Have you heard of Tumblr?
Do you network with Tumblr followers?
You can use Tumblr to generate blog traffic as well as market your website content, products, and services.
Also, since Tumblr is an online community, you can also use Tumblr to chat online.
Tumblr has 441.4 million users.
Will you be one of them?
Let’s find out.
What is Tumblr?
Tumblr is considered a microblogging site which means the content is generally shorter than on WordPress blog posts. Actually, I find Tumblr more like Instagram than WordPress.
You can use Tumblr to promote videos and photos and market your products and services. I see many Etsy users there. In addition, like Instagram, you can communicate with people by chatting. You can also use Tumblr to promote your blog posts.
Like Instagram, the demographic on Tumblr tends toward being younger. According to a source, half the people using Tumblr are in their 20’s and younger.
If you want to market to a younger demographic, Tumblr is for you. Major brands have Tumblr accounts that include ads with GIFs and videos
However, Tumblr isn’t considered a social media site like Instagram. Tumblr is a Content Management System (CMS) like WordPress, Weebly, or Blogger.
In fact, Tumblr has elements from both Content Management Systems and social media sites.
In December of 2018, Tumblr banned posts with adult content since much of Tumblr’s content was sexually inappropriate.
In April of 2019, Tumblr was nominated for a Webby Award which recognizes the best websites on the web.
Why Should You Use Tumblr?
SEO benefits of using Tumblr
Using Tumblr also has SEO benefits. First, when you promote on Tumblr, you’ll get a link to your site from a strong Domain Authority Ranking since Tumblr has a DA of 88.
Also, Tumblr’s content gets indexed by Google just like the content on any other CMS.
Additional reasons to use Tumblr
- Use Tumblr to market especially if you have a younger demographic.
- Chat with Tumblr followers. Just click Talk to a Tumblr.
- Like each other’s posts.
- You can comment. People learn about you through your thoughtful comments.
- You can share.
- Follow like-minded content creators.
- Like with Instagram, you can embed Tumblr’s posts in your own blog for inspiration.
To embed a Tumblr post in your blog post, click Share/Embed. HTML code will appear. Copy it.
If you’re using WordPress, add the Custom HTML block and paste the code in the block.
I’ve seen beautiful art and poetry on Tumblr. The site is a real source of inspiration for Tumblr followers.
How to Get Started on Tumblr
To get started on Tumblr, you need to download the app. The Tumblr app is available at both the App Store and Google Play. You can also login to Tumblr on a desktop by going to Tumblr.com.
After making an account, indicate your interests.
Suggestions will populate. These are people who create content based on your interests. If you want to follow them, click their name.
You can always type people or interests in the search bar.
How to Find Tumblr Followers
Tumblr suggests hashtags for you. Click “Check out these tags.”
Tumblr also recommends accounts for you to follow. The suggestions include topics and Tumblr followers’ accounts.
You can find new accounts to follow by clicking the magnifying glass and typing what you’re looking for into the search bar as well.
Many people indicated they like inspirational quotes. You’ll find a great many quote accounts on Tumblr. Tumblr will suggest these for you. The AI is amazing.
If you click Notes, you’ll discover how many likes, reblogs, and comments a post received.
I follow accounts that give me information about TV shows I’m watching which I find a great deal of on Tumblr.
To see a list of your followers, click Settings.
How to Use Tumblr
To add your own content to Tumblr, click the pencil at the bottom of the app.
Choices will come up.
[Note: The atmosphere over at Tumblr is pretty relaxed. Notice the use of “Nevermind” instead of “Cancel.”]
You can add a quote, Gif, link, a photo, a video, plain text, audio, or you can chat.
If you choose a photo, give Tumblr permission to access your photos.
At the bottom of the screen, you’ll see Aa. Click these letters to type something about the photo. You can also edit the photo before you publish.
If you click the page with the face, you can add an emoji.
When you’re done creating your content, click Next. You’ll be taken back to photos. Pick the image you just created.
If you are selling a product or service, make sure you copy the link to your clipboard. After creating content, you are given the option of adding a live link.
You can also add hashtags so people can find your content.
Before publishing, you can add a GIF another photo, a video, or audio. If you choose audio, you’ll be given a selection of music you can add.
You can add any content you like to Tumblr. While I use Tumblr to promote my content on my WordPress blog, you can just blog directly on Tumblr. Many people opt for a Tumblr blog in lieu of WordPress.
Tumblr blogging is especially popular with people who post shorter content. As explained above, Tumblr is a microblogging site, so it’s perfect for people with shorter content.
When you’re done, click Post.
When you log into Tumblr, you see this in the top right-hand corner of your screen.
The house icon represents your dashboard. The steering wheel enables you to explore.
Can you tell I have 1 message? I received a notification I have a new follower.
The lightning bolt shows my recent activity and the pencil enables me to make a post.
Click the person icon to see your account data. That’s where you’ll find Edit Appearance to edit the appearance of your Tumblr account.
This is a Tumblr post about the TV show “The Good Doctor.”
On Tumblr, comments are included in “notes.” Therefore, this post received 1,864 comments or other activity like likes and reblogs. Do you notice the hashtags? Like Instagram and Twitter, Tumblr followers use hashtags so people can find their content.
Notice from the screenshot that you can share, comment, reblog, or like someone’s Tumblr content.
How to Market Using Tumblr
You would market your content, products or services on Tumblr the same way you would anywhere.
Network with Tumblr followers. Let them get to know you through your insightful comments on their posts.
Let people interested in your content, goods, and services find you through your use of hashtags.
Check out Coca-Cola’s account, certainly an example of strong Tumblr marketing. Use the account as a model for how to market your own goods and services.
How to Save Time Using Tumblr
If all this, as little time as it takes, feels like too much time, you have an option so that you can get the most of your time invested (ROI).
Let the IFTTT app, a free service, connect your social media quote posts, your photos, your blog posts, and other content to Tumblr for you.
Go to https://ifttt.com and type Tumblr into the search bar. You’ll be asked to log into Tumblr.
IfTTT (If This, Then That) has over 6,000 connections called “applets” using Tumblr.
The number at the bottom of the screen on the face tells you your notifications. The icon of a person is where you go to find new followers.
Wrapping Up: How to Network with Tumblr Followers
In closing, use Tumblr to have fun. Tumblr is a community. Online communities are social. Be social. Network with Tumblr followers. Make and respond to comments.
If, while you’re engaging, you happen to generate blog traffic and sell products or services, all the better.
Readers, please share so bloggers discover the online community known as Tumblr and how to network with Tumblr followers to promote their blog content, products, and services.
I look forward to your views in the comments section. Do you network with other Tumblr followers? If so, what are your experiences? If not, have you ever heard of Tumblr?