84 Important Social Media Facts You Need for 2023

By: | December 24, 2020 | Tags: , , , |
social media coaching

Are you in need of free social media coaching?

There are 531.7 million blogs in the world (Source).

Many of these bloggers struggle because they don’t know the importance of using social media for business and blog growth.

This article contains interviews with social media experts who are here to provide you with important social media facts.

These facts contain such important data, you’ll never consider overlooking using social media again.

By the time you’re done reading, you will know 84 of the latest social media statistics, social media facts about various mainstream sites, and you’ll discover you can succeed on social media without needing a budget.

Let’s take a deep dive, boost our ROI, and begin our social media coaching.

UPDATE: May 2023

This data was published in 2021, but social media use has increased since the original publication.

Assume the percentage of use is still accurate although the numbers are higher than they were at the time of original publication.

Social Media Coaching: Important Statistics

Using social media websites is crucial for any small business, but many entrepreneurs are leery to try them.

Why would small business owners be reluctant to use social media sites?

  • Social media is time-consuming.
  • Gaining traction on social media is difficult.
  • Deciding what content to post is challenging.

In 2021, using social media is not an option.

Social Media Statistics

Look at what the data shows:

There are 3.5 billion daily social media users. 54% of them use social media to research products.

You will find 3.5 billion social media users worldwide.

According to the leading digital marketing agency Digitrio, the average social media consumption rose by over 30% during the pandemic. This means that people are spending more time consuming worthy content as well as doing research on brands and products.

Let me give you more data:

80% of all people admitted watching at least one video while sheltering in place. That number is expected to rise to 82%.

Over 70% of B2B purchase decision-makers use social media to help them make buying decisions (Dell report).

Social media marketers: You need the exposure social media brings to be successful.


According to Lumen5, the video creation site, 82% of Twitter users report watching video on Twitter.

Related Reading: 3+ Free Online Video Maker Tools

What other social media coaching statistics and facts should marketers consider when planning for 2021?

Social Media Facts

Social Media and SEO Overlap

“The most crucial tip for Off-Page SEO in 2021 is social media.

Social signals that include the totality of webpage’s likes, shares and overall social media visibility in the eyes of search engine crawlers indicate the interaction of people on your brand’s content on social media.

The collaboration of SEO and social media together give the audience relevance and value, both directly and indirectly.

Similarly, the more people engaging with your content through Social Media, the higher your page SERP (Search Engine Result Page) ranking.

I make sure to add a social share widget on my page to allow users to share my content on social sites which directly impacts Google rankings.”

Social Media Coaching Source: Joseph Ferdinando

Bio: Joseph Ferdinando is the Founder of HotHeadTech.com, a family-owned team of business professionals who offer small to mid-sized companies IT support, VoIP phone services, managed support, disaster recovery solutions, and more.

Key for Small Business

“Social media is the key for small businesses to grow. Platforms on which you can showcase your products or service for free is not something to be overlooked.

Small businesses are constantly looking over their shoulder to see if the money will last until the end of the month to pay the bills, hence why so many new businesses fail.

Using social media to target your customers can be the best free marketing tool out there, and it spreads like wildfire.

Use that to your advantage, the more active you are on social media channels the more customers you will be able to attract, and with a bigger following your business is open to more opportunities from the platforms themselves, including sponsored ads, and integrated analytics.

Everything you need to help maintain those business relationships betweenyour investors and customers alike is on social media.”

Social Media Coaching Source

Karl Robinson



*Social Media Helps to Get Attention and Brand Awareness*

“Social media boosts clarity among possible customers, letting you reach a wide audience by using a large amount of time and effort.

Also, it’s free to build a business profile on all the significant social networks, so you have nothing to spend. Social media opens communication for immediate interaction, relationship building, and customer loyalty.

The research found that people follow brands more than celebrities on social media. Two million businesses today use Facebook advertising for promoting their products and services.”

Social Media Coaching Source

Shiv Gupta
CEO, Incrementors Web Solutions
Website: https://www.incrementors.com/

“User generated content, or UGC, is content that has been uploaded by users and then published by brands to explain how people use their product or experience it.

By taking the current material of a company and repurposing it to fit their own style or thoughts, users now appear to be creating content in different forms or remixing it.

