Do You Want to Be a Social Media Content Creator or a Blogger?

By: | April 24, 2018 | Tags: , , ,

Where do you create your content?

Blogs or social media sites?

Disadvantages to maintaining a blog exist:

The financial expenses, trying to optimize for SEO, and people complaining they don’t want your emails bombarding their inboxes are just a few.

What are your options?

You could be a social media content creator and post your articles at social bookmarking sites.

You could write at revenue sharing sites like Virily and Steemit.

You could post your content on social media sites like Facebook.

Guest author Catherine Vanvonno evaluates which is better for you to do: post your content on your website or only be a social media content creator and post your content on Facebook.

Her evaluation is based on the following criteria:

Information Delivery

Design

Statistics

Ownership

and Interaction.

Blogger or Social Media Content Creator?

Website or Facebook: Which is Better?

by Catherine Vanvonno

 

For years, websites dominated online business marketing. It’s the ultimate tool for making a name in the digital world. It’s the go-to niche for advertising, selling, and customer relations. And it’s the game-changer that gives website-owning companies an edge in reaching a wider market.

 

But as social media steadily impacts the business world, Facebook is taking over the influence that was once exclusive to websites.

 

social media content creator

Whether you are just starting an online business or have been in the industry for years, it’s inevitable to wonder which is the better choice between websites and Facebook.

 

Because different businesses have different needs, there isn’t a single answer to this question. However, there is a way to clearly see the contrast between a company website and a Facebook page. All you need to do is compare how they respond to the different metrics of business.

 

Check out this guideline illustrating how websites and Facebook can meet your business needs:

Information Delivery

Facebook:

If you have a campaign to announce or a new product to launch, posting it on Facebook means publishing the news where people spend most of their time online. There is no need for people to go to your page or seek you out to know about your big news. People who have Liked or Followed your page will see your updates on their newsfeed after you click on “Post.”

 

Website:

People have to make a deliberate effort to go to your website to learn about your posts. If you are publishing content multiple times a day, there’s a chance people will miss some of your updates lest they click through the previous pages of your site.  

Design

Facebook:

When it comes to customizing design, there are significant restrictions on Facebook. For one thing, you can’t do anything if the social network decides to update. And for another, the most you can do is change your cover and profile photos. When it comes to color, font, or layout, your page will look like all the other billion Facebook pages.

 

Website:

The possibilities are endless in website design. Hire a website developer VA (virtual assistant) or a graphic designer to make your website as sleek and smart as possible. Because you have full control on design, your website can showcase your brand’s logo, color palette, and the distinct features that make people remember your company.

Statistics

Facebook:

Everyone on Facebook can see how many people Liked and Followed your page, how many reactions your posts get, and even the type of feedback your posts pulled.

 

Website:

Because you have full control over your website, you can choose to disclose statistics such as page views, comments, or the number of monthly visitors.

Ownership

Facebook:

You sign up to a third-party site when you sign up on Facebook. Because of this, you’re required to follow the network’s policies. Failure to do so can lead to your account’s suspension – whether you’re aware of the regulations or not.

Website:

You have full custody of your website and therefore, you have complete discretion as to how people can behave when on your turf. You also have complete control as to how your brand is projected through your web platform.

Interaction

Facebook:

Facebook isn’t just a social network, it’s the social platform that people are most comfortable using. Because of this, users feel unrestricted when commenting, messaging, and searching for a brand. With its recently added Reactions feature, now it is easier to see the specific responses of people to your posts. This makes it easy for business owners to assess how their posts resonate with the audience even if the users don’t leave any comment. Facebook took interaction up a notch through this non-textual feedback.

 

Website:

Website owners can give people permission to comment, message, or follow their page. But unless people receive an instant notification through mail or SMS, they won’t be able to view replies lest they log on to the website. This is true whether they interact with the brand or with other users on the site.

 

Facebook and websites have unique ways of meeting the various metrics of businesses. Now that you know their key differences, have you decided which is better for your needs?

Catherine Vanvonno, the author, is the President and Executive Director of 20Four7VA, a global Virtual Assistant (VA) Service Provider. She holds a doctorate degree in Applied Statistics, Research Design and Program Evaluation from Virginia Polytechnic Institute and State University and has over 10 years experience in facilitating evidence-based strategic planning, product development, brand management, legislative communications, and medical policy. She is married and has four children. You can reach her at communications@20four7va.com. and http://20four7va.com/|twitter.com/20Four7VA.

Host Blogger’s Comments:

I had the opportunity to interview Catherine about some of the ideas in her post.

Considering Facebook’s recent algorithm change, I was concerned her tips about Facebook were no longer applicable.

Here was her response:

Wrote this just recently. Well basically, I still find organic strategy leads to organic results which is still appreciated by social media and the same as SEO as well. Facebook pages are still valuable when having the right setup like verifying the page itself. The context of the article is how you put up a strategy to gain popularity for your site with the use of Facebook.
Readers, please share so content creators know where they should publish, on their websites or on Facebook.
What is your opinion? Is it better to be a social media content creator or a blogger? Does one outweigh the other? Why?

 

  1. Jeanette S. Hall

    I only use facebook to keep in contact with friends who live far away. It is not something I have ever trusted! Joined to get updates from family when I moved many states away. I DO not get along with most of them. I actually make phone calls to the ones I want have conversations with.

