look at the time spent on page. If the bounce rate is high and time spent on page is low, then you may have a problem. So it’s more a matter of context.
4. Watch videos of how people use your blog
You heard that right. You can actually watch a reconstruction of all the actions of a user on the page, in the form of a video. You can see if the visitor navigated easily or had some trouble. Maybe he/she clicked on unclickable elements or found errors when trying to submit a form. Maybe he/she remained idle for a long time or scrolled up and down chaotically.
These are all things to consider. Learn from these session recordings, in order to improve the blog design and layout.
In Visitor Analytics, you can find them under User Behavior – Visitor Recordings.
5. Check heatmaps to see interactions with your pages
Checking session recordings one by one can be time consuming sometimes. So it may be better to see the data in an aggregated form. For this, you have heatmaps. Based on all of the pageviews and user mouse movements, scroll and clicks, you can see which elements of a particular post or page received the most and the least attention.
The most popular areas will be dark red, while the least popular ones will be cold blue. You can expect to see the top of your page in a darker red color, while fewer people will read to the end, so you may get a colder color on paragraphs closer to the footer.
You may also notice more action on some images or on some colored buttons, while on others you may see less. Learn from all of this and move around elements, so that the important things end up in the “hot” areas.
6. Set up a conversion page
Hopefully, you are monetizing your blog one way or another. Maybe you sell something on it or at least you have a sign-up page of some sort.
Make sure you add the URL of your “thank you for purchasing” or “thank you for signing up” page in your dashboard settings, under “page settings” and “add conversion page”. This way, you will get a new metric, telling you specifically how many of your readers were actually converted to customers, right in your stats overview.
7. Understand where people drop off before that conversion page
The path of visitors on your website is not always very straightforward. They won’t always get to that conversion page. You can check conversion processes by setting up conversion funnels and seeing where visitors drop off during navigation. Maybe it’s the contact page, or maybe another page in the process.
Whichever it is, check to see what problems you can find with it and try to fix them, so that more people actually reach the conversion page.
8. Find out who is bringing you traffic
For this, you can always have a look at the section dedicated to “top referrers”. This shows you who is landing on your page after clicking links on other websites/platforms. In this box, you may see the results of your link building strategy.
Who could be on the list: social media channels, other blogs that link to your content, business directories where you may have signed up (e.g. the Yellow Pages), search engines like Google, guest posts you may have written for other websites, etc.
The more referral sources, the better. You need to be well connected to the rest of the internet.
9. Consider adding new languages to your blog
In Visitor Analytics, you can see a map of visitors. Their geolocation is approximate, for privacy reasons, but you can still see the country where they are from. You might be surprised by what you see here.
Even though your content may be exclusively in English, you may find that you get a considerable number of visitors from non-English speaking countries. If that is the case, these blog readers would surely love to find content in their native language on your blog, too.
You could strengthen the public you have in a certain country and increase the blog traffic you get from there. Translating your posts will probably be worth the effort.
10. Check the days and times of day when you get the most visits
It may well be a very good idea to schedule your posts based on what you find in this section. This will increase the odds of them actually being seen by your public, at the times when they are likely to be online. In general, Tuesdays and Wednesdays always seem to be good days to publish. But it will vary from blog to blog, and from public to public.
Also note that owning a public blog and tracking visitor activity comes with some responsibilities. Understand that how you work with your blog visitor data needs to comply with privacy data regulations all over the world.
When you gather data about website visitors, you are processing personal data. Even the IP of a visitor and his/her geolocation are considered to be personal information.
The GDPR laws in the EU, the LGPD in Brazil, the CCPA in California, the PERC in the UK, and many other similar legal rulings to come, all try to protect the privacy of their citizens’ data. Regardless of where your blog is operated from, you need to make sure that you comply with these regulations.
In order to stay safe, but also gather valuable blog traffic data, you need to use a tool that is privacy-oriented. Visitor Analytics uses “cookieless tracking”, which means they do not store personal data in cookie files on the devices of users.
Mihai Deac is a marketing expert at Visitor Analytics, an all-in-one analytics company with a big focus on privacy and user-friendliness. Mihai likes to write about things that are useful for website owners, from technical to legal and user behavior topics.
Visitor Analytics FAQ
What is Visitor Analytics?
Visitor Analytics is a third-party app which offers you details about the behavior of your website visitors in real-time. The app offers easy-to-read analytics.
Wrapping Up: Visitor Analytics
In conclusion, you can’t replicate your previous blogging success unless you understand what caused that success.
Did you ever have posts go viral? Would you like your posts to go viral again?
Your wish can come true if you examine your visitor analytics to understand the cause of the traction your posts generated.
This guide to understanding your visitor analytics explained important blogging strategies, the necessity of analyzing your web traffic, and how to use Visitor Analytics to understand your visitors’ behavior in order to repeat your past successes.
Readers, please share so bloggers learn the importance of understanding their metrics and how to use Visitor Analytics to analyze visitors’ website behavior.
Do you have any suggestions for what to put in a comprehensive web analyzer? What do you use to analyze visitor behavior? I look forward to your views in the comment section.
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