The ‘crown jewel’ for great brands in 2021 would be user generated content. The best pieces of content would be those not made, but facilitated by advertisers.

At a moment when the lives of customers have changed drastically, they search for individuals, not brands, to be influenced by goods and services that blend with their modern post-COVID-19 lifestyles.

One main lesson is that marketers can provide consumers with the necessary tools for making their own remixed material, such as brand icons or models.

The study also advises corporations that buyers may use the assets to be disrespectful of the businesses, or exploit them in other possibly hateful ways that a corporation does not like to be associated with.”

Social Media Coaching Source

Rize Reviews https://rizereviews.com

Temporary Tune-ins

“Statistics are extremely important for knowing how to aim your social media in 2021.

As we expect a return to a more normal life, it is likely to see a drop off in social media usage after the massive spike of 2020 (due to most people being at home all day).

This will be an important time for marketers to work out what has changed for their consumers – where are most of them now spending their ‘social’ time?

Has it switched from where it was pre-pandemic?

Twitter has seen a surge in usage due to the free time, but will consumers stick to that as they return to their lives?

It will be important to plan out multiple eventualities for 2021 to make sure you are correctly marketing to the audience on the right channels.”

Social Media Coaching Source

Daniel Foley

Bio: Daniel Foley is an SEO specialist working in the industry since 1999

Website https://www.danielfoley.co.uk/

Social Media Coaching Statistics

1. There are 3.5 billion social media users worldwide, and this number is only growing. That equates to about 45% of the current population. (Source: Emarsys)

2. Roughly two-thirds of U.S. adults (68%) now report that they are Facebook users. (Source Pewinternet)

3. 90.4% of Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers are active social media users. (Source Emarketers)

Social Media Coaching Source

Chris David Currey
CDCreative LLC

What are Experts Saying About Social Media in 2021?

4. In the last 3 months alone (August 1 – November 15), I have had almost 10,000 people visit my website from social media marketing only.

That’s a 120% increase from the previous three months, showing that social media marketing can increase website traffic and increase sales.

The source for this statistic is Google Analytics.

Here is a screenshot sharing this.

social media coaching Google Analytics

5. In three Instagram posts advertising my newest product, I have a direct click from the post to the website rate of 0.5%. This percentage is much higher in reality as people use story swipe ups or go to your website indirectly.

The source for this statistic is Instagram Insights shown here.

social media coaching Instagram stats

6. 50% of the direct click through on Instagram resulted in product orders. I only advertised my product on Instagram and can directly link any sales to Instagram marketing.

This statistic is a combination of the above statistic and my orders since launch this summer.

Social Media Coaching Source

Bettina Staerkle
Founder, The Next Trip http://www.thenexttrip.xyz

Bio: My name is Bettina Staerkle, travel expert and founder of The Next Trip, and I have been featured on Outwit Trade and Visit ABQ.

Social AUDIO is Social Media 2021

7. The future of social media is SOCIAL AUDIO. What?! This is where the money is.

With voice-based shopping, expected to jump to $40 billion in 2022 and by 2024, the global voice-based smart speaker market could be
worth $30 billion.

You might be thinking, “Okay, but what does this have to do with social media?”

Voice technology is making waves and the tsunami that’s coming is in the form of social media.

8. With 31% of smartphone users worldwide using *voice tech* at least once a week and 50% of all online searches being *voice*-based in 2020, the marketing trend is clear.

So what is social audio? It’s the evolution of social media. It’s a space to get back to your most natural form of communication – your voice – unedited, raw, spontaneity!

Move away from the falsities of social media and into the realm of social audio. If you haven’t heard of it yet, it just goes to show how new it is and how it’s about to BOOM.

Social Media Coaching Source

Bianca Polizzi

Social Media Manager

More Social Media Coaching Statistics

9. Nearly 50% of the world’s population uses social media. That’s over 3 billion users worldwide.

[Source: https://bit.ly/38PLxBY]

10. 74% of consumers share video content from brands on social media.

[Source: https://bit.ly/3lGTrRC]

11. LinkedIn generates 277% more leads than Facebook and Twitter.

[Source: https://bit.ly/2IMhZu4]

Social Media Coaching Source

Ahmed Ali

Outreach Consultant @ InstaConnect

Company URL: http://instaconnect-digital.com/

Current Social Media Stats

Here are some of the current stats on social media marketing.

