Do you know the perks of search engine ranking?
You can make money through sales.
You can grow targeted readership.
You can extend the shelf life of your posts since articles often stay in search engine results for years.
This guide explains how to rank on search engines and how to beat your online competitors.
While it’s important to do keyword research, you shouldn’t rush in blindly.
SpyFu tells you who you’re up against when you try to rank for a keyword and the probability you can rank for it.
This SpyFu review will show you how to boost your organic traffic, make sales, and even get better marketing skills. For example, this post will help you improve your copywriting techniques.
Whether you’re a blogger seeking more organic traffic or a marketer looking to step up your game and learn a few new marketing ideas, this SpyFu review is for you.
A member of the ProBlogger Facebook Group inquired,
“Is there a “Keywords for Dummies” guide out there? I find the process of discovering keywords incredibly complicated and I have the worst time with it and *never* find high traffic low competition keywords like the gurus seem to do.
I’m following a course and they have you look on Google Keyword finder, then run them through keywordtool.io, then Long Tail pro and SEMRush, then make a spreadsheet with all the words.
Ack! It’s really complicated. Is there an easy guide? I’ll pay for it! I just don’t know where to look.”
SpyFu is the answer to her concerns. This tool is a really easy way to find keywords.
What is SpyFu?
SpyFu is a popular keyword research tool.
Since SpyFu has components for everyone looking to boost their organic traffic and sales, SpyFu is perfect for both hobby bloggers and professional bloggers.
In contrast to other tools that only enable you to find keywords you can potentially rank for, SpyFu also enables you to beat your competitors in the Search Engine Results Pages (SERPs.)
Spyfu index’s data from Google.com and Google.co.uk.
SpyFu’s databanks are vast indexing over 6 billion results across 85 million domains.
SpyFu has both free and premium plans.
Why You Need SpyFu
- SpyFu enables you to spy on your competitors to get their search traffic. Hence the name “SpyFu.”
- The keyword database contains keywords from Google.
- SpyFu is intuitive. It helps you without being asked for help!
- Many keyword tools are so vague, it’s hard to tell how difficult it will be to rank with those keywords, not SpyFu.
- If you did want to spend money and bid on a keyword, SpyFu shows you how much it will cost you per click.
- SpyFu keeps you organized! The tool gives you places to keep track of keywords as you search for them.
- If you’ve ever wondered, “What keywords are my competitors using?” SpyFu will tell you.
- SpyFu provides you with important metrics you need to make decisions.
As I go through my SEO research for a post, this tutorial will take you step by step how to use Spyfu.
How to Use SpyFu for Competitive Analysis
Do you need to research your competition before you find your keywords? Yes!
Step 1: Go to https://www.spyfu.com/. Make an account.
Step 2: Enter a competitor’s URL.
You may not know your competitors. In that case, type in your URL to find out.
I typed in “SuccessfulBlogging.com” since I know the admin blogger, SueAnn Dunlevie, and I are in the same blogging niche.
SpyFu shows me the top 5 keywords she ranks for.
Look: My blog’s focus keyword, “blogging,” is on the list. SueAnne gets over 1,000 hits a month from search engines for my focus keyword!
Do you notice how I can use this research to make my blogging decisions?
Will I stay away from that keyword? Yes! It looks like SueAnn has it sewn up.
Will I stop blogging about blogging? Of course not! I simply need to find keywords that I can rank for under the umbrella topic of “blogging.”
How to Use SpyFu for Keyword Research
SpyFu’s Keyword Research Tool makes your keyword research easy to do and the results easy to understand.
Look at all the choices you have when you do keyword research with SpyFu. Many SEO tools are at your disposal at this website.
Let’s follow the steps as I do my keyword research:
I need to find a rankable keyword for an upcoming post about growth hacking using email forms.
Step 1: I clicked the Keyword Research tab and entered “email marketing forms.”
Look: SpyFu is intuitive! I searched for a keyword that was not in SpyFu’s data. Without my clicking the “Related Keywords” tab, SpyFu showed me the related keywords it did have in its database.
