Welcome to the future, an age where pictures have become more important than words.
There are many reasons graphics are so valued.
Visual content can be understood by anyone regardless of their native language and is easily shared on social media.
The brain takes in a photo’s message faster, making graphics a preferable source of information for busy people.
Images on social media actually get more engagement than text*.
Therefore, the goal should be to spruce up photos that accompany the written information in order to increase reader engagement and social sharing.
This will lead to a greater awareness of your site which will result in increased traffic for you.
Fortunately, there are tools that exist today that make this not only possible but easy.