12. 97% of digital consumers have used social media in the past month. (Hootsuite)

13. 54% of social browsers use social media to research products. (GlobalWebIndex)

14. The best time to post on Facebook is weekdays between 10 a.m. and 3 p.m. Wednesday is the best day to post while Sundays show the least traffic.

15. 83% of the people who sent a Tweet to a company and received a response felt better about the company and were more likely to do business with them. (Twitter)

16. The best times to post on Instagram are Wednesday at 11 am and Friday from 10-11 am. Wednesday is the overall best day to post while Sunday sees the least amount of engagement.

Social Media Coaching Source

Deepak Kumar


What are Experts Saying About Social Media in 2021?

I believe social media is currently the most effective marketing tool for most which will continue to be a significant marketing tool in the future.

It enhances your search engine optimization (SEO) which enables Google to rank your business related articles higher.

Thus, a healthy social media presence will increase organic traffic to your website.

17. A 2018 study by Hootsuite, which tested SEO results of articles, showed that pieces with top social shares received an average 22% boost in traffic.

It is perhaps one of the most cost effective tools to market your product. Almost all social media accounts are free to make up, however, it can also save costs in other ways such as through lesser labor hours.

18. A study by HubSpot found that 84% of marketers were able to generate traffic within as little as 6 hours. Compared to traditional marketing, that is a very short time frame to generate any sort of brand recognition.

19. Almost 50% of the world’s population is on social media. That should be enough of a reason for marketers to know the importance of social media today.

20. As of 2019, Instagram has over a billion monthly active users. This number is only expected to rise within the next few years.

Social Media Coaching Source

Kevin Mercier
*Founder* – Travel Blog https://www.kevmrc.com/

Bio: I am a professional travel blogger and an entrepreneur with a lot of experience in social media marketing.

What are Experts Saying About Social Media in 2021

21. 57% of consumers are hoping to learn about new products and services from the brands they follow on social.

22. 45% of consumers rely on suggestions in their feed or discovery tools to find new accounts to follow.

23. 78% of American Facebook users have discovered something to buy via Facebook.

Social Media Coaching Source

Stuart Derman | CMO
Epic Marketing | https://marketingepic.com

Impactful Social Media Statistics

24. 93% of all marketers cite more exposure for their business as the number one benefit of social media marketing. (via Social Media Examiner)

25. 82% of Americans report using YouTube making it the most popular social media platform in the US. (via We Are Social)

26. 76% of American adults can be reached with ads on Facebook. (via We Are Social) With these in mind, you can see why marketing through social media can be incredibly valuable for any business.

Social Media Coaching Source

Eric Holguin, Brand Ambassador, Herrman & Herrman PLLC, Herrmanandherrman.com

Three Social Media Stats and One Prediction

27. TikTok vs. The World: Despite Trump’s attempt to sideline the popular social platform, adoption continues to grow.

Depending on who you ask, the app was the world’s second-most or fourth-most downloaded non-gaming app of 2019 (only behind various Facebook entities in either case).

28. Virtual Events: The pandemic will permanently fuel a shift to hybrid and virtual events.

According to a May 2020 survey by PathFactory & Heinz Marketing, 47.6% of B2B professionals believe virtual events improve the way brands will maximize engagement with audiences post-event (primarily by tweaking event format to be more dynamic and interactive).

29. Podcasting: Audio Branding is the Future. Podcasting’s share of audio listening jumped 29% during the past year according to the latest Share of Ear report from Edison Research.

30. Its data shows podcasts accounted for nine percent of audio consumption among adults aged 18 and older during the third quarter up two points from a year earlier.

I’ve found podcasting has been a tremendous help in brand building via social media, especially since COVID hit. 

Social Media Coaching Source

Kent Lewis
Anvil Media, Inc.


I’ve worked with clients on building and implementing social media strategies since 1998 (not a typo). 

31. Per Sprout Social: over 50% of consumers that were surveyed said they were hoping to or already have found out about new brands via their social channels.

Social Media Marketing has changed advertising due to many facts, but ultimately it provides an opportunity for smaller, lesser-known brands to get more exposure than they would by exploring more antiquated marketing tactics.