With a premium account, you’ll have far more keyword choices.
Step 2: Let’s analyze my keyword choices:
If the cost per click is low, I know there is not a lot of competition on the internet. “Mass email” has the lowest Cost Per Click and a monthly search volume of over 1,000 per month. It looks like I found my keyword!
How to Use SpyFu to Make Sales
Since I have a blog coaching service, let’s look at how I’d use SpyFu to get search traffic in order to boost my income by monetizing my blog coaching services.
Step 1: Click the Keyword Research tab and enter your product or service. I entered “Blog Coaching.”
Look at the screenshot: Locally, there are only 70 searches per month. However, globally, there are over 720 searches for blog coaching.
18 is not a difficult ranking number. “Blog coaching” is so easy to rank for that cost per click is zero.
Note: Your services might be listed on static pages. You can make money with static pages.
Are you wondering how you can optimize your pages for search engines since you don’t tag pages?
Tag your graphics. Make sure you tag them with the rankable keywords.
Don’t forget your Heading 2. Bold your heading and include your keyword.
Put the keyword in your image’s Title Tag, Alt Tag, and Description.
If you have not already optimized your Hire Me page this way, do it now! It’s not too late even though your page is already published! Google loves updated publications. It shows Google your information is fresh.
How to Use SpyFu to Beat Your Competitors and Make Sales
As you can see from the above screenshot, 8 other advertisers are also trying to rank for this keyword.
Let’s find out what they’re doing to advertise.
Step 1: Click Advertiser History
The free plan will show you 5 results. The premium plan will show you a great many results.
Here’s the kicker:
LinkedIn, a website with a high Domain Authority ranking and a big budget, is advertising their coaching services.
Look at the first two entries. Do you see the gray bar? Hovering over the bar shows you the positions on the search engine results pages.
The first entry holds the first spot for my keyword, Blog Coaching.
Here’s the best part:
You can actually read your competitors’ ads! Isn’t it fun spying on your competitors?
Who shall we pick?
Do you see the green boxes with the letter V that stands for the version of the ad? Look at the months at the top of the screenshot.
LinkedIn made the ad in November 2017. The Number 1 ranking entry, JamieSmart.com, made her ad more recently in May 2018.
Jamie Smart is the ad we should check out and try to improve on.
Let’s see what her ad says:
How to Use SpyFu to Stay on Top of the Search Engine Results Pages
Sign in to SpyFu.
When you’re asked for your competitor’s URL, put in your own URL.
Click “Just Fell Off Page 1.”
Update these posts.
Tell Google to rescan your posts:
Go to Google Search Console.
Click Search Console/URL Inspection.
Click URL inspection.
Paste the URL of the updated page where asked.
Give Search Console a few moments to submit your request.
Members of the White Hat SEO group recommend SpyFu.
Hobby bloggers can use SpyFu for free!
More serious bloggers and marketers will get more analytics with the premium plan. Of course, SpyFu offers a free trial so you can try out this amazing tool.
Paid plans start at $39. a month.
Wrapping Up: Takeaways
This SpyFu review has given you the following takeaways:
SpyFu provides you with information that will help improve your
- search engine traffic
- marketing ideas for writing sales copy
My SpyFu review actually only scratched the surface of all the data SpyFu can offer you.
Now you can see why I’m such a Spyfu fan I became an affiliate. Give it a try and you’ll see results. Please sign up through my SpyFu affiliate link.
Readers, please share so other bloggers and anyone involved in ecommerce read this SpyFu review and learns the importance of using SpyFu to beat the online competition for readers and sales.
I look forward to your views in the comments section. Do you think you might try SpyFu now that you’ve read this SpyFu review?
Have you already tried Spyfu? What is your opinion?
Janice Wald is the founder of MostlyBlogging.com. She is an ebook author, blogger, blogging coach, blogging judge, freelance writer, and speaker. She was nominated as the 2019 Best Internet Marketer by the Infinity Blog Awards and in 2017 as the Most Informative Blogger by the London Bloggers Bash. She’s been featured on Small Business Trends, the Huffington Post, and Lifehack.