How to Effectively Rock Social Media Platforms

By: | June 6, 2017 | Tags: ,

Social Media Platforms help #bloggers & #marketers

The Basics of Social Media

By Chris Morphart

In this day and age, one cannot go through the day without having to check something or communicate through social media platforms. Social media has completely changed the way we communicate with each other. For bloggers and marketers, social media plays a significant role. Most of the websites today reach their visitors through social media platforms. If you are not using social media to improve your traffic and sales, here is your chance to begin using social media for remarkable results.

  1. Social media platforms offer you a chance to engage with your potential customers to have a better understanding of what they are looking for so that you may structure your website to meet their needs. Through engagement, you are in a position to understand your target niche better as well as know how to reach them easily. [Read: This Is How to Make Engaged Readers, 10 New Ways]
  2. Social media platforms are structured to allow people with similar interests to follow each other for mutual benefits. For instance, a blogger who has created a social media account on any platform will most likely attract people who are interested in blogging just like a photography blogger will attract people who have an interest in photography.
  3. Unlike websites, social media platforms allow users to create short and precise messages for their followers. This implies that the message has to be specific and in most cases tips on how to do something depending on a niche. It can be a quote, a question or a poll.
  4. Besides, social media platforms use hashtags which act like forums on specific topics, issues, concepts and almost about anything. Contrary to the perception of many people, hashtags do not have to trend for them to be considered relevant. Think of hashtags as keywords where a hashtag will pull results from all the content based on the hashtag used.
  5. This is important for marketers and bloggers to ensure that a particular content reaches the highest number of people using that particular hashtag. If my Hashtag is #BasicsOfSocialMedia, it implies all the people looking for information about basics of social media are likely to find my content. On the other hand, if I posted my content without a hashtag then the exposure is only limited to my followers and those who follow my followers only if they will share my content. [Read: 7 Tips I Wish I Knew When I Started Blogging Tip #2 offers examples of Twitter hashtags bloggers in all niches will find valuable.]
  6. Social media platforms help to increase brand awareness and visibility through sharing. If you have a great content with striking graphics, chances are that your content is going to be shared and the more the content is shared, the more it is able to reach many people. If you have 15,000 followers, the content is more likely to reach 100,000 people. This is a simple math whereby let’s say only 5000 people out of 15000 will share your content, the 5000 also have followers who will share the content with other followers and so on and so forth. This means that your content has the potential to reach as many people as possible. [Read: How to Use Visuals to Boost Engagement, 4 Ways]
  7. Social media platforms are like news feeds where content is constantly refreshed which means you need to always publish fresh content or update your account on a frequent basis. This requires you to choose a time to post content. [Read: How You Can Know When It’s Time to Blog]
  8. It is difficult to juggle between all social media accounts. Therefore, you need to select a few that you can easily manage especially if you are on a tight budget. Alternatively, you can hire a social media manager to manage your accounts. As you develop your social media pages, it is important to measure results and stick the platform that offers you maximum benefits and do away with or improve the ones that do not work for you. [Read: Are You Wasting Your Time Promoting at Social Media Sites?]
  9. Do not make a mistake of bombarding your readers with sales posts but offer your readership informative messages that are useful and adds value to their life. Instead of selling a camera, you can offer your readership advantages of using an advanced type of lens on that particular camera. If you are promoting your new ebook on running a blog, show your readers how it has benefited others rather than asking them to purchase the book. Social businesses are about trust and credibility which implies that you have to show some form of proof to engage your audience.  [Read: This Is How to Monetize Your Knowledge & Make Money Blogging]

Author Bio: Chris Mophart is an Online Media Strategist and founder of ProbloggerHub, a blogging hub that cares for the growth of blogosphere through providing strategic market insights. He did Financial Engineering at JKUAT University in Kenya and proceeded to work as an Investment Manager. Passionate about blogging, transitioning was natural. It is at this point that ProbloggerHub was born. Besides, he loves playing Table Tennis, Cycling, Networking and has authored various e-books available on his pages. Chris’s key motivation is aggressiveness.

Host Blogger’s Comments:

I find Chris’s blogging tips inspirational. For example, before I read Chris’s tips when I promoted my blogging tips ebook, I used to write, “A blogging tips ebook would make a great gift for any blogger.” After reading Chris’s tips, I tweeted, “Improve your blog traffic today” with a link to the book and a picture of the cover. Notice I changed the action: buying the book, to the result: improving your traffic.