Having said that, a strong social media campaign is nothing without a site that is fully optimized from an SEO perspective.

For instance, almost all social media users access their accounts from a mobile device. If you exhaust too many resources into only focusing on social media, you leave yourself more prone to flaws in website design/interface.

A site that is optimized for mobile is going to perform better than a site that is fully optimized for desktop but has some dents to work out on the mobile side.

Social Media Coaching Source

Aaron McWilliams, Director of Marketing

Company: www.1Dental.com http://www.1dental.com/

What are Experts Saying About Social Media in 2021?

Why augmented reality (AR) specifically is so important to social media strategies in 2021:

32. The augmented reality market forecast is expected to hit $70-$75 billion in revenue by 2023 thanks largely to its presence on smartphones.

33. 88% of mid-sized companies are already using AR in some capacity for the opportunities it presents in terms of marketing and customer experience.

Thousands of AR mobile apps are already available thanks to Apple’s
ARKit tool that allows for mobile app developers to design AR experiences for iOS devices.

In relation to these data points, here are three ways that marketers and entrepreneurs can easily incorporate AR into their social media strategy:

Deliver the unexpected: Don’t do the most obvious thing. Content is more likely to be shared if there is an unexpected reveal moment. For instance, 3D posts literally pop out to grab a consumer’s attention.

But make it relatable: Not only is it important to grab a user’s
attention, but you also need to be relatable to keep it. Use your content to show how to use your product or service in their everyday life. This is becoming more popular in things like virtual try-ons or gamified

Branded AR filters: Creating custom and branded AR filters for social
media apps like Instagram and Snapchat is an interactive and fun way to engage with consumers.

Social Media Coaching Source

A.J. Veleta, Founder of Post Pop Studios, https://postpopstudios.com/, a creative technology partner for content and experiential campaigns

Social Media 2021

Social media is changing and here’s how:

34. 80% of Twitter users accessing the platform on a mobile device, and 93% of video views are on mobile.

35. Pinterest is now the third-largest social network in the United States.

36. 71% of global Pinterest users are female. Shopping is a top priority for 48% of Pinterest users.

37. 63% of Instagram users log in at least once per day.

38. Instagram users spend an average of 28 minutes per day on the platform. 62% of people say they have become more interested in a brand or product after seeing it in Stories.

Social Media Coaching Source

Name: Vikas Kalwani
Company: uSERP
Company URL: https://userp.io

What Experts Are Saying About Social Media in 2021

Here are three informative social media marketing statistics

39. If you want to market to millennials and Gen Z, Facebook and Instagram are your best bet [Social Bakers].

40. 53% of users will buy a product/service they originally saw on Twitter [WebFX].

41. Facebook Ads containing images are 75%-90% more effective [Consumer Acquisition].

Reuben Yonatan
Founder and CEO of GetVoIP https://getvoip.com/

What are Experts Saying About Social Media in 2021?:

42. At least 3% of Facebook profiles are fake. (Facebook)

What does it mean?

It means you need to do regular friends list pruning. Seek out the lack of engagement as a clear clue that either there’s no one behind that account or they’re not interested, and delete them from your friends’ group.

43. As a marketer, you want to create a tribe of 1000 true followers (and they have to be real people, not bots.)

44. Twitter has more than 330 million monthly active users. (Statista)

What does it mean?

It means Twitter is popular and the standard format of tweets, just 280 characters, makes it ideal for gentle self-promotion. Because there’s so little room there you kind of have to include links to get your point across.

Related Reading: The Best 115 Advantages and Disadvantages of Twitter in 2020

44. Link clicks account for 92% of all user interaction with tweets. (HubSpot)

What does it mean?

It means that posting links on Twitter is a worthwhile exercise. Just remember to mix self-promotional tweets with those promoting other businesses. It’s good etiquette.

Something about me:
Name- Nikola Roza
Company- Nikola Roza- SEO for the Poor and Determined
Position- CEO and owner
Website address-https://nikolaroza.com

45. Facebook is still the most popular social network, with 2.7 billion active users as of 2020. It’s still considered a great frontier for social media marketing. (Statista)

46. The active global mobile social media population across the world is 4.08 billion. Almost half of the entire world is online. (Statista)

47. According to Internet Live Stats, there are around 5.5 billion searches conducted by Google every day. That’s 63,000 per second.

