Ad Wars: From Soft Drinks to Sneakers
How do you advertise a product or a service?
Most of the time, it’s through pointing out how good it is, and how much quality it can add to the life of a customer. At least, in theory.
When it comes to promoting a product or a service, it’s always the best practice to make it desirable to the potential customer by presenting its advantages:
- superior quality
- innovative solutions
- better price (or better value for the same price)
without pointing a finger at the competitor.
Alas, it seems that all is fair in love and war (mostly war).
While it may seem unethical, brands often don’t settle for merely pointing out the strong points of their own products.
Sometimes, they can’t help but point and laugh at their competitors – and this often leads to advertising wars on all channels.
This post will show examples of comparative advertising from the following brands: Apple, Microsoft, Samsung, Coca-Cola, and Pepsi.