    • Janice Wald

      Hey Jeanette,
      I use Facebook groups to promote my blog posts. I realize there are dangers such as all the data leaks Facebook has been involved with.
      I just feel there are dangers with everything. That may be naive of me, but realistically, bloggers need social media to promote their posts. Thanks for writing.
      Janice

  2. Ryan Biddulph

    Catherine I learned my lesson literally 2 weeks ago. I spend 99% of my time on my blog and other people’s blog and 1% on social media, reducing Facebook Lives to zero. I love creating on your real estate and mine, because it is owned. But we squat on Facebook, renting, not owning a thing. Far better to be a blogger and to hang only on other folk’s blogs, and yours, through genuine blog commenting.

    Ryan

    • Janice Wald

      Hi Ryan,
      Wow! No more Facebook Live for you? The end of an era.
      I agree with what you wrote though. If Facebook goes down tomorrow, we have nothing if our content is only there.
      Janice

  3. Penelope Silvers

    I mostly deserted Facebook long ago, but the posts I publish to my blog are also published to Facebook. So I guess I do both, but don’t visit FB much myself. Thanks for sharing!

    • Janice Wald

      Hi Penelope,
      Do you remember where you found me? Was it on Facebook? What do you use to get your posts to Facebook? Is it IFTTT? It sounds automated if you don’t go there. My daughter deleted her Facebook because of the recent problems, but I just don’t know how I’d blog without being able to promote in Facebook groups. Thanks for commenting.
      Janice

      • Penelope Silvers

        Hi Janice, I laughed when I saw IFTTT. I have NO IDEA what that is! 😉 Anyway, I just have it set up inside my blog to post to the various networks after publishing. I took off Twitter, because I wanted to do that one myself at certain times. I went in and took off a whole bunch of apps I didn’t know and have really restricted the settings.

        I found you through Triberr, and have been an avid follower ever since. Have a wonderful weekend!

  4. Thabo Nkomo

    I have never been a big fan of Facebook but I have to admit that when used the right way it’s the best “low hanging fruit” for gaining exposure to your website posts. For example I’m a member of a Facebook group that focuses on creating traffic for one’s post by supporting others though commenting on other’s posts and giving encouragement through likes and helpful suggestions. Since doing this I have seen traffic go up, not great but better than before, and my list of “relevant friends” is going up on a steady basis.

    It’s also a lot easier to figure out which posts are connecting when you have people commenting on them by using a url on Facebook. If what you’re writing about is relevant to what people are looking for, you’ll know almost at once because reaction will be quick.

    So I guess I would say I do both. I use blogging and Facebook to connect to my readers. However, I agree that FaceBook can waste a lot of time. I usually have a time limit to commenting and posting on FaceBook. Once the time is up, I leave.

    • Janice Wald

      Hi Thabo,
      Thanks for writing this week.
      1. Regarding your time limit: I’m the same way. I’m often trying to promote the day’s publication before work starts so I only have a finite amount of time. I promote in the Facebook groups with the largest number of members to maximize my ROI.
      2. Many people commenting here are critical of Facebook– not surprising considering their recent bad press lately. However, I just accept there are risks to everything and try to be as careful as I can. I don’t know how I’d blog without groups that allow promotion.
      Janice

  5. Moss Clement

    Hi Catherine,

    It is obvious, no one wants to establish or build on somebody else’s property. Facebook, twitter and the likes are body’s. Your website is your real estate, meaning you are in charge. If facebook goes down tonight, and have build on it, you go down with it.

    Thanks to sharing.

    • Janice Wald

      Hi Moss,
      Catherine’s post was certainly timely in light of all of Facebook’s recent bad press. Many have echoed your sentiments in these comments: If Facebook goes down, our content would go down with it. Thanks for writing.
      Janice

  6. Hugh Roberts

    Hi Janice and Catherine. I deleted my Facebook account 10 months ago. It was for many reasons, but mainly because it was becoming problematic for me. I wrote and published a blog post about it this week and was surprised to get a lot of feedback saying that people were leaving Facebook, weren’t using it much anymore, and that it’s had its day. Now, when asked if I’m on Facebook and answering ‘no’, I don’t get that strange look I used to when asked the same question five years ago.

    I joined quite a few writing and blogging groups on Facebook, but they were either dormant, or I found them unfriendly places. Too many rules, everyone just wanting to promote themselves and nobody else, and some full of people that were already following my blog anyway. I probably only hit a small amount of these groups of what’s available, but it wasn’t a very nice experience. One commentator said that out of a class of 60 writers, only three of her students were still on Facebook. That surprised me.

    Many are saying that Facebook is on its way to becoming an abandoned site like ‘MySpace.’ Therefore, I’d recommend that everyone has a website if they want to promote themselves or any goods or service they offer. I certainly won’t be going back to Facebook, and haven’t noticed any drop in traffic to my blog since deleting my account. However, I do understand those who still use Facebook and want to continue to do so, although many seem to be using it for personal reasons like keeping in touch with family and friends.

    • Janice Wald

      Hi Hugh,
      Great to see you. Thank you for these lengthy and thoughtful comments.
      Although I have noticed a drop in my Facebook traffic, Facebook is still the main referrer of my social traffic. Since I’ve been publishing more these last few months (a situation I plan on changing soon), I have less time to promote. As a result, I promote in fewer Facebook groups. I promote in the groups with a larger number of members to get the most for my time invested. I can see from my stats I am getting Facebook traffic, so people are clicking my links and not just promoting themselves.
      If Facebook goes down, as you suggested it might, it’s due to all the troubles with data breaches which have been on the news lately.
      The bottom line, as you said, it’s good we have our blogs and don’t just rely on Facebook to get our messages across.
      Janice

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