If You Want Your Website To Succeed, Here Are 5 Embarrassing Social Media Mistakes You Have to Avoid

By: | September 14, 2017 | Tags:

How to avoid these 5 embarrassing social media mistakes

If You Want Your Business to Succeed, Here are 5 Embarrassing Social Media Mistakes You Have to Avoid

by Daniel Bailey

Across all countries and businesses today, it is impossible to find a business that doesn’t have a presence on social media networks such as Facebook, Instagram, Twitter and LinkedIn. Although it is an appealing outlet to reach millennials who are the highest consumer of the social media space, it is important to make it a useful marketing tool. In fact, you need to create a clear strategy, commit human and financial resources to social media marketing in order to generate a positive ROI. These are 5 mistakes to avoid as a business owner to have good success.

1. Over posting

On the surface, it looks like a good strategy to post on social media networks as much as possible, but, often, this strategy has a negative effect as users may view your business page as choking. For instance, three to five posts a day on Facebook is a good number, while three to five posts on Twitter make good content. Understanding the posting culture of each social media website will guide your business online engagement.

2. Failure to respond

The major reason businesses go on social media is to engage the target audience. Hence, you should avoid not engaging your business followers or not respond to customer complaints. Your business should be able to respond to social media levels by responding to messages outside the traditional business hours. Rather learn to improve your engagement level for different social media websites.

3. Jumping on bad trends

Businesses should take advantage of trending topics on social media, however, a lot of mistakes should be avoided in this. Do not jump on a bad trend that may result in your business appearing insensitive. Interacting on social media through trending topics could generate your business a good lead, but ensure the topic does not appear as inappropriate.

4. Being overly promotional

A grave mistake to make on your social media websites is promoting only sales or advertising new products. Use the 80/20 rule in your social media space by uploading 80 percent engaging posts and information while promoting the business by only twenty percent. The key to a social media business page is diversity, do not aim to only sell.

5. Paying for fake followers

As a business owner who wants to engage followers, avoid buying fake followers to quickly build up your numbers. This is a great waste of time and resources since your business content won’t get engagement. Worst of all, social media websites such as Instagram and Twitter remove fake followers especially when your account grows too quickly. The best strategy is to build relationships through contents.


The secret to the online success of your business is to properly follow the guides to social media marketing. This gets you a better result including engaging followers, higher click-through, and reduced bounce rates. To build a social media presence overnight is impossible, hence the need to invest time and effort.

Readers, please share so other content creators know how to avoid making these 5 social media mistakes.

I look forward to hearing about your experiences in the comments section. Have you ever made these social media mistakes?


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  1. Kathleen Rupp | at 7:19 pm

    Thank you for the tips! Social media has been the hardest part of blogging for me. Found your post from the blogger’s pit stop:)

  2. Prince Akwarandu | at 8:24 pm

    Hi Janice,

    My take on jumping on bad trends: read, monitor the environment (if you can), observe and go.

    I’ve had to overlook most cases as the ill discussions on politics, and more other stuff. When I counter such trends I do what I mentioned above. It is not a must, but for those who are too emotional it is even better you have an already planned out DO’s and DON’Ts in terms of your social media activities.

    I hope this helps. Have a great day, Janice.
    Prince Akwarandu recently posted…25 Pro Bloggers Blogs To Get Blogging Inspiration Right NowMy Profile

  3. Ryan Biddulph | at 4:44 pm

    Hi Daniel,

    It really helps to respond in a timely fashion. Smart tips dude.

    Until you become really really big time, respond to those messages and social media engagements, if Likes, or comments or RTs or whatever. Not every single one, but spent 10 minutes daily at the very least to keep the engagement train going.

    I am huge on stopping by FB and Twitter daily for extended periods. Not as big on LinkedIn and G Plus now with my guest posting and blog commenting campaign, but I pop in there at least weekly to do some engaging as well.

    I’d add, not asking simple questions here and there. My friend Kim Willis has built a rocking business through Facebook and he engages the heck out of his followers with questions and answers.

    Thanks for the share.

    Ryan Biddulph recently posted…How to Trim Blogging Fat to Boost Your Online Profits (Amazon eBook)My Profile

  4. Bree | at 11:40 pm

    As always, your tips of the tail are so helpful to other bloggers!
    You must have a special place reserved in bloggers heaven.
    Truly, all your advice is a gift and so useful in so many ways to so many of us. I just wanted to thank you again.

  5. Joy Healey | at 4:13 pm

    Hi Janice,

    Now I’m feeling guilty because this week I have been very slow responding to comments, due to my Dad being in hospital 🙁 I will try to get back on form soon.

