Social media is a big deal nowadays. Absolutely everyone is on there! I’m sure even your mom and dad have profiles on Facebook and Twitter now too! So what does this mean for bloggers? As there is a huge audience waiting for you on social media, it is very important that you get involved and utilize all the different platforms. Increasing your social media followers will help you look like a professional blogger. That’s not all, though! You will also find that it increases traffic to your blog which, ultimately, will help your website’s SEO.
I bet you’re wondering how exactly you harness the power of social media for your blog. Wonder no more! In this blog post, I’ll tell you all the important social media hacks that every single blogger needs to know!
Create Profiles For Your Blog
Some bloggers simply share their blog posts on their personal Twitter and Facebook profiles. There is nothing particularly wrong with this. After all, people will be seeing them. But you are limiting your audience because you are only sharing them with your friends and relatives. Some of whom may even think you are spamming them! So rather than just posting to your personal profiles, it’s a good idea to create a Facebook, Twitter, and Instagram profile for your blog. This way, you can gather all your fans and followers together in one space. And you won’t have to worry about spamming people who aren’t that interested in your blog! It is also easier for people to find you if they only know the name of your blog and not your own name.
Add Social Media Icons To Your Site
Just because someone visits your blog doesn’t mean that they are also following you on social media. It is very important that you encourage every visitor to your blog to follow you on Twitter and Instagram as well as like you on Facebook. For this reason, it is crucial that you have social media icons on your homepage. Ideally, these should link back to your social profiles. Some bloggers add their icons right on the bottom of their page. However, people may not stay on your website too long, and could not scroll to the bottom. So it makes sense to add them to the top of your page. That way, people will instantly see them and are more likely to click on your various social media profiles.
Get People To Help You
Do you really struggle with social media? This could be because you just don’t have the time to dedicate to a social media campaign for your blog. No worries; that doesn’t mean that you should instantly give up on putting your blog on these various platforms. You can simply hire a firm who can do all the hard work for you. There are various agencies who specialize in social media campaigns and helping websites get noticed online. One of these is Vibbi, who concentrate on company’s Instagram profiles. If you hire a firm such as these, you will find that they can greatly increase your online followers in no time at all. And this can be a great way to boost traffic to your blog.
The Future Is Pinterest
Does your blog have a presence on Pinterest? If not, you should start to think about getting a profile set up as soon as possible! It is a social media site that allows users to share cool photos and awesome images. These don’t have to be ones that you have taken yourself. You can ‘pin’ photos that have caught your eye onto your Pinterest page. If you have a good eye for excellent photos, you will be able to build up a loyal base of fans and followers. You just need to make sure that you can quickly build up very strong visual content. Obviously, this will be very easy to do for blogs that are focused on travel, food, and fashion. That’s because there will already be loads of cool photos on the site for you to pin. If your blog is fairly niche, you may have to add some of your own images to get started.
Always Use Link Shorteners On Social Media
It is necessary to use link shorteners on Twitter as your Tweets are limited to just 140 characters. Therefore, it is extremely important to use link shorteners so that long links don’t take up all your characters. However, it is important to always use these link shorteners on social media. Even on sites like Facebook and Google+, where they aren’t needed to help you stick to a character limit. One of the main reasons why you need to use these shorteners is because you will be able to access metrics. And that will be able to tell you the types of users that are clicking on the links you post. This information can help you tweak your content to make it even more appealing to your audience. You will also be able to figure out when the best time to share your content would be by looking at trends.
Sharing Is Caring
One of the best things you can do when on social media is to be generous with your fellow bloggers. If you notice someone who blogs about similar things to you has just published a post, share it with your followers. By promoting other bloggers’ content, you are encouraging them to do the same with your own content. Giving someone else a retweet or sharing a Facebook status is incredibly easy. So why not give it a go! It is varying the content that your followers see, and it could also lead to a lot more shares for your own posts!
Join Blogging Groups
There are a number of special groups for bloggers on Facebook. It is a great idea to join one of these as soon as you set up your blog. This will give you a community which you can be a part of and also in which you can play a part. Many bloggers are very keen on helping each other out. So you should expect to find a wealth of information and very helpful people in these groups. It also gives you a network of bloggers who might be able to promote your content. Twitter doesn’t have any groups like this, but you try to look for some Twitter chats to join. These often take place at set times every week. They give similar bloggers the chance to start up discussions. All you need to do to join in is follow the hashtag to keep an eye on the conversation. If you do want to join in, simply add the hashtag to your tweet.
Be On Social Media No Matter What
Once you have created your social media profiles, it may take a while to build up your followers. However, this shouldn’t be a reason to give up. You need to stay active on social media even if you only have a few followers to start with. Otherwise, when people find your profile, they may think it is inactive if you haven’t posted in awhile. So keep on at it! Eventually, all the followers will come and then your blog will really start to take off!
Many bloggers struggle with social media, but this guide should make things easier for you. Once you start to ace social media, you’ll wonder why you found it so difficult to start off with!
This post was contributed.
Readers, please share so other bloggers know this social media strategy for blog promotion.
Which of these techniques do you find is the most valuable for you? Do you have other social media tips you can share?
I look forward to your views in the comments section.