Ubersuggest: This Is the Powerful SEO Tool Guide You Need in 2024 [UPDATED]

By: | March 10, 2018 | Tags: , , , , , , , , , |

Have you heard of Ubersuggest?

December 2021 Update: Neil Patel, the owner, uses YouTube to give more information about the tool and to plug it. Therefore, when you are done reading this guide, if you still need more information, check out Patel’s YouTube channel

November 2020 Update: Neil Patel released a new version of his popular tool, Ubersuggest 8.0. One of the perks allows you to learn the profitable keywords your competitors rank for that you don’t.

Here you find a recent Ubersuggest review.

Now there is an Ubersuggest.com and an Ubersuggest Chrome Extension (October 2020).

This post reviews Ubersuggest which is now a paid tool. If you are operating on a bootstrap budget, there are many free Ubersuggest alternatives:

  • MozBar Here is a MozBar for Chrome tutorial.
  • Soovle
  • SEOQuake
  • Google Keyword Planner

Let’s get started by discovering how to use Ubersuggest.

Update November 2020

The founder of Ubersuggest.com, Neil Patel, spent 2020 giving away free information. 

At the beginning of 2020, he held a free webinar. He gave out a free SEO course and a free ecommerce course just to name two of his free marketing courses

Since he recommends using Ubersuggest.com in his free courses, I speculate he gives away free courses to market Ubersuggest.com which is now a paid tool.

UPDATE February 2021: Neil Patel announced in his Marketing School podcast he has a trial offer of $1.00 to try his Marketing School for two weeks. 

Update: October 2020

I was shocked to read in the Reddit SEO SubReddit people questioning the merit of Ubersuggest founder Neil Patel’s tips.

Based on the comments in this thread, I couldn’t tell if people were critical of Patel’s knowledge of SEO or salesmanship in pushing his products.

Update: June 2020

Ubersuggest now has a Google Chrome extension!

Save time. Instead of going to Ubersuggest.com, you can find metrics for any website by using the extension.

The Ubersuggest Chrome Extension includes:

  • Keyword overview
  • Link overview
  • More keyword data
  • URL metrics

Update: February 2020

Neil Patel started charging to use all the features. The price is $10.

February 2019 Update: Neil Patel releases Ubersuggest 3.0.

Ubersuggest io, the latest Ubersuggest update of this easy, free, SEO tool, includes a traffic analyzer as well as a keyword tool.

Update: September 2018

After taking over the tool (see the previous update), Neil Patel has revamped Ubersuggest. Now, this keyword tool seems to function as more than just a tool to help find high-interest, low-competition keywords.

Now, the SEO tool functions to help website creators with competitive analysis as well as continuing to function as a keyword tool.

Recent Updates

A more current review of the features of the Ubersuggest keyword research tool is available.

Do you worry about Google penalties?

Are you familiar with Google’s concern about keyword stuffing?

Many bloggers use Yoast’s plugin to help them avoid keyword stuffing.

For those of you not familiar with the plugin, Yoast gives you a green light when your blog post is optimized for SEO.

One of the factors Yoast considers is whether your post has your focus keyword in your blog post an acceptable number of times.

How many keywords are acceptable to Yoast?

That depends on how many words are in your post. The more words, the more often you can mention your focus keyword.

Too great a percentage is considered “keyword stuffing.”

For those of you concerned, this post will offer Ubersuggest as a way to let Google’s bots know what your post is about without being guilty of keyword stuffing.

Ubersuggest is blogging celebrity Neil Patel‘s tool.

If you’re not concerned, Ubersuggest can still be used to enhance Google’s search engine users’ experience when they search to find your article.

Use LSI keyword tools such as Ubersuggest and Google will show your articles to search users more often.

This post will show you how to use Ubersuggest.com.By the time you’re done reading, you will know how to use the popular keyword tool Ubersuggest. Small SEO Tools offers additional SEO tools.

What are LSI Keywords?

LSI stands for Latent Semantic Indexing. It is easy to understand this term if you think of LSI keywords as synonyms for your focus keyword.

People use them so that Google’s bots still understand what your post is about but you don’t have to “overstuff” your post with your keyword.

Another reason synonyms are needed: sometimes a word can have more than one meaning. For example, I might write about traffic and mean “website traffic.” However, traffic can also refer to automobile traffic or air traffic. How will Google’s bots know which kind of traffic to show its users relevant search results?

The answer: the writer uses synonyms, LSI keywords, as well as their focus keyword in the article.

One SEO trend will be Google’s increased focus on a positive user experience for their search engine users.

