Many bloggers don’t want to write about popular, trending topics preferring instead to write about their passions. You can write about whatever you want, but if you choose to write about a topic in which there is little interest, you will have a frustrating journey as a blogger.
2. Optimize your post for SEO
I questioned a reader who commented,
A great blog that starts with great content can get great traffic but it all starts with content.
I asked him,
Do you do SEO research first?
Consider these comments:
I stopped focusing on SEO and keywords for my site because it could be confusing and tiring. You will spend hours searching for a long tail keyword, spend hours trying to get a good article headline. You will also now start writing to suit your keyword so it could appear a few times. It’s exhausting… I’m still searching for a good reason to start SEO and keyword hunting.
Do you agree with the commenter? Are you looking for a good reason to start “keyword hunting?”
According to Rand Fishkin, if you hope your content will carry you through and ignore SEO, you will lose thousands of visitors.
“Old school tricks don’t work”. All I’d say is: old school techniques still work if you do it right. Anyone who’s doing SEO for 5+ years knows that targeting just 1 or 2-word keywords (like fitness or fitness tips) is too BAD and won’t work at all!
This is where long tail keywords come into play.
I’ve used long tail keywords + 2000+ word articles strategy with a ton of my clients and the results were always amazing (it works for any industry). Within 6 months, their search traffic not only tripled but their sales also went up.
3. Have a clickable headline According to the Shout Me Loud blog, the headline is so important it is worth spending a great deal of time on.”Captivate your audience well before they open the article.”
Donna Merrill agrees with the importance of your headline. She explains it should contain your keywords as well as power words and emotional words.
4. Google your competitors According to recent blogging trends, the number of tips you share should be ten times what is already published online. In addition to Google, both HubShout and Alexa.com are free tools that allow you to check on your competitors.
5. Work hard Now that you know how many tips to offer, research to make sure you have enough information.
Consider these comments from a reader about how the length of your blog post:
A good tip about the length of the posts being beneficial to SEO. I made the mistake of writing fairly short specific posts around my core subject. They got nowhere in the rankings. When I combined four into a 3000-word article, like magic a couple of weeks later I was showing way up the rankings on page 3. So I can testify that post length does work the magic.
According to blogger and SEO expert Hemant Kumar, it is better not to do any writing at all than to write just a little. If you do something, you should do it right is an expression. According to Hemant, Google frowns upon short content. If you don’t have time to write a lot, don’t write at all.
The Digitalgyd blog agrees that you will win readers with strong content. On the flip side, the blog warns that weak content will get penalized by Google. In addition, according to the blog, you will establish yourself as an authority in your blogging niche with longer and stronger content. This means avoid fillers. Publish quality content.
According to Sam Hurley, “Every piece must be extraordinary.” He warns against blogging more often than once a month if you only have time to publish an extraordinary piece of work once a month.
The Customer Think blog agrees hard work describes successful bloggers. How “hard” do bloggers need to work to become successful? According to the blog’s research, successful bloggers spend six hours producing each blog post! One of the most successful bloggers in the world, Neil Patel, confirms this.
Include Longform Content According to Curata.com, longer content generates more social shares, your SEO improves, and you get 30% more sign ups.
6. Format your post After the post is written, format it.
According to Copyblogger, using bullet points is the second most important part of writing a blog post, second only to headline writing.
The goal of strategic bullet points is primarily to keep people reading. You’re highlighting easily digestible bits of important information, which keeps your reader’s attention focused and breaks up dense pools of text.
7. Promote your post Make sure you promote the post so people know about it.
There is great controversy over whether you are wasting your time promoting at social media sites. I fall into the group that believes you should promote everywhere.
Then, continue to promote at the places that bring you the greatest ROI (return on your time investment). Use automation tools to keep your posts posting on social media sites without having to be at a computer. Viral Content Bee will let you promote at five places at once.
10. Engage with Your Readers Respond to their comments and follow them on Twitter. Establish and maintain a connection with them.
The Your Income Advisor blog agrees engagement is an important sign of a successful blog. The blog even goes as far as to saying Google rewards blogs that show engagement by having many comments.
Donna Merrill offers criteria which enable you to know if you’ve achieved engagement. For example, she explains the perfect blog post is one which engages your reader and builds a bond of trust between you. She goes as far as to say that engagement is even more important than strong content!
11. Collaborate Blogging is a journey you don’t have to go on alone, and you shouldn’t. It’s actually counter-productive.The Beautiful Dawn Designs blog agrees blogging can be lonely. Bloggers should collaborate. The admin blogger suggests joining Facebook groups to help you.
12. Solve problems for your readers Did you become a blogger to solve problems for your readers? If you do, your readers will stick to your blog and become loyal subscribers.
According to Jayson DeMers, the way to help your readers is by having expertise in your subject area. How to get that knowledge? Why, read!
The Recycling Company News blog agrees by saying if you can solve problems for readers with “the content you produce, you will be miles ahead.”
13. Make money According to the Shout Me Loud blog, people who are successful on the internet think of themselves as business people. There are many ways bloggers can make money online.
In closing, this post stressed hard work will help you achieve and maintain a successful blog. If it seems like much of that work takes a great deal of time, you are right. Running a blog takes as much time as having a job.
Sharpshooter Annie Oakley once explained, “Keep on aiming and keep on shooting for only practice will make you perfect. Finally, you’ll hit the bullseye of success.” Now you know the 13 key ingredients needed to hit that bullseye.
The admin of the Beautiful Dawn Designs blog feels not everyone can create a successful blog. Thanks to the tips in this post, now you know how to run a successful blog. Go implement the tips using this post as a checklist.
Before you go, please share so other bloggers learn how to run a successful blog as well.
Which tip do you feel is the most important? Were there any that surprised you? Were there any you would have included that were left out? I look forward to your views in the comments section.
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