Readers, please share, so other bloggers know the power of Chris’s tips.

Which tip did you think was the best? I look forward to your views in the comments section.

  1. John Doe | at 11:06 am

    I really like number nine. To me it was saying don’t put pressure on them to buy something but tell them the features of what you’re selling so we want to buy it. Really a clear and concise post and very easy to understand really nice thank you

  2. Jelly | at 2:33 pm

    Janice, you are such an inspoiration to those who are ammature. Thank You so much. Can we meet up at Starbucks to help me???? Thank u!

  3. naveed | at 2:37 pm

    hello, i thourougllly enjoyed this post becasuse it was so helpful and hart felt, also i enjoyed the time u put into this. please be more active, i want to talk to you.SHREK

  4. Shrek | at 4:44 pm

    Hey… My name is Shrek. You may recognize my name from my four hit movies all earning millions in the box office. I couldn’t handle all the fame and glory that came with my movies, I just wanted a movie everyone can love, share, and relate too. The paparazzi kept stalking me into my swamp and many crude, offensive parodies and memes were made about my movies that I worked hard on such as “Shrek is love, Shrek is life”. I am tired of being bullied so I decided to make my own blog and youtube channel to overcome such unexpected obstacles. I just wanted to say, thank you. You saved my life. On my blog, I let out my deep, inner feelings so others will know how I feel. Since my start last year, my blog has gained 1 follower and my YouTube channel has 0 subscribers but I’m getting there! Thank you so much.
    Sincerely Shrek

  5. Fiona | at 4:51 pm

    Hello, i am currently making my own blog and I was wondering how to build it up into a great website that gets lots of pageviews everay day. Maybe you can help me?

  6. @officialDonaldJ.Trump | at 5:02 pm

    Blogs? Blogs. Love em. Really really love em . I could do better tho. Check it I’m so rich. My friend who happens to be a very famous fashion model is a.good blogger

  7. Ryan Biddulph | at 6:55 pm

    Hi Janice and Chris,

    I focus on a few social accounts; Twitter and Facebook. I vibe with that advice to zero in and either let other accounts go largely or hire a social media manager to handle engagement. I figure, where my attention and energy goes, grows, so I give my attention and energy to Facebook and Twitter for a bit daily. Then I give most of my attention to guest posting and blog commenting to make the greatest impact.

    Thanks for the helpful tips guys 🙂

    Ryan
    Ryan Biddulph recently posted…3 Things Struggling Bloggers Do to Guarantee Your Failure (and 3 Solutions)My Profile

  8. Donna Merrill | at 8:01 am

    Hi Janice and Chris,

    Social media is like a “newsfeed” as you mentioned and using hashtags is an important part of that to reach the audience you want.

    I was always in love with social media, but had to fine tune it down to where I received the most engagement. So Facebook and Twitter is for me. On Facebook I get the most engagement ever!

    We have to do some trial and error on each platform to see where people are most responsive.

    -Donna
    Donna Merrill recently posted…What Bloggers Can Do To Stand Out In A CrowdMy Profile

  9. Thuy | at 7:26 pm

    hello, Jinice wald. I am currently writing my own blog. Over the course of 9 years, I have been writing his blog. The book that inspired me was Teh Invisible min by h.g. Wells. I thought this book was so wonderful and awe inspiring that I wished to share it with the world. I posted it globally and since then it has gotten countless page views, the most being 4. So please help me out to make the blog get even MORE page views! Plz. I’m desperate to get rich from blogging. This is my life and I wish to share it with teh wurld. Also, anyone else reading this comment, please check out meh blog. I also write about Shakespeare sometimes. Here is the link: http://www.theinvisiblemanbook.blogspot.com

  10. Leanne | at 7:10 pm

    Another helpful post Janice (you always have such interesting guests sharing their tips) I particularly liked the fact that we don’t have to try to be present on every social platform. I know it would increase views, but you have to weigh it against time and engagement and what suits your personal style. I’m happy keeping mine to less than others use, but at the same time I know you need to be out there sharing.
    Leanne recently posted…5 THINGS I HATEMy Profile

    • Janice Wald | at 9:31 pm

      Hi Leanne,
      I have eliminated certain social media sites over the years. If they are not worth my time, I don’t want to spend my time there promoting.
      Janice

  11. NIEC | at 1:52 am

    Really, Social media is now compulsory and very very very important for any online or offline business and Socio board is great. It helps us to manage our multiple social media activities. Thanks for sharing.

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