According to the Search Engine Journal, “Latent Semantic Indexing (LSI) is a very old technology, developed nearly twenty years ago, whose purpose was to strengthen a search engine’s ability to identify the correct context of a word.”

How to Find LSI Keywords

You can use tools to help you find LSI Keywords.

My post 13 Best Free Tools You Need to Improve Your Long Tail Keywords described many tools to help you find focus long-tail keywords and synonyms for them.

One of those free tools was Ubersuggest.

What is Ubersuggest?

Ubersuggest is a free keyword tool.

The website brands itself as an alternative to Google’s keyword planner. Apparently, Ubersuggest offers keywords not available in Google’s Keyword Planner.

If you use both Google’s Keyword Planner and Ubersuggest, you’ll have more focus keywords to choose from for your blog posts.

This free tool displays suggestions based on real users’ queries from across the globe.

There is much confusion over the spelling of the Ubersuggest Keyword Tool’s name. In contrast to the misconception that the tool is called “Uber Suggest,” “Ubber Suggest” or “Ubbersuggest,” it’s actually spelled “Ubersuggest.”

Therefore, you’d go to Ubersuggest.com. People run into trouble when they attempt to access Uber suggest.com.

Additional incorrect spellings of the tool’s name: 





Additional problems:

Further problems arise when people are confused about whether the Ubersuggest Keyword Tool is at a .com or a .org site.

Do not attempt to access:


ubersuggest org


None of these will work, yet people do try to access Ubersuggest in these ways. I can only imagine how much traffic Ubersuggest would get if people knew how to spell the website’s name. Bookmarking is helpful to avoid future confusion.

Are you expecting an Ubersuggest download? There’s no need to download anything on your computer. That’s the beauty of Ubersuggest. Simply go to Ubersuggest.com.

Neil Patel, the owner, inherited the name when you bought the tool. Clearly, it’s called “Ubersuggest” since it makes many keyword suggestions. Ubersuggest even makes content suggestions now. 

Since his purchase within the last five years, he updates the tool quite often. Therefore, there are different versions of Ubersuggest like Ubersuggest 2.0 and Ubersuggest 3.0.

Why You Should Use Ubersuggest

  • Ubersuggest has a word cloud to help you visualize your keywords. Visual learners should enjoy this view. UPDATE March 2021: The current version of Ubersuggest no longer has a word cloud.
  • Additional keywords are available that aren’t available in Google Keyword Planner.
  • Google Trends is available as part of Ubersuggest. By knowing trends, you can better choose keywords that have a high search volume.
  • You can choose “View as Text” and copy-paste your keywords into a spreadsheet for future viewing. You can also download them into a CSV file.
  • The price is right. Ubersuggest is free to use.
  • You can select what language you’d prefer to search in. You don’t have to search in the English default.
  • Ubersuggest is user-friendly. You’ll find it easy to use.
  • You can use this tool quickly. It takes seconds for the site to generate a list of focus keywords. Also, unlike other keyword tools, you don’t need to sign in to Ubersuggest which also expedites your use of the site. You don’t even need to take the time to make an account.
  • You can use Ubersuggest to find long-tail keywords as well as LSI keywords.
  • Ubersuggest has no limitations like other keyword tools. Use the tool as often as you want.

How to Use Ubersuggest

UPDATE: Neil Patel’s Ubersuggest now tells you the chances of ranking in the top 20 with a certain keyword. Look:


I have a post coming up on Instagram marketing written by a guest author.

Let’s see how to find a focus keyword or keyword phrase.

Step 1: Go to https://ubersuggest.

How to use Ubersuggest to find keywords

Step 2: Decide what you’re looking for. Click the drop-down menu under Web. Your choices are Images, Shopping, YouTube, or News. I am looking for interest on the web in my topic, Instagram monetization, so I kept the choice as Web.

Step 3: My guest author called his post “8 Things You Need to Know for Monetizing Instagram.” I will check “Monetizing Instagram.” If you click the View as Text” option, you’ll be able to copy-paste these or expert them to a CSV file.

Notice keywords generated at the top listed in alphabetical order underneath.

Note: There are no keyword volumes of searches or level of difficulties listed. If you would like to see monthly search volume, you need to install the browser extension.

Step 4: Click on the keyword phrase that relates to your content. I clicked on “Monetizing Instagram.”


Notice a drop-down menu appeared. I want to know if people are interested in my keyword phrase, I clicked Google Trends.

Nothing happened!

At first, I assumed I wasn’t able to get the data since I don’t have the browser extension that helps you get metrics. Then, after writing the former developer of the tool, I learned that no one is currently supporting Ubersuggest.