Social Media Coaching Source

Mark Hayes, Head of Marketing at Kintell https://kintell.com/

What are Experts Saying About Social Media in 2021?

Here are a few of the latest social media stats out there:

48. An obvious one but often forgotten: Total active users for each
platform. Facebook: 1.79 billion daily active users. Twitter: 186 million
daily. Instagram: 1 billion monthly. LinkedIn: 675 million monthly, YouTube: 2 billion monthly. Snapchat: 249 billion daily. *Source: HubSpot*

49. Average internet user spends 2 hours on social media every day. *Source: EliteBusiness.co

50. Consumers are 71% more likely to purchase a product based on social
media referral.* Source: Connext Digital*

51. Millennials are 1.6 times more likely to use social media to learn about new brands. *Source: Connext Digital *

52. 31% of 16-24-year-olds say they find new products and brands through
paid social media ads. *Source: Hootsuite*

Lee Savery
Context Executive, Ricemedia

Social Media By The Numbers

53. More than half of the world population uses social media today. 90.4% of Millennials, 77.5% of Gen X, and 48.2% of Baby Boomers. (Source: We are Social)

54. People spend an average of 2 hours and 22 minutes on social media every day: 40 minutes on YouTube, 35 minutes on Facebook, 25 minutes on Snapchat, 15 minutes on Instagram, and 1 minute on Twitter. (Source: Oberlo)

55. There are 3.3 billion active global mobile social media users. (Source: DreamGrow)

Social Media Coaching Source

Francesca Nicasio https://paymentdepot.com/ Content Marketer at Payment Depot

More Social Media Coaching Statistics

56. There are 346 million male users and 360 million female users on LinkedIn.

57. After the US (171 million+), India (69 million+), China (51 million+),
Brazil (45 million+), and Great Britain (29 million+) have the highest
number of users.

58. 24% of Millennials between 18-24 years old use LinkedIn.

Social Media Coaching Source

Chris David Currey
CDCreative LLC

Expert Social Media Coaching Stats

Below are some social media statistics that we use to sell social media to our clients:

59. Social media is the most relevant advertising channel for 50% of Gen Z
and 42% of millennials. (Adobe)

60. 54% of social browsers use social media to research products. (Global WebIndex)

61. 66% say they Like or Follow a brand on the platform. (Sprout Social)

Social Media Coaching Source

Sara Staats

Social Media Lead

Aroluxe Marketing


Social Media in 2021 will continue going strong.

This is because many entrepreneurs and business owners have realized the gravity of their online presence.

One of the easiest and quickest ways to build your online presence, cultivate your audience, and grow your business is through social
media marketing.

Here are a few interesting stats about social media:

62. Marketing teams that document their strategy are 313% more likely to be successful than those who don’t. (Source: CoSchedule 2019)

We see this all the time: Entrepreneurs lack a clearly defined marketing plan or even a quarterly marketing calendar.

Those who write down their quarterly social media marketing strategy based on their marketing plan, holidays, social media content types, etc: Not only do they develop the social media strategy, but they’re more likely to implement it too.

The strategy also helps them continuously build their online relationships and client base because they remain consistent with their social media marketing.

63. 87% of marketers use video as a content tool. (Source: Oberlo 2020)

Video is literally the king of content on social media. This is true across all of the top six social channels.

Video content can incorporate product showcases, behind-the-scenes action, questions and answer sessions, live videos, training, industry tips, and more.

There’s a wide variety of options that every business owner can include in their overall social media marketing strategy.

64. On average, social media users spend over 2 hours a day on social media. (Source: Global Web Index 2020)

As social media experts, we help clients leverage the power of social media by reaching their ideal clients there.

Through their concerted efforts with organic social media marketing and/or paid social media advertising, they are seeing higher and higher website traffic stemming from their social media channels.

65. On average, 12-25% of clients’ overall monthly web traffic is attributed to their social media marketing.

Social Media Coaching Source

– Lisa Cutter, Social Media Director of Amp Up My Biz
– AmpUpMyBiz.com
– https://AmpUpMyBiz.com

Stats That Show The Importance Of Social Media

66. According to the 2020 Sprout Social Index: -57% of consumers follow a brand’s social feed to learn about new products and services.