    I think the worst mistakes I see are when people make their profiles / pages or political / religious. I have my own views on both subjects but I keep them to myself. Why alienate 50% of prospects LOL?

    I have been guilty of over-posting – trying to get the balance better, but sometimes I see such excellent information I just want to share it!

    Kim WIllis is excellent on social media:-)

    Joy Healey – Blogging After Dark
    Joy Healey recently posted…Network Marketing Business Free Team Building TipsMy Profile

    • Janice Wald | at 8:46 pm

      I followed Kim Willis. Is that all I do? I clicked groups and typed in his name but nothing came up.
      Like you, I try to keep politics and religion out of my blog posts. Thanks for writing Joy.

      • Joy Healey | at 2:16 am

        Hi Janice,

        I’m in so many of Kim’s groups, some paid, some free, that I can’t remember the “starter” one! I’ve sent him a PM to find out which would be the free starter group, and when I get an answer I’ll send you a PM on Facebook / invite you.

        Hope you’ll find it helpful 🙂

        Joy Healey – Blogging After Dark

        • Janice Wald | at 5:44 am

          I couldn’t find any of his groups on Facebook, so I am very grateful to you for this. Yes, please send me a link so I can join his group or groups plural. Thank you so much for this thoughtfulness.

  6. Brenda | at 7:37 pm

    I love your content! It’s so informative and useful! It really helps so much! I will definitely be reading more of your posts to help me throughout my blogging journey! ❤️

  7. Lisa Sicard | at 3:04 am

    Hi Janice, I don’t agree with the point on over posting on Twitter. If you have a larger following you can post up to 50x daily. Only posting 3-5x day will not give you a lot of traction unless you have 200 or less followers.Tweets don’t last long in the stream. It’s moving at a fast pace clip there.
    Facebook is a bit trickier and YES over posting there will get dislikes and unfollowing. You could post on FB pages til the cows came home and still only 1-2% of your audience would see them unless you posted the posts there.
    Be over promotional is a definite no-no! Promote others and you will see the difference over time. It’s about what you can do for others on social media not what they can do for you 🙂
    Have a great new week Janice!
    Lisa Sicard recently posted…Learn How To Make A Tweetstorm For The First Time On TwitterMy Profile

    • Janice Wald | at 8:54 pm

      Hi Lisa,
      I consider you more of a Twitter expert than me. However, 50 times a day? Sounds like a lot, but if that’s working for you, terrific!
      I have 13,200 followers. I post on Twitter 10 times each day of my own posts. Using your wonderful tribe on Triberr, I post about 5 times a day of other people’s links. I also thank the people who are nice enough to retweet my posts. Using the Triberr queue, I also retweet my links a few times a week. I think this is a good ratio.

      • Lisa Sicard | at 3:31 am

        Hi Janice, what about tweets of other content? I tweet 80% of others content and 20% of my own so my own stuff may only get tweeted 5x per day and the other is about other’s great content.
        I have over 23k followers so yes the more followers you have the more you can tweet. I believe I read up to 100x per day if you have 100K followers is okay. Anymore than that and Twitter could suspend you for suspicious spam activity. One should check their analytics too for more guidance as I do.
        It depends too on the niche. If you tweet too much you will see followers drop off. I noticed that in my first few years of tweets. Once I got over the 15K hump it stayed steady.

  8. Shantanu Sinha | at 4:52 am

    Hello Daniel,

    Nice to see you here on Janice’s space 🙂

    Great tips to follow up here. We all love social media as the way they perform and it can used, but there are certain
    things that one should keep in mind before getting something over to them.

    As you said, I need to look back in some of the things which I was going under it, like not responding to the interactions
    and mainly jumping on the bad trends. Earlier I have gone to choose for some bad topics, frankly speaking the experience was
    a true nightmare.

    Yeah these things are around in last few years, that companies are paying for fake followers just to gain the attention
    on the Internet. Indeed a bad thing and it hampers the image of the company.

    Thanks for these awesome tips over here.


  9. Donna Merrill | at 12:02 am

    Hi Janice,

    Indeed a great post. The most common mistake that people make while doing social media promotions is failing to respond, it lowers down the engagement and in social media, engagement is everything.

    I was also doing the same mistake, but with time, I have learned to get the best out of social media.

    By the way, Thanks for an interesting read.

    ~ Donna
    Donna Merrill recently posted…Top 5 Best Pickleball Equipment Sets 2017My Profile

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