No matter. This is not a problem. The solution entails only taking one extra step:

Instead of downloading the extension, I took the extra step of going to Google Trends and searched “Monetizing Instagram.”

Ubersuggest and Google Trends

You can change the time period in which you’re viewing the data. Will I use the keyword “Monetizing Instagram?”

Around Thanksgiving, there was no interest in monetizing Instagram, but interest seems to be creeping back up. If there aren’t many searches, bigger blogs than mine might not go after the term on the Internet and the field will be open for me to get the search traffic.

Step 5: Clicking the Word Cloud tab will enable you to see your potential keywords from a new perspective. Combine these to come up with longtail keywords related to your topic and your LSI keywords.


In the current version of the tool taken over by Neil Patel, there is no Word Cloud. Here you will find a Word Cloud generator for groups if you find Word Clouds appealing.

Sample Word Cloud:

Ubersuggest is used to find LSI words

Screenshot courtesy of Literacybase.com.


Lisa Jahred indicated this tool was standout valuable.

“I love Ubersuggest!” she exclaimed.

“Keyword research is such an important ingredient for blogging. That’s why I love Ubersuggest to find keywords.
It helps me find related keywords that I hadn’t thought of on my own. For example, I can enter a keyword, and Ubersuggest displays a list of hundreds of keywords related to the one. Even better, with just a click, you can head over to Google Search to see the keyword results or Google Trends to understand its popularity over time. If you see that the keyword is trending down, that might not be one you want to focus on.
Ubersuggest is very handy in that you can select your keywords and either copy or download them. It saves me a lot of time in my search for the perfect keyword! It’s a great tool and it’s free!”
Blogger Gemma Reeves reports this is one of her top 5 SEO tools. Her reasoning is the tool is much less complicated than Google Keyword Planner.
Susan Velez also loves Ubersuggest:

I’ve recently started using this tool to help me find more related long tail keywords for ranking my blog posts. The great thing about this keyword is that it brings up the keywords that people are actually searching for in Google.

The My IM Place blog recommends Ubersuggest as one of the best free alternatives to Google Keyword Planner.

Ahrefs also raved about Ubersuggest. “Ubersuggest is a valuable tool for keyword research. If used properly, it can give you some truly golden keywords.”

I Am Wire also recommends Ubersuggest for choosing keywords.

John Karnish agreed Ubersuggest is a helpful tool. “I love Ubersuggest for finding keywords. It is great for PPC marketing.”

Wrapping Up: Ubersuggest

In closing, Ubersuggest can be a valuable tool for you. You can use it to find long tail keywords or LSI keywords. I’ve even since bloggers use the Word Cloud as a graphic.

Considering how costly SEO tools can be, knowing you can use Ubersuggest for free should bring you peace of mind.

Readers, please share so other bloggers learn the value of Ubersuggest and how to use this free SEO tool.

I look forward to your views in the comments section: Do you think you might use Ubersuggest? If you’re already using it, would you recommend it to other bloggers?

Note: Please read the updates at the beginning of this review to fully understand what Ubersuggest is like in its current form and how to use it to help you with SEO.

For example, in its latest version, Ubersuggest functions as a keyword position tool and a way to spy on your competitors

Help is available: If you desire an easier way to find keywords, check out our Keyword Insanity Course. In addition, you can save time trying to get to the top of Google’s Search Engine Results Pages with our Blogging on the First Page of Google Course. Courses are taught by SEO Expert Peter Nyiri. Prices start under $8.00.

Ubersuggest vs Ahrefs and Ubersuggest vs Semrush




$29.99 per month 

$99.99 per month

$119.95 per month

The prices shown in the table for Ubersuggest, Ahrefs, and Semrush are current for 2021.

Ubersuggest: Frequently Asked Questions

What is Ubersuggest?

Ubersuggest is famed blogger Neil Patel’s SEO tool. Anything you would want in an SEO tool you’ll find here for far less the cost of other premium SEO tools. The premium version of Ubersuggest starts at $10.00 per month. Ubersuggest also has a Google Chrome extension.

Is Ubersuggest paid?

The premium version starts at $10.00 per month.

Is Ubersuggest safe?

Absolutely! Neil Patel has a stellar reputation. In fact, he was honored by President Obama.

How do you use Ubersuggest for keyword research?

There are many ways you can use Ubersuggest for keyword research. For instance, you can go to Top Pages to get keyword ideas. In addition, go to the Ubersuggest search bar and type in your keyword. You’ll see search volume, SEO difficulty, paid difficulty, and cost per click,

If you need more intensive help with your keyword research and Google Rankings, check out the Mostly Blogging Academy which fits every budget.

