Have you ever asked yourself how readers find your blog posts to read? Many potentially new readers find your posts through search engines. Then, many search your archives and hover over a title wondering if the post will be interesting and if the information will apply to them.
How long is that decision-making process? A second? That’s all the time you get to have your headline make so powerful an impression that a new reader, or a reader with limited time, will stick around and read your post.
There are more than 152 million blogs on the Internet. Why should readers who find your blog stay there? New readers will continue reading your blog if the headline is compelling. It’s their first impression of your blog. It’s your foot in their door. Wouldn’t it be great if you could write a better headline in less the time?