They’re not going away anytime soon.
According to a recent marketing report, email marketing is here to stay.
You know the benefits of email marketing:
Email lists enable you to send out your blog posts.
Email lists keep your list members informed about your products and services.
Email lists give interested readers a chance to receive your blog posts so they don’t have to keep checking back to your blog.
However, so many decisions need to be made when it comes to email lists, it can be mind-boggling:
What tool will you use to capture the emails?
Which of the many email list providers will you use to send your emails?
What will your email opt in form say?
The last question is answered in this post. Guest author Faye Napigkit offers tips for email sign up forms best practices.
By the end of this post, you’ll know how to effectively narrow down your many selections so you know what to put on your opt in form and you’ll see examples of successful email forms used by other websites.