  1. Vishwajeet Kumar

    Hello Janice,

    Keywords play a great role in search engine rankings. LSI keywords are a great way to rank your site. I am using keyword.io to find some good and high performing LSI keywords. I haven’t tried ubbersuggest. I will definitely give it a try. Thanks for sharing this informative post.

    Have a Great Day 🙂

    • Janice Wald

      Hi Vishwajeet,
      Ubersuggest is easy, free and offers a wealth of keyword choices . Enjoy the tool. Thanks for writing.

  2. Ryan Biddulph

    Both the user friendly and flat out quick benefits vibe with me Janice. I run hot and cold on SEO. Sometimes I go deeper and other times I pull back when SEO feels heavy to me. Big fan of honoring my energy but it sure feels easier to do the SEO and keyword bit with a tool like Uber Suggest. I feel less bloggers resist doing keyword research with fab resources like your post, and with helpful tools like this.

    Super screen shares too Janice.

    Signing off from Thailand.

    • Janice Wald

      Hi Ryan,
      I agree that bloggers resist doing keyword research and hope for the best. I know since I used to be that way. I also agree the easier the tool, the more likely people will use it. Ubersuggest is definitely easy.
      Thanks for commenting.

  3. Jeanette S. Hall

    Thanks for introducing ubersuggest to us! The price is extremely appealing to dare I say ALL people? Don’t like to speak for others, but free is a wonderful price.

    Plan on using it starting TODAY! No need for testing investigation. Have a good weekend!

  4. Peter Nyiri - FunnelXpert

    One thing that is not included in the above post is that recently UberSuggest has been taken over by Neil Patel and he made the tool even more valuable, as it now delivers even more value than it used to.

  5. Susan Velez

    Hi Janice,

    Great read and thanks for mentioning me in your article. I think keyword research is so important.

    While I don’t focus too much on SEO. I always make sure my posts are optimized. Ubbersuggest makes it so easy to find LSI keywords.

    I also look at Google related keywords.

    Thanks again for the mention.

    Have a wonderful weekend!


    • Janice Wald

      Hi Susan,
      It was my pleasure to link to you. I agree with the importance of keywords. I am still trying to figure out the value of LSI. If I’m not keyword stuffing, do I still need them? I would think my natural writing would tell Google’s bots what my post is about.

  6. Enstine Muki

    Hey Janice,
    This is a tool I tried out in the past but paid more attention to Google’s offer. Now your review is making it more attractive so I’ll be on it right after this comment.

    Thanks for proposing something I believe will add value to my blogging.

    Have a wonderful weekend

  7. Jerry Peri

    Nice one. Thanks for sharing. I use YOAST, but sure, I will try UberSuggest!

  8. Freddy G. Cabrera

    Hey Janice!

    I like using the Ubersuggest tool. It is a helpful tool to find keywords. It can save you some time when doing keyword research for your next blog post. I would also recommend this tool.

    If you want to rank high in the search engines it is recommended that you use some keywords in your content. But, don’t overdo it nor stress too much about it!

    Good info on this tool! 🙂

    Thanks for sharing this!

    Best regards! 😀

    • Janice Wald

      Hi Freddy,
      You said you like using Ubersuggest. The new tool has prices next to the keywords. The lower price means the less competitive and easier to rank for, yes? Here is a post with the updated information.

      • Freddy G. Cabrera

        Hey Janice!

        That price number means the fewer people are spending on the keyword with Adwords Ads. So, it means people searching for those keywords are not really buying products and stuff like that.

        The prices are for Google Adwords ads. Unless you are paying for these ads you shouldn’t worry too much about the price numbers you see.

        Hope this makes sense!

  9. JoeHx

    I just spent a bit playing with ubersuggest – it’s a fun tool. I really like the price tag, too!

  10. Olivia

    Ubersuggest is a great tool and you are absolutely correct that it provides some extra keywords which we cannot find in Google keyword planner. I always use Ubersuggest to identify LSI keyword after doing keyword research in Google keyword planner. It gives me more local and global based keyword ideas which helps me to formulate accurate keyword for my work.

    • Janice Wald

      Hi Oliva,
      I’ve been blogging for years but have yet to really explore local vs. global search. Thanks for reminding us both kinds exist. Thanks for writing with this testimonial that Ubersuggest is indeed an effective tool.

  11. Naveen Sharma

    Hi Janice,

    Very informative article. SEO is a somewhat complicated task we need all the help possible to get it right. Keyword research itself is a tedious thing and having a tool that can help in this is great.

