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Are you struggling to take control of your social media promotion?
Struggling is futile.
Blog promotion covers so much territory, you need to use what’s at your disposal to manage your social media promotion.
What is at your disposal, exactly?
You could use social media management tools to help you.
On the other hand, you can use social media monitoring methods.
This post will cover what social media monitoring entails.
Then, guest author Desmond Rhodes will explain how you can use social media monitoring to boost your readers’ engagement.
What is Social Media Monitoring?
Social Media Monitoring can be defined as a way of figuring out how popular your website is. You can use blog data or social media sites to make this determination.
Social media monitoring is similar to social advertising since social advertising is used to connect with your readers just like social media monitoring.
Guest author Desmond Rhodes explains how to improve your blog or website’s popularity using social media monitoring.
5 Reasons Your Blog Needs Social Media Monitoring to Boost Visitor Engagement
by Desmond Rhodes
Your last post fell flat, and now you’re looking to bounce back. The problem is, however, that you don’t know why your post fell flat. Are you not writing to the right audience? Are you not producing relevant content for your audience?
Audience engagement is critical to your blog. Without it, you soon won’t have an audience to write for! A firm understanding of what your audience wants is foundational to your blog, so how do you gain a better sense of your audience to write engaging content for them?
Social listening, combined with social media monitoring, can provide you with the specifics on how to better engage your audience. Read below on how social media intelligence can get and keep you on the path to maintaining an audience that will be consistently captivated by your posts.
Gain a Better Understanding of Your Audience
Would you give a business pitch to a board of directors without knowing anything about the business or anyone on the board? No, you’d probably want to prepare and get a better understanding of what that business is about as well as the people on the board for a more successful pitch.
The same goes for blogging; if you don’t have a firm understanding of your audience, then most of your content is going to fall flat. If you want to engage your audience, it’s an enormous help to understand their likes, dislikes, interests, and other information that would reach them on a personal level and intrigue them.
Social media monitoring allows you to do just this. There are tools for monitoring likes that will help you develop a more in-depth understanding of mentions and comments toward your blog, but aren’t necessary to see how your audience is talking about you and your blog.
All it takes is being active on your social media platforms, like seeing who is talking about you and how they are talking about you, and what they like about your content or blog overall. If you don’t have a following, see what people are talking about in the niche of your blog — or what niche you would like your blog to be.
For even more detailed social intelligence, open up and make yourself available by asking questions and conversing with your current or potential audience on social media.
Let Your Audience Know You’re Approachable
It’s one thing to have a successful blog, but that can get boring, and your readers can unsubscribe if you are just cranking out content and throwing it at them. Villanova University explains the importance of a strong social media presence when they say, “The value of social media is undeniable. A unique social network, Twitter, allows brands to converse with their target audiences in real-time, engaging in conversation rather than simply broadcasting messages that may or may not be relevant to consumers.” This is not only perfect for social analysis, but it shows your audience that you are approachable.
[Host blogger’s comment: I asked Desmond what he meant by Twitter allows conversations in real-time. He responded,
Regularly conversing with your audience is social listening to a tee. Implementing a survey to ask your audience what topic they would like your next post to be about will help create hyper-relevant content that your audience will fully engage with. Ask what missed the mark on your last post so you can learn, let them know that you are working on it, and tweak your content for the next post.
A conversation with your audience is not only beneficial in helping you create engaging content, but it also lets your readers know that you value and are interested in them. So, retweet a reader’s funny post, or comment on a conversation. Do something to let them know that you acknowledge them, and they’ll be less likely to unsubscribe from your blog, and will be looking forward to the next post. Another bonus that comes along with conversing with your audience is that you’ll find out who the movers and shakers are on social media channels about you and your blog.
Find Your Blog Advocates and Influencers
As Sandi Leyva puts plainly, “Influencer marketing is the idea of working with people with large followings of your ideal prospect.” Although marketing is the scope of her article, the exact same properties can apply when the influencer is put under a blogging lens.
Proper social media analysis can illuminate your audience members who have their own following of like-minded people. Analytics can reveal that people are retweeting and sharing the posts of those who are talking in your relevant circles. These people can be members of your audience who others listen to or notable bloggers in your niche. It is essential to determine who influences large portions of your audience (new or existing readers). If people are retweeting and sharing their posts, it means they are well liked and respected members of your niche audience.
So, it goes to follow that you would like the respected members of your current or existing audience to be talking about your blog, right? If you can get them talking about your blog and content, then it’ll be listened to and shared by other members of the audience — spreading to wider audiences, perhaps even audiences you never thought to reach.
Pay attention to influencers — through social listening and social media monitoring — to gain a grasp of the current news and trends they are interested in; this will lead to great content ideas. To engage deeper, converse with them to gain this information, and to keep visible in the eyes of the audience they influence. Influencers can send signals for long-term content creation, allowing you to write relevant content and staying flexible with current inclinations in the blogosphere.
Keep Up With Trends
No one wants to hear, let alone read, old news. As a blogger, it’s your job to consistently provide content that is up to date, engaging, and providing value for your readers. Implement some social listening to maintain an awareness of what people are excited about, current news in your niche, and what people would like to know.
Some simple social media measurements can highlight distinctive mentions of current topics, people, events, etc., leading to creating dynamic content — engaging readers on a continual basis. Social media monitoring can also provide calculations on how well your posts are being received, the number of readers you are sustaining, and the demographics of your readers. This social data is crucial information for your blog to withstand the test of time, allowing for the flexibility to know what went wrong and make adjustments for more successful content in the future.
Whether you’re just starting out or you are an experienced blogger, at some point in time, you’ll have a post that will fall flat. Rather than just moving on and trying the same strategy and topic again, wouldn’t you like to know why it fell flat so your next post doesn’t?
Social media monitoring can provide you with the answers as to how many people read your post, how many people liked it, and why or why not. For example, let’s say you write a post about a current popular teenage television show, but it wasn’t well received (the number of likes and clicks on the post were low). Social media measurements such as demographics could show that your audience mostly consists of people ages 42-60, and wouldn’t be interested in reading about a teen show.
Now, this is a watered down example, but it demonstrates the importance of social listening and social media monitoring before you even start content creation. If you had analyzed these things beforehand, you would know that your audience wouldn’t receive the above post very well. However, if you didn’t calculate these social metrics and factors in, you’ll understand why the post fell flat and make adjustments for future posts that will engage an older audience.
Social listening and social media monitoring will prove to be beneficial when creating the content you need to build, maintain, and grow your audience. With this social intelligence, your audience will be looking for every blog post you write because you know them, interact with them, and provide current and relevant posts for them to enjoy — allowing for a better success rate because of your consistent, quality content.
Readers, please share so other bloggers discover the importance of social media monitoring.
What do you do to keep in touch with public opinion of your blog? Are you aware or oblivious? I look forward to your views in the comments section.