67. 49% of consumers say they’ll unfollow brands due to poor customer service.

68. 79% of consumers expect brands to respond within the first 24 hours of reaching out.

69. 45% of consumers depend on suggestions in their feed or discovery tools to find new accounts to like.

70. 68% of consumers want to engage with images.

71. 50% want to engage with video content.

Social Media Coaching Source

Todd Ramlin, Manager of Cable Compare https://cablecompare.com/

You do not exist today if you cannot be found online. Especially now with social distancing and remote work requirements, social media has become a lifeline for many. Even with a vaccine, I predict this trend will continue.

72. According to Statista, more than half of the 7 billion world population is
already on social media but in the US it is now 79% up from 10% in 2008.
These numbers will only increase in 2021.

73. For B2B, LinkedIn matters most and according to Sprout Social 45% of people earning >$75k actively use it as well as 45 million students and recent college grads.

74. LinkedIn has also helped 75% of people who recently changed jobs so even though Facebook and Twitter have more users, LinkedIn can be more effective in certain professional settings when targeted to the right audience.

For recruiting and networking purposes LinkedIn should be a priority in 2021.

Social Media Coaching Source

Paige Arnof-Fenn, Founder & CEO
Mavens & Moguls <http://www.mavensandmoguls.com/

Remember the Images

75. 3.6 billion people (50% of the planet) are using social media and will grow in 2021. Also, you can reach all of them (or a good portion of them) if you do things correctly!

76. Social media posts with images get 2.3 times more engagement. So why
not include GOOD images with your posts?!

77. Recent studies estimate that there are now over 7.33 billion smartphone users worldwide, with 80% of their social media time being spent on that mobile device.o your posts better look good on a small screen!

As someone who works with social media, I would also like to share how many people take to social media to spread the word about positive or negative experiences. So, do what is needed to please your clients, and don’t forget to react to the reviews that are left on your profile.

Social Media Coaching Source

Cormac Reynolds
Reputation Management and SEO Specialist
*Website:* VelSEOity

What Are Experts Saying about Social Media in 2021:

78. An average of 3 hours are spent per day per person on social networks and messaging (Globalwebindex, 2019).

79. Link clicks account for 92% of all user interaction with tweets making Twitter a great platform for conversion and web traffic. (*HubSpot*)

80. Videos get 21.2% more interactions compared to images and 18.6% more interactions compared to carousels. (*Sprout Social*)

81. 80% of social media B2B leads come from LinkedIn. (*LinkedIn*)

82. YouTube is the second-largest search engine globally, next to Google. (*HubSpot*)

Social Media Coaching Source

Ashley Andrews, CEO of Digital Zess – a social media agency

Social Media Stats

Even with all of the turbulence of 2020, there are some stats that prove certain truths in digital marketing to be evergreen.

Here are some interesting, practical ones:

83. According to Hubspot’s 2020 report, Facebook is actually the primary
distribution channel for video content in marketing, not YouTube.

Related Reading: 26 Advantages and Disadvantages of Facebook

84. In the same report, social listening was the #1 social media tactic.

What this means is marketers are actively analyzing reactions to their messaging from consumers on social media. Did everyone react negatively to your latest video? Comb the comments to find out why.

Social Media Coaching Source

John Cho

Bio: My name is John and I am a digital marketer and the founder of My Pet Child, an online resource for pet owners struggling due to COVID19.

Wrapping Up: Social Media Coaching Statistics and Social Media Facts

These are the social media coaching statistics and social media facts you need to know to take your business to the next level in 2021.

Social media marketers usually know that they should use social media.

Thanks to this expert guide, now you know why you should use social media to promote your business.

The social media coaching provided in this post gave statistics for social media sites in general and for specific social media sites.

By knowing why you should social media and which social media sites prove successful for other businesses, you can boost your ROI and have a successful online journey in 2021.

Readers, please share so other entrepreneurs learn the value of using social media and the importance of using social media in the new year.

I look forward to your views in the comments section. Can you recommend a social media site for social media marketers to use? Which social media site brings you the most traction?

Related Reading:

More social media coaching statistics can be found here: Google+ Closes: 13 More Social Media Sites [to Make You Happy]

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