Top 10 Startup Mistakes: 10 Starting Mistakes Even Experienced Entrepreneurs Make

By: | September 8, 2023 | Tags: |
top 10 startup mistakes

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Are you ready to learn the top 10 startup mistakes?

You should be aware of the top 10 startup mistakes since knowledge is power. Knowing them is the way to avoid making them.

If there’s one lesson you learn in life, it’s that anyone can make a mistake, so it’s always good to be forgiving when it’s appropriate to be so. This also extends to yourself, sometimes learning a little self-love and acceptance can help you internalize the lesson most of all, as opposed to simply chastising yourself for it.

This also applies to the business world, as running a business requires many, many decisions over the course of days, months and even years. It’s only inevitable that some of these decisions may not lead to perfect results, and in some cases, they may be flat out wrong.

Knowing this can help you worry less about making risks and instead having the courage to choose a direction. For this reason, talking about business mistakes is not the same as dwelling on fault, but a healthy approach to learning and development.

In that spirit, let’s discuss the top 10 startup mistakes that even experienced entrepreneurs can make. If you have these to hand, you can avoid tripping up at the first hurdle:

Top 10 Startup Mistakes

Lack Of Proper Signage

It’s very easy for companies to assume that their presence is enough to generate attention, but the truth is that both the in-person and social media climate is so overstuffed with promotion and marketing that getting noticed is harder than ever.

It’s essential to make sure you implement easy-to-read and accessible signage where you can. Be proud of who you are and what you’re here to accomplish. For example, outdoor banner printing can proudly showcase where a new restaurant is located, where an event is being hosted, and how to get there from the road or through a pedestrian route.

You can apply this principle to your online efforts, be that writing helpful promotional newsletters, running mutual promotions with other brands, and using social media advertising to become noticed.

Poor Accessibility

Hand-in-hand with good signage comes helpful accessibility. Without this, it’s easy for your brand to dismiss those who would have otherwise been interested customer or client. Of course, accessibility can come in many forms. It may take the form of literal accessibility through disability ramps and elevators into your main storefront building.

Alternatively, it could be allowing for dyslexic helper fonts on your website, scaling your site to better conform to mobile device standards, and more. Remember that accessibility doesn’t have to only apply to people with extra needs or requirements, it means making certain your value is easy to adapt to. 

For example, accessibility might take the form of a clear, well-written and simple instruction manual for fitting flat-pack furniture together. Investment in accessibility will allow more people to onboard with you, even if staying somewhat impenetrable might give the illusion of exclusivity and intrigue.

Presumptions About Your Market

If you’ve worked in the market before, or perhaps you’ve even been an avid consumer and client in it, it’s easy to think that you’re well-versed in how it moves. That may be the case to some degree, but not to every degree.

Often, making presumptions about the market you serve is the fastest method of missing out on vital characteristics worth paying attention to within it. For example, you might be ignoring a key demographic you could sell to and represent in your marketing material, or you might deny golden marketing opportunities because you’re not certain they’re worth investing in.

It’s always important to conduct fresh market research, ideally year-on-year, but especially as you launch a new enterprise, and ideally before. This will help you estimate demand and spot potential opportunities that help you thrive.

Single Founder

When I think of Apple Founder Steve Jobs, I also think of his co-founder Steve Wozniak.

Jobs died of illness years later, but what if he had died during the early days of Apple without a partner? No one could have taken over for him.

Are you aware I have a co-founder in my Blogging Academy? Peter Nyiri is my co-founder.

Failing To Develop Talent

It’s important to see your staff as appreciating assets. Of course, they’re people first, and working on staff satisfaction before forcing them to be more productive is absolutely essential. But remember that training, investing in their skillset, giving them responsibility, and trusting their judgement can help with their sense of autonomy and wellbeing too. You may be surprised just how well that can work out.

To begin with, starting a company and onboarding new people can feel like a chaotic process. You want the skillsets of those who join you to contribute, not to be mothered as you figure out your way. But make sure that you provide ample opportunity for the people who trusted the process to grow, expand, and become rewarded for their hard work. It will keep them at your company, and ensure the original staff who know your company inside and out remain for as long as possible.

Failure to Hire Qualified Management

In addition to training new staff to be productive, you need to ensure you are hiring effective managers using pre-recorded video interview software.

How can you ensure your new managers are talented?

  • Do they have experience in your field?
  • Were they assets to their previous employers?
  • Did they have at least two job positions in your niche?

Scaling Too Quickly

It’s natural to want to grow quickly if you have the market and the volume to do so, but going so quickly can cause problems if you’re not careful. It may cause you to structure departments optimally, to hire too quickly, to grow without considering your company priorities, and yes, as odd as it sounds, to be too reactive to the market instead of charting your path through it.

Scaling too quickly can be debilitating to good thought and healthy business planning. It might sound as though rejecting possible clients or volume is the silliest thing for a business to do, but if it causes quality control issues, organizational problems, and forces you into a structure that you haven’t thought about and properly tested, then it can only spell difficulty in the end.

Remember, market volume can come and go, but a well-structured, stable business that knows how to solidify its position and mitigate risk is always going to win out in the end. As rote as that might seem, the fable of the tortoise and the hare absolutely applies here.

Tradition For Tradition’s Sake

When starting out on your business journey, you look for advice in running an enterprise of that size. So far, so good. But sometimes, conventional business wisdom either doesn’t apply, has become outdated, or may struggle in a new competitive environment.

Of course, certain timeless measures will always be relevant, like the value of healthy cash flow and managing a healthy balance sheet. Yet might it be best for your particular company to outsource parts of its labor to freelancers? Could it be that automating your payroll is easier than calculating it? Might you integrate remote work as the standard instead of renting out an expensive inner-city office?

Tradition for tradition’s sake, at least without review, is not always the best default forward. If it is, then great. But don’t feel bad about charting a new direction. Who knows, your vision may become the norm in ten years.


We mentioned above that the market is rife with marketing spiel, communications trying to be noticed, and consumers who have become adept at blocking that out. In order to cut through some of this, advertisers have started to play the “relatability” game. 

They might share memes on their social media profiles, they may use jokes on platforms like TikTok to seem “out there and wacky,” and they may use the wittiest copy to seem real and human. There’s nothing wrong with this of course, it’s a strategy you could employ.

Related Reading: Advantages and Disadvantages of TikTok

But when starting out as a business, it’s essential to understand your character. Try to keep it consistent. If you’re not certain this will work for you, don’t risk it. Try to focus on professionalism to earn that basic trust. It will help you seem more reliable. Moreover, it’s best to be professional now and lean into the relatability than it is to engage in that, realize it doesn’t work, and then about face.

Failure to Provide a Unique Selling Proposition (USP)

If you don’t provide a unique selling proposition, why should customers buy from you?

Before opening shop and hanging out a sign, develop a mission statement that includes:

  • What problems does your product solve?
  • What makes your product unique?
  • What is your brand’s vision?

Having a Unique Selling Proposition (USP) give you a competitive advantage.

Top 10 Startup Mistakes: FAQ

What kills most startups?

Businesses don’t fill a need because they fail to have a unique selling proposition (USP). What makes their businesses unique over the competition? Often, the founder doesn’t know so the customer doesn’t know and the business fails.

Wrapping Up: Top 10 Startup Mistakes

With this advice, you’re sure to avoid the starting mistakes even seasoned professionals can easily make.

Readers, please share so new business founders discover the top 10 startup mistakes so that they can avoid making them.

I look forward to your views in the comments section. What mistakes do you believe should be included in a list of the top 10 startup mistakes?

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