    From your description it is apparent that ubersuggest is pretty simple to use. It can simplify keyword research to a great degree and that makes it super useful. It is actually a relief that a tool like this is available and is free.

    Thanks for sharing the tips with us. Have a great day!


  12. Nomi

    One of the best keyword research tools, i am using it to uncover top keywords that are best to drive more traffic as well as to get high ranks in SERPs.
    Thanks for sharing huge information about Ubersuggest and

    • Janice Wald

      Hi Nomi,
      I see you and I are in the same niche. I checked out your keyword tool post. Sadly, I don’t have a budget for some of the premium tools like Long Tail Pro you mentioned.
      Thanks for writing with this strong testimonial for Ubersuggest.

  13. Michelle Williams

    Hi, Janice, thank you for the Ubersuggest article. Where would I find the Word Cloud tab or Word Cloud by itself? Thanks.

    • Janice Wald

      Hi Michelle,
      Great to hear from you.
      I am trying to get ahead on the blogging.
      I reported in the article no one was supporting this tool.
      In the time between when I wrote and published this post, Neil Patel took over Ubersuggest.
      Apparently, there is no longer a word cloud tab.
      I have written Ubersuggest. They’ll respond tomorrow, but the tab is no longer there.
      If something changes, I’ll let you know.
      Instead, there are tools you can use to make word clouds.
      Here is a link to one of them:
      Take care,

      • Janice Wald

        Hi Michelle,
        I heard back from the Ubersuggest people. This was their reply:

        Certain changes have been made to the features of Ubersuggest.

        But rest assured I’ll be personally bringing this urgent issue to the attention of our Web team, and they will be taking it from here.

        I wrote and asked if/when they’ll have the Word Cloud feature. I’ll let you know what they say. In the meantime, in my other reply, I recommended TagCrowd which seems to work fine.

        • Michelle Williams

          Hi, Janice, thank you for the info on the site. I worked with it earlier; I used the phrase “self care” and the results were minimal. There was only one result that came back with the same words being shuffled as “care self”.

          There were no other results. Do you know of anything else like this or other words I could try that are affiliated with “self care” or should I just work w/Ubersuggest? The only thing with Ubersuggest is that for this phrase, there are over 800 results. Should I just by search volume/competition? If so, what are the highest # of searches/competition that I should be looking for? Thanks. 🙂

          • Janice Wald

            Hi Michelle,
            I am sorry I don’t understand whether you found a lot of possibilities during your keyword search or “minimal.”
            Try going to Google and Googling your term. At the bottom of Page 1, there will be many choices. Google Suggest provides real search terms people actually used. Then, plug those into Ubersuggest. If the cost of the keyword is low, there is not a lot of competition. Make sure the search volume is high.
            Here is updated Ubersuggest information:

  14. Michelle Williams

    Hi, Janice,

    When plugging in the keyword(s) self care, I only received one result in the box. The result(s) showed were “care self”. No other results were shown, which is why I considered this minimal. What amount would be considered low when searching for a keyword? Also, how can I determine if the search volume is high?

    Thank you.

  15. Bishnu

    Keywords research is the first step of SEO. without choosing a perfect we cannot write a proper article…For getting good rank and conversation long tail keyword is important for SEO.Now we can easily found lots of long tail keyword using ubersuggest tool…
    Thank you for your superb post…


    I will definitely try this uber suggest tools . Thanks for suggest this tools . I used keyword.io . But I will try to test this new tools for long tail keyword.

  17. Pingback: Ubersuggest - The Best Keyword Research Tool from Neil Patel
  18. Gaurav Kumar

    Ubersuggest is definitely a free keyword research tool that every professional should use. One can also use this tool for domain suggestion, competition research and plan strategy.

    Best Regards.

  19. Pingback: Interview with Janice Wald from Mostlyblogging.com
  20. SmartyTech

    Ubersuggest tools is the best tools for keyword researching. I use this tool a lot.

    • Janice Wald

      Hi SmartyTech,
      Thanks for coming by and commenting on my Ubersuggest post. I use it a lot too, as you read in my article. My favorite feature is when Neil tells us our probability of ranking in a percentage.

  21. Olivier

    Just found your article now; But this is a great free tool. I already learned a lot about what is working with the competition, now I need to do better than what they are doing ;-). Thanks for sharing.

    • Janice Wald

      Hi Oliver,
      It is my pleasure to share! Ubersuggest just updated its features! Stay tuned for an update on my post.

    • Janice Wald

      Hi Oliver,
      Thanks for your comments. Did you see my update of the recent version of Ubersuggest? Neil Patel just added even more features to his tool. Stay tuned for my update!

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