If You Want Your Business to Succeed, Here are 5 Embarrassing Social Media Mistakes You Have to Avoid
by Daniel Bailey
Across all countries and businesses today, it is impossible to find a business that doesn’t have a presence on social media networks such as Facebook, Instagram, Twitter and LinkedIn. Although it is an appealing outlet to reach millennials who are the highest consumer of the social media space, it is important to make it a useful marketing tool. In fact, you need to create a clear strategy, commit human and financial resources to social media marketing in order to generate a positive ROI. These are 5 mistakes to avoid as a business owner to have good success.
1. Over posting
On the surface, it looks like a good strategy to post on social media networks as much as possible, but, often, this strategy has a negative effect as users may view your business page as choking. For instance, three to five posts a day on Facebook is a good number, while three to five posts on Twitter make good content. Understanding the posting culture of each social media website will guide your business online engagement.
2. Failure to respond
The major reason businesses go on social media is to engage the target audience. Hence, you should avoid not engaging your business followers or not respond to customer complaints. Your business should be able to respond to social media levels by responding to messages outside the traditional business hours. Rather learn to improve your engagement level for different social media websites.
3. Jumping on bad trends
Businesses should take advantage of trending topics on social media, however, a lot of mistakes should be avoided in this. Do not jump on a bad trend that may result in your business appearing insensitive. Interacting on social media through trending topics could generate your business a good lead, but ensure the topic does not appear as inappropriate.
4. Being overly promotional
A grave mistake to make on your social media websites is promoting only sales or advertising new products. Use the 80/20 rule in your social media space by uploading 80 percent engaging posts and information while promoting the business by only twenty percent. The key to a social media business page is diversity, do not aim to only sell.
5. Paying for fake followers
As a business owner who wants to engage followers, avoid buying fake followers to quickly build up your numbers. This is a great waste of time and resources since your business content won’t get engagement. Worst of all, social media websites such as Instagram and Twitter remove fake followers especially when your account grows too quickly. The best strategy is to build relationships through contents.
The secret to the online success of your business is to properly follow the guides to social media marketing. This gets you a better result including engaging followers, higher click-through, and reduced bounce rates. To build a social media presence overnight is impossible, hence the need to invest time and effort.
Readers, please share so other content creators know how to avoid making these 5 social media mistakes.
I look forward to hearing about your experiences in the comments section. Have you ever made these social media mistakes?